Learning_Guide_2024_IMA8X10_WIM
Learning_Guide_2024_IMA8X10_WIM
Department of
Information & Knowledge Management
Learning Guide
Web and Intranet Management
(IMA8X10)
1 12/02/2023 1 X
2 19/02/2023 2 X OP1
3 27/02/2024
3 04/03/2024 4 X OP2
4 18/03/2024 6 X OP3
5 08/04/2024 8 X OP4
RECESS
2
Table of Contents
Section A: Administrative details ..................................................................................... 4
Welcome .............................................................................................................................. 4
Contact information .............................................................................................................. 4
General information ............................................................................................................. 5
3
Section A: Administrative details
Welcome
The World Wide Web has opened numerous opportunities for organisations to explore new avenues of
interacting and transacting with end-users and organisations in an online environment. The role of the Web
and Intranet Manager has increased parallel to the importance of the organisation’s Web initiative. They no
longer only have the responsibility of establishing and managing the organisation’s Web presence but have
become leaders of diverse team members whose task it is to exploit the business potential of the company
website in line with the organisation’s overall business strategy. A website is now becoming mission critical in
the sense that it is more than just a marketing tool for the organisation; it is also a business tool and a support
tool to the end-user or customer and thus more important to the organisation, especially a learning organisation
within the knowledge economy (KE). In the KE, every person in the company should be involved in some
form of Web and Intranet Management (WIM), which means YOU have to 'know more' and 'be more'
connected than others in your industry.
Departmental vision
The Pan-African Information & Knowledge Management Academic Department of choice.
Departmental mission
Developing the next generation of Information & Knowledge Management specialists, practitioners,
and managers, whilst cultivating a preferred student experience.
Contact information.
Programme Coordinator: Prof C Rensleigh
Office: Bridge 507 (APK)
Tel: 011 559 2189
Email: [email protected]
4
General information
Please see Faculty Guide for more information on the following points:
Rights and responsibilities of students
Class attendance
Plagiarism
Sick and supplementary exams.
5
Module information
This module is one of eight that is applicable to the Information and Knowledge Management field:
Module purpose
Upon the successful completion of this module a student shall possess theoretical academic
knowledge of the opportunities the World Wide Web has opened for organisations to explore new
avenues of interacting and transacting with end-users and organisations in an online environment;
be able to participate in establishing and managing and organisation’s web presence and exploit the
business potential of the company intranet in line with the businesses overall strategy; acquire and
capture the skills necessary to identify and create advanced ways of website interactions through
intranet applications and techniques; and be able to demonstrate the strategic importance of the role
of the web manager parallel to the importance of the organisation’s Web initiative. Furthermore,
students are equipped with research skills through independent research, report writing and
communicating results.
6
Critically reflect on various web- Define the web-based systems and applications
based systems and applications Identify how these systems and applications work in the
functioning of a website or intranet
Discuss typical issues Know what content should be included on a website or
concerning website content an intranet
Understand the importance of the content published
Do research on advanced Write opinion papers at a honours (4th Year level)
information management issues
regarding current web and
intranet management
Scheduled lectures.
The lectures for this module will be on the following dates:
12th February: 17:30 – 19:00 (B Les 104)
19th February: 17:30 – 19:00 (B Les 104)
04th March: 17:30 – 19:00 (B Les 104)
18th March: 17:30 – 19:00 (B Les 104)
08th April: 17h30 – 19:00 (B Les 104)
29th April: 17:30 – 21:00 TEST (C Ring 303 & 307)
20th May: 17:30 – 21:00 SSA TEST (E Ring 203)
Assessments
Students must complete five formative assessments (four Opinion Papers, 50% and one Test, 50%
of the semester mark).
Students must have a minimum OP mark of 40% to have access to the test. A final mark of 50% is
required to pass the module and 75% to pass with distinction. All the assignments must be submitted
electronically via the Moodly environment. No late assignments will be accepted without a valid
medical certificate and/or explanatory letter along with the necessary documents.
7
Assessment schedule/opportunities
Assessment
Topic Date Weighting Assessment method
opportunity
Web strategy (Video 5-7 minutes Video
Video Presentation 19 Feb 12.5%
Presentation) Presentation
eCommerce business
Opinion Paper 04 March 12.5% 2500 Words, no references
models
Less than 3 minutes audio
Audio and Web community (Audio
and 5 PowerPoint slides
PowerPoint and PowerPoint 18 March 12.5%
(Must be uploaded on
Presentation Presentation)
Moodle)
Audio and SME eBusiness Idea
Completed in Moodle under
PowerPoint (Audio and PowerPoint 08 April 12.5%
assessments tab
Presentation Presentation)
A test of the entire
Test module content
29 April 50% Venue to be announced
A test of the entire
SSA Test module content
20 May 50% Venue to be announced
Formative assessments
The study guide contains problem statements as well as references to enable you to create opinion
papers (OPs) and the Audio and PowerPoint Presentation.
Opinion papers (your opinion, don’t reference other sources) should be 2,500 words. Stay as close
as possible to the required length. There is a -5% penalty per day for late submissions of OPs,
Audio and PowerPoint Presentations.
Please keep in mind that for the OPs it is required that you use only your own words. The copyright
scanning software TurnItin will be used to check for plagiarism. It is very important that you do not
cut and paste as marks will be deducted.
8
Section C: Facilitation of learning and assessment
These action verbs are often used in required activities, assignments and/or exams.
Apply Put to practical use or make use of a relevant equation or law.
Calculate Determine the value, using formulae or specific calculation methods.
Group concepts or subjects together based on certain characteristics or
Classify
commonalities.
Point out the similarities and differences between objects or points of view. The
Compare
word contrast can also be used.
Transform a quantity expressed in one unit to a quantity expressed in another
Convert
unit.
Define Give a short and clear description of a term or concept.
Demonstrate Show clearly/prove/make clear by reasoning or evidence/illustrate and explain,
especially with many examples.
Derive Deduce or infer something from the given information.
Tell in detail how a process works or how a subject appears. You need not
Describe
comment on the process or the subject or give your own point of view.
Differentiate Find differences between objects or statements.
Explain terms or concepts in your own words. Give comments or give your own
Discuss
point of view.
Distinguish Write down the differences between subjects or concepts.
Draw Create a drawing, diagram or representation of a subject or concept.
Write about the subject in your own words. Clarify or give reasons – use
Explain
examples or illustrations. You must prove that you understand the content.
Formulate Express in a concise, systematic way.
Identify Establish the identity or recognise a process.
Illustrate Explain by means of detailed descriptions and drawings.
Interpret Explain or clarify the meaning of a concept/value.
9
List/Name Briefly write down the facts or main points.
Motivate Give reason(s) for your answer.
Name Nominate or specify a site or process.
Organise Arrange data according to certain criteria.
Predict Use the facts available to derive an outcome.
Relate Show the relation/connection of entities, how the concepts can be linked.
Solve Find an answer by using critical thinking and/or calculations.
Summarise Briefly state/list/write down only the most important detail/facts.
Lecture schedule
Mode of presentation
Academic journal articles and multimedia video clips are used as the structure around which
discussion sessions are held. Students are encouraged to debate issues and contribute using
practical examples from their own experience.
LECTURE UNIT 1
INTRODUCTION TO THE MODULE
UNIT OUTCOME: After having completed this unit, you should have an understanding of:
How this module fits into the programme BCom Hons (Information Management).
The course content covered in the module.
Difference between an Opinion Paper (OP) and Audio and PowerPoint Presentation.
Introduce the intranet, and the Web.
10
PRESCRIBED READING:
Learning Guide (available in the Moodly environment)
LECTURE UNIT 2
OPINION PAPER 1: WEB STRATEGY (due before class)
OBJECTIVE: Describe web strategy and discuss how to align it with your business. Look at all the
components of a Web strategy and how they impact on each other. Investigate the Website lifecycle
and identify basic website design principles.
UNIT OUTCOME: After having studied this unit, you should be able to:
Analyse the different components of a Web strategy.
Apply cognitive thinking to the concept of a Web strategy.
Analyse the different stages of a website development lifecycle.
Compare the roles of different human resources in website development.
Identify and discuss some important website design basics.
11
□ Check your language
□ You should be creative and innovative
□ The video must be clear and audible
□ The video presentation must be 5-7 minutes long
GENERAL COMMENTS
□ Turnitin rated the document with % overlap with existing documentation.
MARK ALLOCATION
- Content: General and Introduction /15
- Content: Personal views on solving the problem /65
- Technical: Language, quality audio and video /20
TOTAL /100
PRESCRIBED READING:
Blunt, W. (2019). Develop a Web strategy from scratch. Available online:
https://www.bluewiremedia.com.au/web-strategy (Accessed 1 February 2020).
Brainwork Technologies. (2013). Web development lifecycle. Available online:
http://www.slideshare.net/brainworkindia/web-development-life-cycle (Accessed 1 February
2020).
Macronimous. (n.d.). Website development process: the life-cycle. Available online:
https://www.macronimous.com/resources/web-development-life-cycle.asp (Accessed 1
February 2020).
Maahlo, K., Ratsoana, M., & Mearns, M. A. (2014). Aligning Web content and organisational
strategy: towards increasing funding: original research. South African Journal of Information
Management, 16(1), 1-8. Available online:
http://www.sajim.co.za/index.php/SAJIM/article/view/594/751 (Accessed 1 February 2020).
Owyang, J. (2007). Web strategy: the three spheres of Web strategy (and skills required).
Available online: https://web-strategist.com/blog/2009/09/14/the-three-spheres-of-web-strategy-
updated-for-2009/ (Accessed 16 February 2022).
Trani, P. (2014). 5 fundamentals every web designer needs to understand. Available online:
http://www.webdesignerdepot.com/2014/04/5-fundamentals-every-web-designer-needs-to-
understand/ (Accessed 1 February 2020).
Wen-Chih, C., Chin-Chao, L. & Chyuan, P. (2011). A strategic website evaluation of online
travel agencies. Tourism Management, 32(6):1463-1473:
http://dx.doi.org/10.1016/j.tourman.2010.12.007 (Science Direct: UJ Library Database)
Woods, S. (2014). 10 top principles of effective website design. Available online:
http://shortiedesigns.com/2014/03/10-top-principles-effective-web-design/ (Accessed 1
February 2020).
12
LECTURE UNIT 3
OPINION PAPER 2:
eCommerce business models (due before the class)
OBJECTIVE:
To understand the different eCommerce business models and apply them in context with real-
world examples.
Identify the difference between Internet Commerce Models (ICM) and Internet Business Models
(IBM)
To align the Internet Commerce Cycle with existing online business offerings
MARK ALLOCATION
- Content: General /20
- Content: Personal views on solving the problem /70
- Technical /10
TOTAL /100
13
UNIT OUTCOME: After having studied this unit, you should be able to:
Develop a mind-set on how the Internet can be used for business purposes.
Analyse the concepts Internet Commerce Models (ICMs) and Internet Business Models (IBMs).
Show an understanding of how the Internet commerce cycle works and apply this to an existing
business.
Apply sound research on the benefits of using the Internet for business purposes.
PRESCRIBED READING:
Bambury. P. (1998). A taxonomy of Internet commerce. First Monday, 3(10): Available online:
https://journals.uic.edu/ojs/index.php/fm/article/view/624/545 (Accessed 1 February 2020).
Chia-Ling Wang and KwaiChow Chan. Analysing the taxonomy of Internet business models
using graphs. Available from: https://firstmonday.org/ojs/index.php/fm/article/view/1058/978
(Accessed 4 March 2021).
Lambert, S. (2006). Do we need a “real” taxonomy of e-business models. Available online:
https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.94.7222&rep=rep1&type=pdf (Accessed
1 February 2020).
van der Walt, P. (1999). Internet commerce... transacting online. South African Journal of
Information Management (SAJIM), 1(2/3). Available online:
https://sajim.co.za/index.php/sajim/article/view/63/61 (Accessed 1 February 2020).
Unknown. (2013). Electronic commerce: unit 1. Available online:
http://deptcs.ssbnc.in/files/ecom.pdf (Accessed 1 February 2020).
Wu, F., Mahajan, V. & Balasubramanian. (2003). Analysis of e-business adoption and its impact
on business performance. The Journal of the Academy of Marketing Science, 31(4):425-447.
(UJ Library database: Sage).
14
LECTURE UNIT 4
Audio and PowerPoint Presentation: WEB COMMUNITY (due
before the class)
OBJECTIVE:
To introduce the concept of a Web community and show the steps in building a successful Web
community. This unit also highlights the communities built around Web 2.0 and deals with the
features of Web 2.0 communities.
Use the following instructions (more below this)
Audio and PowerPoint Presentation Instructions (due 18 March 2024 before 17h30)
A successful website typically has a strong and dedicated visitor base. Briefly discuss and explain the concept
"Web community" and what may be required to establish a Web community in an Audio and PowerPoint
Presentation (only AVI and MP4 formats are allowed). Use the following breakdown to guide you in your 3
minutes Audio and PowerPoint Presentation:
Briefly discuss the concept 'Web community'.
Briefly discuss the features of a website that will attract and retain visitors.
Briefly discuss the application of current social networking technologies in building Web community.
Your audio presentation should speak to your PowerPoint presentation.
UNIT OUTCOME: After having studied this unit, you should be able to:
Know how to identify a Web community.
Understand the steps involved in creating an online community.
Assess what Web 2.0 technologies can be used to leverage a Web community.
Determine effective strategies can be used to improve the effectiveness of a Web community.
UNIT ASSESSMENT CRITERIA: You will be assessed as competent if you can:
Critically discuss the seven steps in creating effective Web communities.
15
Discuss what effectively makes a Web community.
Explain what strategies can be used to increase the following of an online community.
See the marksheet listed under Opinion Paper 1.
PRESCRIBED READING:
Day, P. (2015). How are community networks potentially useful in community building.
Available online: http://mediablends.org.uk/partnerships/articles/day (Accessed 1 February
2020).
Gamse, P. & Grunwald, T. (1998). Seven steps to building a network plan. Available online:
http://partnerships.org.uk/articles/7-steps.html (Accessed 1 February 2020).
Mack Web Solution. (2013). The truly monumental guide to building online communities.
Available online: https://s3-us-west-2.amazonaws.com/arthur-
assets/The+Monumental+Guide+to+Building+Online+Communties.pdf (Accessed 1
February 2020). ONLY CHAPTERS 1 and 2!
Unknown. (2009). 11 fundamental laws of building online communities. Available online:
https://www.feverbee.com/11fundamentallawsofonlinecommunities/ (Accessed 1 February
2020).
Unknown. (2010). Nearly every business can bring their audience together with basic
community building principles. Available online: https://www.feverbee.com/sameroom/
(Accessed 1 February 2020).
LECTURE UNIT 5
Revision and Test preparation
Audio and PowerPoint Presentation (due before the class)
OBJECTIVE:
Give the class and opportunity to revise the work covered over the classes and get an overall
understanding of the work covered so that are better prepared for the Test.
Use the following instructions (more below this)
Audio and PowerPoint Presentation Instructions (due 08 April 2024 before 17h30)
A successful eBusiness typically has a strong and dedicated visitor base. Briefly discuss and explain the
concept of your eBusiness idea, the features of your eBusiness and your target audience in an Audio and
PowerPoint Presentation (only AVI and MP4 formats are allowed). Use the following breakdown to guide
you in your 3 minutes Audio and PowerPoint Presentation:
Briefly discuss the concept of your eBusiness idea'.
Briefly discuss the features of your eBusiness platform that will attract and retain visitors.
Briefly explain your target audience (customers) and discuss how you will attract them to your business.
Your audio presentation should speak to your PowerPoint presentation.
16
Audio and PowerPoint Presentation Criteria
1. Length: has to be less than 3 minutes and 30 seconds (after this time I will stop marking).
2. Format: has to be either AVI or MP4
3. General: has to be in many different styles and stand-up presentation etc.
4. Upload: All audio and PowerPoint presentations must be uploaded on Moodly.
Marksheet breakdown for Audio and PowerPoint presentations:
Content Marks Estimated time
Introduction 10 30 seconds
Address the 3 things asked (Concept, Features, Social Networking Tech) 30 2 minutes
Conclusion 10 30 seconds
Clarity (Picture and Sound) 20
Creativity (Did you try something unique?) 20
Overall Professionalism 10
Total 100 (less than 3 minutes 30
seconds!)
PRESCRIBED READING:
All content covered in this module is relevant for this Unit (Test
preparation).
17
ANNEXURE A: DEPARTMENTAL GUIDELINES FOR RESEARCH ETHICS
PLAGIARISM
The issue of plagiarism as referred to in the Faculty Guidelines for Ethics in Research:
Plagiarism is to:
• present the ideas, words or results of another person as your own, without acknowledging the original author;
• use the ideas or words of another person without giving due credit to that person or source;
• use sentences, paragraphs or parts of articles and books without quotation marks and/or appropriate
acknowledgement;
• download sentences, paragraphs or sections of writings from the Internet and to use them without quotation marks
and/or proper acknowledgement;
• use another person’s direct words without quotation marks, even when you acknowledge the source;
• use ideas without making them properly your own, even though you might have acknowledged the original source;
• formulate your words so closely to those of the original author that it is obvious that you could not have written them
without having had the source next to you, i.e. your paraphrasing of the author’s words is too close to the original
author’s use of the words, even if you did acknowledge your source.
If you use the words and ideas of other people, their words must be clearly indicated in quotation marks and used correctly,
and their source indicated to avoid being guilty of plagiarism. No copying of textbooks is allowed.
Written declaration
Learners are required to sign a written declaration when they submit assignments, essays, mini-dissertations, and theses.
In these declarations learners must indicate that they have not committed plagiarism. Such a declaration should contain
the following statements:
“I understand that plagiarism means presenting the ideas and words of someone else as my own, without appropriate
recognition of the source.”
“I confirm that the work that I submit for assessment is my own, except where I explicitly indicate otherwise.”
“I have fully acknowledged all words, ideas and results from other sources that I have used in this assignment through
18
a generally accepted style of quotes, references and bibliography.”
“I am aware that the university views plagiarism as a serious offence punishable by a disciplinary committee.”
The guidelines should be integrated in all learning guides at undergraduate and postgraduate levels (including hard
copies and Moodly).
The guidelines should be regularly communicated to all learners.
A written declaration should be completed by all learners when they submit assignments (Such a declaration already
exists for dissertations and theses).
For this module you are requested to collect 50 bottle tops and submit to the department. Your submission will be taken
into consideration when the final mark is finalised. The deadline for the bottle top submission is no later than the last lecture
for the module.
19
Library services and resources
The UJ Library offers a range of information services and resources contained in subject
specific guides, for detailed Library information, go to https://www.uj.ac.za/library/
These guides include various important topics that will make your academic journey easier,
some of the topics covered in the course include:
• Assignment help
• How to search for books and journal articles
To get in touch or contact your friendly Information Specialists (Librarians) get our full details and
relevant departments here: https://uj.ac.za.libguides.com/c.php?g=581172&p=9507910
20
CALENDAR PLANNER
Feb '24 Mch '24 Apr '24 May '24 Jun '24 Jul '24 Aug '24 Sept '24 Oct '24
Fri 2 1 5 3 5 2 6 4 Fri
Sat 3 2 6 4 1 6 3 7 5 Sat
Mon 5 4 WIM OP2 4 8 WIM OP4 8 6 SIM TEST 12 3 8 5 BI OP2 4 9 BI OP4 8 7 12 Mon
Tue 6 5 RP 9 RP 7 4 9 6 10 8 Tue
Wed 7 6 10 8 5 10 7 11 9 Wed
HONOURS
2024
Thu 8 7 ERM OP2 11 ERM OP4 9 MIS TEST 6 11 8 CI OP2 12 CI OP4 10 Thu
Sat 10 9 13 11 8 13 10 14 12 Sat
HONOURS
Mon 12 WIM 1 11 SIM OP2 5 15 SIM OP4 9 13 ERM TEST 13 10 15 BI 1 12 KM OP2 5 16 KM OP4 9 14 BI SSA 13 Mon
2024
Wed 14 SIM 13 17 15 12 17 KM 14 18 16 KM SSA Wed
Fri 16 15 19 17 14 19 16 20 18 Fri
Sat 17 16 20 18 15 20 17 21 19 Sat
Mon 19 WIM OP1 2 18 WIM OP3 6 22 10 20 WIM SSA 14 17 UJ Holiday 22 BI OP1 2 19 BI OP3 6 23 UJ holiday 10 21 Mon
Thu 22 ERM OP1 21 Human Rights day 25 23 MIS SSA 20 25 CI OP1 22 CI OP3 26 BI TEST 24 Thu
Sun 25 24 28 26 23 28 25 29 27 Sun
21