ENGLISH 8 Learning Task 1: Identify what propaganda strategy is used

Quarter 3 Week 2 in the following advertisements.

Learning Task 2: Study the poster below then, answer the
Propaganda Techniques

Social Media is the fastest means to encourage people to use

a product or wonder a fantastic place. See the pictures below
and differentiate how the two countries promote their place.
Write 5 sentences on their differences in your notebook.

In the illustrations given, the two countries used a technique

to

questions given.

1. What does the picture depict?

2. Why do you think the frontliner is
influence and encourage an audience or attract tourists to
used in the picture?
visit their place by presenting beautiful things about their
3. What is the message of this picture?
place and using catchy language in order to produce an
4. What propaganda strategy is used in
emotional rather than a rational response to the information
this poster?
that is being presented.
5. Do you think the purpose of this
poster is achieved? Explain your
Guess the name of the product/ service based on the given
answer.
tagline.

Read the questions carefully then write your answer on the

spaces provided.
1.In the propaganda techniques presented, which do you
think is the
most convincing strategy to use in persuading the consumers
to buy a product? Why?

2.In the commercials you have watched in the television,

which propaganda technique is mostly used in
advertisements? Do you think it’s effective to convince the
In this activity, we knew that advertisers use a propaganda
audience?
technique by creating a tagline that will catch our attention
and will likely influence us to buy the product or use their
3. How are you guided in choosing or buying a certain product
service.
knowing the propaganda techniques used in the product?
Propaganda
INSTRUCTIONS: Choose the appropriate answer to the
•Information that is used to promote or publicize a particular
following questions.
political cause or point of view.
1. Who usually use propaganda techniques?
•Usually one-sided information intended to either to support
a. Advertisers c. Politicians
or threaten a view
b. Media d. All of the above
•Appeals to emotion rather than intellect
2. Which of the following is NOT a purpose of propaganda
Basic Propaganda Techniques
technique?
1. Bandwagon
a. convince c. persuade
b. inform d. influence
- persuading consumers by telling them that others are doing
3. Which propaganda strategy uses words like everyone,
the same
everybody, all or in some cases nobody?
thing
a. Testimonial c. Repetition
2. Testimonial
b. Bandwagon d. Name Calling
- when a product is sold by using words from famous
people or
authority figures
4. What propaganda strategy is used in this advertisement?
- may also use some who aren’t famous but who claim to have
a. Testimonial
used the product successfully to obtain their goals.
b. Emotional Words
c. Bandwagon
3. Repetition
d. Name Calling
- when the product’s name is repeated at least four
times in the ad
5. Is the propaganda used in the above picture effective? Why
4. Emotional words
or why not?
- words that will make a consumer feel strongly about
someone or something are used

5. Name Calling

- the use of names that evoke fear or hatred in the

viewer
- It links a person, or idea, to a negative symbol.
- The most obvious type of name calling involved ―bad
names.
Ex. Racist, dictator, communist, etc.