VIETNAM NATIONAL UNIVERSITY HCMC

INTERNATIONAL UNIVERSITY
School of Business

COURSE SYLLABUS
Course Name: Introduction to Business Administration
Course Code: BA115IU
1. General information

Course ID BA115IU
Relation to Compulsory
curriculum
Teaching Lectures, projects, homework, examinations.
methods
Workload 15 classes; 1 class = 3 periods; 1 period = 50 minutes
(incl. contact
hours,
selfstudy
hours)
Workload (Estimated) Total workload: 128
(incl. contact Contact hours: 38 (15 classes, 1 class = 3 periods, 1 period = 50
hours, minutes)
selfstudy Private study including examination preparation, specified in hours:
hours) 90
Credit 03
points
Required None
and
recommende
d
prerequisite
s for joining
the course
Course Upon the successful completion of this course students will be able
Learning to:
Outcomes Knowledge LO1: Describe concepts that covered in the
course such as how changes in the business
environment influences on the firm, business
ownership, different functions of management,
LO2: Identify the concept which related to HRM
and employees motivation as well as the
characteristic of marketing mix.
LO3: State the ethical requirements of business
activities

Skills LO4. Hold basic communication skills such as

written and
Attitude LO5. Recognize value and beliefs of others from
different cultural context
Student's 1. Attend more than 80% of contact hours in order to be
tasks accepted to the final examination
2. Actively participate in class activities.
3. Fulfill tasks given by the instructor after class.
4. Use their own laptop in class only for learning purposes.
5. Read the textbook in advance.
6. Access the Blackboard for up-to-date information and
material of the course, for online support from teachers
and other students and for practicing and assessment.

Teaching & Main textbooks:

Learning William G. Nickels, James M. McHugh, Susan M.McHugh –
Materials Understanding Business, 13th edition , McGraw-Hill

IM, Video, PPT, Test bank

Assessment 1. Homework/ Case Discussion/ Group Project: 30% ; 2.
scheme Midterm exam: 30%; 3. Final Exam; 40%

2. Learning Outcomes Matrix

The relationship between Course Learning Outcomes (CLO) (1-…) and Program
Learning Outcomes (PLO) (1 -…) is shown in the following table:
PLO
CLO 1 2 3 4 5 6 7 8 9 10
1 X
2 X
 3 X
4 X X
5 X

3. Planned learning activities and teaching methods

Sessio Content CLO Bloom's Category Teacher' Assessments

n Taxonom s
y Material
1 Chapter 1: 1,3 KN, CR Lecture Instructor Student's
Managing Manual, book
Within The Teacher's
Dynamic Resource
Business
Environment:
Taking Risks
And Making
Profits
2 Chapter 2: 1,3 KN, CR Lecture Instructor Student's
How Economics HBR Manual, book
Affects presentatio Teacher's
Business: the n Resource
Creation and
Distribution of
Wealth
3 Chapter 5: 1, 3 KN, CR Lecture, Instructor Student's
Choosing a HBR Manual, book
Form of presentatio Teacher's
Business n Resource
Ownership
4 Chapter 7: 1 KN, CR Lecture, Instructor Student's
Management, HBR Manual, book
Leadership, And presentatio Teacher's Casestudy
Employee n Resource
Empowerment
5 Chapter 8 1 KN, CR Lecture, Instructor Student's
Adapting HBR Manual, book
Organizations presentatio Teacher's Casestudy
To n Resource
Today’s
Markets
6 Chapter 9 1 KN, CR Lecture, Instructor Student's
Producing HBR Manual, book
World-Class presentatio Teacher's
Goods and n Resource
Services
7 Chapter10 1, 3 KN, CR Lecture, Casestudy, Case-study,
Motivating HBR Teacher's Student's
Employees And presentatio Resource book
Building n
SelfManaged
Teams
8 Chapter 11 2, 3 KN, CR Lecture, Instructor Student's
HRM: Finding HBR Manual, book
and Keeping the presentatio Teacher's
Best Employees n Resource
9 Chapter 13 2, 3 KN, CR Lecture, Instructor Student's
Marketing: HBR Manual, book
Building presentatio Teacher's
Customer n Resource
Relationships
10 Chapter14 2, 3 KN, CR Lecture, Instructor Student's
Developing and HBR Manual, book
Pricing Products presentatio Teacher's
and Services n Resource
11 Chapter 15 2 KN, CR Lecture, Instructor Student's
Distributing HBR Manual, book
Products Quickly presentatio Teacher's
and Efficiently n Resource
12 Chapter 16 2 KN, CR Lecture, Instructor Student's
Using Effective HBR Manual, book
Promotional presentatio Teacher's
Techniques n Resource
13 COURSE 1, 2, 3 KN, CR Instructor Student's
REVIEW Manual, book
Teacher's
Resource
14 GROUP 3,4,5 AP, EV Group
PRESENTATI Presentatio
ON AND n and
REPORT Report
SUBMISSION Submissio
n
15 GROUP 3,4,5 AP, EV Group
PRESENTATI Presentatio
ON AND n and
REPORT Report
SUBMISSION Submissio
n

4. Assessment plan
Assessment Type CLO1 CLO2 CLO3 CLO4 CLO5
Chapter Mindmap 70%Pas
70%Pass
(5%) s
Case Analysis
(5%)
Class
participation and
preparation (5%)
Group assignment
70%Pass 70%Pass
(10%)
Mid-term Exam Q1
70%Pass
(30%) 70%Pass
70%Pas
Final exam (40%) 70%Pass
s
Note: %Pass: Target that 70 % of students having scores greater than 70 out of 100.
 5. Grading rubric for presentation

Capstone Milestone Benchmark

3 2 1
Organization Organizational pattern Organizational pattern (specific Organizational pattern
(specific introduction and introduction and conclusion, (specific introduction and
conclusion, sequenced sequenced material within the conclusion, sequenced
material within the body, body, and transitions) is material within the body,
and transitions) is clearly intermittently observable within and transitions) is not
and consistently observable the presentation. observable within the
within the presentation. presentation.
Delivery Delivery techniques (posture, Delivery techniques (posture, Delivery techniques
gesture, eye contact, and gesture, eye contact, and vocal (posture, gesture, eye
vocal expressiveness) make expressiveness) make the contact, and vocal
the presentation interesting, presentation understandable, expressiveness) detract
and speaker appears and speaker appears tentative. from the understandability
comfortable. of the presentation, and
speaker appears
uncomfortable.
Supporting Material Supporting materials Supporting materials Insufficient supporting
(explanations, examples, (explanations, examples, materials (explanations,
illustrations, statistics, illustrations, statistics, examples, illustrations,
analogies, quotations from analogies, quotations from statistics, analogies,
relevant authorities) make relevant authorities) make quotations from relevant
appropriate reference to appropriate reference to authorities) make
information or analysis that information or analysis that reference to information
generally supports the partially supports the or analysis that minimally
presentation or establishes presentation or establishes the supports the presentation
the presenter's credibility/ presenter's credibility/ authority or establishes the
authority on the topic. on the topic. presenter's
credibility/authority on the
topic.

Central Message Central message is clear and Central message is basically Central message can be
consistent with the understandable but is not often deduced, but is not
supporting material. repeated and is not memorable. explicitly stated in the
presentation.
 6. Grading rubic for group report
Capstone Milestones Benchmark
4 3 2 1

Content Development Uses appropriate, Uses appropriate, Uses appropriate and Uses appropriate and
relevant, and compelling relevant, and compelling relevant content to relevant content to
content to illustrate content to explore ideas develop and explore ideas develop simple ideas in
mastery of the subject, within the context of the through most of the work. some parts of the work.
conveying the writer's discipline and shape the
understanding, and whole work.
shaping the whole work.
Sources and Evidence Demonstrates skillful use Demonstrates consistent Demonstrates an attempt Demonstrates an attempt
of high- quality, credible, use of credible, relevant to use credible and/or to use sources to support
relevant sources to sources to support ideas relevant sources to ideas in the writing.
develop ideas that are that are situated within support ideas that are
appropriate for the the discipline and genre appropriate for the
discipline and genre of the of the writing. discipline and genre of
writing the writing.
Control of Syntax Uses graceful language Uses straightforward Uses language that Uses language that
and Mechanics that skillfully language that generally generally conveys sometimes impedes
communicates meaning to conveys meaning to meaning to readers with meaning because of errors
readers with clarity and readers. The language in clarity, although writing in usage.
fluency, and is virtually the portfolio has few may include some errors.
error- free. errors.
GRADING RUBRIC FOR WRITTEN
COURSEWORK
 COMPLETELY FAIL INADEQUATE ADEQUATE ABOVE AVERAGE EXEMPLARY
Criteria
Below 30% 30% – 49% 50% - 69% 70% - 89% ≥ 90%
Organisation No evidence of Does not organise ideas Generally organised Clear organization and Response is focused,
and organization and logically and with logically, with evidence progression. detailed and
clarification coherence clarification. of progression Responds appropriately nontangential.
Limited evidence of Occasionally, there may and relevantly, although Shows a high degree
coherence be a lack of focus or some ideas are of attention to logic
Ideas lack consistence ideas underdeveloped. and reasoning of
may be tangential points.
Clearly leads the
reader to the
conclusion and stirs
thought regarding the
topic
Originality Shows no ability to Demonstrates an Shows ability to Shows strong ability to Shows strong ability
and usefulness identify issues or a incomplete grasp of the identify issues, gather identify issues, gather to identify issues,
of the analysis clear inability to gather task. the facts and develop the fact and develop gather the facts and
the facts There is no overall claims. claims as well as link develop claims as well
sense of creative Argument are addressed claims with evidence. as link claims with
coherence. Overall, an acceptable evidence.
well but no links with
Arguments are evidence solution is offered and Satisfactory solutions
addressed incompletely. explained are offered and
supported
 Use of Shows no effort to Shows little information Shows moderate Draws upon sources to Draws upon primary
data/informati incorporate information from sources. Poor amount of source support most points. and secondary source
on from primary and handling of sources information Some evidence may not information in useful
secondary sources incorporated. and illuminating ways
support arguments or
Some key points to support key points.
may appear where
supported by sources. inappropriate. Excellent integration
of quoted material into
Quotations may be Quotations integrated paragraphs. Source
poorly well into paragraphs. cited correctly
integrated into Sources cited correctly
paragraphs.
Some possible problems
with source citations
Use of Shows no effort to Shows limited ability to Shows effort to link Shows ability to Shows ability to
frameworks structure problems in structure problems in problems with the structure structure problems in
correspondence to correspondence to theoretical frameworks. problems in correspondence to
theoretical frameworks theoretical frameworks There are still some correspondence to theoretical frameworks
theoretical frameworks correctly.
mistakes
correctly. The problems are well
Minor mistakes in resolved
resolving problems

Date revised: April 10th, 2023

Ho Chi Minh City, 10/4/2023

Dean of School of Business