BrandStudioInstructions

The Digital Brand Storytelling Studio project involves creating a comprehensive digital brand storytelling campaign over five weeks using various AI tools. Participants will develop an imaginary brand, its story, and showcase it across multiple digital platforms, culminating in a final presentation. The project emphasizes collaboration, creativity, and the effective use of AI tools, with opportunities to earn certificates for outstanding work.

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BrandStudioInstructions

Uploaded by

Adan Awan

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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Digital Brand Storytelling Studio – Working with AI

Project Overview

In this project, you will work in groups to create a comprehensive digital

brand storytelling campaign using various AI tools. The project spans five
weeks, culminating in a final presentation. Your task is to develop an
imaginary brand from scratch, create its story, and show how you would
present it across multiple digital platforms.

Final Presentation
Prepare a 10-minute presentation showcasing:
 Your brand archetype and backstory
 Your storytelling framework and narrative arc
 Key characters and their roles in the brand story
 Your storyboard and video content
 Examples of your transmedia storytelling strategy
 Reflections on your use of AI tools in the storytelling process

PLEASE NOTE THIS IS NOT ASSESSED BUT CERTIFICATES WILL BE

ISSUED AT THE END FOR THE BEST WORK WHICH YOU CAN PUT ON
YOUR LINKEDIN TO DEMONSTRATE YOUR ABILITY TO WORK WITH
AI.

Weekly Breakdown and Tasks

Week 1: The Origin of Storytelling

1. Choose a brand archetype using ChatGPT for exploration.

2. Generate and select a brand name using Namelix.
3. Craft your brand's backstory with assistance from ChatGPT.
4. Create a mood board using Canva that represents your brand's
archetype and personality.

Before next week:

- Finalise brand name, archetype, and backstory

- Complete mood board
- Write a 300-word reflection on how the chosen archetype will influence
brand storytelling

Week 2: The Art of Storytelling, Telling the Right Story,

Connecting with Consumers

1. Explore storytelling frameworks using ChatGPT.

2. Generate initial plot ideas using Plot Generator.
3. Create a mind map of your brand story using Coggle.
4. Begin developing an interactive version of your brand story using Twine.
Before next week:
- Complete Coggle story map
- Expand Twine interactive story to include at least 5 decision points
- Write a 300-word explanation of how the chosen storytelling framework
enhances your brand narrative

Week 3: Brand Storytelling Frameworks and Analyses

1. Generate images for your brand's key characters using This Person
Does Not Exist.
2. Create backstories and personalities for your characters using ChatGPT.
3. Create a visual representation of your brand story using Storyboarder.

Before next week:

- Refine storyboard based on peer feedback
- Write a 300-word description of how your characters embody your
brand's values and personality
- Create a simple style guide for your brand (colours, fonts, tone of voice)

Week 4: Brand Storytelling as a Branding Technique

1. Develop a transmedia strategy for at least 3 platforms.

2. Create a 60-second brand story video using Clipchamp.
3. Design at least 3 social media posts for your brand using Canva.
4. Plan a week's worth of social media content using Later.

Before next week:

- Finalise 60-second brand video

- Create 2 additional social media posts (total of 5)
- Expand content calendar to cover 2 weeks
- Write a 300-word explanation of how your transmedia strategy enhances
your brand storytelling

Week 5: Final Presentations

Prepare a 10-minute presentation (in any format) showcasing:

- Your brand archetype and backstory
- Your storytelling framework and narrative arc
- Key characters and their roles in the brand story
- Your storyboard and video content
- Examples of your transmedia storytelling strategy
- Reflections on your use of AI tools in the storytelling process

AI Tools to Use

1. ChatGPT: For exploring concepts, generating ideas, and crafting stories

2. Canva: For creating visual elements, mood boards, and social media
posts
3. Namelix: For generating potential brand names
4. Plot Generator: For initial plot ideas
5. Coggle: For mind mapping and story structure
6. Twine: For developing interactive brand narratives
7. This Person Does Not Exist: For generating character images
8. Storyboarder: For creating visual storyboards
9. Clipchamp: For creating video content
10. Later: For planning and scheduling social media content

The skill sets you will be able to demonstrate from the work in
the studio:

1. Brand Archetype Integration

2. Storytelling Framework Application
3. Character Development
4. Storyboarding
5. Transmedia Storytelling
6. Visual Content Development
7. AI Tool Utilisation
8. Brand storytelling
9. Presentation Skills
10. Innovation and Creativity

Final Notes

- Collaborate effectively within your group, ensuring each member

contributes to different aspects of the project.
- Make creative use of the AI tools provided, but remember that they are
aids to your creativity, not replacements for it.
- Pay attention to the consistency of your brand story across different
platforms and media.
- Be prepared to explain your creative choices and how they align with
your brand's values and target audience.