The document consists of a comprehensive set of business questions aimed at understanding a company's operations, sales strategies, challenges, and growth opportunities. It covers various aspects including revenue streams, client profiles, sales generation efforts, measurement of success, and feedback mechanisms. The goal is to gather detailed insights that can inform future sales and marketing initiatives.
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The document consists of a comprehensive set of business questions aimed at understanding a company's operations, sales strategies, challenges, and growth opportunities. It covers various aspects including revenue streams, client profiles, sales generation efforts, measurement of success, and feedback mechanisms. The goal is to gather detailed insights that can inform future sales and marketing initiatives.
We take content rights seriously. If you suspect this is your content, claim it here.
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Business Questions
Please answer the following questions as detailed as possible
1. Understanding the Business and Market a. Business Description - What are all the revenue streams? - What is the primary IT service you offer to your clients? Or do you offer an all-in-one service? Please elaborate. - What is the IT service that has brought in the most revenue to the company? Why do you think that service is the most acquired? - Who are your main clients (type of companies, size, industry)? Does the company have an ICP (Ideal Customer Profile) and target profiles already created and documented? - Besides the people hired to provide the services to the clients, how many people are currently working in the company? What are their roles and responsibilities? b. Growth Objectives - What are the key growth objectives for the next 6 months? - What specific goals do you have for increasing sales in the next 90 days, besides hiring a sales professional to support this?
2. Previous Sales Generation Efforts
a. Strategies and Tactics Used - Besides of the dialer and cold email outreaches, what other strategies have you implemented so far to increase sales? - Have you ever considered partnering with some IT-related companies (e.g., software development, licensing, etc.)? - Is the website fully SEO optimized? b. Results Achieved - What have been the most significant results from these strategies? - Which tactics have worked best, and which have not yielded the expected results? c. Measurement and Analysis - How do you currently measure the success of your sales efforts? - What key metrics do you use to evaluate performance (e.g., conversion rate, customer lifetime value, return on investment)? - What CRM system do you use? If none, please elaborate on what is the system/tool you use for customer management and KPI calculation.
3. Challenges and Obstacles
a. Main Challenges - What are the main challenges you face in increasing sales? - What internal or external obstacles have you encountered when trying to boost sales?
Presented by Pablo Benavides 05/20/2024
Business Questions
b. Feedback from Potential Clients
- Is there any feedback process you have implemented? CSAT (Customer Satisfaction Score)? NPS (Net Promoter Score)? - Have you received feedback from prospects/clients about your sales process or your products/services? - What friction points have you identified in the process of converting leads to clients?
4. Current Resources and Capabilities
a. Team and Resources - How is your sales and marketing team currently structured? You mentioned you’re the only one in charge of sales. Is anyone else involved? - What resources (human, technological, financial) are dedicated to increasing sales? Please specify each one. b. Technologies and Tools - What technologies and tools do you use to support your sales efforts (e.g., CRM, marketing automation tools)? - Are there any technologies or tools you consider essential to implement to improve sales results?
5. Opportunities and Areas for Improvement
a. Identifying Opportunities - What sales growth opportunities do you think have not been fully exploited yet? - Are there any new initiatives or tactics you are interested in exploring, besides the ones you’ve already mentioned? b. Areas for Improvement - What areas of the sales process do you think need more attention or improvement?
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