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The document outlines key learning outcomes related to communication processes, models, and ethics, emphasizing the importance of understanding communication dynamics. It discusses various communication models, such as Aristotle's and Shannon-Weaver's, and provides principles for effective oral and written communication. Additionally, it highlights the significance of ethics in communication, including the need for a code of ethics to maintain integrity and a positive reputation.

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screwdrew143
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2 views

TOPIC-3

The document outlines key learning outcomes related to communication processes, models, and ethics, emphasizing the importance of understanding communication dynamics. It discusses various communication models, such as Aristotle's and Shannon-Weaver's, and provides principles for effective oral and written communication. Additionally, it highlights the significance of ethics in communication, including the need for a code of ethics to maintain integrity and a positive reputation.

Uploaded by

screwdrew143
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Communication

Processes, Principles,
and Ethics
Learning Outcomes
At the end of this lesson, you should be able to:
1. explain the various communication models and how
they help in understanding the communication
process;
2. identify the variables involved in the communication
process;
3. discuss the value of communication in enhancing
one’s personal and professional relationships;
4. determine the principles for effective oral and written
communication;
5. evaluate the differences between oral and written
communication;
6. point out the ethical issues involved in
communication; and
7. recognize the importance of a code of ethics in
communication.
Communication Models

❑ Communication models help you


understand how a communication process
works.
❑ It is only by knowing the flow of
communication that you will be able to
make the communication process effective.
❑ A model is often abstract. It is a
representation of a real world phenomenon
applied to different forms. The interplay of
variables in the model is represented
graphically.
Aristotle’s Communication Model

❑ Aristotle emphasized that there are three


variables in the communication process:
speaker, speech, and audience.
❑ Without the speaker, there will be no speech to
be produced.
❑ The speaker adjusts his/her speech depending
on the profile of the audience.
❑ Audience demographics are considered: age,
sex, background, culture, race, religion, gender,
social and economic status, and political
orientation or inclination, among others.
❑ Beliefs, views, and attitudes also play an
important role when talking about audience
consideration.
Shannon-Weaver’s Communication Model

❑ Claude Elwood Shannon and Warren


Weaver
❑ In this model, other components such
as noise, reception, destination, and
feedback have been identified.
❑ Other terms such as information
source for the sender, transmitter for
the encoder, decoder (reception), and
receiver (destination) were introduced.
General Principles of Effective Communication
❑ Know your purpose in communicating. To inform? To
entertain? To persuade?
❑ Know your audience. Speaking or writing style you are going
to employ. Consider the age, educational background,
profession, culture, and other salient features of your listeners or
readers.
❑ Know your topic. You want to share something. You wish that
other people learn something from you.
❑ Adjust your speech or writing to the context of the
situation. The environment in which your speech or writing is to
be delivered determines the kind of language you will use.
❑ Work on the feedback given you. Constructive criticisms will
prove beneficial to you as you learn to address them.
Principles of Effective Oral Communication

❑ Be clear with your purpose. Objective in


communicating.
❑ Be complete with the message you deliver. Claims
are supported by facts and essential information.
❑ Be concise. Brevity in speech is a must.
❑ Be natural with your delivery. Appropriate gestures
and movements. Confidence.
❑ Be specific and timely with your feedback. Inputs
provided on time.
Principles of Effective Written Communication: The 7Cs

❑ Be clear. Be clear about your message.


❑ Be concise. Do not beat or run around the bush.

❑ Be concrete. Support your claims with enough facts,

❑ Be correct. Observe grammatical correctness.

❑ Be coherent. Convey a logical message.

❑ Be complete. Include all necessary and relevant


information.
❑ Be courteous. Friendly tone in writing.
Ethics of Communication
Morals influence the behavior of an individual, group, or
organization thereby affecting their communication.

❑ Establish an effective value system that will pave the way


for the development of your integrity as a person.
❑ Provide complete and accurate information.
❑ Disclose vital information adequately and appropriately.

A code of ethics sets the standards to be observed by a person


or a company that will create a good reputation or a positive
image not only for an individual but also for the organization.

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