Social Media

Secrets
YOUR SIMPLIFIED GUIDE TO
CREATING CONTENT THAT
CONVERTS TO SALES

Including 90+ VIRAL-WORTHY HOOKS + CTA’S

 WELCOME!
Hey friend, I’m Lara!
I’m so glad you’re here. I’m a digital entrepreneur that is passionate about
helping you achieve the ease, abundance, and wealth you so-effing
deserve.

I create digital products on Etsy for those who are in need of unique
QUALITY digital products to save valuable time so that you can
cultivate more financial freedom!

I created this guide to simplify crafting creative and edgy content so

that YOU can be confident in your work and convert views ---> into more
$$$. Let’s dive in!
 First things first,
NICHE the-eff DOWN
This is the number one thing you can do to
help grow your following with your ideal
target audience and attract your dream
paying clients.

This is easily brushed over, but is so vital to

your success. You want to narrow in on WHO
you are speaking to and what transformation
you offer to them.

Do me a favor, take a few intentional

moments to really map out these questions:

What is the problem I am solving? This

is the simple way to ask this question, but
you really want to envision the desired
outcome that person is seeking.

WHO can benefit from the SOLUTION I

have? Where are they at in their life
right now? How do they think/feel?
What do they truly want?

You see, when we talk to everyone, we end up

talking to no one. You want to be crystal clear
on who YOU are and WHO you help.

For example: “I help busy moms find a way

to make impactful, passive income while
living a more present life.”
 Your Insta Bio
THE FOUR LINES
Your Name. (not your username/handle)
You want this to be relatable to your niche and
searchable within the platform. (think like Google!) Now
more than ever, people are using social platforms as
search engines. So for example:
Jane Smith | Social Media Mentor

This should help your target audience get a feeling of

whether they’re in the right place. This is perfect
time to drop for your mission statement.
for ex: “Helping women create passive income with done-
for-you digital products”

Use this to build credibility.

If you have reached a milestone, drop it here!
(ex. $1k in 30 days, OR 25 students enrolled, etc) ALL
WINS ARE IMPORTANT.. but If you feel don’t have
anything to share here, tie this into what you help with-
(passive income, digital products, social media growth.)

Your fourth line should be a powerful call-to-action.

Direct them to your free guide by pointing down at your
link OR you can say DM me START (TO GET A
CONVERSATION FLOWING!)

BONUS! Your 5th line should be your link in bio! I recommend

STAN STORE as your one-stop shop to list all of your digital
products and set up automations. (you can try it for 2 weeks on me)
 CREATING CONTENT
The Fundamentals
When capturing any photo or video, it’s important to keep a few things
in mind. You want good lighting (if you can’t go outdoors- find a
window for natural light or use a ring light), proper text placement,
and font consistency within your reel. This will provide a higher level of
professionalism + authority.

The text on your reel is one of the first things

people notice! You want to make sure that it isn’t
too high, too low, or awkwardly off to the side.
Somewhere around the center is perfect, if you
can!

Are you struggling with...

Like this!

QUICK TIP! Stick to 1-2 (3 max) font styles that

you will use to keep a cohesive + consistent look
throughout your content. This helps build trust
within your brand. This will make your content
more easily recognizable when people are
scrolling and come across you again!
 CREATING CONTENT
The Fundamentals
Once you’ve got an idea of your visuals, let’s take a further look at other
aspects to your content that can help with performance + engagement!

AUDIO:
Trending audios that are
growing in popularity can help
boost your overall reach! You
want to look for this UP ARROW

Okay, this isn’t make-or-break, BUT a REEL USES

fun strategy to use when picking an
audio (and one I personally do) is to
find one that has a HIGH view count
on the original reel and still under 10k
in uses. If it has less like this one here,
EVEN BETTER! I really like to aim for
around 1k or less uses. This will
EXPLODE your reach!

FOOTAGE: VIEW COUNT

When filming video for your reels, my first piece of advice is to relax and
have fun with it! Don’t feel like you have to do trendy dances or lip-sync in
every video. I have found that what works for one person, may not work for
another. And that’s okay! Experiment with things to find what feels most
authentic to you.
QUICK TIP: The best footage for your reels
already lives on your phone. Think small clips of
your everyday life. (aka B-roll) This performs
well due to it’s more natural-feel and
relatability.
 CREATING CONTENT
with Intentionality
THE END GOAL
When coming up with ideas for your content I
strongly recommend starting this process
with the end in mind-

What is your goal for this piece of

content?
What action do you want someone to take
once they see it?

You never want to create content just for

the sake of creating. You want to make
VALUABLE content that has a purpose or
drives you results. (meaning more $$)

HIGH-VALUE CONTENT
When creating authentic high-value content,
you really want to put yourself into your dream
client/ target audience’s shoes. Think about
it.. Not many people dive straight into a
business without first testing the waters. (Meet
them where they are!) This will help them on
their journey to READY.

What I’m trying to say is.. it may take

someone a little while to initially invest with
you- that is why providing comprehensive tips
+ tricks, actionable steps and QUICK WINS
in your content, will ultimately leave them
wanting more (aka your offers) Plus, this adds
to your credibility and builds trust.
CRONERSTONE CONTENT
Your Evergreen Solution
This content is based upon the FOUNDATION of your business- the core
topics/ themes you discuss within your niche, your expertise, and what
differentiates YOU from others. Take these ideas to create intentional, high-
value pieces that your viewers KNOW is you when they see it.. and don’t be
afraid to use these them on literal repeat!

Few things to think about: Who you are, what you love/ do + why you do
it in your business!

This type of content is meant to work for you in a sustainable way, so it can
live on for years + years to come because when you have SEO keywords and
phrases that you use consistently, this helps the algorithm categorize you +
truly understand why you are here and who needs to see your content.

QUICK TIP: You want to avoid dating this content w/ Holidays or

time periods like days of the week, year, etc. (Unless it is a PROMO)
The last thing you want is for someone to come across this content
+ think it isn’t a relevant solution to their problem!

Speaking of Repurposing Content!

Once you’ve nailed down your main pillars for your cornerstone content- use
these on repeat and leverage them throughout other parts of your business!

Captions in your Reels --> You can use to make a Carousel post.
That Carousel Post --> turn it into an Email! (and vice versa!)

I do this exact strategy to SAVE TIME and energy in my business. This points
back to what I was saying about creating with intentionality.
 The Three E’s
You want to think of your reels or posts as a tool that provides VALUE and
insight into your world to your ideal client, but more importantly provides some
sort of outcome for you. Whether you are going for more engagement, more
followers, more sales, etc- The Three E’s are the perfect guideline to follow
when mapping out the content you want to create.

The backbone of your content should usually revolve around these Three
Pillars:

This is the perfect opportunity to introduce something FUN that

is undeniably YOU in your business. Whether it’s a trendy
ENTERTAIN dance or audio going viral use this to tie back into your brand
and story.

Think of this like a behind-the-scenes moment in your business!

EDUCATE Educate them on what it truly looks like to be in your world.
What do you want them to learn? You want them to walk away
feeling one step closer to their desire goal/ outcome.

Skip the pain-point content marketing.. (ex. “Are you stressed

and broke? try this_”) just, no. You really want to avoid
EMPOWER speaking to the person who is disempowered, they aren’t
READY to hear what you have to say + unable take intentional
action. Instead, speaking to those actively searching for a way
to fix their problems (AND SHOWING THEM HOW) are far more
easy to connect with and convert to $$. You can use personal,
inspirational stories to tie in emotion- something that makes
them think.. Wow, me too! I CAN DO THIS!

When talking about your offers/ products, you really want to take a step back
and think of what verbiage that a complete beginner would understand.
Refrain from using complicated words or terminology used in your business.. It’s
so easy to nerd-out on all the FEATURES of our products and tell them it has
XYZ inside of it.. but what truly matters to them is the BENEFIT or OUTCOME
they will receive from investing into it + you.
 Caption Cocktail
When structuring your posts, I like to think of it like the chemistry that helps
activate your dream client’s journey.

If you’ve ever felt like, okay, I have the ideas to make the reels or the post but
then it comes down to writing the caption and you're stumped..? This is the
answer you’re looking for!!

Your captions should include this exact formula in (almost)

every single post:

SHORT HOOK- You don’t have to use this every time, but I enjoy doing this on
the majority of my posts! It sparks curiosity + brings the viewer into the caption
to learn more. Some Ex. “Here’s what to do.. Want the truth?, OR, One thing
I’ve realized..” feel free to throw in a down arrow next to this!

HEADLINE- A short glimpse of what you are about to dive-into Ex. “Does it
help with sales to have a large following?”

SMALL BODY- Here I like to touch on maybe some misconceptions, state facts,
or dive into the headline/ question we’re talking about.

HOOK- This locks them in so they want to keep reading. Ex. “Here’s what you
SHOULD focus on..” this leads into the next step!

BODY- Where you deliver the VALUE of what you are posting. So let’s say your
headline has “3 tips to___”, the body is where you’ll deliver tips 1..2..3.

And a CTA- The CTA is going to be what you want them to do after they read
it. Ex. Comment or DM me READY to get started! Whatever it is, we want to
make sure that we are always moving your audience towards something, an
actionable step!
 Sales
Hooks
If your goal with this content is to entice
engagement and turn views into sales, try
using these hooks to set your audience up to
convert.

Run, don't walk to try this!

Tired of ___? Try this first...
You NEED this..
ENTERTAIN This will help you go from __ to ___ in {time frame}
I can't believe no one told me about ___ sooner...
This is my secret weapon to getting {ex. 100 followers a
week}
The benefits of this are unlike anything I've seen
I've created the best___ of all time. Let me show you!
I never have to worry about ___ anymore thanks to ___
Here's the (3) products(/tools) I used to go ___ from to
EDUCATE ___
The secret to ___ is...
This tip is for ___.. if that's not you, you can keep
scrolling.
3 steps all ___ should be taking right now.
If you're a ___ don't forget about this crucial step!
Watch this if you want ___{desired result}
How I went from ___ to ___
3 things every ___ MUST know
Have you been searching high and low for ___ ?
 Inspirational
Hooks
This is best used to inspire or motivate your
audience! Think mindset- This will help get
your viewers in the right headspace!

Here's how I went from ___ to ___

The shocking story of how I...
This one ___ changed my life. Here's how...
If you're truly ready to ___, this is for you..
Let me take you to the lowest point of my life....
I ___ even though ___ . Here's how
How does someone go from ___ to ___? Let me show
you!
So many people never overcome ___ here's how did..
They told me I couldn't ___ , here's how I proved them
wrong..
This is the moment everything changed on my journey..
I never thought I could come back from ___ . Here's how I
overcame all the odds..
Let me take you back to ___ before I was ___
If you're tired of ___, this story may change everything for
you..
Here's why you should NEVER give up on ___
I wasn't ready to talk about this. But now I know I need to
share it with you so you can too.
(5) ways I accomplished ___!
You'll NEVER guess what I did to ___
 Disruptive
Hooks
Stand out, grab attention, and become
memorable in your industry- These hooks
are a great way to start establish yourself
as a thought-provoking leader and expert.

Don't waste your money on ___..

I didn't want to believe this either..
Here's what others aren't telling you..
Stop using ___ to ___
You HAVE to stop believing ___ if you want ___
Stop making these __ mistakes!
This one mindset shift changed everything for me...
Here's why you SHOULDN'T ____
STOP YOUR SCROLL!
Listen up!
Here are __ myths about ___
We need to talk about ___
___ will change your life!
Unpopular opinion! but ____
If you still think ___ it could be costing you a lot of time/money..
I am mind-blown that some people still don't know ___
I'm probably going to get a lot of hate for this.. but I believe in it 100%.
I don't agree with ___ , here's why!
Here's why I still ___ even when no one else is...
Let's transform the way you think about ___
Connection
Hooks
If the goal is to connect with your audience,
try using these hooks to build the
relationship + make them feel heard and
seen.

If you like ___ , we should be friends..

Where are the ___ who want ___ in their life?
I'm looking for ___ do these things describe you?!
Hey, ___! {Call out specific viewer. ex "Hey, Moms!",
"Calling all cat lovers!"}
If you're a ___ who's tired of ___ this is for you..
If you're a ___ listen up, this is gonna change your
perspective!
I wish more ___ knew this...
Why isn't anyone telling ___ that they need to ___?
This tip is for ___.. if that's not you, keep scrolling.
3 steps all ___ should be taking right now.
If you're a ___ don't forget about this crucial step!
If you struggle with ___ you are NOT alone
Tell me if you relate to this..
3 things every ___ MUST know
If you're a ___ and you have a hard time ___, let me
help!
I thought I was the only one who___ , please tell me
I'm not alone!!
CALL TO ACTION
These are best used within your content to give your viewers a direction
to go after watching. If you don’t guide or tell your audience what you
want from them, they simply won’t know to do it. This step can
Drastically help in your overall engagement and sales.

FOR ALL THINGS ENGAGEMENT

What do you think?? Let me know in the comments...
Drop a (insert emoji) if you agree!
A or B? Vote in the comments!
What's your favorite ________? Let me know!
What did I miss? Drop it in the comments
If you want to hear more about _________ let me know...
Introduce yourself in the comments -- let's connect!
I'd love to hear your opinion, drop it below.
Tag a fellow ________ who needs to hear this!
Comment "_____" and I'll send you more info on this

FOR SAVES + SHARES

Save this for the next time you're ______
Save this to come back to when you're ready to (result)
Favorite this so you don't forget to ___!
SAVE WARNING! lots of info coming at ya...
Share this with someone you know needs it right now.
Share this with your favorite ____ lover
Text this to your _____ to show them you're thinking of them!
Share this with your (industry) bestie!
Send this to that know-it-all to prove them wrong!
okay, my friend
YOU DID IT! Congratulations Abundant Babe! I appreciate you
and thank you for your trust and support. I hope this guide was
a helpful catalyst for you on your content creation journey.
And now, you’ll be on well on your way to amping up your
content with sustainable strategies- giving it the lil’ extra
spice it needs to help you gain more engagement, growth, and
ultimately convert those views ---> into more followers and
dollars!

Please reach out to me via Etsy if you ever have any questions!
As always, I’m only a DM away.
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