Mphasis Foundation Independent CSR Impact Assessment Report
Mphasis Foundation Independent CSR Impact Assessment Report
ASSESSMENT REPORT
Conducted By,
Bluesky Sustainable Business LLP,
9th Floor, Prestige Towers, Residency Road,
Bangalore, India
INCUBATION AND
ACCELERATION OF
SOCIAL ENTERPRISES
CSR PROJECT 2020-2021
Brillio Technologies Pvt Ltd
1st Main Road, Mini Forest, J P Nagar 3rd Phase,
Bangalore, Karnataka
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Independent CSR Impact Assessment Report
Bluesky Sustainable Business LLP is contracted by Mphasis F1 Foundation to conduct the impact assessment of the
program mentioned above.
Based on the Bluesky CSR Inspection Framework (BSCIF) methodology, the CSR Inspection performed on
21st, 26th, 27th, and 28th April 2021 The CSR projects: Incubation and Acceleration of Social Enterprises has
been awarded a Platinum Rating.
A Platinum Rating of the project demonstrates impact benefitting to stake-holders through the project’s
• Innovative initiative with a strategic intent for social change.
• Defining new solutions to issue management
• Alliance of multi-organisational stake-holder relationships.
Bluesky Sustainable Business LLP is satisfied that the information and data provided about the CSR project: Incubation
and Acceleration of Social Enterprises is adequate and is of the opinion that it provides a fair and balanced representation
of the Mphasis F1 Foundation CSR activities within the limitations of the Bluesky CSR Inspection Framework (BSCIF).
Contents
Executive Summary 04
Start-up Profiles 05
Recommendation 07
Stakeholder Mapping 14
Case Study 1 10
Case Study 2 13
Case Study 3 14
Case Study 4
Case Study 5
Case Study 6
Page 2
Independent CSR Impact Assessment Report
Executive Summary
• The Mphasis F1 Foundation supported CSR project: Incubation and Acceleration of Social Enterprises contributes to
The Companies Act 2013, Sec 135, Schd VII (ix) contributions or funds provided to technology incubators located
within academic institutions.
• As per the requirement of The Companies ( CSR Policy) Amendment Rules 2021, the impact assessment of 2 projects
having outlays of more than one crore rupees has been conducted.
• The Indian start-up ecosystem is the third largest ecosystem in the world. Over 27,916 start-ups, as of February 1,
2020, have raised over $11 Bn in 2019 (as of November 30, 2019) across 736 deals.
• The incubation theme aligns with Mphasis culture of "The Next Applied" The incubated start-ups all leverage
technology in futuristic and agile ways to address the challenges of inclusion, education, and livelihood issues
facing our world.
• The project's duration was from May 2018 to March 2021 for NSRCEL and from Dec 2019 to March 2022 for Social
Alpha.
• As per Census 2011, 2.68 Cr persons are 'disabled,' which is 2.21% of the total India's population. This makes the
social start-up's focus on inclusion very pertinent. Moreover, projects in the inclusion space do not attract the interest
of able-bodied people, are often siloed and require more investments than other issues.
8%
19% In Seeing Mental Retardation
18%
In Hearing Mental Illness
• Nineteen (19) social start-ups were selected from 750 total applications received by Social Alpha and NSRCEL for
the Mphasis CSR Project. The process of choosing the start-ups was well designed and equitable. The start-up
selected are social enterprises – for-profit and not-for-profit organizations.
• Fourteen (14) start-ups incubated by Social Alpha focus on applying 'Assistive Technology' to address Disability,
Inclusion, and Education. The other five (5) incubated by NSRCEL address the issues of Inclusion and Livelihood.
• The social impact of the start-ups employing assistive technology to mainstream the young and vulnerable
population with a disability is deep-rooted and long-term. It provides them an opportunity to be independent and
contribute to society. The use of technology helps identify and address the disability earlier and thus reduces the
medical and carer costs.
• There is substantial evidence that the CSR project: Incubation and Acceleration of Social Enterprises, has
contributed to all the incubatees to scale up their operations and attract subsequent funding. The mentoring and
training calendar for the founders, appropriate funds for specific work-order identified by the founders, and the
networking of like-minded organizations were considered critical for the start-ups to be resilient and survive in the
Covid era. Having portfolio managers working one-on-one with the start-ups was especially appreciated.
It is like someone working as the 4th Co-founder outside your company and still working for you in the market.
• An unintended but positive long-term impact of the program is the digitization of products and services that were
speeded up to survive the Covid disruption. Covid disruptions since 2020 have pushed the start-ups to the edge of
failure, forcing them to re-strategize for the new normal. The start-up founders were unanimous in their views that
digitization of their product and services is a significant contributor to the resilience of their business.
• The project design by the implementing partners – Social Alpha and NSRCEL is robust, implemented diligently with
good accountability of success and failures. Data collection and reporting for the project are substantial. There is a
good rapport between the Mphasis F1 Team and the Incubator teams at Social Alpha and NSRCEL and start-ups.
The best part was that I was able to go back to my mentor and ask my questions.
Cumulative funding as of
Incubator Total Applications Final Incubatees
FY 2020 (INR Millions)
Start-up Profiles
1. NSRCEL Incubatees
4 Blink Research & Services (P) Enhance learning curve of children with Education & Livelihood
Ltd Specific learning disabilities through
Assistive technology
5 TaxShe services Pvt Ltd Safe travel ecosystem for Women & Livelihood, Women &
Children through professional women Child Safety
drivers from marginalized communities
2 Aum Voice Prosthesis A 1$ medical device that helps throat Throat Cancer - Voice
cancer patients get their voice back
10 Raised Line Foundation Access to Tactile books for visually Disability (Health)
impaired children
Recommendation
The inclusion of the disabled and other vulnerable sections of society with the help of technology is a
dominant theme of the start-up supported by the Mphasis F1 Foundation.
The start-ups address diverse, complicated, and inter-related social, environmental, and economic
issues, which are also the focus of 5 of the Sustainable Development Goals.
The sustainable development goals reference people with disabilities 11 times, and vulnerable
situations have been mentioned six times in the 2030 Agenda of the sustainable goals.
Mphasis F1 Foundation is an independent charitable trust and the CSR arm of Mphasis. The Foundation has the charter to
support innovative programs that work towards the inclusive development of society. The Foundation works in
collaboration with non-profits and social enterprises (via incubators).
As front-runners in technology-led solutions, Mphasis' corporate social responsibility (CSR) projects work for socially
excluded and economically disadvantaged groups through disruptive and tech-based solutions in the areas of education,
livelihood, and inclusion.
Mphasis F1 Foundation works across its geographies of operation as well as disaster-affected regions in India. The
company's average net profit for the last three financial years stood at Rs1,038.80 crores. During the year, the company
spent Rs20.8 crore on CSR against the mandated spend (2 percent of its average net profit of the past three years) of Rs
20.78 crore. Last year, the company had spent its mandated CSR budget of Rs 18.2 crore.
The NSRCEL was set up in 1999 to synergize with IIMB's focus on entrepreneurial studies. The Centre facilitates business
growth by combining academic research with practical experiences. Entrepreneurial energy is facilitated by the IIMB's
academic community and industry interfaces, thus channelizing small business ideas into implementation. The NSRCEL
not only trains and promotes entrepreneurship but also acts as an Incubator Cell for start-up companies. The NSRCEL has
a rich faculty of mentors who have diverse experience handling various Industries and have built many an enterprise over
the years.
ISO 26000: Guidance for Social responsibility National Guidelines for Responsible Business
(now an approved standard for social Conduct- 2018
responsibility in India)
Stakeholder
Establishing CSR Inspection
matrix and
Audit project plan based on
sphere of
Programme scoping activities
influence
Assurance
Analysis of report,
Reporting inspection certificate
report Bluesky &
NABCB logo
Stakeholder Mapping
Stakeholders are defined as individual or group that has an interest in the activity of an organization. The following four
categories of stakeholders were identified based on how they influence the CSR project.
Feedback was elicited from 3 of the 4 categories of stakeholder to assess the impact.
• Bluesky CSR Inspection Framework (BSCIF), developed by Bluesky, builds on national and
global CSR standards and ensures consistency for impact assessment offered to customers by
following the basic protocol for content integrity.
• This Impact Assessment Report defines "Impact" as systemic change that a stakeholder or a
beneficiary experiences over a (long) period of time.
• "Outcome" is defined as the same changes experienced by the stakeholder over a short and
mid-term period of time. ( e.g., for the accounting period of 1 year) which captures the broader
benefit of the project's activities.
• Robust and detailed stakeholder feedback has been employed and triangulated with other
evidence of performance to assess the impact of the CSR program
• A random sample size of 6 start-ups (31.6% of sample size) and representatives from the Incu-
bators as well as representatives from Mphasis F1 Foundation were engaged in providing
feedback for assessing impact.
STAMURAI
S. No. Output
Activity
Pre-Incubation Post-Incubation
1 Developing a speech therapy 6000 User downloads on IOS 40,000+ downloads on IOS and
mobile application to assist & PlayStore in Nov 2019 50,000+ downloads on
people who stutter - learn and Playstore (Till date).
practice speech therapy
Demography–
40% users from India – of
which 50% users are from
Tier2 & Tier3 cities.
Gender - 75% Male, 25%
Female.
Users age group - 14-28 years)
2 (a) The hiring of quality human resources for enhancing the product, do clinical trials, design &
manufacturing, and ensure work order (product optimization)
2 (b) Mentoring and guidance to an expanded vision and scope of the product
2(c)(iii) NISH (National Institute of Speech & Hearing) for technical/ clinical inputs
2(c)(iv) Subsequent funding through PROSUS SICA Grant and other Fortune10 companies
Feedback Quotes
We were one month away from closing the It is like someone working as the 4th Co-founder
start-up when we received the incubation outside your company and still working for you in
support and grant. We are much stronger and the market.
resilient and have visibility for the next six
months, despite Covid disruption. Our resilience
is growing with time.
BLINKGEN
S. No. Output
Activity
Pre-Incubation Post-Incubation
1 3R labs for children in school Small, Stand-alone set up in 7 nos of 3 labs' with 1360
premises for dyslexia assessment Loyola College with limited students @ INR 6 lakhs per
and remedial education exposure to the anchors and school annually. Due to COVID
funders in the space of constraints, Pivoted from
dyslexia. Very few interventions physical labs to app model
and mainly developing with more people using the
content. service.
Development of YouTube
channel content for sensitiza-
tion and creating empathy
towards dyslexic children.
I was a dyslexic myself, and I have had a traumatic experience of going to a mental hospital in
Chennai to diagnose dyslexia. That's why I wanted to change this. Young kids should not have to go
to a mental hospital for assessment of dyslexia -; I want to build awareness in parents to identify and
address the issue for children at a young age by providing early detection and intervention.
-Stakeholder feedback
Success at the social level is to provide detection NSRCEL incubation gave exposure, connect and
and early intervention to children in the comfort recognition and access to further funding
of their homes, sensitize parents to remove opportunities. The mentoring and guidance was
taboo about dyslexia. Will provide livelihood very focused and customized to our domain.
opportunity to special educators connected with
the platform.
S. No. Output
Activity
Pre-Incubation Post-Incubation
2 Business Management & Raw Business Model (Very Developed scientific methods
Scale-up unorganized) - Unable to to measure impacts (became
measure impacts. highly organized)
4 Training Community Youth No resources to train and 600 youths were trained and
engage youth. employed for them to earn
approx. 1000/ day.Increased
the harvest size to 10,000
coconuts per year.
7 Engaging community women Earlier women were involved in Trained community women in
Tobbaco production which making Coconut byproducts
caused occupational hazards like Coconut chips, cookies,
with low income levels oils, coco powder etc
1(ii) Self-sustainable farmers with better income levels; and independent of Government support for loans
3 Improved market access for new products leading to improved profits for farmers
4 Trained community youths were able to generate a monthly income between 25K-30K, thereby
contributing to the Family's income
5 Created an alternative source of income and new markets for the shareholders by exporting Okra
6 Subsequent funding from other incubation programs- 75 Lakhs for the next 3 years
7 Increased income levels of women with no occupational hazards, thereby contributing to family income
Feedback Quotes
Earlier, there was no connection between farmers and people who want to do good. This resulted in
most of the profits taken by the middlemen. Now that people like us are there, we can organize the
supply chain by directly connecting the farmers with the end consumers, thereby increasing profits for
the farmers". It's a win-win situation for everyone.
Before, we were not able to picture ourselves and We realized that we need to have a robust
tell the world what we are doing. This opportunity software system for our increasing operations.
was brought to us by IIMB wherein we could
establish a bigger presence of our work.
FLEXIMOTIV
S. No. Output
Activity
Pre-Incubation Post-Incubation
1 Building highly functional auxiliary Less product validation Engaged "Mobility India" (NGO)
crutches to improve the mobility to conduct an independent
of persons with disabilities & assessment of our product
elderly quality for end users.
2 Product Design The production cost was 1400 The production cost reduced
Rs per unit now to - 900 Rs per unit
1 Quality of product validated because of the Incubation program and grant support
4 Improved Fundraising
Feedback Quotes
The product design reengineering we could do with the help of Mphasis grant was a game-changer for
us. It allowed us to keep the start-up afloat because we could reduce our production cost and continue
to be relevant in the market.
We are good to say that we are sustainable now if The Social Alpha team went an extra mile to help
we minus the cost of R&D activities for our new every other start-up and us in the cohort. They
products. A lot of this is possible because of Social are good people who want to help and support
Alpha & Mphasis Grant. the start-ups.
TRUE CONSULTANCY
S. No. Output
Activity
Pre-Incubation Post-Incubation
1 Installing Swivel Seat mechanism Significantly fewer funds to The DFM Fund of the Mphasis
(Turn Plus) conduct research and optimize grant was instrumental in
our products optimizing the product cost
and conduct research on
products like Ramp & Elevate.
1 Our product made in India is highly cheap (50,000 per product) compared to the existing imported
versions (2.5-3 lacs per product)
Feedback Quotes
We vision ourselves to be known for Assistive The best thing about Social Alpha is that they truly
Technology service provider where any person understand the social impact companies. They
with disability see us as a go-to company for can easily tell you what works and what doesn't."
assistive technology needs.
Social Alpha actually helped us in organizing our The best part was that I was able to go back to my
Investors pitch. Our Cash flows were reviewed; mentor and ask my questions.
our funding requirements were scientifically
defined. This helped us in reaching out to Capital
Investors"
TAXSHE
S. No. Output
Activity
Pre-Incubation Post-Incubation
2 Car Ride service Operations in limited number Driving 650 kids to schools and
of cities with less users 50 Women to Offices
1 Safe travel ecosystem for Women and Children preventing cases of harassment on women and child
abuse
2 Added a new city for operations which has improved our market access
Feedback Quotes
Our assigned mentor has been most instrumental in our change, making us
understand the impact created and helping negotiate issue wrt scale.
Headquartered in Bangalore, BlueSky works globally through its association with The
CSR Company International. With a presence in 8 states in India, Bluesky works with a
network of senior BlueSky Associates trained on ISO 26000: Guidance on Social
Responsibility and National Guidelines for Responsible Business Conduct 2018.
Bluesky Impact Assessment reports are required for Secretarial & Legal Board
Compliance, Annual Report & Website and aligning to India’s National Development
Indicators, Sustainable Development Goals & UN Global Compact.
www.blueskycsr.com
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