Document (4)2
Document (4)2
More recently, and at the risk of being called fickle, many economists (I
am among them) have lost both our enthusiasm for antitrust policy and
much of our fear of oligopolies. The declining support for antitrust policy
has been due to the often objectionable uses to which that policy has
been put. The Robinson-Patman Act, ostensibly designed to prevent price
discrimination (i.e., companies charging different prices to different
buyers for the same good) has often been used to limit rivalry instead of
increase it. Antitrust laws have prevented many useful mergers, especially
vertical ones. (A vertical merger is one in which company A buys another
company that supplies A’s inputs or sells A’s output.) A favorite tool of
legal buccaneers is the private antitrust suit in which successful plaintiffs
are awarded triple damages.
How dangerous are monopolies and oligopolies? How much can they reap
in excessive profits? Several kinds of evidence suggest that monopolies
and small-number oligopolies have limited power to earn much more than
competitive rates of return on capital. A large number of studies have
compared the rate of return on investment with the degree to which
industries are concentrated (measured by share of the industry sales
made by, say, the four largest firms). The relationship between
profitability and concentration is almost invariably loose: less than 25
percent of the variation in profit rates across industries can be attributed
to concentration.
A more specific illustration of the effect the number of rivals has on price
can be found in Reuben Kessel’s study of the underwriting of state and
local government BONDS. Syndicates of investment bankers bid for the
right to sell an issue of bonds by, say, the state of California. The
successful bidder might bid 98.5 (or $985 for a $1,000 bond) and, in turn,
seek to sell the issue to investors at 100 ($1,000 for a $1,000 bond). In
this case the underwriter “spread” would be 1.5 (or $15 per $1,000 bond).