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Reflection (Report VIII)

The document discusses the strategic roles of operations, focusing on product design, which encompasses functional, aesthetic, production, and packing design. It highlights the trend of shifting from manufacturing to service and information-based systems in the Indian economy, emphasizing the differences between manufacturing and service operations. Additionally, it defines productivity as the ratio of output to input, stressing its importance in a competitive environment and presenting a modern dynamic concept of productivity as a cycle driven by competition.

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6 views

Reflection (Report VIII)

The document discusses the strategic roles of operations, focusing on product design, which encompasses functional, aesthetic, production, and packing design. It highlights the trend of shifting from manufacturing to service and information-based systems in the Indian economy, emphasizing the differences between manufacturing and service operations. Additionally, it defines productivity as the ratio of output to input, stressing its importance in a competitive environment and presenting a modern dynamic concept of productivity as a cycle driven by competition.

Uploaded by

Nikay Amazona
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SHIELA MAY A.

CASPILLAN
MBA 305 Operational Management

Reflection (Report VIII)

1.10 THE STRATEGIC ROLES


OF OPERATIONS
From the report that has been discussed a while ago, first, we learned that Product design is the process by
which products are designed and produced. In its basic form it is coming up with new ideas to improve the
efficiency or productivity of existing products or the creation of new ones. Developing, planning and
producing an outcome. It is the combination of Graphic Products, Resistant Materials and Systems.
Allowing you to develop your skills in all areas. Types of Product Design are Functional Design, Aesthetic
Design, Production Design, and Packing Design. Functional design involves developing an idea in to a
tough model of the proposed product. Before production on a commercial scale is undertaken, another type
of design must be integrated for market acceptability, the emphasis on styling has become the functional
design during recent years, it is not enough to be sure that the functional design of the proposed product is
good and economical ,but it should be appealing to the customers eyes and holding them to buy the product.
Production design means a design which may result in affecting the economies without effecting its
functional efficiency. Packing design depends upon the nature and size of the product.

Product analysis is the systematic examination of a product to understand its features, performance, and
market position. It involves evaluating customer behavior, identifying strengths and weaknesses, and
comparing the product against competitors.

.1.12 THE TREND:


INFORMATION AND NON MA
NUFACTURING SYSTEMS
An increasingly significant
trend in the Indian economy is
the gradual shift of productive
effort from
manufacturing (industrial) to
service and information
based products. With this,
the demand for
communication and
information based product is
gradually restructuring the
society. Traditional ways of
doing things are being
replaced by efficient methods.
Computers play a major role in
this transition along
with fiber optics, microwaves,
lasers and other
communication technologies.
Following characteristics can
be considered for
distinguishing Manufacturing
Operations with
Service Operations:
1. Tangible/Intangible nature of
output
2. Production and
consumption3. Nature of work
(job)
4. Degree of customer contact
5. Customer participation in
conversion
6. Measurement of
performance
7. Quality of output
8. Inventory accumulated.
Manufacturing is characterized
by tangible outputs (products).
Consumption of outputs at
overtime.
Jobs useless labour and
more equipment, little
customer contact, no
customer participation in
the
conversion process (in
production). Sophisticated
methods for measuring
production activities and
resource consumption as
product are made.
Service is characterized by
intangible outputs. In addition,
it possess a potential for high
variability in
quality of output. Production
and consumption occurs
simultaneously. Jobs use more
labour and less
equipment, direct consumer
contact, frequent customer
participation in the
conversion process.
Elementary methods for
measuring conversion
activities and resource
consumption are used.
1.13 PRODUCTIVITY
Productivity is defined in terms
of utilization of resources, like
material and labour. In simple
terms,
productivity is the ratio of
output to input. For example,
productivity of labour can be
measured as units
produced per labour hour
worked. Productivity is closely
inked with quality, technology
and profitability.
Hence, there is a strong stress
on productivity improvement in
competitive business
environment.
Productivity can be improved
by (a) controlling inputs, (b)
improving process so that the
same input
yields higher output, and (c) by
improvement of technology.
These aspects are discussed in
more detail in
the lesson on Productivity
Management.
Productivity can be measured
at firm level, at industry level,
at national level and at
international level.
1.13.1 Modern Dynamic
Concept of Productivity
Productivity can be treated
as a multidimensional
phenomenon. The modern
dynamic concept of
productivity looks at
productivity as what may be
called “productivity flywheel”.
The productivity is
energized by competition.
Competition leads to higher
productivity, higher
productivity results in better
value for customers, this
results in higher share of
market for the organization,
which results in still
keener competition.
Productivity thus forms a cycle,
relating to design and products
to satisfy customer
needs, leading to improved
quality of life, higher
competition i.e. need for
having still hi

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