MARCH 2024

Startup
Business
Plan
SINDESO TECH
ABOUT US

Start up Ideas
Our Business Name
Our Logo
The Oganization
Our Products and Services
Analysis of Business

MARKET ANALYSIS

1. Competitiveness
2. Market research

CANVAS MODEL

1 Customer Segments
2 Value Propositions
3 Channels
4 Customer Relationships
5 Revenue Streams
6 Key Resources
7 Key Activities
8 Key Partners
9 Cost structure

References
We, Sindeso Tech, are a startup team. We introduce a AI assistant model. With the
desire for people of all ages to learn and have a friendlier approach to AI, especially
intelligent communication with language. This product helps us lay the first
foundation for our business, and in the future, we aim to develop our business into a
software company. That's why we named our business Sindeso Tech.

Our product, Sindeso.AI, provides users with outstanding features, novelty, and
interest in language and answering questions. Sindeso is not limited to a specific
language but also supports diverse languages ​around the world. This creates a multi-
language user experience, especially friendly translation that helps the product serve
and interact with users everywhere flexibly.

With this capability, Sindeso can be widely applied in various fields: communication
in business, healthcare, education, etc.

"Sindeso" emerges from the fusion of "Sound" (representing auditory elements in

English) and "Sindesi" (meaning 'connection' in Greek), "Sindeso" can be
understood as "connecting through sound." This project focuses on a system that
receives information through voice input and provides feedback via text to the user.

The logo of Sindeso company takes the shape of the letter "S", representing the
abbreviation of the company name. It is designed to mimic sound waves through
the three connecting parts of the "S", creating an image of a robot face associated
with artificial intelligence when viewed as a whole. The colours used in the logo are
technology-related hues, emphasising the modern and advanced nature of the
company.
Ngọc Huyền Lù Minh Loan Phan Hoàng Long
CEO Personnel Marketing

Bùi Thị Vân Anh Ngô Mai Chi Hồ Tuấn Dương

Service Finance Sale
Sindeso.AI - Our service product is a AI assistant website model. It receives user information
by voice input, and to demonstrate accuracy, it displays your speech as text. It intelligently
and friendly answers questions. Especially, you can choose different languages ​and request
translation.
Serving multiple purposes for users such as translation, learning, research, communication
in various urgent situations or with foreign people, reducing reliance on knowing other
languages which other tools currently have little or no high accuracy in.

"This is our demo interface to simulate our website. Sindeso.AI will appear on both laptop
and phone as a web application."
Especially, you only need to ask questions using your voice. The ability to
continuously receive speech from the product is truly excellent. Evidence of our
speech recognition technology is validated by PICO VOICE (one of the top 6
competitors as listed here: https://picovoice.ai/platform/leopard/) in terms of
error rates when continuously receiving information via speech. We are utilising
the second-ranked technology with an error rate of 5.6% (Azure).

Figue 1. Word Error Rate by PICO VOICE

In addition, the feature of real-time text display when users start speaking is
very limited in the current market. Our speed will display text immediately
upon receiving speech.

Our ability to answer questions will satisfy you. While other features on the
market may respond in a mechanical, complex manner, and sometimes cause
confusion for users, we have overcome that drawback. They are designed to
communicate in a friendly manner with common language.
STRENGTHS WEAKNESSES

S W
Young, creative, and enthusiastic
Limited financial resources.
team not afraid of challenges.
Limited experience among team
Innovative and unique idea
members.
catering to diverse needs.
Intense competition within the
Competitive technology and
same industry.
pricing.
The business is still young with
Guided by experienced experts.
limited experience.
Supportive environment
conducive to business growth.

SWOT
Analysis

O T
OPPORTUNITIES THREATS

Competition from other platforms:

The field of AI technology is being
Competition in terms of technology
supported and facilitated by the
development and features.
government.
Information Security Challenges:
Unique ideas can explore various
Risks regarding information security
aspects across multiple sectors:
and privacy may arise from
educational support, communication
processing voice data.
in healthcare, tourism, etc.
Development in the technology field
requires a large amount of capital
and expertise.
Google Cloud Speed to Text

Overview:
Google Cloud's Speed to Text service offers swift and accurate conversion of speech into text,
facilitating efficient transcription of audio files.

Key Features:

Advanced Speech Recognition: Unlike traditional methods, Speed to Text doesn't heavily rely on
language-specific supervised data, allowing for superior recognition and transcription across
various languages and accents.
Automatic Conversion: The service automatically converts spoken numbers into different
formats such as addresses, years, and currencies through predefined classes, enhancing
usability.
Integration with Google Ecosystem: Speed to Text is part of Google's ecosystem, providing
seamless connectivity and compatibility with other Google services and products.

Performance:
Top-Tier Error Rate: The service boasts an error rate ranking within the top 4 in the technology
sector, ensuring high accuracy and reliability in speech-to-text conversion.
Pricing:
Expensive Packages: The pricing for Speed to Text service packages is notably high, with the
basic package starting at $1.50 and the most expensive package priced at $5 for 1 hour of usage.
Best Features of FPT.AI:

FPT AI Engage: Enhances customer engagement through personalized interactions

and messaging.

FPT AI Chat: Provides chatbot solutions for automating customer support and
interaction.

FPT AI Read: Offers text analysis and comprehension capabilities, aiding in tasks like
sentiment analysis and summarization.

FPT AI eKYC: Enables electronic Know Your Customer (eKYC) processes for identity
verification and authentication.

Text to Speech: Converts text into natural-sounding speech, enhancing accessibility

and user experience.

FPT AI Enhance: Provides tools for image enhancement and processing, improving
visual content quality.

Limitations of FPT.AI:

Fragmented Functionality: Users may find it cumbersome to use individual features

separately, lacking seamless integration and a unified user experience.
Complex Operations: While FPT.AI offers diverse functionalities, users may struggle with
complex and convoluted operations, hindering ease of use.

FPT.AI Pricing:
Varied Pricing Models: Pricing for FPT.AI's features may vary based on usage and
subscription plans.
Customized Solutions: FPT.AI may offer tailored pricing for enterprise or large-scale
deployments, accommodating diverse business needs.
Pico Voice provides solutions in speech technology and artificial intelligence (AI) for
various applications and devices. Below are some of Pico Voice's main services and
products:

Speech recognition technology: Pico Voice offers accurate and flexible speech recognition
solutions, allowing integration into various applications and devices.

Speech integration into applications: Pico Voice enables developers to integrate speech
recognition and synthesis features into their applications, from mobile apps to IoT devices.

AI solutions based on speech: Pico Voice can provide AI solutions based on speech,
including emotion analysis, speech classification, and other smart applications.

Custom speech technology: Pico Voice offers customized solutions for businesses and
organizations with specific needs in speech technology.

Word Error Rate by PICO VOICE

In general, our competitors mostly focus on developing tools to assist professional work,
such as creating virtual voices to integrate into videos, analyzing speech to serve specific
business needs in certain industries, or simply converting speech into text, etc. These
features are mostly operated separately and are currently less integrated with each other.
Additionally, the pricing of these services is currently very high.

This led us to the idea of integration. The initial differentiation of our product to attract users
is the feature that allows users to ask questions using their voice and receive responses. You
can ask in Vietnamese, and we will respond in English if you prefer.
Based on the results obtained from the Google Form survey with over 300 participants.
Demographic characteristics:
Gender: 52.3% Male, 46.8% Female.
Age groups of the survey participants: where 80.5% of people are aged 18 to 25, 10.1% are
over 25, and the lowest is 9.4% are 18 years old or younger.
Current occupation: Since the majority of participants are aged 18 to 25, 70.8% are
students, while 27.9% are employed.

Awareness of AI technology: 97.1% of survey participants are aware of AI applications such

as ChatGPT, Google Apps (Speech Recognition in Google Translate, Google Cloud Text-to-
Speech, Spell Check in Google Docs, etc.), Bingchat, SIRI (Apple), Google's image search
tool, etc.

survey on the popularity of AI

This typically indicates that the tool holds high value in supporting the process of learning
and daily work. It suggests the tool's utility, accuracy, or flexibility in performing tasks
related to learning and work. It also suggests that the tool provides features or resources
that users find necessary or beneficial in enhancing productivity and learning efficiency.

Survey chart for purposes of use of AI

Frequency of use: Relatively evenly distributed, and most survey respondents use it quite
regularly. This may imply familiarity, convenience, or value of the item to the users,
although it is not an indispensable part of daily life. This also may indicate a thoughtful
consideration in usage, neither excessively nor infrequently.

Survey chart of the frequency of use of AI-integrated applications.

The effectiveness of AI tools is generally rated quite high. Most respondents find AI tools
effective, with the ratings ranging from 1 to 5 (from poor to excellent). The statistics show
that effectiveness ratings within the range of 3-4 account for the highest proportions, at
36.7% and 40.9%, respectively. This indicates that there is still significant potential for AI,
with many more opportunities for development.
The high ratings regarding the effectiveness of AI tools demonstrate users' trust and
satisfaction with the capabilities of AI technology in supporting daily work and activities.
The majority of ratings falling within the range of 3-4, with the highest proportions at levels
3 and 4, indicate that users perceive AI tools as effective and reliable.
However, the concentration primarily within the range of 3-4 also suggests that there are
still some users who may not feel entirely satisfied with the effectiveness of AI tools,
possibly due to certain limitations or constraints in deployment or usage. This presents
opportunities for developers and AI service providers to continue improving and
advancing AI technologies to better meet the needs and desires of users.

Survey chart for satisfaction level when using applications integrated with AI
The data shows a significant proportion of the group (52.9%) demonstrated a high level of
interest when mentioned about testing a new AI tool. This indicates a great willingness
from users to explore new technology and discover its potential features.
Additionally, 41.2% of the group were considered likely to test the new AI tool, especially if it
includes features such as accurate voice response in multiple languages and providing
reliable information. This suggests that integrating advanced features like multilingual
translation and voice communication can create a significant appeal to users as they
perceive the practical usability of the new tool.
The combination of Google Translate's translation capability and Siri's communication
presents a strong example of potential, but also needs to be considered in terms of
technical feasibility, security, and data management.

Surveying interest and desire to experience the product.

Paying for New AI Tools: 17.6% of users are willing to pay around 100-200 thousand dong,
while 33.2% of users are willing to pay below 100 thousand dong. With the majority being
students, the amount they are willing to spend is mostly under 50 thousand dong,
accounting for the highest proportion at 43.3%, and there are still a small portion of users
willing to spend prices higher than 200 thousand dong, accounting for about 5.9%.

The strong development of features from phone manufacturers, along with the rapid
spread of GPT chat technology, has attracted significant attention from users. Therefore,
they are willing to pay to experience, be interested, and curious about the novelty and
development of technology in general, especially AI.

Price sensitivity: The data shows a diverse range of price sensitivity among users. While a
significant portion of users are willing to pay for new AI tools, there is also a large portion
seeking more affordable options, especially among students. This highlights the
importance of pricing strategies suitable for different market segments.

Factors driving adoption: The interest in experiencing new AI tools is primarily due to the
development of advanced features in mobile phones and discussions about GPT chat
technology. This indicates that users are leaning towards innovation and technological
progress, signaling a great opportunity for the adoption of new AI products.
Market potential: Despite fluctuations in preferences regarding prices, the data shows
promising market potential for AI tools, especially with the willingness of users to pay. This
creates opportunities for developers and businesses to leverage the demand for innovative
AI solutions and adjust their applications to meet the diverse needs of users.

Surveying the desired price range and willingness to pay for the application.

Based on the statistics gathered by IBM and Apple, as reported by Mordor Intelligence
The field of AI, particularly the development of virtual assistants, is garnering significant
attention and substantial investment. The market potential of AI Intelligent Virtual
Assistants (IVAs) is predicted to witness considerable growth in the coming years. The
global IVA market size is estimated to reach $14.77 billion USD by 2024 and could increase
to $60.83 billion USD by 2029, with a compound annual growth rate of 32.72% during the
forecast period from 2024 to 2029.
In Vietnam, as well as globally, there is significant interest from both users and investors in
the field of artificial intelligence (AI). The Vietnamese AI market is predicted to achieve a
growth rate (CAGR) of 15.75% during the period 2024-2032. Factors driving this market
include the increasing digitization of Vietnamese businesses, the rise of e-commerce
activities, the implementation of favorable government policies, the growing adoption of
technology in healthcare, the development of smart cities, and increasing collaboration
between educational institutions and technology companies.
Cross-Industry Applications: AI is being utilized across various sectors including healthcare,
finance, automotive, e-commerce, robotics, entertainment, customer service, energy, and
transportation. It enhances productivity, provides accurate predictions, automates
repetitive tasks, personalizes customer experiences, ensures efficient resource
management, improves data analysis, enhances decision-making, and minimizes risks.

Furthermore, AI offers several advantages such as cost-effectiveness, scalability, consistent

performance, competitive edge, rapid innovation, high accuracy, well-organized workflow
processes, enhanced detailed information, and increased user engagement.
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
Market Research and
PROPOSITIONS RELATIONSHIP SEGMENTS
Analysis
Time and effort-saving: Users can Long-term relationship Free and Standard packs:
OpenAI
access information and Feedback College student
ChatGPT is an open platform, and we Product Development and
integrate it into our system on a paid Maintenance communicate through voice, Sale promotion Student
basis to provide natural language reducing search and data entry Communities Intern
interaction capabilities. This enables us Marketing & Sale. time. Fresher
to offer intelligent interactive services
with flexible and diverse language Customer Service Convenience and flexibility: easily
Customize Pack:
capabilities. access and use applications on Manager
mobile devices or personal Secretary
computers. Manager
KEY RESOURCES CHANNELS
Microsoft People with specific jobs
We utilize Microsoft's Software Multilingual support helps create How do we sell it?
Financial sources: The capital
Development Kit (SDK) to integrate a personalized experience for
is contributed by 8 founders
into our technology development for users in every language, How do we tell people about
speech recognition. our brand and product?
Human resources: 3 Eliminating the dependence on
Marketing, 3 Design, 2 IT knowing foreign languages.
Why
Intellectual property: Logo,
Brand name

COST STRUCTURE REVENUE STREAM

Financial statement Selling of product packages

Operating cost Transaction-based

Break event point Bank transfer only

Initial investment cost

 The customer group that Sideso targets are the current customer groups living in Hanoi.
Especially aimed at students studying at FPT University, other university and customers in
the inner city of Hanoi.

Free - Standard packs:

Gender: Male
Age: 18-23
Occupation: student, intern, working person
Income: Average ( 2,000,000 - 7,000,000 )
-> Sideso targets this audience as potential customers for the Standard pack because this
is a group of young customers with an average income who want to use software to
support personal development but do not have a lot of finances. Besides, with so many AI
software available today, spending a small amount of money to try it out and make a
reasonable decision is a safe choice for individuals. Surname. The Free-Standard package is
the right choice for this group of potential customers as they can try out basic tasks
without spending much or even no money.

Customise Pack:

Gender: Male
Age: 27-40
Occupation: Manager, department head, department head.
Income: stable (over 18,000,000)
- > Sideso targets this group of people for the customization pack because this is a group
of people who often have to go on business trips, have specific jobs that require good time
optimization and high precision, so it is sometimes necessary. have the support of AI
technologies used specifically for them. For example: when a department head was sent
abroad by the company to participate in a conference, he had difficulty receiving
information and lacked information when the conference used a foreign language. That's
when they spend a reasonable amount of money for a few hours to get maximum support
from AI tools.

People who want to improve their time and increase efficiency and accuracy at work.
People who need interpreters in international meetings and conferences.
Individuals who want to improve their foreign language skills but want someone to talk
to.
People who are having difficulty finding information to serve their work.
Families who want their children to practice foreign language self-study methods (to
save money)
Travelers want to experience their vacation to the fullest but have problems
communicating with foreigners.
NGUYEN VAN A
COLLEGE STUDENT

Gender: Male Address: Hanoi

Age: 20 Job: Faculty of
Information Technology,
Income:
3,000,000 FPT University

GOALS
Improve learning outcomes and understanding of complex concepts in
information technology subjects.
Enhance learning through interactive and personalized support outside of
the traditional classroom environment.

CHALLENGES
Having to learn a lot of information about information technology and
assignments leads to a lack of time and difficulty in looking up information.
The desire for a flexible and accessible learning tool that can adapt to each
individual's learning pace and preferences.

USAGE SCENARIOS
A plans to leverage gpt chat into his study routine to serve as a virtual study
companion and study assistant.
He envisions using gpt chat to ask questions, receive explanations on
challenging topics, brainstorm ideas for projects, and receive study tips and
reminders.

KEY FEATURE DESIRE

Accurate and comprehensive responses to academic questions, covering a
wide range of topics in computer science and related fields.
Voice recognition and synthesis for natural and conversational interaction,
enabling seamless communication and hands-free operation.
Available across multiple devices and platforms to ensure accessibility and
continuity in his learning routine.

DECISION CRITERIA
A will prioritise solutions that provide strong academic content and support
a variety of topics related to his course.
ChatGPT's ease of use, reliability, and responsiveness with voice capabilities
will be important factors in his decision-making process.
He will consider cost-effectiveness and affordability, preferably choosing
solutions that offer value for money within his student budget.
 TRAN TUAN B
HEAD OF CONTENT

Gender: Male Address: Hanoi

Job: Head of content
Age: 35
department of a
Income:
25,000,000 multinational company.

GOALS
Improve work efficiency, save time in finding and filtering information.
Actively participate in brainstorming sessions with foreign directors every
weekend (because it is a multinational company)
Acquire a basic psychology and skills when communicating with bosses in
the company (foreign language)

CHALLENGES
Having difficulty selecting and optimizing information within a certain
period of time.
Having difficulty communicating in a foreign language with foreign
colleagues and bosses in the company

USAGE SCENARIOS
B can use gpt chat tools designed specifically for himself to shorten the time
spent searching and selecting information.
B can use Chat Gpt virtual assistant to help communicate during
brainstorming sessions or company meetings. Besides, the software will also
support B in improving his foundational skills in foreign language
communication.

KEY FEATURE DESIRE

High-quality voice recognition and synthesis for natural and engaging
interactions.
Convert voice to text quickly

DECISION CRITERIA
B will prioritize solutions that provide a balance between cost-effectiveness
and advanced features.
B will choose agility and accuracy in translation and speech-to-text
reception.
Customer Profile:

Customer jobs:
Working with multiple languages
Learning a new language
Taking notes on content but not knowing the language
Answering queries but facing language barriers

Pain:
Lack of initiative in work leads to decreased productivity.
Complexity arises when attempting to accurately and swiftly translate content or
requests into another language.

Gain
Save time and energy by eliminating the need for language conversion or information
search.
Convenient and flexible communication and information access through voice.
Automatic language translation capability facilitates access to information from various
sources and languages.

Value Map:

Product & Services:

Accurate information and voice recognition capability.
Natural translation between languages.
Multilingual support to provide a multicultural experience for users.

Gain Creator:
Time and effort-saving:
Users can access information and communicate through voice, reducing search and data
entry time.
Automatic translation helps users access information from unfamiliar languages easily and
quickly.

Convenience and flexibility:

Users can easily access and use applications on mobile devices or personal computers.
Multilingual support helps create a personalized experience for users in every language.

Pain Relievers:
Eliminating the dependence on knowing foreign languages:
Users do not need to know multiple languages to access information or communicate with
others or when you have to input words that you don't know how to write.
Reducing the risk of misunderstanding or inaccurate information:
Automatic translation helps eliminate misunderstandings caused by language and ensures
information is conveyed accurately.
Replace traditional lookup with voice lookup: Save time and effort entering text.
 Trial in 3 days An AI Speech feature that
accurately transcribes
spoken audio to text. Time and effort-saving: Users can
access information and
communicate through voice,
reducing search and data entry
time.
An AI Speech feature that
29.000 VND/ month accurately transcribes spoken Convenience and flexibility: easily
audio to text. access and use applications on
Answer the question in the mobile devices or personal
language of your choice. computers.
150.000VND/ years Query user history.
Accuracy over 80% Multilingual support helps create a
personalized experience for users in
every language, Eliminating the
An AI Speech feature that dependence on knowing foreign
accurately transcribes languages.
spoken audio to text.
Answer the question in the
$1.7/hour language of your choice.
Query user history.
Accuracy over 95%
Allow file export.

A. How do we sell it?

Website (online):

Front Page (Landing Page):

Attention-grabbing headline showcasing the value proposition of your product.
Engaging visuals or a video demonstrating the product in action.
Clear Call-to-Action (CTA) button "Get Started" leads to the product usage page.
A concise overview of the product features and benefits.
Pricing table showcasing different packages and their respective features.
About Us section highlighting your company's mission, vision, and values.
Contact Us section with a form for inquiries and support.

Second Page: Product Pricing and Shopping Cart

Detailed breakdown of pricing plans with features comparison.
Clear CTAs accompanying each pricing plan to add the selected plan to the shopping cart.
Shopping cart functionality allows users to review and modify their selected plan before
checkout.
 Third Page: User Authentication (Login and Registration)
User-friendly login and registration forms.
Users can log in with existing credentials or register for a new account.
Password reset functionality for forgotten passwords.

Fourth Page: Checkout

Secure and streamlined checkout process with multiple payment options.
Form for users to enter billing and shipping information.
Order summary displaying the selected plan and total cost.
Confirmation page confirming the successful completion of the purchase.

Offline:
Direct Selling:
Establishing a prominent presence with interactive booths at Alpha Towel and Beta
Towel events, offering students and teachers an immersive experience with our
products.
Engage directly with attendees to demonstrate the superior quality and versatility of our
towels, addressing their specific needs and preferences.
Provide informative materials and samples for visitors to touch and feel the towels,
encouraging them to make informed purchase decisions on the spot.
Gift trial to student

International Events Sponsorship and Support:

Extend our brand's reach and impact by sponsoring or providing product support for
high-profile international events attended by foreign officials, educators, and students.
Offer Alpha Towel and Beta Towel ( FPT University ) as essential items for foreign
delegations visiting schools or attending official meetings, ensuring they experience the
comfort and convenience of our products firsthand.
Collaborate with event organizers to customize branded towels for participants,
enhancing their experience and leaving a lasting impression of our commitment to
quality and hospitality.
B How do we tell people about our brand and product?
Social Media:
Content Variety: Diversify our content on social media to include a mix of product
highlights, user-generated content, behind-the-scenes glimpses, industry insights, and
interactive polls or quizzes to keep our audience engaged and interested.
Influencer Partnerships: Collaborate with relevant influencers or industry experts to
amplify our brand message and reach new audiences who trust their recommendations
and expertise.
User-Generated Content Campaigns: Encourage our customers to share their
experiences with our products by running user-generated content campaigns, such as
photo contests or testimonials, and feature the best submissions on our social media
channels.
Paid Advertising: Invest in targeted social media advertising campaigns to expand our
reach and drive traffic to our website or landing pages, leveraging advanced targeting
options to reach specific demographics or interest groups.

Email Marketing:
Segmentation and Personalization: Segment our email list based on user behavior,
demographics, or purchase history, and personalize our email campaigns accordingly to
deliver relevant content and offers to each segment.
A/B Testing: Conduct A/B tests on email subject lines, content, CTAs, and send times to
identify the most effective strategies for maximizing open rates, click-through rates, and
conversions.
Drip Campaigns: Implement drip email campaigns to nurture leads and guide them
through the sales funnel, delivering a series of targeted messages over time to build
trust, address objections, and ultimately encourage conversions.
Subscriber Engagement Initiatives: Encourage subscriber engagement and loyalty by
offering exclusive discounts, early access to new products, or VIP perks to our email
subscribers, incentivizing them to stay connected and actively participate in our brand
community.

C. Why ?
With this strategy, we utilize the combination of online communication channels and
automation platforms to optimize costs and attract customers for our startup. Here's how
this strategy works:
Primary Communication Channels:
Use primary communication channels such as website, social media, and email to reach
and interact with potential customers.
Create engaging and quality content to attract the attention of customers, from
introducing products to sharing information about the business and addressing
common customer queries.
Website:
Build a professional and user-friendly website, providing basic information about the
product, company, and pricing for customers to explore in detail.
Utilize the website as the main destination for all potential customers, whether they
access it through online or offline channels.

Account Registration via Email:

Require customers to register accounts via email to access our products.
Leverage email marketing to automatically send account confirmation emails and
provide updates about the product and business.

Email Marketing Optimization:

Use the collected email list to send marketing messages, promotions, and the latest
product information.
Integrate personalization and segmentation strategies to optimize the effectiveness of
email marketing and increase email open and engagement rates.

Optimization and Tracking:

Continuously optimize communication and marketing strategies based on feedback
data and campaign performance.
Utilize tracking and analytics tools to measure and evaluate the effectiveness of
communication and marketing activities, adjusting and improving strategies as needed.
By doing this, we can effectively utilize communication channels and automate processes
to save costs, enhance customer interaction, and drive the growth of our startup.

Building customer relationships is extremely important for any business. Building and
maintaining strong customer relationships can have many positive impacts on the success
and growth of a company. Building customer relationships will help SIDESO gain: loyalty of
customers, attract more customers, retain customers, enhance brand reputation, and
increase customer experience.
Comprehensive Customer Relationship Strategy: Acquire, Retain, and Grow:
Acquiring customers: Using digital media advertising (For example: facebook, tiktok,..),
content marketing and traditional advertising (For example, advertising to each
classroom in a university FPT) combined with data analysis and market research tools
allows businesses to optimize customer attraction efforts, ensure cost efficiency and
maximize conversion rates (google analytics, Google trends, Moz)
Customer Retention: Sideso will continuously collect customer feedback, opinions and
experiences so that we can promptly make repairs to give customers a better and more
optimal experience day by day. Besides, Sideso also has extremely interesting customer
loyalty programs such as package discounts for your next purchase.

Growing Customers: In the near future, Sideso will develop more specific service packages
for each customer, helping them have the most complete experience as well as expanding
their target audience further. In addition, Sideso will have programs to motivate customers
to spread Sideso's products to relatives and friends through direct discounts on orders every
time they introduce the product to others.

Personal assistance: The company will provide support facilities integrated into the
software for users through many different channels such as live chat (via hotline number,
text message), support via Email.

Dedicated assistance: For customers using specialized Customize packages with

specialized needs, the company will assign a dedicated technical support department to
support and promptly answer and fix customer problems. customers rather than using
normal customer care services like other packages.

Self-Service: For customers using the Free package, the company will have available
question sets so users can learn and fix their own errors.

FeedBack: When customer information is returned to the server, for each customer using
any software package, every 1 week will receive 1 Feedback about the customer's usage
experience to be able to report. Express your own opinion when using and experiencing the
product, especially focusing on negative errors that affect the customer experience that
need to be fixed and remedied immediately.

Communities: build a community for people to share and connect with each other in terms
of knowledge, experience and also a place for people to update information about new
updates and patches from the product as well as like discount events (discord, facebook)

Use social media to provide more information about updates, products, new incentive
programs, etc. Currently, the company will focus on 3 main social media sites: Facebook,
Zalo and Tiktok.

Sales promotions:
10% discount when customers reuse services (15% for customized packages)
Discounts on holidays (Christmas, National Day, Tet,...)
When you refer a product user, you will receive a 10% discount on your next purchase
(the more you refer, the more the discount increases up to 30%)
 Financial sources: Sindeso's financial backing originates from a group comprising 8 founders.
The contribution from these founders and investors holds paramount significance in ensuring
the project's access to adequate capital for fostering development, marketing efforts, and
delivering high-quality services. The detailed allocation of this capital will be outlined in the
Expenses section, delineating how it is utilized for various operational needs.

Intellectual property: Logo, Brand name

Human resources: Sindeso is managed by a team of 8 members, comprising 3 individuals
specializing in marketing, 2 in Information Technology, and 3 in Graphic Design. Each member
assumes responsibility for their respective domain, ensuring comprehensive coverage across all
facets of the project.

Numerical Member in
Position Power
order charge

The CEO bears ultimate responsibility for

leading and managing all company
operations. They shape and drive the
company's long-term strategy to ensure
effectiveness in achieving business goals
and plans. Additionally, the CEO oversees
Nguyễn Thị Ngọc recruitment, training, and management of
1 CEO
Huyền the workforce to ensure an adequate
human resource pool for business
objectives and financial management. They
also shape and promote a positive working
culture and orientation for the company,
ensuring adherence to the company's
values and objectives in all activities.

The marketing department is responsible

for developing and implementing strategies
to enhance brand recognition and attract
2 Marketing Phan Hoàng Long
new customers, while also maintaining
good relationships with existing customers
to achieve success in business.

The sales department in a company is

responsible for reaching out to and closing
3 Sale Hồ Tuấn Dương
deals with customers to achieve high sales
figures and ensure customer satisfaction.
 The finance department is responsible for
budget management, financial analysis,
forecasting and evaluating the company's
financial performance to make strategic
4 Finance Ngô Mai Chi
financial decisions, managing and
optimizing capital usage to ensure the
stability and sustainable development of
the company.

The service department is responsible for

providing technical support and addressing
inquiries related to the company's products
or services, carrying out software
deployment and installation for customers
upon request and ensuring stable
operation, conducting regular maintenance
5 Service Bùi Thị Vân Anh
and software updates, providing training
courses and instructions on product usage
for both customers and internal staff,
collecting feedback from customers
regarding their experience with the
products and services, thereby improving
and developing better services.

The Human Resources department of the

company ensures recruitment,
6 Personnel Lù Minh Loan management, development, and retention
of a quality workforce to support the
company's growth and success.

Software developers in a company typically

engage in building, testing, optimizing, and
maintaining software products while closely
collaborating with other departments to
7 Dev Phan Đăng Vinh ensure project success. After the product is
deployed, devs may continue to participate
in updating and maintaining the software
to ensure it remains operational and meets
user needs effectively.

Software developers in a company typically

engage in building, testing, optimizing, and
maintaining software products while closely
collaborating with other departments to
8 Dev Nguyễn Anh Tuấn ensure project success. After the product is
deployed, devs may continue to participate
in updating and maintaining the software
to ensure it remains operational and meets
user needs effectively.
 Phan Hoàng Long
MARKETING

Ngô Mai Chi

FINANCE

Hồ Tuấn Dương
SALE

Ngọc Huyền
CEO

Lù Minh Loan
PERSONNEL

Bùi Thị Vân Anh

SERVICE

Nguyễn Anh Tuấn

DEV

Phan Đăng Vinh

DEV
The team at Sindeso Tech aims to develop the company into a software company. To
achieve this, we need to systematically build the business, focusing initially on developing
and maintaining our product, the Sindeso.AI, and marketing and advertising to generate
revenue for the company.

Market Research and Analysis:

Conduct market research to understand the needs and desires of customers.

Analyze competitors to identify strengths and weaknesses of the product.

Product Development and Maintenance:

The Sindeso research and development team consists of experienced individuals. We
develop the Sindeso product, gather user feedback, and continuously improve the
interface to provide an optimal, user-friendly experience. Currently, our product has a trial
version and is undergoing interface improvement research. Building, testing, and
deploying software products to ensure stability and performance.

Through these steps, Sindeso Tech will lay the foundation for becoming a successful
software company.

Marketing Strategy & Sale.

To establish initial credibility, we need to build trustworthiness in the information when

customers research us product online. This includes optimizing search engines on the
official business website, followed by comprehensive presence on other platforms such as
Facebook (including Fanpage, Group), TikTok, and Threads to create customer curiosity
and engagement through content and encourage purchases.

Organizing and participating in talk shows is essential to reaching potential customers of

the business. Given the nature of our product, which utilizes user emails for security and
customer rights protection, we will implement appropriate strategies to care for
customers and offer suitable programs.

We offer package options to stimulate customer curiosity, including free, standard, and
customized versions, with the customize version being our highest tier currently available.
We aim to have the opportunity to organize talk shows or participate in seminars to reach
more potential customers.

The main revenue stream of the business currently comes from selling packages from
Standard and Customize. We also conduct direct sales through personal relationships,
including friends, family, and especially through organizational outreach to introduce our
offerings to everyone.
OpenAI is an artificial intelligence (AI) research organization headquartered in
the United States. It was established with the goal of developing and
researching artificial intelligence in a safe and collaborative manner. The
organization was founded with the support of several prominent individuals
and organizations in the technology industry, such as Elon Musk, Sam Altman,
Reid Hoffman, and many others. ChatGPT is a product created by OpenAI, and
we utilize its Application Programming Interface (API).

1.Collaboration Model

ChatGPT is an open platform, and we integrate it into our system on a paid basis to
provide natural language interaction capabilities. This enables us to offer intelligent
interactive services with flexible and diverse language capabilities.

2. Technology Platform and Integration

We utilize ChatGPT's API to integrate the model into our application, leveraging
advanced technology to provide flexible and efficient feedback and answer user
questions effectively.

3.Strategic Relationship Management

To ensure smooth operations and value delivery to customers, we maintain close

relationships with a focus on mutual benefits (regular fee payments) to ensure
credibility and stable performance. We also continuously utilize the latest updates
and adjust strategies based on user feedback and market trends.

4.Contingency Planning

We are aware of the risks that may arise from changes in the API or ChatGPT model
and have developed contingency plans to minimize impacts and ensure continuity
in service provision.

Microsoft is one of the leading names in the technology industry, renowned for its diverse
range of products and services. We have established a partnership with Microsoft to
leverage the power of their technologies and services, particularly in the field of speech
recognition.

Collaboration Model
We utilize Microsoft's Software Development Kit (SDK) to integrate into our technology
development for speech recognition.

Strategic Relationship Management

This is an open platform operating on a paid basis, so we always ensure mutual benefits
to maintain smooth operations and provide seamless benefits to our customers.
Sindeso Tech’s initial capital is expected to be 50,000,000 VND. Of which 11,123,200 is the
amount invested in facilities.

Above is a table of operating costs for the first 8 months in case Sindeso Tech’s
business operations proceed normally. We divide operating costs into two
parts: fixed costs and variable costs. Operating costs in the first 8 months will
be 113.00.000
Fixed costs include: R&D, other expenses. The detailed amount of each type of cost is
described specifically in the table above and the total for the first year will be 21,000,000.
Variable costs include labor cost, marketing expense, tech expense and other small
expenses. Total variable costs in the first year are 92,000,000
SINSEDO’s cost of goods soldl is expected to be 19,480,000 VND

Pricing strategy: sell products at cheaper prices than the market to attract customers
to buy the products.
Revenue comes from the sale of product packages, method of renerating revenue is
only transaction-based
Customers use the SINSEDO website to make payments
Payment methods: Bank Transfer. We do not accept any other form of payment
Based on the estimated revenue and operating costs projected over an 8-month period, we've
meticulously crafted a comprehensive financial analysis for Sindeso Tech. Our approach involved
categorizing these projections into three distinct scenarios: a pessimistic outlook, representing a
conservative estimate of revenue; a reality or most likely scenario, reflecting the anticipated
outcome based on current market conditions; and an optimistic scenario, portraying the potential
if all variables align favorably.
Across all three scenarios, we've observed noteworthy sales figures, attributable to our strategic
efforts in reaching out to diverse customer segments. These figures underscore the effectiveness
of our marketing strategies and the inherent demand for our products. In the pessimistic scenario,
our net cashflow is conservatively estimated to reach approximately 83 million, demonstrating
resilience even in less favorable conditions. Moving to the reality scenario, we anticipate a net
cashflow of around 150 million, reflecting a more moderate yet realistic projection based on
prevailing market trends and our operational capabilities. Finally, in the optimistic scenario, we
project a net cashflow of approximately 286 million, highlighting the immense potential for
growth and profitability if market conditions exceed expectations and our strategies continue to
yield positive results.
One key advantage of Sindeso's flagship product is its unique intangible nature, which exempts it
from incurring depreciation and amortization (D&A) expenses. This characteristic not only
enhances our profitability but also underscores the innovative nature of our offerings, positioning
us favorably within the competitive landscape.
In summary, our financial analysis illustrates the robustness of Sindeso Tech's business model and
its ability to navigate varying market conditions. With a clear understanding of potential outcomes
across different scenarios, we are well-equipped to make informed decisions and capitalize on
opportunities for sustainable growth and success.
The break-even point for a standard product per month, with a Cost of Goods Sold (COGS) per unit
of 10,000, a unit price of 29,000, and fixed costs totaling 21,000,000, is estimated to be
approximately 1106 units sold. Similarly, for standard products per year, with COGS per unit at
30,000, a unit price of 150,000, and fixed costs remaining at 21,000,000, the break-even point is
calculated to be 175 units. Lastly, for a premium product boasting a zero COGS per unit and priced
at 41,480 per unit, its break-even point is approximately 507 units.
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Industry Analysis (2022 - 27). [online] Available at:
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