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The document outlines a data analysis project focusing on sales data, including order details, customer information, and payment methods. It details the use of Pivot Tables for summarizing data, correlation analysis to understand relationships between variables, regression analysis to predict total sales, and various data visualizations to present findings. Key insights include the impact of discounts on sales volume and the importance of product categories and customer locations in driving revenue.

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krizambyanju
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Download as PDF, TXT or read online on Scribd
10 views

Video demonstration script

The document outlines a data analysis project focusing on sales data, including order details, customer information, and payment methods. It details the use of Pivot Tables for summarizing data, correlation analysis to understand relationships between variables, regression analysis to predict total sales, and various data visualizations to present findings. Key insights include the impact of discounts on sales volume and the importance of product categories and customer locations in driving revenue.

Uploaded by

krizambyanju
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Video demonstration script

*1. Data Analysis Overview:**

The dataset I worked with included the following key attributes:


- **Order Details:** Information about each order, such as order ID and order status.
- **Customer Information:** Details about customers, including their location.
- **Order Items:** The products purchased in each order.
- **Payment Methods:** The payment method used for each order (e.g., credit card, cash).
- **Product Categories:** The category of each product (e.g., Books, Clothing, Electronics).
- **Total Sales:** The final price of each order after discounts.

The purpose of the analysis was to identify patterns, trends, and insights that could help
improve sales strategies, optimize inventory, and enhance overall business performance.

---

**2. Pivot Table Analysis:**

I started by using Pivot Tables to summarize and analyze the data. Pivot Tables are one of
Excel’s most powerful tools for quickly summarizing large datasets.

- **Total Sales by Product Category:**


I created a Pivot Table to show the total sales by product category. The table revealed that
the **Clothing** category generated the highest revenue, while **Sports** had the lowest.
This helped me identify which product categories were performing well and contributing the
most to overall sales.

- **Total Sales by Customer Location:**


Another Pivot Table summarized total sales by customer location. Cities like **Brisbane**,
**Adelaide**, and **Melbourne** were included. **Brisbane** had the highest sales, while
**Melbourne** had the lowest. This analysis helped me understand regional sales
performance and identify areas for improvement.

- **Total Sales by Payment Method:**


I also created a Pivot Table to analyze total sales by payment method. This revealed which
payment methods were most popular among customers and how they contributed to overall
sales. For example, **credit card** payments might have generated the highest sales, while
**cash** payments were less common.

---

**3. Correlation Analysis:**

Next, I performed correlation analysis to understand the relationships between different


variables.

- **Discount vs. Quantity Sold:**


The correlation value of **0.7** indicated a moderate to strong positive relationship
between discounts and the quantity sold. This means that higher discounts tend to drive up
sales volume. However, other factors like product category and customer location can still
influence the results.

- **Discount vs. Total Sales:**


The correlation value of **0.54** showed a moderate positive connection between
discounts and total sales. As discounts increased, the total sales decreased, but the
relationship was not perfectly predictive. This suggests that while discounts can boost sales,
businesses need to carefully balance discount levels to maintain profitability.

---

**4. Regression Analysis:**

I then used regression analysis to predict **total sales** based on independent variables like
**discounts** and **quantity sold**.

- **Methodology:**
I used Excel’s Data Analysis Toolpak to create a linear regression model. The dependent
variable was **total sales**, and the independent variables were **discounts** and **quantity
sold**.

- **Results:**
The regression analysis showed that **quantity sold** was a significant predictor of total
sales, with a p-value less than **0.05**. The R Square value of **0.424** indicated that
quantity sold explained **42.4%** of the variation in total sales. This information can help
businesses optimize pricing and inventory control strategies.

---

**5. Data Visualization:**

To make the data easier to understand, I created several visualizations:

- **Bar Chart:**
I created a bar chart to display **total sales by product category**. This allowed for quick
comparisons across different product categories and helped identify which categories were
driving the most revenue.

- **Line Chart:**
A line chart was used to show **sales performance over time**, from **August to October**.
This helped identify trends in sales over the months and allowed for better forecasting.

- **Scatter Plot (Correlation Scatter Plot):**


I created a scatter plot to visualize the correlation between **discounts** and **total sales**.
Each point on the scatter plot represents an individual data point, where the x-axis
represents the **discount** and the y-axis represents the **total sales**. The scatter plot
revealed a moderate positive correlation (0.54) between discounts and total sales, indicating
that higher discounts tend to lower total sales, but other factors also play a role.

- **Heat Map:**
Finally, I created a heat map to analyze the relationship between **discounts** and **total
sales** across different product categories. The heat map revealed patterns in pricing tactics
and highlighted areas where higher discounts led to lower total sales.

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