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inovvation quiz

The document outlines the value chain of a company, which includes core and support operations that generate consumer value and enhance performance. It details primary activities such as inbound logistics, operations, outbound logistics, marketing, and customer service, as well as supportive activities like company infrastructure and human resource management. The supply chain encompasses both primary and secondary processes, contributing to a profit margin through the pricing of value-creating activities.

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John Zaidi
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3 views

inovvation quiz

The document outlines the value chain of a company, which includes core and support operations that generate consumer value and enhance performance. It details primary activities such as inbound logistics, operations, outbound logistics, marketing, and customer service, as well as supportive activities like company infrastructure and human resource management. The supply chain encompasses both primary and secondary processes, contributing to a profit margin through the pricing of value-creating activities.

Uploaded by

John Zaidi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The core and support operations of a company make up the value chain.

The value chain of a


company identifies the key operations that generate value for consumers, as well as the linked
support activities that improve the performance of the primary activities. The complete industry
value chain analysis system is tied to a company's relative cost position and overall competitiveness.

The following are the primary activities in supply chain analysis:

The key activities included in the supply chain strategy are the physical manufacture of a product, its
distribution and marketing, and the product's after-sales service. Inbound logistics,
operations/production, outbound logistics, marketing, and services are the main activities.

1) Logistics for inbound freight

This includes receiving, storing, and processing inputs to the manufacturing process. Material
management, warehouse storage, material/product transfer vehicle scheduling, and supplier returns
are just a few examples.

2) Operations

This includes processing, packaging, machining, testing, equipment maintenance, assembly, and
other duties related to converting raw materials into finished goods. The operational activities of the
firm vary upon its type of industry for example the operational activities of food industry is
differentiated from FMCGS depending upon the certification and codes they need to comply.

3) Logistics for outbound travel

Gathering, storing, and physically delivering things to customers is what outbound logistics is all
about. Material handling, delivery vehicles, order processing, and scheduling are all part of outbound
logistics.

4) Advertising and promotion

Marketing is one of the most important activities in a value chain analysis. It is concerned with
providing the customer with information, incentives, and chances to acquire the goods.

5) Customer service

Since operational activities vary depending on the industry, the services provided vary as well,
because client requirements are based on the type of business with which they are affiliated. Few
Customer services includes repairing equipment, installing machinery, teaching customers, supplying
parts, responding quickly to customer inquiries, and so on are all acts that contribute to increasing
and sustaining the value of products to consumers.

Supportive Activities in Supply Chain

In the supply chain strategy, there are indicators for the support activities. For example:

 Infrastructure of the company


 Human resource management (HRM)
 Technological advancement
 Procurement of resources, financing, inventories, and so forth.

The supply chain is made up of all these secondary and primary processes. The chain contains a
profit margin since a markup over the cost of executing value-creating activities is often included in
the price paid by customers.

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