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Week 11 Assignment

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0% found this document useful (0 votes)
17 views3 pages

Week 11 Assignment

Uploaded by

allegra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Week 11 Assignment

Guide to Audience Segments:

Knowing the difference between monthly listeners and super listeners are
key to grasping your Spotify audience. The active audience list show who is a
valuable listener who intentionally streamed your music in the past few days
from active sources. Super listeners are your most dedicated listeners that
are more likely to stream your music for a while. Growing your active
audience impacts your streaming numbers and long-term audience retention
but don’t overlook the importance of previously active audience members.
Male sure to track your listener conversion metrics to learn of your success
at turning casual listeners into dedicated fans over time. Use the share
streams tool to grasp how different segments influence your streaming
numbers. The data on the segments help track your audience across various
stages from new listeners to loyal fans.

Apple Music Resources:

Analytics & Metrics:

Knowing how to read the Artist Analytics well help decide what area to focus
on different categories such as the listening now, plays, average daily
listeners, purchases, shazam count, radio spins, milestones, and video
views. Apple music for artists is intended to provide performance-level data
about all music in which you are listed as a primary artist measuring types of
content such as songs, albums, playlists, and videos. Find out who is
listening to your music and get real time data of how many fans are currently
listening and streaming your music.

Manage your artist content and profile:

Personalizing your artist profile is a great way to connect with fans and
attract new listeners. Music and Videos delivers a unified view of your
content where you’re a primary artist and lets you update lyrics. Artist
Profile allows you to personalize your artist page on Apple Music with an
artist image and personal details. Use Music and Videos section provides
an overview of your content that’s available on your Apple Music artist
page, as well as upcoming releases. Updating your artist profile is
important to build your artist image and biographical details, so fans can
get to know you more as an artist. Add and update your biography to tell
more about yourself as an artist in your own words. Identify band
members, collaborators, influences and pronouns to tell more about artist
you collaborated with.

Social Media Platforming Guides:

Tiktok music promotion strategies: TikTok has completely transformed


the music marketing landscape. When TikTok users surpassing a
billion, the platform is at the forefront of the music industry and
artist promotional strategies. To have your music promoted on
tiktok’s algorithm you have to know how the videos shared on
the app get recommended content. Some key factors that
influence tiktok’s algorithm are engagement metrics, video
completion rate, trending content, and hangtags and sounds.
Creating content that works for Tiktok is essential to promoting
music. Tailor music and videos for maximum engagement by
identifying the best hook or standout moments to make it easy
to share videos. Make sure to distribute your music to tiktok to
ensure that your music is easy for tiktok’s active audience to
find and engage with the track. Don’t forget to track the success
you make with your tiktok videos is essential for understanding
what works and what doesn’t. By participating in popular
challenges and using trending sounds, you are able to increase
visibility and reach a wider audience.

Music Promotion on Instagram:


If you want to get your tracks heard by more people, you need
to understand how to promote music on Instagram. When
setting up your Instagram make sure that you activate a
business account so that you can be marketed through
Instagram. Make sure that if you plan on promoting your music
on Instagram by identifying your audience. High-quality image
assets are everything when promoting your music on Instagram.
Measure the success and adjusting strategies you’ll want to see
if your efforts have led to an actual increase in followers.
Tracking your ad success can show how successful and effective
your campaign is, make sure to focus on key performance
indicators.

Effective tips for youtube:

A few tips for promote would be to use youtube ads to increase your visibility
on the platform, the ads are customizable and can be placed in different
spots. Male sure to get your youtube channel verified to attract more
attention and credibility and provide you with exclusive benefits. Make music
videos and clips to help illustrate your music to keep the views engaged
enough to keep watching. Share a variety of content on your channel to
ensure that your viewers learn more about you and your daily life. Making
intriguing thumbnails help attract the attention of others and make people
want to know more about you. Create a connection with your audience to
gain more followers and loyal fans. Place your video on popular youtube
channels to help spread the word about your latest music and redirect
people to your personal channel.

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