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Scrub Daddy® & The 7 Functions Marketing

The document analyzes the marketing strategies of Scrub Daddy®, focusing on the 7 functions of marketing as demonstrated in their Shark Tank pitch and subsequent growth. It highlights product features, pricing strategies, multi-channel distribution, financing needs, promotional activities, and sales approaches. The company has expanded its product line and distribution significantly since its initial appearance on the show.

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lakenarnold16
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224 views

Scrub Daddy® & The 7 Functions Marketing

The document analyzes the marketing strategies of Scrub Daddy®, focusing on the 7 functions of marketing as demonstrated in their Shark Tank pitch and subsequent growth. It highlights product features, pricing strategies, multi-channel distribution, financing needs, promotional activities, and sales approaches. The company has expanded its product line and distribution significantly since its initial appearance on the show.

Uploaded by

lakenarnold16
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Scrub Daddy® & The 7 Functions Marketing

Use the resources listed below to see first hand how the 7 functions of marketing are applied
with a real company and product; The Original Scrub Daddy®.

Resources:
1. Shark Tank Pitch
2. Shark Tank Update
3. https://scrubdaddy.com/

Product/Service Management:

After viewing the Shark Tank Pitch, wow would you describe the product?
I think it is a very good product, if I was a Shark I would probably attempt to purchase a
stake

What are its unique features and benefits (base this off the Shark Tank Pitch)?
It has a mouth in the sponge for silverware, and it removes food off of dishes really good,
with just water

Explore the Scrub Daddy® website, how has their product line grown?
It now has sprays, special edition sponges

Pricing:

What was the current cost of making the product at the time this episode aired?
$1

What was the current wholesale selling price at the time this episode aired?
$2.80

What does that make the profit on each Scrub Daddy®?


$1.80

On the Scrub Daddy® website, pick 3 different products and provide the price of each.
The Original Scrub Daddy-$3.99, Scrub Mommy-$3.99, Power Paste-$9.99

Scrub Daddy® uses a tiered pricing strategy. Define what that means.
They offer customers a variety of prices, based on certain features and benefits.

Channel Management:

Scrub Daddy® uses a multi-channel distribution. Explain what that means.


They use different distribution and and promotional channels for the purpose of
marketing.

At the time the original episode aired, how could customers get a Scrub Daddy®?
From 5 supermarkets in the Philidelphia area and on their website

Describe how it has changed since.


It is now sold in 60K retail stores in the US and 3K in Europe.

Financing:

How much was Aaron initially seeking from the Sharks?


$10,000

Why did Aaron need the money?


To set up a independent manufacturing facility with automated equipment

Which Shark won and what was their offer?


Lori won and her offer was $200K for a 20% stake

MIM (Marketing-Information Management) - AKA Market Research

Although neither video really hit on this, think about what the company may have done in
regards to this function.
They would research who would be buying the product

Promotion:

The promotional mix includes four activities: personal selling, advertising,


sales promotion, and public relations. Describe the various ways the Scrub Daddy® is
promoted.
They are promoted on commercials, online ads, and Lori’s partners

Selling:

How would you describe the company’s sales approach? Think about what it emphasizes
or
showcases about the product.
They show the benefit of the product and be fun with it.

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