P

® Code No. D-MBA-101 E-2

BRILLIANT’S

Principles and
Practice of
Management
NP
MBA
SEMESTER- 1st
According to New Syllabus
DAVV, Indore

With Last Year Solved Question Paper

Bilingual (English & Hindi)

A§J«oOr Ed§ {hÝXr ^mfm _|

2nd Revised Edition

www.thebrilliants.in
PP
Examination Scheme: Student shall be evaluated on two components: 20 internal and
80 end semester examinations. There will be 20 marks for internal evaluation, three
internal evaluations will be conducted out of which two will be written test and third
will be assignment/ presentation/ quiz/ class participation. Best two out of 3 evaluations
will be considered as internal marks. The semester examination carrying 80 marks will
have two sections A and B. Section A worth 60 marks will have six theory questions out
of which students will be required to attempt any four questions. Section B carrying 20
marks will contain one or more cases (or case/practical).

UNIT I. Concept of Management: Concept and Nature of Management, Functions and

Responsibilities of Managers, Management Thoughts - Fayol, Taylor and Weber's
Contribution to Management, The Classical School, The Human Relations School,
Systems Theory, Contingency Management, Developing Excellent Managers.
UNIT II. Planning and Concept of Objectives: Nature and Purpose of Planning, The
Planning Process, Principles of Planning, Types of Planning, Advantages and Limitations
of Planning, Objectives (Nature and Types), MBO (Process, Benefits and Limitations)
UNIT III. Strategies and Policies: Strategic Planning (Concept, Types and Process) and
its Models (TOWS Matrix, Porter's Generic Competency Model), Forecasting, Decision
Making- Nature, Types and Scope of Managerial Decision Making Process, Models of
Decision Making, Policy and its Types, Principles of Policy Formulation
UNIT IV. Organizing: Nature and Purpose of Organizing, Bases of Departmentation,
Span of Management, Determinants of Span of Management, Line and Staff Relationship,
Line-Staff Conflict, Bases of Delegation, Kinds of Delegation and Decentralization,
Methods of Decentralization.
UNIT V. Directing and Staffing: Concept, Importance and Elements of Directing,
Direction Process, Principles of effective direction, Leadership, Staffing Concept, Importance
and steps, Knowledge Worker.
UNIT VI. Controlling: Concept and Process of Control, Control Techniques, Human
Aspects of Control, Control as a Feedback System, Feed Forward Control, Preventive
Control, Profit and Loss Control, Control Through Return on Investment, The Use of
Computer For Controlling and Decision Making, The Challenges Created by IT as a
Control Tool.
UNIT VII. Contemporary Management Issue and its Challenges: Cross Cultural Issues
in Management, Diversity and the New Work Force, Organization Ethics and Social
Responsibility, New Ways of Managing the Workforce, Neuromanaging, Globalization
and its Complexities, Service Economy, Management Communication and Technology,
Knowledge Management and Knowledge Economy.
PPCONCEPT AND NATURE OF MANAGEMENT / ‘¡ZoO‘|Q>
Q.1. Define Management. Discuss the nature of Management.

FUNCTIONS AND RESPONSIBILITIES OF MANAGER

‘¡ZoOa Ho$ H$m¶© Am¡a Xm{¶Ëd

MANAGEMENT THOUGHTS AND CLASSICAL THEORIES

‘¡ZoO‘|Q> Wm°Q²>g VWm ³bm{gH$b ϶moarO
UNIT

Q.2. Explain the various roles of the manager with the help of the Mintzberg Model
of managerial roles.

Q.3. Critically evaluate the classical school of Management thoughts.

‘¡ZoO‘|Q> Wm°Q²>g Ho$ ³bm{gH$b ñHy$b H$m AmbmoMZmË‘H$ ‘yë¶m§H$Z H$s{OE&
OR
Give the classification of management approaches and their contributors.
1
H$s AdYmaUm Am¡a àH¥${V

_¡ZoO_|Q> H$mo n[a^m{fV H$s{OE& ‘¡ZoO‘|Q> H$s àH¥${V H$s ì¶m»¶m H$s{O¶o&

[2014]
{_ÝQ²>M~J© Ho$ _¡ZoO[a`b amoëg _m°S>b H$s ghm`Vm go _¡ZoOa Ho$ {d{^ÝZ amoëg H$mo g_PmBEŸ&

‘¡ZoO‘|Q> H$s AàmoM VWm BZHo$ à{V ¶moJXmZ H$aZo dmbo ì¶p³V¶m| H$m ³bm{g{’$Ho$eZ Xr{OE&
THE CLASSICAL SCHOOL: TAYLOR'S SCIENTIFIC MANAGEMENT
emñÌr¶ {dMmaYmam… Q>oba H$m d¡km{ZH$ à~ÝYZ
Q.4. Write a short note on Taylor. / Q>oba na EH$ g§{jßV {Q>ßnUr {b{I¶o& [2019]
[2015]
17

28

37

OR
Explain with suitable examples concept of Taylor's management theory.
Q>oba H$s ‘¡ZoO‘|Q> ϶moar H$s AdYmaUm H$mo Cn¶w³V CXmhaU g{hV g‘PmBE& [2017] 40
THE CLASSICAL SCHOOL: FAYOL’S PRINCIPLES OF MANAGEMENT
emór` {dMmaYmam: \¡$`mob Ho$ à~ÝYZ {gÕm§V
Q.5. Discuss the relevance of Fayol principles of management in today's scenario.
AmO Ho$ n[aÑí¶ ‘| ‘¡ZoO‘|Q> Ho$ ’¡$¶mob {gÕm§Vm| H$s àmg§{JH$Vm na MMm© H$s{OE& [2019]
OR
Write a short note on principles of Fayol.
’¡$¶mob Ho$ {gÕm§V na g§{jßV {Q>ßnUr {b{IE& [2017] 45
BRILLIANT’S  Principles and Practice of Management  4
PP
THE CLASSICAL SCHOOL: MAX WEBER’S BUREAUCRATIC THEORY
emór` {dMmaYmam: _¡Šg do~a H$m ã`yamoH«o${Q>H$ {gÕmÝV
Q.6. Explain the term 'Bureaucracy' in evolution of management thought and also
give bureaucratic structure.
‘¡ZoO‘|Q> Wm°Q> Ho$ CX²^d ‘| 'ã¶yamoH«o$gr' Q>‘© H$mo ñnîQ> H$s{O¶o Am¡a ã¶yamoH«o${Q>H$ ñQ´>³Ma ^r Xr{O¶o& 52
THE HUMAN RELATIONS SCHOOL AND SYSTEMS THEORY
øy‘Z [aboe§g ñHy$b Am¡a {gñQ>åg ϶moar
Q.7. Why does management analysis and practice require a systems approach?
Do management operate in an open or closed system? Explain. / ‘¡ZoO‘|Q>
EZmbr{gg Am¡a à¡p³Q>g EH$ {gñQ>‘ EàmoM ³¶m| Ano{jV H$aVm h¡? ³¶m ‘¡ZoO‘|Q> EH$ AmonZ ¶m
³bmoO {gñQ>‘ ‘| Am°naoQ> hmoVm h¡? ñnï> H$s{OE& [2016] 56

CONTINGENCY MANAGEMENT / H$m°pÝQ>O

¨ g
| r _¡ZoO_|Q>
Q.8. "Management does not provide readymade answers for organizational
problems." Explain your logic for the statement in the light of contingency
approach of management. / ""_¡ZoO_oÝQ> Am°J}ZmBOoeZb àm°ãbåg Ho$ {bE aoS>r_oS> CÎma
àmodmBS> Zht H$aVm h¡Ÿ&'' _¡ZoO_oÝQ> Ho$ H$m°{Q>ÝO|gr EàmoM Ho$ g§X^© _| Bg ñQ>oQ>_oÝQ> Ho$ {bE AnZo
bm°{OH$ H$mo g_PmB`oŸ& [2014] 68
DEVELOPING EXCELLENT MANAGERS
CËH¥$ï> _¡ZoOa ~ZmZm
Q.9. How to Develop Excellent Managers in the organization?
Am°J}ZmBOoeZ _| CËH¥$ï> _¡ZoOa H¡$go {dH${gV {H$`o Om gH$Vo h¢? 72
 Review Questions ........................................................................... 76

UNIT
2
PLANNING / ßbmqZJ
Q.10. "Planning is a function of every manager." Discuss.
''ßbmqZJ à˶oH$ ‘¡ZoOa H$m EH$ H$m¶© h¡&'' MMm© H$s{OE& [2016]
OR
Write a short note on philosophies of planning. Give its features.
ßbmqZJ H$s {’$bm°gm’$s na EH$ g§{jßV {Q>ßnUr {b{IE& BgHo$ ’$sMg© Xr{OE& [2014, 2012] 77

BRILLIANT’S  Principles and Practice of Management  5

 THE PLANNING PROCESS / ßbmqZJ àmogog

PP
Q.11. "Planning is a futile exercise in a dynamic environment," examine the
statement in the light of various steps in planning. / ''J{Verb dmVmdaU ‘| ßbmqZJ
EH$ {ZaW©H$ à¶moJ h¡&'' ßbmqZJ Ho$ {d{^ÝZ MaUm| Ho$ àH$me ‘| H$WZ H$m narjU H$s{OE& [2018]
OR
What is planning process? Explain various steps in the planning process.
ßbmqZJ àmogog Š`m h¡? ßbmqZJ àmogog _| gpå_{cV ñQ>oßg H$s ì`m»`m H$s{OEŸ& [2015] 85

PRINCIPLES OF PLANNING / ßbmqZJ Ho$ {à§{gnëg

Q.12. Discuss the various principles of planning.
ßbmqZJ Ho$ {d{^ÝZ qà{gnëg H$mo {S>ñH$g H$s{OEŸ& 89

TYPES OF PLANNING / ßbmqZJ Ho$ àH$ma

Q.13. Briefly discuss the relevance of Strategic and Operational Planning.
ñQ´>oQ>o{OH$ VWm Am°naoeZb ßbmqZJ Ho$ _hËd H$s g§{úmá _| MMm© H$s{OEŸ& [2013] 91
ADVANTAGES AND LIMITATIONS OF PLANNING
ßbmqZJ Ho$ ES>dm§Q>oOog VWm {b{_Q>oeÝg
Q.14. What are the limitations of planning ? What measures would you suggest to
overcome the limitations?
ßbmqZJ H$s gr_mE§ H$m¡Z gr h¢? Amn BÝh| Xya H$aZo Ho$ {bE Š`m gwPmd X|JoŸ& 94

OBJECTIVES / CX²Xí
o¶
Q.15. Explain the meaning of objectives and give its characteristics.
CX²Xoí¶m| H$m AW© ñnîQ> H$s{OE Am¡a BgH$s {deofVmE§ Xr{OE& 100

TYPES OF OBJECTIVES / Am°ãOopŠQ>ìO Ho$ àH$ma

Q.16. Write a note on types of objectives. / Am°ãOopŠQ>ìO Ho$ àH$mam| na {Q>ßnUr {b{IE& [2017] 103

MANAGEMENT BY OBJECTIVES / Am°ãOopŠQ>ìg Ûmam _¡ZoO_oÝQ>

Q.17. Write a short note on MBO.
MBO na g§{já {Q>ßnUr {b{IEŸ& [2019, 2018, 2017, 2015, 2012] 108

BENEFITS AND WEAKNESSES OF MBO/ MBO Ho$ ~o{Z{\$Q²>g d drH$Zog

Q.18. Discuss the advantages and limitations of MBO.
MBO Ho$ cm^ VWm gr_mAm| H$s MMm© H$s{OEŸ& [2013]
OR
What are the benefits and weaknesses of MBO?
MBO Ho$ cm^ VWm H$_Omo[a`m§ Š`m h¢? [2012] 113
 Review Questions ........................................................................... 117

BRILLIANT’S  Principles and Practice of Management  6

PP
UNIT
3
STRATEGY / ñQ´>oQ>oOr
Q.19. What is strategy? Why do organizations develop strategies?
ñQ´>oQ>oOr ³¶m h¡? Am°J}ZmBOoe§g ñQ´>oQ>oOr S>odbn ³¶m| H$aVr h¢? [2011] 119

FORMULATION OF STRATEGIES / ñQ´>oQ>oOr H$m \$m°å`©yce

o Z
Q.20. How would you go about formulating a company's major strategies? Discuss.
Amn EH$ H$ånZr H$s à_wI ñQ´>oQ>oOrg ~ZmZo Ho$ {bE H¡$go AmJo ~‹T>|Jo? ì`m»`m H$s{OEŸ& [2016] 122

TYPES OF STRATEGIES / ñQ´>Qo >O

o r Ho$ àH$ma
Q.21. Define Growth Strategy. Explain its main features. Why is it adapted? [2014]
J«mW
o ñQ´>oQ>oOr H$mo n[a^m{fV H$s{OEŸ& CgHo$ _w»` \$sMg© H$mo g_PmB`oŸ& `h Š`m| AnZm`r OmVr h¡? 126

STRATEGIC PLANNING PROCESS / ñQ´>Qo >o{OH$ ßbmqZJ n«mogog

Q.22. Describe the process of Strategic Planning and Implementation.
ñQ´>oQ>o{OH$ ßbmqZJ Am¡a Bpåßb_|Q>oeZ (H$m`m©pÝdV H$aZm) H$s à{H$`m H$m dU©Z H$s{O`oŸ& 133

THE TOWS MATRIX / TOWS _¡{Q´>Šg

Q.23. Write a short note on: TOWS Matrix.
g§{jßV {Q>ßnUr {b{I`o: TOWS _¡{Q´>ŠgŸ& [2019, 2017, 2015, 2012] 136
THREE GENERIC COMPETITIVE STRATEGIES BY PORTER
nmoQ>©a H$s VrZ OoZo[aH$ H$m°ånr{Q>Q>rd ñQ´>oQ>oOrg
Q.24. Discuss the relevance of GE matrix. Explain the implementation with a relevant
organizational example. / GE ‘¡{Q´>³g H$s àmg§{JH$Vm H$s MMm© H$s{O¶o& BgH$m H$m¶m©Ýd¶Z
àmg§{JH$ Am°J}ZmBOoeZb CXmhaU Ho$ gmW ñnï> H$s{O¶o& [2018] 141

FORECASTING / ’$moaH$mpñQ>J
¨
Q.25. What is forecasting? Discuss the characteristics and limitations of forecasting.
’$moaH$mpñQ>¨J ³¶m h¡? ’$moaH$mpñQ>¨J H$s {deofVmAm| Am¡a gr‘mAm| H$s MMm© H$s{O¶o& 148

DECISION-MAKING / {ZU©`Z
Q.26. "In selecting from among alternatives, three bases for decision are open to
the manager-experience, experimentation, research and analysis." Explain
this statement. How are managerial decisions improved by better selection of
alternatives?
BRILLIANT’S  Principles and Practice of Management  7
 ''{dH$ënm| Ho$ _Ü` M`Z H$aVo g_`, _¡ZO o a Ho$ {cE {ZU©` Ho$ {cE VrZ AmYma CncãY ahVo h¢- AZw^d,

PP
à`moJ H$m`©, AZwgY§ mZ VWm {dícofU (EŠgnr[a`§g, EŠgno[a_oÝQ>e o Z, [agM© VWm EZm{c{gg)Ÿ&"" Bg
H$WZ H$mo ñnîQ> H$s{O`oŸ& {dH$ënm| Ho$ ~ohVa M`Z Ûmam _¡ZOo [o a`c {S>grO§g _| {H$g n«H$ma go gwYma AmVo h¢?
[2015]
OR
Define decision making. / {S>grOZ _oqH$J H$mo n[a^m{fV H$s{OEŸ& [2012] 151

DECISION MAKING PROCESS / {S>grOZ _o[H§$J àmogog

Q.27. Write a short note on Decision Making Process.
{S>grOZ _o[H§$J àmogog na EH$ {Q>ßnUr {b{IEŸ& [2013] 155

DECISION-MAKING MODELS / {S>{gOZ _oqH$J _m°S>b

Q.28. Describe Decision Making Models.
{S>{gOZ _oqH$J _m°S>b H$mo g‘PmBE& [2012] 157

POLICIES / nm°{bgrO
Q.29. Define Policy. Explain various types of policies.
nm°{bgr H$mo n[a^m{fV H$s{O`oŸ& {d{^Þ àH$ma H$s nm°{b{gg H$mo g_PmB`oŸ& 160

PRINCIPLES OF FORMULATION OF POLICIES / nm°{cgr Ho$ \$m°_y©coeZ Ho$ {gÕm§V

Q.30. What are the Principles guiding the Formulation of Policies?
nm°{bgr Ho$ \$m°_y©boeZ Ho$ JmBqS>J qà{gnëg H$m¡Z-go h¢? 164
 Review Questions ........................................................................... 165

UNIT
4
NATURE AND PURPOSE OF ORGANIZING / Am°J}ZmBqOJ H$s àH¥${V Ed§ CÔoí`
Q.31. Explain the term 'Organization' taking suitable examples.
Q>_© 'Am°J}ZmBOoeZ' H$s n`m©á CXmhaU g{hV ì`m»`m H$s{OEŸ& 167

BASES OF DEPARTMENTATION / {S>nmQ>_

© oÝQ>oeZ Ho$ AmYma
Q.32. What are the basis of Departmentation? Which base or basis are most
suitable for an Advertising and Public Relations Company? What is the
importance of Decentralization for a professionally managed company?
{S>nmQ>_© Ýo Q>oeZ Ho$ AmYma Š`m h¢? EH$ ES>dQ>m©BqOJ VWm npãcH$ [acoeZ H$ånZr Ho$ {c`o g~go Cn`wº$
AmYma H$m¡Z-go h¢? EH$ ì`mdgm{`H$ ê$n go à~§{YV H$ånZr Ho$ {dHo$ÝÐrH$aU H$m Š`m _hËd h¡? 175

BRILLIANT’S  Principles and Practice of Management  8

PP
SPAN OF MANAGEMENT AND ITS DETERMINANTS
_¡ZoO_|Q> ñnmZ VWm BgHo$ {S>Q>a{_ZoÝQ²>g
Q.33. Write a short note on: Span of control.
g§{jßV {Q>ßnUr {b{IE … H§$Q´>mob H$m ñnmZ& [2015] 182

LINE AND STAFF RELATIONSHIP / cmBZ Ed§ ñQ>m\$ [aboeZ{en

Q.34. Write a short note on: Line and Staff Relationship.
g§{úmá {Q>ßnUr {b{IE: cmBZ Ed§ ñQ>m\$ [aboeZ{enŸ& [2013] 187

CONFLICTS / H$m°pÝâbŠQ²>g
Q.35. "Conflicts promote new ideas for development of organization and employees."
Support the statement with appropriate examples. / ''g§Kf©, Am°J}ZmBOoeZ Am¡a
Eåßbm°BO Ho$ {dH$mg Ho$ {bE ZE AmB{S>¶mO H$mo à‘moQ> H$aVm h¡&'' {Z{X©ï> CXmhaUm| Ho$ gmW
ñQ>oQ>‘|Q> H$m gnmoQ>© H$s[OE& [2019]
OR
"Conflicts are inevitable process of any organization." Support the statement
mentioning the importance and need of conflict.
"H$m°pÝâbŠQ²>g {H$gr ^r Am°J}ZmBOoeZ H$s A{Zdm`© à{H«$`m h¡& " H$m°pÝâbŠQ²>g Ho$ _hËd, VWm
Amdí`H$Vm H$m CëboI H$aVo hþE H$WZ H$m g_W©Z H$s{OE& [2017] 193

LINE-STAFF CONFLICT / cmBZ-ñQ>m\$ H$m°pÝâbŠQ>

Q.36. Write a short note on: Line and Staff Conflict.
g§{úmá {Q>ßnUr H$s{OE: cmBZ Ed§ ñQ>m\$ H$m°pÝâbŠQ>& [2018, 2013]
OR
What are the reasons for conflict between Line Managers and Staff Managers?
Also suggest measures to improve their relations. / bmBZ _¡ZO
o g© VWm ñQ>m\$ _¡ZO
o g© Ho$
_Ü` _V^oX hmoZo Ho$ H$m¡Z-H$m¡Z go H$maU h¢? gmW hr CZHo$ g§~Y§ m| _| gwYma H$aZo Ho$ Cnm`m| H$mo ^r
g_PmB`oŸ& [2015, 2012] 196

BASES OF DELEGATION / S>{o bJoeZ Ho$ AmYma

Q.37. "To delegate effectively, the superior must be receptive to delegation and
willing to let of authority." Discuss the statement in the light of delegation
process. / "'à^mdembr S>obrJoQ> H$aZo Ho$ {bE, gwnr[a¶a H$mo Amdí¶H$ ê$n go S>o{bJoQ> go gå~Õ
hmoZm Mm{hE Am¡a g‘PH$a AWm°[aQ>r XoZm Mm{hE&'' S>obrJoeZ à{H«$¶m Ho$ àH$me ‘| ñQ>oQ>‘|Q> na MMm©
H$s{OE& [2016]
OR
Write a short note on: Delegation. / g§{úmßV {Q>ßnUr {c{IE: S>o{bJoeZ [2015, 2013] 201

KINDS OF DELEGATION / S>o{bJoeZ Ho$ àH$ma

Q.38. Discuss the various kinds of delegation. / S>o{bJoeZ Ho$ {d{^ÝZ àH$mam| H$m dU©Z H$s{OEŸ& 209

BRILLIANT’S  Principles and Practice of Management  9

 DECENTRALIZATION AND ITS METHODS / {S>g|Q´>bmBOoeZ Ed§ CgH$s {d{Y`m±

PP
Q.39. Write a short note on: Decentralization.
g§{já _| {Q>ßnUr {c{IE: {S>g|Q´>bmBOoeZŸ& [2017, 2015, 2013]
OR
Distinguish between Delegation and Decentralization.
S>obrJoeZ Am¡a {S>g|Q´>bmBOoeZ Ho$ ‘ܶ A§Va H$s{OE& [2011] 210
 Review Questions ........................................................................... 217

UNIT
5
CONCEPT OF DIRECTING / S>m¶ao{³Q>§J H$s AdYmaUm
Q.40. What is Directing? Give its concept. / S>m¶ao{³Q>§J ³¶m h¡? BgH$s AdYmaUm Xr{OE& 219

IMPORTANCE AND ELEMENTS OF DIRECTING/ S>m¶aop³Q>¨J H$m ‘hÎd Am¡a VÎd

Q.41. "Directing is the key element in the process of management." Explain the
importance of directing in management. / ''‘¡ZoO‘|Q> H$s à{H«$¶m ‘| S>m¶aop³Q>¨J ‘w»¶
E{b‘|Q> h¡&'' ‘¡ZoO‘|Q> ‘| S>m¶aop³Q>¨J H$m ‘hÎd ñnï> H$s{OE& 222

DIRECTION PROCESS/ S>m¶ao³eZ àmogog

Q.42. "Directing is said to be a continuous process." Give the steps involved in di-
rection process. / ''S>m¶ao{³Q>J
§ EH$ {Za§Va MbZo dmbr à{H«$¶m H$hr OmVr h¡&'' S>m¶ao³eZ
à{H«$¶m ‘| gpå‘{bV MaU Xr{OE& 226

PRINCIPLES OF EFFECTIVE DIRECTION/ B’o$p³Q>d S>m`aoŠeZ Ho$ qà{gnëg

Q.43. Elucidate on the principles of direction in Software Organization. [2017]
gm°âQ>do`a Am°J}ZmBOoeZ _| S>m`aoŠeZ Ho$ qà{gnëg H$m dU©Z H$s{OE& 228

LEADERSHIP / crS>a{en

Q.44. Define leadership./ brS>a{en H$mo n[a^m{fV H$s{OE& [2016]

OR
What is Leadership?/ brS>a{en Š`m h¡? [2014] 231

STAFFING CONCEPT/ ñQ>mq’$J AdYmaUm

Q.45. "Labour force is undoubtedly an active, sensitive and essential factor of pro-
duction." Explain this statement. / ''l‘e{³V {Z…g§Xoh CËnmXZ H$m EH$ g{H«$¶, g§dX
o Zerb
Am¡a Amdí¶H$ ’¡$³Q>a h¡&'' ñQ>oQ>‘|Q> H$mo g‘PmBE& 237
BRILLIANT’S  Principles and Practice of Management  10
 IMPORTANCE AND STEPS OF STAFFING / ñQ>mq’$J H$m ‘hÎd Am¡a MaU

PP
Q.46. Explain the various elements in the process of staffing.
ñQ>mq’$J H$s à{H«$¶m ‘| {d{^ÝZ VÎd ñnï> H$s{OE& 240

KNOWLEDGE WORKERS/ Zm°boO dH©$g©

Q.47. What do you mean by knowledge workers? Also give their characteristics.
Zm°boO dH©$g© go AmnH$m ³¶m Ame¶ h¢? BZH$s {deofVmE§ ^r Xr{OE& 243
 Review Questions ........................................................................... 248

UNIT
6
CONCEPT OF CONTROL / H$ÝQ´>moc H$m H$ÝgoßQ>
Q.48. Define the term Control. Discuss the need of managerial control. Give
examples. / H$ÝQ´>mob eãX H$mo {S>\$mBZ H$s{OEŸ& _¡ZoO[a`b H§$Q´>mob H$s Amdí`H$Vm H$m dU©Z
H$s{OEŸ& CXmhaU Xr{OEŸ& [2011] 251

PROCESS OF CONTROL / H§$Q´>mob H$s àmogog

Q.49. Discuss the process of control highlighting the significance of each step.
à˶oH$ MaU H$m ‘hÎd hmB©bmBQ> H$aVo hþE {Z¶§ÌU H$s à{H«$¶m H$s MMm© H$s{O¶o& [2018]
OR
Write a note on process of control.
H$ÝQ´>moc H$s àmogog na {Q>ßnUr {b{IE& [2016] 259

CONTROL TECHNIQUES / H$ÝQ´>mc

o Q>po ŠZŠg
Q.50. Mention about two most effective methods of overall control.
g§nyU© {Z¶§ÌU Ho$ Xmo gdm©{YH$ à^mdembr ‘oWS²>g H$m CëboI H$s{O¶o& [2018] 268

HUMAN ASPECTS OF CONTROLS / H$ÝQ´>moc Ho$ h²`y_Z Am°ñnoŠQ²>g

Q.51. Write a short note on: Human aspects of control. [2012]
H$ÝQ´>moc Ho$ h²`y_Z Am°ñnoŠQ²>g na EH$ g§{jßV {Q>ßnUr {bI|§Ÿ& 279
FEEDBACK AND FEED-FORWARD CONTROL SYSTEM
\$sS>~¡H$ Ed§ \$sS>-\$m°adS>© H$ÝQ´>mob {gñQ>_
Q.52. Contrast feed forward, concurrent and feedback controls with suitable example.
C{MV CXmhaU Ho$ gmW \$sS> \$m°adS>©, H$m°ZH$a§Q> VWm \$sS>~¡H$ H§$Q´>moc Ho$ _Ü` A§Va ñnï> H$s{OEŸ&
[2013] 281

BRILLIANT’S  Principles and Practice of Management  11

 DESIGNING CONTROL SYSTEM

PP
H$ÝQ´>moc {gñQ>_ H$mo {S>OmBZ H$aZm
Q.53. Contrast the different approaches to design control system.
H§$Q´>moc {gñQ>_ H$mo {S>OmBZ H$aZo H$s {d{^Þ EàmoM Ho$ _Ü` A§Va ñnï> H$s{OEŸ& [2013] 285

PREVENTIVE CONTROL / {àdopÝQ>d H§$Q´>mb

o
Q.54. Explain Preventive Control. What are its assumptions? In what ways is it beneficial?
{àdopÝQ>d H§$Q´>mob H$mo g_PmB`oŸ& CgH$s H$m¡Z-H$m¡Z gr H$ënZmE± h¢Ÿ? `h {H$g àH$ma Cn`moJr h¡? 289

PROFIT AND LOSS CONTROL / bm^ Ed§ hm{Z {Z`§ÌU

Q.55. Write a short note on: Profit and Loss Control.
bm^ Ed§ hm{Z {Z`§ÌU na g§{já {Q>ßnUr {b{IEŸ& 291
CONTROL THROUGH RETURN ON INVESTMENT
BÝdoñQ>_|Q> na {aQ>Z© Ûmam H§$Q´>mob
Q.56. Explain Controlling through Return on Investment method.
BÝdoñQ>_|Q> na [aQ>Z© {d{Y Ûmam {Z`§ÌU H$mo g_PmB`oŸ& 293

THE USE OF COMPUTER FOR CONTROLLING AND DECISION MAKING

{Z`§ÌU Ed§ {ZU©` H$m`© _| H$åß`yQ>a H$m Cn`moJ
Q.57. Briefly discuss the Use of Computer for Controlling and Decision Making.
{Z`§ÌU VWm {ZU©` H$m`© _| H$åß`yQ>a Ho$ Cn`moJ H$s MMm© H$s{OEŸ& 296
THE CHALLENGES CREATED BY IT AS A CONTROL TOOL
IT Ûmam H§$Q´>mob Qy>c Ho$ ê$n _| I‹S>r H$s JB© MwZm¡{V`m§
Q.58. Write a short note on IT as a control tool.
IT H§$Q´>mob Qy>b Ho$ ê$n _| na {Q>ßnUr {b{IE& [2016] 300
 Review Questions ........................................................................... 303

UNIT
7
CROSS CULTURAL ISSUES IN MANAGEMENT
‘¡ZoO‘|Q> ‘| H«$m°gH$ëMa Ho$ Bí¶y
Q.59. Give a brief note about contemporary management and explain the cross
cultural differences.
g‘H$mbrZ ‘¡ZoO‘|Q> Ho$ ~mao ‘| g§{já {Q>ßnUr {b{IE Am¡a H«$m°g H$ëMab A§Va ñnîQ> H$s{O¶o& 305

BRILLIANT’S  Principles and Practice of Management  12

PP
DIVERSITY AND THE NEW WORK FORCE / S>m¶d{g©Q>r Am¡a ZdrZ dH©$ ’$mog©
Q.60. "Diversity in workforce results in many complexities." Explain some of them.
""dH©$ ’$mog© ‘| S>m¶d{g©Q>r H$B© O{Q>bVmAm| ‘o n[aUm‘ XoVr h¡&"" CZ‘o| go Hw$N> H$m dU©Z H$s{O¶o& 310
ORGANIZATIONAL ETHICS AND SOCIAL RESPONSIBILITY
Am°J}ZmBOoeZb Zr{V¶m± Am¡a gm‘m{OH$ CÎmaXm{¶Ëd
Q.61. Write a short note on "Work ethics", how do they affect the business ethics in
the corporate sector? Give example. / ""H$m¶© Zr{V¶m±'' na EH$ cKw {Q>ßnUr {c{I¶o&
H$m°nm}aoQ> go³Q>a ‘| {~OZog Zr{V na ¶o H¡$go à^md S>mcVm h¡? 317
NEW WAYS OF MANAGING THE WORKFORCE: NEUROMANAGING
dH©$’$mog© ‘¡ZoqOJ Ho$ ZE nW: ݶyamo‘¡ZoqOJ
Q.62. Explain the term 'Neuromanagement' and how is it important for managers?
'ݶyamo‘¡ZoO‘|Q>' Q>‘© H$mo ñnï> H$s{O¶o Am¡a ‘¡ZoOa Ho$ {c¶o ¶o ‘hÎdnyU© H¡$go h¢? 329

GLOBALIZATION AND ITS COMPLEXITIES / d¡pídH$aU Am¡a BgH$s O{Q>cVm

Q.63. "Globalization is today's boom." Explain the statement by giving its features.
""d¡pídH$aU AmO H$m ~y‘ h¢&'' BgHo$ ’$sMg© XoVo hþE H$WZ H$mo ñnï> H$s{O¶o& 333

SERVICE ECONOMY /g{d©g BH$moZm°‘r

Q.64. How does today's service economy work and what are the challenges faced
by managers in this economy? / AmO H$s g{d©g BH$moZm°‘r H¡$go H$m‘ H$aVr h¡ Am¡a Bg
BH$moZm°‘r ‘§o ‘¡ZoOg© Ûmam gm‘Zm H$s OmZo dmcr MwZm¡{V¶m§ ³¶m h¢? 339

MANAGEMENT COMMUNICATION AND TECHNOLOGY

‘¡ZoO‘|Q> H$å¶y{ZHo$eZ Am¡a VH$ZrH$
 MANAGEMENT COMMUNICATION / ‘¡ZoO‘|Q> H$å¶y{ZHo$eZ

Q.65. What do you mean by communication? How does communication connect

people explain by giving its objectives? / H$å¶y{ZHo$eZ go AmnH$m ³¶m Ame¶ h¢?
H$å¶y{ZHo$eZ cmoJm| H$mo H¡$go Omo‹S>Vm h¡? BgHo$ Am°ãOop³Q>ìg XoVo hþE ñnï> H$s{O¶o& 342

 MANAGEMENT TECHNOLOGY / ‘¡ZO

o ‘|Q> Q>o³Zmocm°Or
Q.66. "Technology is inherently difficult to manage." What are the issues involved
in managing the technology? / ""VH$ZrH$, ‘¡ZoO H$aZo Ho$ {c¶o ñdm^m{dH$ ê$n go H${R>Z
h¡&'' VH$ZrH$ ‘¡ZoO H$aZo ‘| em{‘c {df¶ ³¶m h¢? 355

BRILLIANT’S  Principles and Practice of Management  13

PP
KNOWLEDGE MANAGEMENT AND KNOWLEDGE ECONOMY
Zm°coO ‘¡ZoO‘|Q> Am¡a Zm°coO BH$moZm°‘r
Q.67. "Knowledge management is a new branch of management that improves
business performance." Give the concept of knowledge management and
elaborate the above statement.
""Zm°coO ‘¡ZoO‘|Q>, ‘¡ZoO‘|Q> H$s ZB© emIm h¡ Omo {~OZog na’$m°‘]g B§àyd H$aVr h¡&'' Zm°coO
‘¡ZoO‘|Q> H$s AdYmaUm Xr{O¶o Am¡a Cnamoº$ H$WZ H$mo {dñVma go g‘PmBE& 364

 Review Questions ........................................................................... 372

How to the Solve Case? ......................................................... 373

Case Study................................................................................ 378

T-20 Questions


BRILLIANT’S  Principles and Practice of Management  14