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Cs Openhouse Scripts

The document provides a detailed script for real estate agents to use during open house events, focusing on greeting visitors, guiding them through the property, and building rapport. It includes specific phrases for engaging with potential buyers, collecting their information, and encouraging follow-up actions. Additionally, it offers strategies for sending visitors to other properties and ensuring a memorable goodbye to leave a lasting impression.

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vowohip133
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5 views3 pages

Cs Openhouse Scripts

The document provides a detailed script for real estate agents to use during open house events, focusing on greeting visitors, guiding them through the property, and building rapport. It includes specific phrases for engaging with potential buyers, collecting their information, and encouraging follow-up actions. Additionally, it offers strategies for sending visitors to other properties and ensuring a memorable goodbye to leave a lasting impression.

Uploaded by

vowohip133
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Open House Scripts

The Greeting

Approach with a smile, shake their hand, ask their names, and use them.

“Welcome, I’m (Agent Name) with The Stephanie Younger Group @ COMPASS. Thank
you for coming today!”
“What is your name? (Buyer’s Name) it’s so great to meet you! Come on in!”

Leading them to the sign in sheet.

“Do you mind signing in for me? Thank you so much.”


Stand there and watch them sign in, and ask open ended questions.

While they are signing in.

“How did you hear about the open house today?”


“We saw the sign”
“Ahhh, perfect! I’m glad they worked!
“So, it sounds like you live in the area? Where do you live? I love that street. How
long have you lived there? Amazing”
“Great… thank you! Looks like your phone number is XXX-XXX-XXXX.”
“Oh, actually that’s an 8 not a 3”
“OK, got it. Glad I asked. And WHO is your agent?” (Ask this question exactly like this. It tells
you whether they really have an agent, or if they are just trying to bluff and push you away.)
“We are working with Agent Annie”
“Agent Annie is awesome!”
Or
“We don’t know their name or We don’t have one yet.”
“Sounds like you’ve been looking for a long time?”
“Actually no… just getting started.”
“Well you came to the right place to get started! Let’s get you looking at the
house!”
“This (positive adjective) home has # bed, # bath home and is offered at ($ price).”
“Here is a flier with all of the details.”
Give direction for their Tour, but at a busy open house, don’t accompany them - it’s your
job to stay at the front and great the next guest. Determine the route that would best
reveal the home and give them something to notice or not to miss.

“If you walk through (the kitchen) you will find (the living room) next, then proceed
upstairs. Be sure to notice (SPECIAL HOME FEATURE). When you are finished, please come
find me, have a cookie and let me know what you think!”

Updated / June 12, 2022


After their tour.

Attempt to close!
“So, (BUYER NAME) you are probably ready to buy this one!” (Smile while you say this, pause
for laugh)
“What are your thoughts on this home?”
“So, do you want to buy this home? Is this the one?!?” (Insert a playful comment or
easy joke)
If they want to buy, make a plan to write the offer.

Confirm their information and make a plan to follow up: If they haven’t fully filled out the register, pick
up the clipboard and take charge here with a smile!

“What is your best phone number?” 310... Pen to paper and start writing assumptively. Read
email address back to them and clarify spelling.
“And your agent is? Oh, you don’t have one at this time?”

Other Rapport Building and Impact Questions

• Where do you live?


• How long have you lived there?
• Where did you live before that?
• How did you happen to choose this neighborhood?
• If you were to move in the future, where would you move next? Why there?
• Are you familiar with (this area)?
• Is it time to sell and buy something else?
• How many homes have you seen today?
• Do you want to buy one of them?
• How long have you been looking for a home?
• Does your agent have a strategy for helping you win in a competitive market?
• Have you seen any homes that you would buy?
• What are you looking for?
• What are you looking for in your next home?
• What is your price range?
• How did you determine that price range?
• Will you be paying cash or financing?
• Would you like a lender referral?

Updated / June 12, 2022


• I have a list of open houses for you and can direct you to another home which may be a
great option for you. Do you have time to see another open house? “

Sending Them to Another Property & Setting the Callback Appointment:

“What are you looking for that this home didn’t offer?”
“What did you like about this home?”
There is another home open on (STREET NAME) with # beds, # baths and has
(SPECIAL FEATURE) that you are looking for. The address is (ADDRESS). Can you go by
now?
Use Map of Area and Open House List to Illustrate the Conversation.

“We are here and this home is here. It is open until (TIME)”
“Here is a list of a few other houses that will help to give you more perspective on the
neighborhood. If you have some time, I’d encourage you to go by.”
“Here is my card. Please sign in with my name and let them know that I sent you!”
I’d like to hear what you think about the home. I can call this evening between (TIME
and TIME). Does work for you? Great.”

A Memorable Good-Bye.

Check that they have everything they need.

“Looks like you have plenty of information for now! Do you have any other questions at the
moment?”
“Did you get a cookie? Do you need some water for the road?”

Say something unique so they remember the good-bye!

“Are you in town on the 4th of July? If so, will you be at the parade? It’s so fun, I hope to see
you there! (For Example)
“(NAME, NAME) I so enjoyed meeting you! Go see those additional homes, and I’ll call you at
(TIME)!

Updated / June 12, 2022

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