SEO and Digital Marketing Pavan Kumar

P. A. M Pavan Kumar
[email protected]

Hyderabad 91+8919296785,
9014050706

Nearly 12+ Years of Strong Experienced Sr.SEO and Digital Marketing

Lead Expertise in Lead Generation, Growth Hacking, Brand Management,
Search Engine Optimization, Content Creation, Optimization and
Marketing, Social Media Optimization, Social Networking, Google
AdWords, Web Analytics & HTML.

OBJECTIVE

To be challenged creatively on a daily basis. To learn, grow, harness and design

with new emerging technologies.

EDUCATION

● Master’s Degree in Business Administration MBA (HR) from JNT University.

● Bachelor Science Degree in Computer Applications BSc (Cs) from Kakatiya
University.

Work Experience

Company : WCFN Solutions Pvt Ltd.

Designation : Sr. Digital Marketing and SEO Lead
Experience : Oct 2018– Till date
Industry : Software, Ecommerce

Company : Eastpoint Software

Designation : Sr. Digital Marketing and SEO Lead
Experience : Oct 2012– Jan 2018.
Industry : Software, Ecommerce

Company : Head Info Tech India Pvt. Ltd., Hyderabad

Designation : Digital Marketing Lead (Sr.SEO Lead, SEM)
Experience : Mar 2012 to Sep 2012
Industry : Software, Online Gaming

Company : Vegas Inc., Hyderabad

Designation : Sr.SEO& SEM Consultant
Experience : Jun 2010 to Feb 2012.
Industry : Software Products

Expertise in
Search Engine Optimization Social Media Optimization Digital Marketing
SEO and Digital Marketing Pavan Kumar

Company : Niche United IT Solutions Pvt. Ltd., Hyderabad

Designation : Sr. SEO Analyst
Experience : Jan 2009 to May 2010.
Industry : Web Services, Software

Company : Inno Creatives, Hyderabad

Designation : Search Engine Optimization Executive
Experience : Oct 2007 to Dec 2008.
Industry : Web Services, Software

STRENGTHS

● Achievement oriented with excellent people management skills and an

ability to manage change with ease, Handling Team Management and Core
Responsibilities as a Team Manager.
● Preparing Strategies, Plan of Action and Target Oriented Goal Setting and
Achieving the Target in Certain Time Frame with Cost Effective.
● Proven strength in problem solving, coordination and analysis.
● New strategies planning & implementing to meet global targets and to
increase the team targets.
● Strong communication, interpersonal, learning and organizing skills. Matched
with the ability to manage stress people effectively.
● Specialized in Local and Global Search Optimization, Ecommerce SEO and
Expertise in Handling Domestic and International Clients.
● Expertise in Domain Authority (DA) and Page Authority (PA) Improvement
and Following Google Algorithmic Updates Like Panda, Penguin, Humming
Bird, Pegion, Rank Brain.

Roles:
 Developing and maintaining Digital Marketing strategic roadmap. Communicating
optimization opportunities and risks across all parts of the organization.
 Finding the right opportunities to evaluate the Brand Value, Exposure and
Expansion in terms of Brand Management.
 Creating New Landing Pages and Optimizing them as per Brand Enhancement and
Brand Promotion in terms of Organic and In-Organic Growth.
 Strongly Specialized in Lead Generation and Growth Hacking in terms of Organic
and Inorganic Branding.
 Optimizing and Leveraging the Lead Generation and Growth Hacking Opportunities
and Executing Successfully.
 Devise and gate-keep an integrated Search Engine Optimization plan with Head of
Marketing, Technology, and Product to oversee the follow-through of these plans
with both teams.

Expertise in
Search Engine Optimization Social Media Optimization Digital Marketing
SEO and Digital Marketing Pavan Kumar

 Managing and leading regional and local SEO teams in championing efforts and
aligning direction on SEO.
 Being a Strong Stake holder taking the challenges up and making decisions
independently that helps to grow the Brand Value.
 Strong Skill set of Organic Branding like SEO, Google Ad Words PR Marketing, Social
Media and Content Marketing.
 Finding the Right Channels and Vendors to Promote the Brand in terms of
Performance Marketing and Executing the campaigns successfully.
 Performing ongoing technical SEO audits, backlink analysis, content analysis and
opportunity identification.
 Oversee the research of best practices, popular keywords, and other useful metrics,
and eventually analysis, modification, and adoption.
 Strategizing and collaborating with UX, Blog & Social on content creation, linking
and distribution.

Expertise In:

 Deep understanding of search engine ranking factors, semantics, algorithms and

core SEO principles.
 Solid understanding of HTML, CSS, Ajax and JavaScript for SEO purposes as well as
site and network architecture.
 Able to conduct content generation projects - such as blogging, social media
marketing, etc. A plus to be in link-building projects too.
 Direct experience in building and leading a team.
 Superior relationship-building skills and ability deliver results working with cross-
functional teams.
 Expert with SEO tools such as GA, Search Console, Ahrefs, SEM Rush, Similar Web,
Moz, Uber Suggest, SpyFu, Screaming Frog, Conductor, Majestic and Bright Edge.


SEM & Digital Marketing:

Making a strong client base that can repeat visits is the object of project.
Increasing the Visibility, Lead Generation and Conversion of Premium Membership
through Organic Campaigns, Brand Management, Content Marketing, PR
Marketing, AdWords (Paid) Campaigns Social Media Optimization, Social Media
Marketing, Email Marketing, Search Engine Marketing, Viral Marketing, Affiliate
Marketing and Referral Marketing Via Digital Marketing Campaigns Working with
Ad Networks and Running Campaigns and Tracking.

Achievements:

Expertise in
Search Engine Optimization Social Media Optimization Digital Marketing
SEO and Digital Marketing Pavan Kumar

● Achievement oriented with excellent people management skills and an

ability to manage change with ease, Handling Team Management and Core
Responsibilities as a Team Manager.

● Preparing Strategies, Plan of Action and Target Oriented Goal Setting and
Achieving the Target in Certain Time Frame with Cost Effective.

● Running Organic SEO Campaigns with Result Oriented Effective Time Frame
and Achieved into Top 10 Rankings and Top 1 Positions by competing Brands
Like Dream11, My11Circle, MPL, Howzat, Gamezy, Rummy Circle, Effective
Lead Generation for All Projects till now.

Search Engine Optimization:

● Preparing preliminary website analysis & competitor analysis.

● Finalizing keywords & Meta Tags
● Handling on page & off page optimization tasks.
● Suggesting & Implementing search engine friendly website.
● Sending monthly ranking reports to clients.
● Tracking website statistics.
● Web promotion by posting Blogs, forums, newsletters, press releases,
message boards etc.
● B2B and B2C SEO Strategy Development for Companies.

On-Page Optimization:

● Keyword Research and Brain Storming

● Competitor Analysis
● Content Optimization
● Meta Data Optimization
● URL Optimization
● Image Alt Tag Optimization
● Link Canonicalization
● HTML Improvements
● Internal Linking Structure Optimization
● Website Design Optimization
● Web Analytics & Tracking
● Google Web Masters Tools Usage & Optimization
● XML (Google) Sitemap Creation & Submitting to Search Engines

Expertise in
Search Engine Optimization Social Media Optimization Digital Marketing
SEO and Digital Marketing Pavan Kumar

● Familiar with Google Insights

● Mobile friendly, Responsive, Page Loading Optimization
● Robots.txt Optimization
● .ht Access File Creation
● Familiar with Google Ad words Tools
● Site Page Loading Issues Optimization
● Image & Hyperlink Optimization
● Content Writing
● Micro Data Creation
● Rich Snippets Generation and Setup

Off Page Optimization:

● Link Building
● Link Wheeling
● Link Baiting
● Search Engine Submission
● Social Book Marking
● Blog Posting
● Directory Submissions
● One Way Linking
● Article Submissions
● Press Release Submissions
● Guest Blogging
● Forum Promotion
● Niche Blogging
● Discussion Boards
● RSS Feeds Creation And Submission
● Profile Creation
● Business Directory Listing
● Classified Promotions like Craig List, OLX & Hot frog Etc.
● Local Business Listing
● URL and Keyword Pinging

Social Media Optimization:

● Social Media Marking (Organic)

● Facebook Marketing
● Facebook Page and Community Building

Expertise in
Search Engine Optimization Social Media Optimization Digital Marketing
SEO and Digital Marketing Pavan Kumar

● Twitter Marketing
● LinkedIn Marketing
● Web 2.0 Pages Creation(Blogs)
● Pinterest Marketing
● Profile Creation
● Promoting in Social Networks
● Video Marketing (Organic)
● Social Media Content Sharing and Marketing
● Image Marketing (Info Graphic)

Local Search Optimization(Local SEO):

Local Search Engine Optimization for all Countries and Regional Search and City
Local Business Optimization. Implementing Strategies for Local Search and
Targeted Keyword Rankings for Local Search to speed up growth and expand Small
Businesses with Huge Success. Local SEO includes Great Reviews, Google Local
Places Listing and Boost Organic Traffic Optimization

eCommerce Search Engine Optimization(SEO):

Optimizing eCommerce Portals Search Engine Friendly and Mobile, Desk Top and
Tablets for different Gadgets Friendly developing Suggestions with best User
Experience. Improving eCommerce Websites Visibility, Keyword Rankings, Traffic
Rate, Conversion Rate and Majorly Increased Revenue with Cost effective for
Google Search and Mobile Site Optimizing.

Mobile Friendly and Mobile App Search Engine Optimization (App Store
Optimization):

Optimizing Websites Mobile Friendly for Different Gadgets and Tablets Mobile
Search
Friendly developing Suggestions with best User Experience. Improving Mobile
Websites
Visibility, Keyword Rankings, Traffic Rate, Conversion Rate and Majorly Increased
Revenue
With Cost effective for Google Search and Mobile Site Optimizing. Focusing on
Mobile Apps for Search and promoting Mobile Apps Online. Specialized in Mobile
Apps SEO. App Store SEO and APP Indexing. App Store Optimization along with
Keyword Research and App Store Optimization.

Online Reputation Management:

Expertise in
Search Engine Optimization Social Media Optimization Digital Marketing
SEO and Digital Marketing Pavan Kumar

Reputation Management is Influencing a Brand or Business Reputation Online for

Search Results. This can Control the Brand Reputation in a right manner by
influencing the Negative Impact from the Competitors, Customers and Employees
by Building. The Term Reputation is the Brand name reflection on Search by
Controlling the Issues for a Brand or Business Online.

Content Marketing:

Specialized in Content Writing, Management and Marketing for Websites by

providing relevant content by writing complex information that is easy to
understand by Audience and get retain. Writing and Managing Content
Management System for various Businesses and Clients. Have Experience in
writing and Media publishing for News and Entertainment Portals which deals with
Technology, Business, Movie updates, Celebrities, Sports, Health and Cooking
related News Articles and Content.

PR Marketing:

Finding the Right PR Agencies, collaborate with them and on boarding them to
execute the PR Campaigns to Improve the Brand Value. Individually executing the
Paid PR Campaigns for all major events and new Brand launchings with Cost
effective.

Projects:

https://fanfight.com

FanFight Fantasy Sports – India’s Leading Fantasy Sports Platform with more than
7Million+ userbase which offers Fantasy Cricket, Football, Basketball, Kabaddi and
Baseball Games Online.

www.ace2three.com

Ace2Three.com is An Indian Rummy Online Card Games Platform with more than
30 Million Userbase. It is Online Indian Skill Game to Play Rummy and Win Cash.
Ace2Three Offers Various Tournaments Like Jumbo, Elite, Sit&Go, AcePoints, T20
Knockout Mania, After Points, Beginner and Daily Innings Cash Tournaments.

www.mr-shoes.co.uk

Mr. Shoes is an Online E Commerce Portal for Designer inspired cheap shoes,
boots, sandals and all fashion footwear for men and women, Ladies shoes, vintage
and celebrity style high heels, platforms, wedges, shoe boots, brogues and loafers
on sale at Mr. Shoes UK Online Shoe Shop.

Expertise in
Search Engine Optimization Social Media Optimization Digital Marketing
SEO and Digital Marketing Pavan Kumar

www.bypest.com

Bypest London Pest Control Environmental Services Company Control the Pests
with an ease. Bypest Pest Control Services offer a comprehensive service for all
kinds of pest-control problems throughout London and around the M25, serving
both residential and commercial customers.

www.sutisoft.com

Sutisoft.com is Online robust Software Business Solutions & Service based

Products on Demand. It Provides Business Solutions to the Clients & Service
Solutions, Security Solutions On Demand to the End Users. The Products &
Services are like, SutiExpense, SutiCRM, SutiHVM, SutiERP, SutiInvoice, SutiSign,
SutiDMS, SutiAIM, SutiGRC, SutiTalk, SutiProcure, Security Solutions like SutiSecure
(Biopass, Biopass Standalone, Biopass Plus, BioSign, Bio Attendence, BioRhythm,
Single Sign on, Smart Authentication, SutiKeyStroke Encryption Etc… More Than 17
Business & Service and Security Software Products.

www.Eastpoint.co.uk

Eastpoint Software Company is a Web, Mobile, software and eCommerce App

Development Services in Cambridge, London and UK we’ve got it covered. See
below for more about some of our services and technologies Like AngularJS,
MongoDB and NodeJS. Android, iOS and Windows Mobile Apps Development. For a
comprehensive list, visit our website.

www.Telangana99.com and www.Andhra99.com

Telangana99 and Anshra99 are Regional and National Latest Telugu Online
Breaking News Portal Which deals with Political, Movies, Sports and Business News
Updates.

www.Vebtoday.com

Vebtoday is the one the first ever Online Telugu Entertainment Breaking News
Portal deals with Reginal, National and International News Updates.(Which is
closed now).

www.Fashion10pounds.com

Fashion10Pounds is UK based Online eCommerce Fashion Brand Shopping Portal

which deals with Womens, Ladies and Girls Fashion Brand Online Clothes.

Expertise in
Search Engine Optimization Social Media Optimization Digital Marketing
SEO and Digital Marketing Pavan Kumar

www.Traiderio.com

Traider is an open source, bootstrap, NodeJS and MongoDB option for ecommerce.
Starting off as a small splinter group within an established web development
company.

http://www.StartupCTO.co.uk

Startup CTO Services in Cambridge. We are based in Cambridge, so are perfectly

located to work with those in the Silicon Fen tech startup scene - and we even
have a prestigious. We're best suited to startups in the UK or other parts of
Western Europe. We're well located to be in Amsterdam, Berlin, Birmingham and
many other European startup hot-spots in as little as an hour!
http://www.pakodifactory.in/

Pakodi Factory is the Indian Snacks and Fast Food Franchise Group in India
traditional street food of India into an organized store format. Which deals and
serve a wide range of best variety Indian Veg Snacks, Non Veg snacks, Burgers,
Rolls, Rice Bowls and Tandoori Snacks?

www.cedartubs.com

Cedartubs.com will help you find the best Wood Hot Tubs, wooden hot tubs, Cedar
Hot tubs, barrel hot tubs. Cedar Tubs is an Online Wooden Hot Bathing Tubs
Sellers.

www.luckies.co.uk

Luckies London is an Online Gifts Selling E Commerce Portal which can deals with
Birthday Gifts, Travel Gifts, Unusual gifts, unique gifts, wholesale gifts, cool gifts
ideas and more from the world’s most innovative gift retailer, Luckies of London
LTD.

www.afroromance.com

Afroromance.com is a Dating Portal with Black Women white Men Dating,

Interracial Dating, Interracial Dating Sites, Black white Dating, Black and White
Dating, Interracial Dating Personals, Interracial Dating Relation Ships, Asian
Women White Men Dating, Interracial Couples dating& about Their Marriage
Updates.

www.interracialdatingcentral.com

Expertise in
Search Engine Optimization Social Media Optimization Digital Marketing
SEO and Digital Marketing Pavan Kumar

Interracialdatingcentral.com is a Dating Portal with Interracial Dating, Interracial

Dating Services, Black white Dating, Black Women white Men Dating, Black and
White Dating, Interracial Dating Sites, Interracial Dating Personals, Interracial
Dating Relation Ships, Asian Women White Men Dating, Interracial Couples Dating
& about Their Marriage Updates.

Expertise in
Search Engine Optimization Social Media Optimization Digital Marketing