3I’S
3I’S
Objectives
1. Recall Types of Research Methods: Understand and identify various approaches to
conducting research.
2. Familiarize with New Research Methods: Learn modern and emerging techniques in
research methodology.
3. Identify Differences Between Research Methods: Recognize the unique
characteristics, strengths, and weaknesses of each method.
Definition:
Importance:
Characteristics of Research
Qualitative Research
Strengths:
Weaknesses:
Quantitative Research
● Definition: Systematic investigation involving numerical data and statistical analysis.
● Purpose: Examines relationships, patterns, and causal effects between variables.
● Examples:
1. Descriptive Research: Observes and reports on specific phenomena.
2. Correlational Research: Studies relationships between variables without
manipulating them.
3. Ex post facto Research: Investigates cause-and-effect relationships
retrospectively.
4. Quasi-Experimental Research: Explores causal relationships using intact
groups.
5. Experimental Research: Tests hypotheses through controlled manipulation of
variables.
Strengths:
Weaknesses:
Variables in Research
Types of Variables:
Sampling Techniques
Probability Sampling:
Non-Probability Sampling:
Phases of Analysis:
Interpretation:
Hawthorne Effect