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NETFLIX

Netflix, founded in 1997 as an online movie rental service, transitioned to a subscription-based model and became a leader in video streaming by 2007. The company expanded globally, focusing on original content and achieving significant recognition, including multiple Emmy Awards. Today, Netflix offers a vast library of ad-free content accessible on various devices, ensuring a user-friendly and flexible viewing experience.

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Kasten Estolas
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7 views

NETFLIX

Netflix, founded in 1997 as an online movie rental service, transitioned to a subscription-based model and became a leader in video streaming by 2007. The company expanded globally, focusing on original content and achieving significant recognition, including multiple Emmy Awards. Today, Netflix offers a vast library of ad-free content accessible on various devices, ensuring a user-friendly and flexible viewing experience.

Uploaded by

Kasten Estolas
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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01

NETFLIX
02
Netflix is a streaming service that
offers a wide variety of movies, TV
shows, documentaries, anime, and
WHAT IS NETFLIX? more on thousands of internet-
connected devices.

02
Netflix was founded on August 29, 1997, in Scotts Valley, California by Marc Randolph and
Reed Hastings as an online movie rental service. Initially operating with 30 employees
and 925 DVD titles, Netflix used a pay-per-rent model with rentals costing around $4 plus
a $2 postage charge.
The company later transitioned to a subscriber-based model, which led to significant
growth. In 2000, Netflix introduced a personalized movie recommendation system
based on user ratings, resulting in a subscriber increase to 4.2 million by 2005.
In 2006, they announced a $1 million prize for developing a superior recommendation
algorithm. By 2007, Netflix shifted away from DVD rentals to online video streaming,
partnering with devices like Xbox 360 and Blu-Ray players as part of their new strategy.

NETFLIX SUCCESS JOURNEY


03
Netflix expanded its online streaming services to Canada in 2010 and made its
content accessible on various devices, including Apple products and Nintendo Wii.
In 2013, it gained recognition by winning three Primetime Emmy Awards for "House
of Cards." By 2014, Netflix had launched in six European countries and received
seven Emmy Awards for its popular series "House of Cards" and "Orange Is the New
Black." The service saw rapid growth, surpassing 50 million global members. By
2016, Netflix was available worldwide, focusing on creating original content and
further expanding its membership. Today, Netflix is a prominent player in the
video-on-demand industry with a strong global presence.
Key partners
BUSINESS
MODEL OF
NETFLIX
Value Proposition

Key Activities

Customer's
Relationship
Netflix Revenue Model
05

Subscription- Important Internet


Based Business Partnership Service
Model Provider
06
Personalized Content
Digital
06

Marketing
Marketing
Website Development

Email Marketing
Model of
Search Engine Optimization
Netflix
Social Media Optimization
What makes Nerflix's Unique?
This page describes how Netflix has changed the way we watch
entertainment by providing a vast library of content, including original series,
movies, and documentaries, that can be streamed on various devices. The
platform's user-friendly interface makes it.
Netflix provides ad-free on-demand streaming, ensuring an uninterrupted
viewing experience. It is compatible with multiple devices, such as mobile
phones, smart TVs, PCs, and gaming consoles, allowing subscribers to watch
their favorite content anytime and anywhere.

07
Tactics
The combination of Netflix's
& competitive strategy and
Strategy growth strategies ensures that
the company improves its
financial performance and
finds new ways to generate
more revenues
THANK YOU FOR LISTENING

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