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p1 Exam Reviewer in Philippine Popular Culture

The document discusses various aspects of Philippine popular culture, including the definitions and examples of high and low culture, as well as the role of mass media in disseminating information. It outlines the history of Philippine media, including significant newspapers and the introduction of television, and explores the evolution of comics and cinema in the Philippines. Key figures such as José Rizal and José Nepomuceno are highlighted for their contributions to Philippine komiks and cinema, respectively.

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Joshua Daniel Bataller Serapio
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211 views3 pages

p1 Exam Reviewer in Philippine Popular Culture

The document discusses various aspects of Philippine popular culture, including the definitions and examples of high and low culture, as well as the role of mass media in disseminating information. It outlines the history of Philippine media, including significant newspapers and the introduction of television, and explores the evolution of comics and cinema in the Philippines. Key figures such as José Rizal and José Nepomuceno are highlighted for their contributions to Philippine komiks and cinema, respectively.

Uploaded by

Joshua Daniel Bataller Serapio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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P1 REVIEW IN PHILIPPINE POPULAR CULTURE (ENG188)

DAY 1 – CULTURE AND ITS TYPES


Culture is an umbrella term which encompasses the social behavior and norms found in human societies.
Types of Culture:
1. High Culture
- set of cultural products, mainly in the arts, held in the highest esteem by a culture.
- associated with the upper class people or the elites
- encompasses the cultural objects of aesthetic value, which a society collectively esteem as exemplary art, and
the intellectual works of philosophy, history, art, and literature that society considers representative of their
culture.
Examples:
1. Opera 2. Classical Music 3. Ballet 4. Fine Arts 5. Poetry 6. Beethoven 7. William Shakespeare
2. Low Culture
- also known as popular culture, because it refers to works of art that are associated with the masses (non-elites)
- the majority of the people have access to popular culture
- is the set of practices, beliefs, and objects that embody the most broadly shared meanings of a social system.
- also encompasses the activities and feelings produced as a result of interaction with these dominant objects.
Examples:
1. Reality Shows 2. Americal Idol 3. Beyonce 4. Harana 5. Tiktok 6. Pop Funk 7. Hip Hop

Review also this High and Low Context Cultures:

DAY 3 – MASS MEDIA IN THE PHILIPPINES


- Mass media refers to media technologies used to disseminate information to a wide audience. The key function
of mass media is to communicate various messages through television, movies, advertising, radio, the internet,
magazines, and newspapers.
- It can be used for both business and social concerns.
- It is the primary means of communication used to reach the vast majority of the general public. The most
common platforms for mass media are newspapers, magazines, radio, television, and the Internet.
- Mass media informs, educates, and entertains people in a wide variety of ways.
TYPES OF MASS MEDIA
1. Print Media - It can range from billboards to coupons and is one of the easiest and oldest ways to reach the
masses. Originally, print media referred to newspapers, which were the primary sources of information. Further,
this type of media expanded to journals, books, and magazines.
2. Outdoor Media - Ambient marketing is an excellent example of modern outdoor media. Brands use unusual
locations and items to promote their products. Places like bus stops, public transport, and buildings can serve
creative companies as places for promotion.
3. Broadcasting Media - With the help of an electronic broadcasting medium, audio and video content is
distributed to a dispersed audience. Television, radio, video, and games appeal to heterogeneous audiences,
people who differ in age, background, views, goals, and interests. It is a personal medium that gives a human
touch. Satellite is an example of a broadcast media.
4. Digital Media. There are around 4.66 billion active internet users worldwide in 2021, which means that the
world is dependent on digital media. Today, brands promote their goods and services through sites, YouTube,
podcasts, and more. Besides, companies often implement Instagram marketing and Facebook advertising to
pitch their products. Digital media allows for the exchange of information in a wide range of forms. It requires
electronic devices for distribution. Web pages, websites, and the Internet are some examples of digital media.

THE PHILIPPINE MEDIA


Here are the few prominent things to remember about the Philippine media history.
1811- Del Superior Govierno- was the very first newspaper established in the Philippines which was intended
for the Spaniards only.
1889 – La Solidaridad- The very first newspapers in the country sprouted during the time when Filipinos were
beginning to free themselves from the colonial masters.
1898 - Manila Times -1st daily newspaper in English; established by Thomas Gowan
1900- Manila Bulletin – oldest existing newspaper
1953 – Television was introduced in the Philippines with the opening of DZAQ-TV Channel 3 of Alto Broadcasting
System in Manila.

DAY 4 – EXPLORING COMICS AND CINEMA


COMICS
- Comics is a part of mass media and is described as mediums used to express ideas with images, often combined
with text or other visual information.

THE HISTORY OF PHILIPPINE KOMIKS


In the simplest definition, komiks is a form of reading entertainment popular in the Philippines. The word
komiks is the vernacular equivalent of the English “comics” or “comic book.” It also refers to a form of illustrated
stories portraying various characters and topics from experiences in everyday life to different kinds of
adventures, exploits and heroism, to dramatic or humorous scenes. It can be a very short story or a quite lengthy
novel. Since its beginning in 1922, komiks has been the Philippines’ cheapest form of entertainment, until its
decline in the late 1990s. Jose Rizal is the father of Philippine Komiks.

THEMES OF A COMIC:
Fantasy - These comics explore fictional universes and talk about beings beyond humans and push the limits of
reality.
Reality - These comics are based on real facts and aim to critique, revise, or contextualize.
Politics - This theme can be developed in a dense narrative style but works really well in short format and mixed
with humor. In addition, it creates a connection with the reader.
CINEMA
- Cinema is from the French cinématographe which comes in part from the greek kinema, meaning movement.
So, cinema is really just another word meaning moving picture.
- Generally, cinema is referred to the entire film industry, as well as the place designed for the exhibition of
movies, films, etc. It is considered as an art form of the movie making business. It is based on the process of
movie or film making, editing, script-writing, set designing, etc.

THE HISTORY OF PHILIPPINE CINEMA


The Cinema of the Philippines (Filipino: Pelikulang Pilipino or Sine Pilipino) began with the introduction of the
first moving pictures to the country on August 31, 1897 at the Salón de Pertierra in Manila. While most early
filmmakers and producers in the country were mostly wealthy enterprising foreigners and expatriates, on
September 12, 1919, Dalagang Bukid (Country Maiden), a movie based on a popular musical play, was the first
movie made and shown by Filipino filmmaker José Nepomuceno. Dubbed as the "Father of Philippine Cinema",
his work marked the start of cinema as an art form in the Philippines. He opened a production company called
Malayan Movies in 1917. Released in 1930, Nepomuceno's masterpiece was Noli Me Tangere (The Social
Cancer), based on José Rizal's Spanish-language novel of the same name. Rizal's story is credited with spurring
a sense of nationalism among Filipinos of the day.

DAY 6 Cultural Identity : Its Aspects and Properties

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