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Week 2 Discussion Impact Unlocked – Aligning Goals with Audience

The document discusses the distinction between persuasive and informative speeches, using Tim Urban's TED talk on procrastination as an example of an informative presentation aimed at educating the audience. It also outlines a personal approach to delivering a persuasive speech on the importance of oral health, emphasizing storytelling and emotional appeals to encourage action. The references include the TED talk and a study on persuasive synthetic speech.

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Dan Nyakundi
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20 views

Week 2 Discussion Impact Unlocked – Aligning Goals with Audience

The document discusses the distinction between persuasive and informative speeches, using Tim Urban's TED talk on procrastination as an example of an informative presentation aimed at educating the audience. It also outlines a personal approach to delivering a persuasive speech on the importance of oral health, emphasizing storytelling and emotional appeals to encourage action. The references include the TED talk and a study on persuasive synthetic speech.

Uploaded by

Dan Nyakundi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Week 2 Discussion: Impact Unlocked – Aligning Goals with Audience

1. Persuasive or Informative? Recognizing Speech Types

Recently, I viewed a video on the TED talk channel called “Inside the Mind of a

Master Procrastinator” by Tim Urban. To a great extent, this presentation was educational in

nature, as the main focus was on outlining the features of procrastination and its effects on

decision-making (Urban, 2016). It was clear it was informative because Urban set out to

simply teach his audience something new with humour rather than trying to convince them to

do something.

The audience was those interested in concepts like productivity and personal

development, and the idea was to present insights into procrastination in a fun fashion.

Identifying the type, purpose, and target group in a speech assists me in this manner.

Slapstick humour and clever visuals appealed to the audience and made Urban effective in

passing on information; therefore, the speech aimed at achieving its goal of informative

speaking successfully.

2. The Power of Persuasion

One problem that personally concerns me is the necessity of everyday care for oral

cavity conditions. If I were to give a persuasive speech about this, my main message would

be: “It is often said that oral health comes first because it opens the door to better health of

the human body and spirit.”

Should I appeal to my audience, I incorporate storytelling, support the main points of

argument with evidence, and make appeals to emotions. For example, I may come up with a

life incident whereby an individual lost several teeth and developed allergies and other

diseases because they did not floss their teeth properly. I would also use statistics to explain

how oral health is connected to heart disease and diabetes. Last, I would appeal to the hearts.
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I’d remind the audience that clean mouths and gums not only mean all the concepts of

brushing and visiting the dentists but also better health and confidence.

Applying these techniques would mean that rather than persuading my audience to

listen, they would be encouraged to take the action necessary to improve their oral health.
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References

Dubiel, M., Halvey, M., Gallegos, P. O., & King, S. (2020, July). Persuasive synthetic speech:

Voice perception and user behaviour. In Proceedings of the 2nd Conference on

Conversational User Interfaces (pp. 1-9).

https://dl.acm.org/doi/abs/10.1145/3405755.3406120

Urban, T. (2016). Inside the mind of a master procrastinator. In YouTube.

https://www.youtube.com/watch?v=arj7oStGLkU

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