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_CASE CRACKING ESP 3 - LIFE IS SHORT _ TACN3

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Phúc Kim
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10 views1 page

_CASE CRACKING ESP 3 - LIFE IS SHORT _ TACN3

Uploaded by

Phúc Kim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CASE OVERVIEW

The leaders of GlobalScope, a tech start-up, experienced an emotional moment


during a meeting when co-founder Gil Lehner revealed his diagnosis of small-cell lung
cancer. Despite the grim prognosis of only an 18% chance of surviving beyond five
years, Gil maintained his characteristic positivity, insisting on continuing with the
business as they were developing innovative mobile microscope technology.

In the weeks following his diagnosis, Gil's friends from business school proposed an
initiative to establish a prize for innovative research on lung cancer, particularly
targeting non-smokers like Gil. They believed that raising awareness and funding
could drive scientific breakthroughs in this area. Gil was touched by their support and
expressed a strong desire to contribute to this effort, seeing it as a way to fight the
disease on a broader scale.

As time passed, Gil reflected on his priorities during a family visit in Israel. He
discussed the possibility of returning home for treatment, but emphasized his
commitment to GlobalScope and the meaningful work they were doing. He also
considered the impact of the proposed prize initiative, which had already garnered
significant funding. This led to deeper contemplation about his legacy and the kind of
impact he wanted to leave behind, balancing his roles as an entrepreneur and an
activist while cherishing time with his family.

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