PRESENTED BY:

Ana Marie Beronio

Junefer Escolano

Analisa Blasco

Eden Magdugo
 A. EXECUTIVE SUMMARY
JAEA Mountain Resort,Is a Initial name of "Junefer, Anamarie,Eden, and Analisa", is a premier mountain resort destination built to
provide an unparalleled escape at the beautiful mountain of Duay. Aside from offering breathtaking panoramic views, JAEA Resort aims
to be more than just a place to stay; it's a holistic experience designed for relaxation, rejuvenation, and exploration.We offer a range of
luxurious accommodations, from cozy standard rooms to expansive suites, each designed with comfort and stunning views in mind.
Beyond the basic purpose of providing exceptional lodging, JAEA Resort offers a curated selection of amenities and activities, including
gourmet dining experiences featuring locally sourced ingredients, guided hiking excursions, cultural immersion programs, and
opportunities for adventure activities.
Our pricing strategy is designed to cater to a diverse clients, with options to suit various budgets and preferences. We are committed to
providing exceptional value and creating lasting memories for our guests. Our marketing plan will focus on public relations, strategic
partnerships, and targeted advertising to reach our target audiences, which include couples seeking a romantic getaway, families
looking for a memorable vacation, celebration (birthday,christening,wedding,ect.)and adventure travelers seeking unique experiences.
Olivia Wilson
Our pricing strategy is designed to cater to a diverse clients, with options to suit various budgets and preferences. We are committed to providing exceptional value and creating lasting memories for our guests. Our marketing plan will focus on public relations, strategic partnerships, and targeted advertising to reach our target audiences, which include couples seeking a romantic getaway, families looking for a memorable vacation, celebration (birthday,christening,wedding,ect.)and adventure travelers seeking unique experiences.

02
Everything begins with a marketing plan. Having a marketing plan will help you identify your target market, figure
out how to reach them, figure out how much to charge for a product or service, and show how the business will
03 we create marketing plans to guarantee growth, profitability, and satisfied
measure its efforts. In this regard,
customers as well as to make business successful.JAEA Resort is not just a business; it's a commitment to
excellence and a contribution to the local community. We strive to create a positive impact on the environment
and support local businesses, fostering a sense of unity and shared prosperity. Our goal is to establish JAEA as the
leading mountain resort destination, renowned for its exceptional service, breathtaking views, and commitment to
sustainable tourism.
 B. SITUATION ANALYSIS
b. 1 Marketing Audit

Marketing Audit will provide a comprehensive company-wide

insight into all marketing activities for "JAEA Mountain Resort,
comparing performance to major competitors. The marketing
environment audit will analyze microenvironment forces customers,
competitors, distributors and the resort's position within the local
tourism market. Marketing productivity will focus on optimizing
pricing for maximum profit and maintaining high-quality service.
Our marketing strategy will emphasize strong branding, targeted
digital marketing like website, social media, public relations,
strategic partnerships, and direct sales to attract both leisure and
corporate guests. We will continuously monitor key performance
indicators to ensure the effectiveness of our marketing efforts and
adapt our strategies as needed. A robust customer relationship
management system will track customer interactions and
preferences for personalized service and loyalty building.
 b. 2 The 4Ps of Marketing Principle
1. Product- is any item or service you sell in market to service the custormer's need or want.
Products are designed to solve problems, fulfill needs, or provide benefits to consumers.

JAEA Mountain Resort Main Amenities:

 SWOT ANALYSIS
STRENGTHS
WEAKNESSES
•Strong business management
skills. •Unstable finances.
• Efficient operations. •High capital requirements.
• Excellent customer service. •Poor advertising.
•Stress-relieving atmosphere.
•Positive community
contribution.

SWOT
THREATS
OPPORTUNITIES
•Rising raw material costs.
•Business partners •Fluctuating customer income.
•High visibility location. •Unpredictable weather.
•Abundant food sources •Nearby competition
 C. Objective

Vision
Mission

-To be the premier mountain resort -To provide unforgettable experiences for our guests through
luxurious accommodations, unparalleled service, and stunning
destination, renowned for exceptional natural beauty.
hospitality and breathtaking views. -To be recognized as the best destination for relaxation,
recreation, and rejuvenation, offering a unique and memorable
-To be known as the best place for experience.
relaxation as well as being named by the -To be known as the ultimate destination for any occasion .
-To cultivate exceptional guest loyalty
most beautiful resort in town. -To achieve sustainable growth and profitability

Objectives
-To improve guest satisfaction
-To increase the resort's market reach
-To develop a unique and compelling brand identity
-To attract a diverse range of guests
-To build a strong social Media presence
-To maintain High standards and quality and service
-To foster a positive relationship with the local community
To implement sustainable practices
 PRODUCT STRATEGY
We will launch our resort with a distinctive and unforgettable
approach prioritizing personalized service and creating memories that last
a lifetime. At our resort, our guests will be able to enjoy unforgettable
experience.
Interestingly, At JAEA Mountain Resort we offers and showcase our
breathtaking panoramic views creating sense of awe and tranquility in all
our marketing. We established this resort to experience you a haven
where breathtaking vistas and unparalleled comfort redefine relaxation.
Furthermore, our commitment is to exceed expectations ensuring every
guest feels pampered and cherished fostering lasting memories and
unwavering loyalty.
Moreover, JAEA Mountain Resort offers a variety of options catering to
diverse preferences. The benefits and advantages to our guests are as
follows:
1. Luxurious and Affordable
2. Safe and Serene Environment
3. Relaxation and Rejuvenation
4. Exceptional Culinary Experience
5. Taste of Exquisite Cuisine
6. Satisfy Your Desire for Relaxation
 The pictures shown below are some of the resort's amenities and
offerings.

In serving our guests, we will use high-quality materials and maintain cleanliness and
hygiene throughout the resort. We strive to provide an exceptional experience from start to finish.
We believe that our guests will not just be satisfied with their stay but will also crave the
experience and return for future visits.
 PRICE STRATEGY
We will set thee price at the bottom of realistic range of prices to abtain
and attract customers to visit our resort.In addition,we will apply the
penetration approach and market skimming approach to maximize
profits and sales.

ACCOMODATIONS PRICES SPA & WELLNESS

•STANDARD ROOM. ₱2,800–₱8,400 PER NIGHT - MASSAGES: ₱1,680–₱3,920 PER SESSION
•FAMILY SUITE: ₱5,600–₱16,800 PER NIGHT - YOGA CLASSES: ₱560–₱1,400 PER SESSION
•LUXURY VILLA: ₱16,800–₱33,600 PER NIGHT - BEAUTY TREATMENTS: ₱1,120–₱2,800 PER TREATMENT

FOOD AND BEVERAGE KIDS & FAMILY ACTIVITIES

- BUFFET BREAKFAST: ₱560–₱1,1200PER PERSON - KIDS’ CLUB ACCESS: FREE OR ₱560–₱1,120 PER DAY
•LUNCH/DINNER : ₱840–₱2,240 PER MEAL - FAMILY MOVIE NIGHTS: FREE OR ₱280–₱560 PER PERSON
•SNACKS/DRINKS (POOLSIDE): ₱280–₱840 PER ITEM - PLAYGROUND/ARCADE ACCESS: FREE OR ₱280–₱840 PER SESSION
•SPECIAL DINING EXPERIENCES: ₱2,800–₱8,400 PER PERSON

OTHER AMENITIES
- WI-FI ACCESS: FREE OR ₱280–₱560 PER DAY
- SOUVENIRS/GIFT SHOP ITEMS: ₱280–₱2,800 PER ITEM
- GYM/WORKOUT CLASSES: FREE OR ₱280–₱1,120 PERSESSION
 DISTRIBUTION STRATEGY
Our business resort employs a strategic distribution plan prioritizing
efficient staff management and direct guest interaction. Daily operations
involve assigning staff to various tasks on a rotating schedule to ensure
consistent service and prevent burnout. Weekends see a shift in focus
towards specific revenue-generating activities or services, maximizing
profitability and catering to weekend guests. The resort's emphasis on
direct, personal interaction with guests aims to cultivate strong relationships
and enhance their overall experience. Regular review and adaptation of
this strategy, informed by performance data and guest feedback, are crucial
for continuous improvement.
In addition, a successful resort distribution strategy necessitates a multi-
channel approach combining direct bookings via the resort's website with
strategic partnerships through online travel agencies (OTAs) and global
distribution systems (GDS), particularly for international markets.
Cultivating relationships with travel agents and tour operators, leveraging
social media and content marketing for brand awareness, employing
targeted email campaigns, and actively pursuing public relations
opportunities will broaden reach and attract diverse clientele. Continuous
monitoring and analysis of each channel's performance are crucial for
optimizing the strategy and maximizing profitability.
 PROMOTIONAL STRATEGY

Our marketing promotion focuses on affordability and value-added services. We offer

competitive room rates, discounts for long-stay bookings, and package deals. To enhance
guest experience, we provide complimentary amenities like breakfast, welcome drinks,
and access to resort facilities. Additionally, we distribute eye-catching brochures and
flyers in local tourist information centers, airports, and travel agencies.
To attract and retain customers, we leverage social media platforms to showcase our
stunning resort views, amenities, and promotions. Guests enjoy flexible booking options,
personalized service, and surprise discounts. Loyalty program members receive exclusive
benefits, including room upgrades and priority access to new services. By providing
exceptional value, convenience, and memorable experiences, we establish a loyal
customer base and drive business growth.
 PROPOSED BUDGET
1. Land Acquisition 3. Furnishings and Equipment
Land purchase or lease: PHP 112,000,000 Guest room furnishings: PHP 28,000,000
Legal and registration fees: PHP 2,800,000 Restaurant and kitchen equipment: PHP 8,400,000
Estimated Total: PHP 114,800,000 Office and IT equipment: PHP 5,600,000
Recreational equipment: PHP 2,800,000
2. Construction Costs
Maintenance equipment: PHP 1,680,000
Site preparation: PHP 5,600,000
Estimated Total: PHP 46,480,000
Building structures (rooms, villas, common areas): PHP 140,000,000
Swimming pool and recreational facilities: PHP 16,800,000 4.Operational Costs (Pre-Opening)

Restaurant and kitchen facilities: PHP 14,000,000 Licensing and permits: PHP 1,680,000

Landscaping: PHP 8,400,000 Marketing and branding: PHP 5,600,000

Utilities (water, electricity, sewage): PHP 11,200,000 Insurance: PHP 2,800,000

Initial inventory (food, beverages, cleaning supplies): PHP 2,800,000
Parking areas: PHP 2,800,000
Contingency fund: PHP 11,200,000
Estimated Total: PHP 198,800,000
Estimated Total: PHP 24,080,000
 5.TECHNOLOGY AND SOFTWARE

RESERVATION AND MANAGEMENT SOFTWARE: PHP OTHER COMMODITIES PHP 1,000,000

2,800,000

SECURITY SYSTEMS (CCTV, ALARMS): PHP 1,120,000

WI-FI AND NETWORK SETUP: PHP 1,680,000

ESTIMATED TOTAL: PHP 5,600,000

IN THIS SECTION,OUR PROPOSED BUDGET WILL BE

PHP P390,760,000 THIS WILL BE OUR CAPITAL. IT WAS SUGGESTED AND
DECIDED THAT THE 4 MEMBERS/PROPONENTS WILL CONTRIBUTE FOR AT
LEAST AMOUNTING PHP 97,690,000 IN CASE OF BANKRUPTCY OR LESS
PROFIT, WE WILL PROVIDE CONTINGENCY MONEY FOR FUTURE USE
AMOUNTING PHP1, 000,000
THANK
YOU