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SPAR hypermart floor operations

Spar is a Dutch multinational franchise that has been supporting food retail stores globally since 1932, holding a 1% market share while competing with major retailers like Dmart and Reliance Hypermart. The company emphasizes a customer-centric approach through online shopping, staff training, and personalized assistance to enhance customer interactions and informed purchasing decisions. Their marketing strategy focuses on customer education, engagement, competitive pricing, and loyalty programs to influence buying behavior.

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16 views

SPAR hypermart floor operations

Spar is a Dutch multinational franchise that has been supporting food retail stores globally since 1932, holding a 1% market share while competing with major retailers like Dmart and Reliance Hypermart. The company emphasizes a customer-centric approach through online shopping, staff training, and personalized assistance to enhance customer interactions and informed purchasing decisions. Their marketing strategy focuses on customer education, engagement, competitive pricing, and loyalty programs to influence buying behavior.

Uploaded by

growth
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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A Dutch multinational franchise supporting food retail stores globally since 1932.

Spar competes with retail giants like


Customer-centric
Dmart and Reliance Hypermart,
approach, emphasizing
holding a 1% market share amid Online Shopping and app developed,
staff training and
dynamic consumer preferences and for convenient shopping
education for informed
tech changes.
purchasing decisions.

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personalized offers,
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orders with home delivery

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through employee
training and
customer-focused
marketing Influences buying behavior through
strategies. education, attentive service, diverse
products, and competitive pricing.

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