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This research investigates the impact of social media influencers on consumer buying behavior, focusing on choice imitation influenced by customer loyalty and moderated by demographic factors such as gender, income, and education. It includes a questionnaire assessing attitudes towards influencers, their credibility, attractiveness, and interactivity, as well as demographic information of participants. The data collected will remain confidential and is intended solely for research and analysis purposes.

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Arya Verma
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8 views3 pages

1234arya

This research investigates the impact of social media influencers on consumer buying behavior, focusing on choice imitation influenced by customer loyalty and moderated by demographic factors such as gender, income, and education. It includes a questionnaire assessing attitudes towards influencers, their credibility, attractiveness, and interactivity, as well as demographic information of participants. The data collected will remain confidential and is intended solely for research and analysis purposes.

Uploaded by

Arya Verma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Impact of social media influencer on consumer buying behavior

This research aims at exploring how social media influencers would affect the choice imitation of their

followers, mediated by customers loyalty and moderated by the demographic factors like gender

income and education level. The data collected will be kept confidential and used for research and

analysis purposes only.

Definitions of social media influencers:

Individuals who have built a huge and wide social network with a large number of follower are known as

social media influencer.

Based on the above mentioned information, please suggest one of your favourite SMI’s on one of social

media platforms.

[1] My favourite social media influencer……………………………………………………………….

[2] His/her specific area……………………………………………………………………………………………

[3] Gender: Male/female…………………………………………………………………………………………..


PART-A: MAIN QUESTIONNAIRE: [State your preferences to each of the following questions, ‘1’-
Strongly disagree, ‘2’- Disagree, ‘3’- Neutral, ‘4’- Agree, ‘5’- Strongly agree]

NO Statement 1 2 3 4 5
A Attitude Towards Fashion
1 I believe following a social media influencer is good idea.
2 I believe following a social media influencer is wise.
3 I believe following a social media influencer is beneficial.
4 I believe following a social media influencer is interesting.
B Credibility
1 I find that social media influencer content is believable.
2 I find that social media influencer content is credible.
3 I find that social media influencer content is authentic.
C Attractiveness
1 I find that social media influencer content good looking.
2 I find that social media influencer would reply to me if I post a comment.
3 I find that social media influencer content visually appearing.
D Interactivity
1 I feel that social media influencer would reply to me I I send a private
message.
2 I feel that social media influencer would reply to me if I post a comment.
3 I feel that social media influencer would reply to me quickly and
efficiently if I post a comment.
4 I feel that social media influencer would allow me to communicate
directly with him/her.
Part-B: Demographic questionnaire

Name [If you want to specify]…………………………………………………………………………………

Contact number:…………………………………………………………………….

1] What is your gender?


a. Male b. Female c. Other

2] How old are you?


a. 18-25 b. 26-35 c. 36-45

3]What is your occupation?


a. Unemployed b. Employed c. Self employed d. Retired

3] What is your education level?


a. College b. Bachelor c. Master d. Doctor

What is your income level?


a. Less than 10000/month b. 10000 to 20000/month c. 20000 to 30000/month d. More
than 30000/month

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