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Learning_Guide_2024_IMA8X10_WIM

The document is a learning guide for the Web and Intranet Management module (IMA8X10) at the University of Johannesburg, detailing the course structure, assessment methods, and key concepts. It outlines the schedule for lectures, opinion papers, and tests, as well as the objectives and outcomes for students. The guide emphasizes the importance of web management in organizations and provides contact information for faculty support.

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Thabang Moleko
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© © All Rights Reserved
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0% found this document useful (0 votes)
2 views

Learning_Guide_2024_IMA8X10_WIM

The document is a learning guide for the Web and Intranet Management module (IMA8X10) at the University of Johannesburg, detailing the course structure, assessment methods, and key concepts. It outlines the schedule for lectures, opinion papers, and tests, as well as the objectives and outcomes for students. The guide emphasizes the importance of web management in organizations and provides contact information for faculty support.

Uploaded by

Thabang Moleko
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 21

FACULTY OF MANAGEMENT

Department of
Information & Knowledge Management

Learning Guide
Web and Intranet Management
(IMA8X10)

Mr. Molefe Ratsoana


2024

Copyright © University of Johannesburg, South Africa


Printed and published by the University of Johannesburg
© All rights reserved. Apart from any fair dealing for the purpose of research, criticism or review as permitted under the Copyright Act 98 of 1978, no part of this material
may be reproduced, stored in a retrieval system, transmitted, or used in any form or be published, redistributed or screened by any means electronic,
photocopying, recording or otherwise without the prior written permission of the University of Johannesburg.
Week
Week Lecture Opinion Papers WIM Test
commences Unit

1 12/02/2023 1 X

2 19/02/2023 2 X OP1

3 27/02/2024

3 04/03/2024 4 X OP2

4 18/03/2024 6 X OP3

5 08/04/2024 8 X OP4

6 29/04/2024 11 WIM Test

RECESS

8 20/05/2024 14 X WIM SSA

BLOCK WEEK: 23 MARCH 2024 – 31 MARCH 2024


MID YEAR EXAMINATION 2024
RECESS: 22 MAY 2024 – 12 JUNE 2024

2
Table of Contents
Section A: Administrative details ..................................................................................... 4
Welcome .............................................................................................................................. 4
Contact information .............................................................................................................. 4
General information ............................................................................................................. 5

Section B: Programme and module information…………………………………………....5


Module information .............................................................................................................. 5
Module outcomes ................................................................................................................ 6
Module assessment criteria ................................................................................................. 6
Scheduled lectures .............................................................................................................. 7
Assessment guidelines ........................................................................................................ 7
Assessment schedule/opportunities/weighting .................................................................... 8

Section C: Facilitation of learning and assessment ...................................................... 9


Key Concepts and acronyms ............................................................................................... 9
Action words ........................................................................................................................ 9
Mode of presentation ......................................................................................................... 10
Lecture unit 1: Introduction ................................................................................................ 10
Lecture unit 2: Web strategy .............................................................................................. 11
Lecture unit 3: eCommerce Business models.................................................................... 13
Lecture unit 4: Web community ......................................................................................... 15
Lecture unit 5: Revision ..................................................................................................... 16

ANNEXURE A: DEPARTMENTAL GUIDELINES FOR RESEARCH ETHICS…………….18


LIBRARY SERVICES AND RESOURCES………………..……………………….20
CALENDAR PLANNER………………………………………………………………………….21

3
Section A: Administrative details
Welcome
The World Wide Web has opened numerous opportunities for organisations to explore new avenues of
interacting and transacting with end-users and organisations in an online environment. The role of the Web
and Intranet Manager has increased parallel to the importance of the organisation’s Web initiative. They no
longer only have the responsibility of establishing and managing the organisation’s Web presence but have
become leaders of diverse team members whose task it is to exploit the business potential of the company
website in line with the organisation’s overall business strategy. A website is now becoming mission critical in
the sense that it is more than just a marketing tool for the organisation; it is also a business tool and a support
tool to the end-user or customer and thus more important to the organisation, especially a learning organisation
within the knowledge economy (KE). In the KE, every person in the company should be involved in some
form of Web and Intranet Management (WIM), which means YOU have to 'know more' and 'be more'
connected than others in your industry.

Departmental vision
The Pan-African Information & Knowledge Management Academic Department of choice.

Departmental mission
Developing the next generation of Information & Knowledge Management specialists, practitioners,
and managers, whilst cultivating a preferred student experience.

Contact information.
Programme Coordinator: Prof C Rensleigh
Office: Bridge 507 (APK)
Tel: 011 559 2189
Email: [email protected]

Departmental Secretary: Ms D Wessels


Office: Bridge 503 (APK)
Tel: 011 559 2183
Email: [email protected]

Module Lecturer: Mr Molefe Ratsoana


Office: Bridge 510 (APK)
Tel: 011 559 2186
Email: [email protected]
Consultation hours: on the day of classes, meeting can be arranged via
email for before or after the class.

4
General information
Please see Faculty Guide for more information on the following points:
 Rights and responsibilities of students
 Class attendance
 Plagiarism
 Sick and supplementary exams.

Section B: Programme and module information


Programme purpose
The purpose of this qualification is to develop applied skills in the mastering, analysis, interpreting
and applying of the characteristics of Information and Knowledge Management, as used in a career
or for further studies in the field of Information and Knowledge Management. Students will be able
to assess management decisions or applications through the influence of the holistic framework of
management.
The Honours programme focus on individual attention to students and unique, innovative learning
opportunities. The programme objectives are:
 to educate and train students as researchers who can contribute to the development of
management in the Information and Knowledge Management disciple at an intermediate to
advanced level.
 to enable students to apply Information and Knowledge Management knowledge and skills in
any global work environment.
 to develop a balance between theory, practice and research in the field of Information and
Knowledge Management as a discipline.
 to ensure that students are trained and equipped to become future-fit knowledge workers and
managers.
This programme therefore provides students with a deep theoretical knowledge and ability to apply
skills in researching, analysis, interpreting and applying of the characteristics of Information and
Knowledge Management, as used in a career or for further studies in the field of Information and
Knowledge Management. Students will be able to assess management decisions or applications
through the influence of the holistic framework of management.
The programme has the following exit level outcomes:
 Apply generic and specialised aspects of Information and Knowledge Management.
 Analyse a global world of change and uncertainty.
 Develop a mind-set and world view that is innovative, practice-orientated and ethical.
 Apply sound research in the multidisciplinary field of Information and Knowledge Management.
 Apply cognitive and systemic thinking in a research environment.

5
Module information
This module is one of eight that is applicable to the Information and Knowledge Management field:

Module name WEB AND INTRANET MANAGEMENT


Pre-requisites for module None
Module NQF level 8
NQF Credits
(Calculated according to notional 16
hours)
Module duration: 12th Feb to 29th June
Contact time: 17:30 – 19:00

Contact dates: 12 February, 19 February, 04 March, 18 March, 08


Duration of module
April,
Test: 29th April
SSA Test: 20th May

Module purpose
Upon the successful completion of this module a student shall possess theoretical academic
knowledge of the opportunities the World Wide Web has opened for organisations to explore new
avenues of interacting and transacting with end-users and organisations in an online environment;
be able to participate in establishing and managing and organisation’s web presence and exploit the
business potential of the company intranet in line with the businesses overall strategy; acquire and
capture the skills necessary to identify and create advanced ways of website interactions through
intranet applications and techniques; and be able to demonstrate the strategic importance of the role
of the web manager parallel to the importance of the organisation’s Web initiative. Furthermore,
students are equipped with research skills through independent research, report writing and
communicating results.

Module outcomes Module assessment criteria


At the end of this module you should The student should be able to:
be able to do the following:
 Demonstrate theoretical and  Know what Web technologies are available
practical knowledge on how to  Show which technologies have potential to enhance a
enhance business processes specific business process
with Web technology  Understand the limitations of each technology
 Analyse the function of the Web  Identify the role and function of people working on a
department within the business website
environment
 Understand what value contribution people make to
the development and functioning of a website

6
 Critically reflect on various web-  Define the web-based systems and applications
based systems and applications  Identify how these systems and applications work in the
functioning of a website or intranet
 Discuss typical issues  Know what content should be included on a website or
concerning website content an intranet
 Understand the importance of the content published
 Do research on advanced  Write opinion papers at a honours (4th Year level)
information management issues
regarding current web and
intranet management

Media/resources/support for this module


The following resources are available to this module:
 Prescribed and recommended reading material (no textbook applicable) on the Moodly online
environment.
 UJ Library: online journal databases (online).
 The Department of Information & Knowledge Management publishes the South African Journal
of Information Management on (http://www.sajim.co.za) a peer-reviewed journal. Articles are
often included that can benefit your research or course work.

Scheduled lectures.
The lectures for this module will be on the following dates:
 12th February: 17:30 – 19:00 (B Les 104)
 19th February: 17:30 – 19:00 (B Les 104)
 04th March: 17:30 – 19:00 (B Les 104)
 18th March: 17:30 – 19:00 (B Les 104)
 08th April: 17h30 – 19:00 (B Les 104)
 29th April: 17:30 – 21:00 TEST (C Ring 303 & 307)
 20th May: 17:30 – 21:00 SSA TEST (E Ring 203)

Assessments
Students must complete five formative assessments (four Opinion Papers, 50% and one Test, 50%
of the semester mark).
Students must have a minimum OP mark of 40% to have access to the test. A final mark of 50% is
required to pass the module and 75% to pass with distinction. All the assignments must be submitted
electronically via the Moodly environment. No late assignments will be accepted without a valid
medical certificate and/or explanatory letter along with the necessary documents.

7
Assessment schedule/opportunities

Assessment
Topic Date Weighting Assessment method
opportunity
Web strategy (Video 5-7 minutes Video
Video Presentation 19 Feb 12.5%
Presentation) Presentation
eCommerce business
Opinion Paper 04 March 12.5% 2500 Words, no references
models
Less than 3 minutes audio
Audio and Web community (Audio
and 5 PowerPoint slides
PowerPoint and PowerPoint 18 March 12.5%
(Must be uploaded on
Presentation Presentation)
Moodle)
Audio and SME eBusiness Idea
Completed in Moodle under
PowerPoint (Audio and PowerPoint 08 April 12.5%
assessments tab
Presentation Presentation)
A test of the entire
Test module content
29 April 50% Venue to be announced
A test of the entire
SSA Test module content
20 May 50% Venue to be announced

Formative assessments
The study guide contains problem statements as well as references to enable you to create opinion
papers (OPs) and the Audio and PowerPoint Presentation.

Opinion papers (your opinion, don’t reference other sources) should be 2,500 words. Stay as close
as possible to the required length. There is a -5% penalty per day for late submissions of OPs,
Audio and PowerPoint Presentations.

Please keep in mind that for the OPs it is required that you use only your own words. The copyright
scanning software TurnItin will be used to check for plagiarism. It is very important that you do not
cut and paste as marks will be deducted.

File naming convention!


When submitting your work in Moodle, you should clearly identify the various documents that you
submit. Please use the following standardised layout for the names of your files (use your student
number followed by your surname to identify the document’s origin, followed by the number of the
opinion paper or the research report:
[200334430_YourSurname_opinion paper/research report]
Examples:
200334430_Mabula_OP1 (for Opinion Paper 1)
200334430_Mabula_OP2 (for Opinion Paper 2)
200334430_Mabula_OP3 (for Opinion Paper 3)
200334430_Mabula_OP3 (for Opinion Paper 4)

8
Section C: Facilitation of learning and assessment

Key concepts/acronyms used in this module


Intranet: private network that is usually only accessed by staff or other important stakeholders who
may have a need for up-to-date company information. Intranets are generally protected from outside
security threats and often house sensitive information.
World Wide Web (WWW or Web): Worldwide network collection of specially formatted and
interconnected documents known as Web pages. The Web is just one of many services provided
by the Internet.
Lifecycle: an approach that does not have a definite end, once the last step in a cycle is completed
it will automatically bring a new step of process.
eCommerce: electronic commerce, a new way of conducting business, requires new ways of doing
business (advertising, selling, distribution, customer service etc.). eCommerce was a result of the
growth and success of the World Wide Web, created new opportunities for sellers to reach a global
audience.

Action words lecturers often use

These action verbs are often used in required activities, assignments and/or exams.
Apply Put to practical use or make use of a relevant equation or law.
Calculate Determine the value, using formulae or specific calculation methods.
Group concepts or subjects together based on certain characteristics or
Classify
commonalities.
Point out the similarities and differences between objects or points of view. The
Compare
word contrast can also be used.
Transform a quantity expressed in one unit to a quantity expressed in another
Convert
unit.
Define Give a short and clear description of a term or concept.
Demonstrate Show clearly/prove/make clear by reasoning or evidence/illustrate and explain,
especially with many examples.
Derive Deduce or infer something from the given information.
Tell in detail how a process works or how a subject appears. You need not
Describe
comment on the process or the subject or give your own point of view.
Differentiate Find differences between objects or statements.
Explain terms or concepts in your own words. Give comments or give your own
Discuss
point of view.
Distinguish Write down the differences between subjects or concepts.
Draw Create a drawing, diagram or representation of a subject or concept.
Write about the subject in your own words. Clarify or give reasons – use
Explain
examples or illustrations. You must prove that you understand the content.
Formulate Express in a concise, systematic way.
Identify Establish the identity or recognise a process.
Illustrate Explain by means of detailed descriptions and drawings.
Interpret Explain or clarify the meaning of a concept/value.

9
List/Name Briefly write down the facts or main points.
Motivate Give reason(s) for your answer.
Name Nominate or specify a site or process.
Organise Arrange data according to certain criteria.
Predict Use the facts available to derive an outcome.
Relate Show the relation/connection of entities, how the concepts can be linked.
Solve Find an answer by using critical thinking and/or calculations.
Summarise Briefly state/list/write down only the most important detail/facts.

Lecture schedule

DATE LEARNING UNIT TOPIC


12 February Unit 1: (no assessment Introduction to the module
due)

19 February Unit 2: (Video Presentation) Web strategy


04 March Unit 3: (OP2) eCommerce business models

18 March Unit 4: (Audio and Web community


PowerPoint Presentation)

08 April Unit 5: (Audio and SME eBusiness Idea


PowerPoint Presentation)

Mode of presentation
Academic journal articles and multimedia video clips are used as the structure around which
discussion sessions are held. Students are encouraged to debate issues and contribute using
practical examples from their own experience.

LECTURE UNIT 1
INTRODUCTION TO THE MODULE

OBJECTIVE: To give an overview of the module Internet infrastructures.

UNIT OUTCOME: After having completed this unit, you should have an understanding of:
 How this module fits into the programme BCom Hons (Information Management).
 The course content covered in the module.
 Difference between an Opinion Paper (OP) and Audio and PowerPoint Presentation.
 Introduce the intranet, and the Web.

UNIT ASSESSMENT CRITERIA:


You will not be assessed on this unit.

10
PRESCRIBED READING:
 Learning Guide (available in the Moodly environment)

LECTURE UNIT 2
OPINION PAPER 1: WEB STRATEGY (due before class)

OBJECTIVE: Describe web strategy and discuss how to align it with your business. Look at all the
components of a Web strategy and how they impact on each other. Investigate the Website lifecycle
and identify basic website design principles.

Opinion Paper 1 Instructions (due 19 February 2024 before 17h30)


Please develop a video presentation not longer than 5 or 7 minutes on how the University of
Johannesburg can implement a Web strategy (use the Blunt (2019) and Owyang (2007) references
for guidance on developing UJ’s new Web strategy). Please use examples and practical real-world
advice for UJ’s Web strategy.
Remember: A web strategy has to start with a goal, what are you trying to achieve for UJ? (make
this goal clear and specific).

UNIT OUTCOME: After having studied this unit, you should be able to:
 Analyse the different components of a Web strategy.
 Apply cognitive thinking to the concept of a Web strategy.
 Analyse the different stages of a website development lifecycle.
 Compare the roles of different human resources in website development.
 Identify and discuss some important website design basics.

UNIT ASSESSMENT CRITERIA: You will be assessed as competent if you can:


 Explain in detail the components of a Web strategy
 Give input into the development of a lifecycle approach to website design for a company.
 Discuss the similarities between the Web strategy and a website lifecycle.
You will be assessed using the mark sheet below:
MARKSHEET FOR OPINION PAPERS
CONTENT: GENERAL
□ Provide a brief but intensive overview (introduction) to the problem
CONTENT: PERSONAL VIEWS ON SOLVING THE GIVEN PROBLEM
□ Explain how you interpret/understand the given problem
□ Add additional (original) discussion points
□ Indicate how one should go about to solve the given problem
TECHNICAL

11
□ Check your language
□ You should be creative and innovative
□ The video must be clear and audible
□ The video presentation must be 5-7 minutes long
GENERAL COMMENTS
□ Turnitin rated the document with % overlap with existing documentation.

MARK ALLOCATION
- Content: General and Introduction /15
- Content: Personal views on solving the problem /65
- Technical: Language, quality audio and video /20
TOTAL /100

PRESCRIBED READING:
 Blunt, W. (2019). Develop a Web strategy from scratch. Available online:
https://www.bluewiremedia.com.au/web-strategy (Accessed 1 February 2020).
 Brainwork Technologies. (2013). Web development lifecycle. Available online:
http://www.slideshare.net/brainworkindia/web-development-life-cycle (Accessed 1 February
2020).
 Macronimous. (n.d.). Website development process: the life-cycle. Available online:
https://www.macronimous.com/resources/web-development-life-cycle.asp (Accessed 1
February 2020).
 Maahlo, K., Ratsoana, M., & Mearns, M. A. (2014). Aligning Web content and organisational
strategy: towards increasing funding: original research. South African Journal of Information
Management, 16(1), 1-8. Available online:
http://www.sajim.co.za/index.php/SAJIM/article/view/594/751 (Accessed 1 February 2020).
 Owyang, J. (2007). Web strategy: the three spheres of Web strategy (and skills required).
Available online: https://web-strategist.com/blog/2009/09/14/the-three-spheres-of-web-strategy-
updated-for-2009/ (Accessed 16 February 2022).
 Trani, P. (2014). 5 fundamentals every web designer needs to understand. Available online:
http://www.webdesignerdepot.com/2014/04/5-fundamentals-every-web-designer-needs-to-
understand/ (Accessed 1 February 2020).
 Wen-Chih, C., Chin-Chao, L. & Chyuan, P. (2011). A strategic website evaluation of online
travel agencies. Tourism Management, 32(6):1463-1473:
http://dx.doi.org/10.1016/j.tourman.2010.12.007 (Science Direct: UJ Library Database)
 Woods, S. (2014). 10 top principles of effective website design. Available online:
http://shortiedesigns.com/2014/03/10-top-principles-effective-web-design/ (Accessed 1
February 2020).

12
LECTURE UNIT 3
OPINION PAPER 2:
eCommerce business models (due before the class)

OBJECTIVE:
 To understand the different eCommerce business models and apply them in context with real-
world examples.
 Identify the difference between Internet Commerce Models (ICM) and Internet Business Models
(IBM)
 To align the Internet Commerce Cycle with existing online business offerings

Opinion Paper 2 Instructions (due 04 March 2024 before 17h30)


Please write a 2500-word opinion paper (no references, this is your understanding, no paraphrasing,
no copy other ideas, your OWN opinion) comparing the different eCommerce business models
identified by Timmers (1998), Bambury (1998), Eisenmann (2002) & Rappa (2002) (look at the
resources to find the information you need to complete this OP).
MARKSHEET FOR OPINION PAPERS
CONTENT: GENERAL
□ Consult the latest literature (key references provided; relevant additional sources found)
□ Explain the concepts (definitions) relevant to the problem
□ Provide a brief but intensive overview (introduction) to the problem
CONTENT: PERSONAL VIEWS ON SOLVING THE GIVEN PROBLEM
□ Explain how you interpret/understand the given problem
□ Add additional (original) discussion points
□ Indicate how one should go about to solve the given problem
TECHNICAL
□ Use subheadings to improve readability of the text
□ Headings must be numbered
□ References are only needed for direct quotes
□ An opinion paper should be approximately 2,500 words in length
□ Check your language and spelling
GENERAL COMMENTS
□ Turnitin rated the document with % overlap with existing documentation.

MARK ALLOCATION
- Content: General /20
- Content: Personal views on solving the problem /70
- Technical /10
TOTAL /100

13
UNIT OUTCOME: After having studied this unit, you should be able to:
 Develop a mind-set on how the Internet can be used for business purposes.
 Analyse the concepts Internet Commerce Models (ICMs) and Internet Business Models (IBMs).
 Show an understanding of how the Internet commerce cycle works and apply this to an existing
business.
 Apply sound research on the benefits of using the Internet for business purposes.

UNIT ASSESSMENT CRITERIA: You will be assessed as competent if you can:


 Discuss the difference between the different eCommerce business models with examples of the
different categories identified by each author.
 Explain the difference between Internet Commerce Models (ICMs) and Internet Business Models
(IBMs).
 See the marksheet listed under Opinion Paper 1.

PRESCRIBED READING:
 Bambury. P. (1998). A taxonomy of Internet commerce. First Monday, 3(10): Available online:
https://journals.uic.edu/ojs/index.php/fm/article/view/624/545 (Accessed 1 February 2020).
 Chia-Ling Wang and KwaiChow Chan. Analysing the taxonomy of Internet business models
using graphs. Available from: https://firstmonday.org/ojs/index.php/fm/article/view/1058/978
(Accessed 4 March 2021).
 Lambert, S. (2006). Do we need a “real” taxonomy of e-business models. Available online:
https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.94.7222&rep=rep1&type=pdf (Accessed
1 February 2020).
 van der Walt, P. (1999). Internet commerce... transacting online. South African Journal of
Information Management (SAJIM), 1(2/3). Available online:
https://sajim.co.za/index.php/sajim/article/view/63/61 (Accessed 1 February 2020).
 Unknown. (2013). Electronic commerce: unit 1. Available online:
http://deptcs.ssbnc.in/files/ecom.pdf (Accessed 1 February 2020).
 Wu, F., Mahajan, V. & Balasubramanian. (2003). Analysis of e-business adoption and its impact
on business performance. The Journal of the Academy of Marketing Science, 31(4):425-447.
(UJ Library database: Sage).

14
LECTURE UNIT 4
Audio and PowerPoint Presentation: WEB COMMUNITY (due
before the class)

OBJECTIVE:
To introduce the concept of a Web community and show the steps in building a successful Web
community. This unit also highlights the communities built around Web 2.0 and deals with the
features of Web 2.0 communities.
Use the following instructions (more below this)
Audio and PowerPoint Presentation Instructions (due 18 March 2024 before 17h30)
A successful website typically has a strong and dedicated visitor base. Briefly discuss and explain the concept
"Web community" and what may be required to establish a Web community in an Audio and PowerPoint
Presentation (only AVI and MP4 formats are allowed). Use the following breakdown to guide you in your 3
minutes Audio and PowerPoint Presentation:
Briefly discuss the concept 'Web community'.
Briefly discuss the features of a website that will attract and retain visitors.
Briefly discuss the application of current social networking technologies in building Web community.
Your audio presentation should speak to your PowerPoint presentation.

Audio and PowerPoint Presentation Criteria


1. Length: has to be less than 3 minutes and 30 seconds (after this time I will stop marking).
2. Format: has to be either AVI or MP4
3. General: has to be in many different styles and stand-up presentation etc.
4. Upload: All Audio and PowerPoint presentations must be uploaded on Moodly.
Marksheet breakdown for Audio and PowerPoint presentations:
Content Marks Estimated time
Introduction 10 30 seconds
Address the 3 things asked (Concept, Features, Social Networking Technology) 30 2 minutes
Conclusion 10 30 seconds
Clarity (Picture and Sound) 20
Creativity (Did you try something unique?) 20
Overall Professionalism 10
Total 100 (less than 3 minutes 30
seconds!)

UNIT OUTCOME: After having studied this unit, you should be able to:
 Know how to identify a Web community.
 Understand the steps involved in creating an online community.
 Assess what Web 2.0 technologies can be used to leverage a Web community.
 Determine effective strategies can be used to improve the effectiveness of a Web community.
UNIT ASSESSMENT CRITERIA: You will be assessed as competent if you can:
 Critically discuss the seven steps in creating effective Web communities.
15
 Discuss what effectively makes a Web community.
 Explain what strategies can be used to increase the following of an online community.
 See the marksheet listed under Opinion Paper 1.

PRESCRIBED READING:
 Day, P. (2015). How are community networks potentially useful in community building.
Available online: http://mediablends.org.uk/partnerships/articles/day (Accessed 1 February
2020).
 Gamse, P. & Grunwald, T. (1998). Seven steps to building a network plan. Available online:
http://partnerships.org.uk/articles/7-steps.html (Accessed 1 February 2020).
 Mack Web Solution. (2013). The truly monumental guide to building online communities.
Available online: https://s3-us-west-2.amazonaws.com/arthur-
assets/The+Monumental+Guide+to+Building+Online+Communties.pdf (Accessed 1
February 2020). ONLY CHAPTERS 1 and 2!
 Unknown. (2009). 11 fundamental laws of building online communities. Available online:
https://www.feverbee.com/11fundamentallawsofonlinecommunities/ (Accessed 1 February
2020).
 Unknown. (2010). Nearly every business can bring their audience together with basic
community building principles. Available online: https://www.feverbee.com/sameroom/
(Accessed 1 February 2020).

LECTURE UNIT 5
Revision and Test preparation
Audio and PowerPoint Presentation (due before the class)

OBJECTIVE:
Give the class and opportunity to revise the work covered over the classes and get an overall
understanding of the work covered so that are better prepared for the Test.
Use the following instructions (more below this)
Audio and PowerPoint Presentation Instructions (due 08 April 2024 before 17h30)
A successful eBusiness typically has a strong and dedicated visitor base. Briefly discuss and explain the
concept of your eBusiness idea, the features of your eBusiness and your target audience in an Audio and
PowerPoint Presentation (only AVI and MP4 formats are allowed). Use the following breakdown to guide
you in your 3 minutes Audio and PowerPoint Presentation:
Briefly discuss the concept of your eBusiness idea'.
Briefly discuss the features of your eBusiness platform that will attract and retain visitors.
Briefly explain your target audience (customers) and discuss how you will attract them to your business.
Your audio presentation should speak to your PowerPoint presentation.
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Audio and PowerPoint Presentation Criteria
1. Length: has to be less than 3 minutes and 30 seconds (after this time I will stop marking).
2. Format: has to be either AVI or MP4
3. General: has to be in many different styles and stand-up presentation etc.
4. Upload: All audio and PowerPoint presentations must be uploaded on Moodly.
Marksheet breakdown for Audio and PowerPoint presentations:
Content Marks Estimated time
Introduction 10 30 seconds
Address the 3 things asked (Concept, Features, Social Networking Tech) 30 2 minutes
Conclusion 10 30 seconds
Clarity (Picture and Sound) 20
Creativity (Did you try something unique?) 20
Overall Professionalism 10
Total 100 (less than 3 minutes 30
seconds!)

UNIT OUTCOME: After having completed this:


 Well prepared for your test
 Know what will be covered in the test and the format of the test
UNIT ASSESSMENT CRITERIA: You will be assessed as competent if you can:
 Understand the important concepts of this module

PRESCRIBED READING:
 All content covered in this module is relevant for this Unit (Test
preparation).

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ANNEXURE A: DEPARTMENTAL GUIDELINES FOR RESEARCH ETHICS

PLAGIARISM
The issue of plagiarism as referred to in the Faculty Guidelines for Ethics in Research:

Plagiarism is to:
• present the ideas, words or results of another person as your own, without acknowledging the original author;
• use the ideas or words of another person without giving due credit to that person or source;
• use sentences, paragraphs or parts of articles and books without quotation marks and/or appropriate
acknowledgement;
• download sentences, paragraphs or sections of writings from the Internet and to use them without quotation marks
and/or proper acknowledgement;
• use another person’s direct words without quotation marks, even when you acknowledge the source;
• use ideas without making them properly your own, even though you might have acknowledged the original source;
• formulate your words so closely to those of the original author that it is obvious that you could not have written them
without having had the source next to you, i.e. your paraphrasing of the author’s words is too close to the original
author’s use of the words, even if you did acknowledge your source.

Source: Booth, et al. and Schuklenk

If you use the words and ideas of other people, their words must be clearly indicated in quotation marks and used correctly,
and their source indicated to avoid being guilty of plagiarism. No copying of textbooks is allowed.

Plagiarism is wrong because:


 It is theft of intellectual property.
 The person (plagiarist) lies about the contribution made to the project.
 The person (plagiarist) cannot give a true account of how the research was carried out.

Source: Udo Schuklenk (University of the Witwatersrand)

Benefits to be derived from consciously avoiding plagiarism:


By deliberately avoiding plagiarism, learners learn:
 the value of doing original work;
 to develop professional skills such as doing research, giving attention to detail and analysing arguments;
 to act with honesty and integrity in their professional lives; and
 to write professionally and engage in debate.

Source: Faculty of Law, the University of the Witwatersrand

Written declaration
Learners are required to sign a written declaration when they submit assignments, essays, mini-dissertations, and theses.
In these declarations learners must indicate that they have not committed plagiarism. Such a declaration should contain
the following statements:
 “I understand that plagiarism means presenting the ideas and words of someone else as my own, without appropriate
recognition of the source.”
 “I confirm that the work that I submit for assessment is my own, except where I explicitly indicate otherwise.”
 “I have fully acknowledged all words, ideas and results from other sources that I have used in this assignment through
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a generally accepted style of quotes, references and bibliography.”
 “I am aware that the university views plagiarism as a serious offence punishable by a disciplinary committee.”

Source: The University of Cape Town

Implementation of these guidelines

 The guidelines should be integrated in all learning guides at undergraduate and postgraduate levels (including hard
copies and Moodly).
 The guidelines should be regularly communicated to all learners.
 A written declaration should be completed by all learners when they submit assignments (Such a declaration already
exists for dissertations and theses).

Individual departments in the faculty are responsible for:


 acquainting their learners with regard to the nature of plagiarism, the illegality thereof and possible sanctions
should violations occur; and
 applying a policy that provides for written declarations.

Community engagement project


The Department of Information and Knowledge Management has an ongoing CE project for which we collect bottle tops
for wheelchairs. The project can also be seen as a recycling or green project. The Department works in partnership with
two schools in the area. To date the Department has collected more than 350 000 bottle tops. As a UJ student you are
expected to be part of a community engagement project.

For this module you are requested to collect 50 bottle tops and submit to the department. Your submission will be taken
into consideration when the final mark is finalised. The deadline for the bottle top submission is no later than the last lecture
for the module.

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Library services and resources

The UJ Library offers a range of information services and resources contained in subject
specific guides, for detailed Library information, go to https://www.uj.ac.za/library/

These guides include various important topics that will make your academic journey easier,
some of the topics covered in the course include:
• Assignment help
• How to search for books and journal articles

• How to avoid plagiarism


• How to formulate research strategies

• Learn to evaluate information on the internet to avoid misinformation.

To get in touch or contact your friendly Information Specialists (Librarians) get our full details and
relevant departments here: https://uj.ac.za.libguides.com/c.php?g=581172&p=9507910

Below are some of the highly recommended guides:


Highly Recommended guides:
• The College generic guide
https://uj.ac.za.libguides.com/?group_id=12172

• Prescribed and Recommended Books:


https://uj.ac.za.libguides.com/c.php?g=1217108

• Past Exam Papers (Online)


https://uj.ac.za.libguides.com/c.php?g=1222441

• Postgraduate information services:


https://uj.ac.za.libguides.com/c.php?g=1211691

• How to find journal articles:


https://uj.ac.za.libguides.com/c.php?g=581172&p=4011460

• Online Information Literacy Module


https://uj.ac.za.libguides.com/c.php?g=581225

• The Postgraduate Research Navigator (Start to Finish):


https://uj.ac.za.libguides.com/c.php?g=938500

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CALENDAR PLANNER
Feb '24 Mch '24 Apr '24 May '24 Jun '24 Jul '24 Aug '24 Sept '24 Oct '24

Sun 2nd QTR 1 Sun

Mon 1 Family day 7 1 2 Mon

Tue 2 SIM OP3 2 3 1 Tue

Wed 3 1 Workers day 3 4 2 Wed

Thu 1 4 MIS OP3 2 4 1 5 3 KM TEST Thu

INFORMATION & KNOWLEDGE MANAGEMENT -


INFORMATION & KNOWLEDGE MANAGEMENT -

Fri 2 1 5 3 5 2 6 4 Fri

Sat 3 2 6 4 1 6 3 7 5 Sat

Sun 4 3 7 5 2 7 4 8 4th QTR 6 Sun

Mon 5 4 WIM OP2 4 8 WIM OP4 8 6 SIM TEST 12 3 8 5 BI OP2 4 9 BI OP4 8 7 12 Mon

Tue 6 5 RP 9 RP 7 4 9 6 10 8 Tue

Wed 7 6 10 8 5 10 7 11 9 Wed

HONOURS
2024

Thu 8 7 ERM OP2 11 ERM OP4 9 MIS TEST 6 11 8 CI OP2 12 CI OP4 10 Thu

Fri 9 8 12 10 7 12 9 Womans day 13 11 Fri

Sat 10 9 13 11 8 13 10 14 12 Sat
HONOURS

Sun 11 1st QTR 10 14 12 9 14 3rd QTR 11 15 13 Sun

Mon 12 WIM 1 11 SIM OP2 5 15 SIM OP4 9 13 ERM TEST 13 10 15 BI 1 12 KM OP2 5 16 KM OP4 9 14 BI SSA 13 Mon

Tue 13 ERM 12 16 14 RP 11 16 CI 13 17 15 CI SSA Tue

2024
Wed 14 SIM 13 17 15 12 17 KM 14 18 16 KM SSA Wed

Thu 15 MIS 14 MIS OP2 18 MIS OP4 16 13 18 15 19 17 Thu

Fri 16 15 19 17 14 19 16 20 18 Fri

Sat 17 16 20 18 15 20 17 21 19 Sat

Sun 18 17 21 19 16 Youth day 21 18 22 20 Sun

Mon 19 WIM OP1 2 18 WIM OP3 6 22 10 20 WIM SSA 14 17 UJ Holiday 22 BI OP1 2 19 BI OP3 6 23 UJ holiday 10 21 Mon

Tue 20 RP 19 RP 23 RP 21 ERM SSA 18 23 20 24 Heritage day 22 Tue

Wed 21 20 ERM OP3 24 22 SIM SSA 19 24 21 25 23 Wed

Thu 22 ERM OP1 21 Human Rights day 25 23 MIS SSA 20 25 CI OP1 22 CI OP3 26 BI TEST 24 Thu

Fri 23 22 UJ holiday 26 24 21 26 23 27 25 Fri

Sat 24 23 RECESS 27 Freedom day 25 22 RECESS 27 24 28 26 Sat

Sun 25 24 28 26 23 28 25 29 27 Sun

Mon 26 SIM OP1 3 25 29 WIM TEST 11 27 24 29 KM OP1 3 26 KM OP4 7 30 CI TEST 11 28 Mon

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