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Data Analytics Services

The document outlines the transformative power of data analytics in driving informed decision-making and optimizing business operations across various industries. It highlights a comprehensive methodology for data integration and analytics, including cloud, on-premises, and hybrid deployment options, while showcasing specific use cases in FMCG and marketing sectors. The emphasis is on leveraging AI-driven solutions to enhance efficiency, reduce costs, and improve sales performance.

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aslamamd
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60 views

Data Analytics Services

The document outlines the transformative power of data analytics in driving informed decision-making and optimizing business operations across various industries. It highlights a comprehensive methodology for data integration and analytics, including cloud, on-premises, and hybrid deployment options, while showcasing specific use cases in FMCG and marketing sectors. The emphasis is on leveraging AI-driven solutions to enhance efficiency, reduce costs, and improve sales performance.

Uploaded by

aslamamd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Power of Data:

 Drive Informed Decision


Making
 Transform Your Business
with Data Analytics
The Data Analytics Opportunity
Our Comprehensive Data Analytics Solutions

Gain a 360-degree View of Your Identify Hidden Trends and Predict Future Outcomes
Business Patterns

Make Data-driven Decisions Optimize Operations and Reduce Costs


Our Proven Methodology

Analytics
Insight Training and
Assessment Data Integration Platform
Generation Support
Development
Our Proven Methodology – Data Flow

Data Sourcing Data Ingestion Data Store Data Quality Analytical Process Data Visualization
External Data
Sources

Internal Data
Sources

Reliable Data | Data Enriched Variables | Relevant Insights | Forecasting | Tracking & Monitoring

5
Data Integration: Cloud-Based and On-Premises
Various deployment options were researched for Cloud/On-Prem & Hybrid scenarios. Saudi Arabia technology landscape was studied and
detailed comparisons were drawn for each scenario. Government organizations are opting mostly for On-Prem for data security concerns.
Cloud services are popular among private entities. Hybrid deployment is a new approach with less penetration so far in the market.

Cloud Deployment On-Premises Deployment Hybrid Cloud Deployment


Major Cloud Providers

Analytics On Premises Servers Analytics


On-Premises Servers
Platform Platform

Visualization
Visualization
*Hybrid Cloud is relatively new innovation
Not many platform supports this in Saudi market.
Complex solution as compared to other two options.
Industry Transformations: The Power of Data in Action

Healthcare Retail Manufacturing Finance

Data Analytics has the power to transform industries, unlocking new


opportunities and driving sustainable growth. The possibilities are endless
when you embrace the power of data-driven decision-making.
Data Analytics Use Case for FMCG Industry

Objective:
Optimizing Sales and Supply Chain with Data Analytics in FMCG

Industry Challenge:

• Demand fluctuations and inventory mismanagement lead to


frequent stockouts or overstocking, causing revenue loss.
• Inefficient route-to-market strategies increase operational costs.
• Lack of real-time consumer insights affects sales performance.

Data Analytics Solution:

• AI-Driven Demand Forecasting & Inventory Optimization:


Machine learning predicts sales trends, reducing stockouts by
30% and increasing revenue by 12%.
• Consumer Insights & Personalized Marketing: Behavioral
analytics enhance targeted promotions, boosting sales
conversions.
• Route-to-Market Optimization: Geospatial data improves supply
chain efficiency, cutting delivery costs by 20%.

Example:
Coca-Cola leveraged AI-driven demand forecasting to optimize
replenishment cycles, reducing inventory costs by 15% and out-of-
stock incidents by 25%.
Data Analytics Use Case for Marketing Agencies
Objective:
Enhancing Campaign Performance with AI & Data Analytics

Industry Challenge:

• Ineffective ad spend allocation leads to wasted budgets.


• Measuring campaign performance across multiple channels is
difficult.
• Poor audience targeting results in lower conversion rates.

Data Analytics Solution:

• AI-Powered Audience Segmentation: Hyper-targeted ads


improve engagement, increasing conversion rates by 20%.
• Real-Time Ad Performance Analytics: Dynamic campaign
adjustments enhance ROI by 15%.
• Sentiment Analysis for Brand Perception: NLP analyzes social
media trends to refine brand messaging.

Example:
Unilever’s Dove brand utilized AI-driven sentiment analysis to tailor
messaging, increasing engagement by 25% and brand recall by
15%.
Why Choose Us?

Decades of Data
Analytics Experience

Industry-Specific Analytical Techniques

Cutting-Edge Data Science Expertise

Cross-Functional Analytical Team

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