ADIKA JUSTUS
ADIKA JUSTUS
1
DECLARATION
I, declare that this project is my own original work and has not been submitted by anybody else for award of Diploma in Electrical and
Electronics Engineering.
SIGNATURE : …………….......
DATE : ………………………..
NAME :
SIGNATURE : …………………
DATE : ……………………….
DEDICATION
I dedicate this project to all my family, friend, teachers, classmates and advisors for every support financially, advisory, service that
they has made to me.
Thank you very much for every little support you have made to me as they have count much in my life and potential of making this
project.
I want to assure you that your effort has no gone in vain.
ACKNOWLEDGEMENT
The preparation of this project has been made successful due to mutual assistance, the support I obtained from my family, friends for
financial and moral support.
EXECUTIVE SUMMARY
BUSINESS DISCRIPTION
The business activities undertaken , services, its operation, resources and growth ability, qualification of the owner, quality added by
the owner,, and what he does have been discussed in the chapter in details.
Business location, address, legal form of business ownership, advantages of sole proprietorship, type of business and level of
producing as small scale.
The business operation has been indicated as from Monday to Friday and working time as 12 hours,
MARKETING PLAN;
Under this the marketing plan content are viewed in detail on chapter 3 but here are summery; system of distribution, objective of the
marketing plan, identification of customers, and how the product or services would be.
Customer-definition, classification e.g. industrial, commercial, institutions and what customers need to be attached in this business,
how to maintain or improve production or services,
Market share-the proportion or part of market is served by the business as measured into % and a pie chart is drawn to indicate it,
How the business intend to increase market share e.g. by improving quality of products, vigorous sales promotion, through
advertisements and offering free gifts.
Competitors-definition, description in terms of characteristics of business assets, size, sales volume, product or services offered, mode
of operation considering their strength weakness analysis test.
Advertisement-means of informing and persuading for customer to by the products, how to carry it out e.g. by creating awareness of
the product, purpose of carrying it out e.g. by reaching new customers and retain old customers.
Sales promotion-attraction to offer by business to make customers to buy the product and to attract customer’s attention and to retain
them to brand
Pricing strategy-definition, how to fix the price, steps of determining the business price e.g. by considering the demand, cost offered
by competitors, geographical, production cost and services.
ORGANIZATIONAL & MANAGEMENT
Analysis the key personal and support staff in the business. Their qualification, experience, and responsibility play, roles in
achievement, objective based on the form of business started i.e. sole proprietorship.
Key personnel-definition, qualification of each, responsibility, financial payment/labor cost for each
Support staffs- Definition, who they are e.g. drivers, cooks, security, loaders & offloads, cleaners. Their labor payout is indicated of a
summarized table.
Organizational chart-summaries the position, qualification, labor cost per month and per year, rank of the support staffs.
Recruitment training & promotion - definition, recruitment, training process, process of recruitment of new employee, training
process ,conditions considered e.g. by area of skilled, allow employee to send application, selected the person to be trained, sponsor
to be trained.
Recruitment incentive-definition, it summarize on a chart the key personnel salary per year and the allowance given on top e.g.
allowance.
License & permits and by-laws.-there cost and renewability condition is advisor, help business discussed.
Support services-the professional-the professional service offered to business e.g. and function is to provide advice, help business
PRODUCTION FACILITY/CAPACITY
Machine tools & equipment. Definition, cost, number required, have been summarized on the table there repair and maintenance, the
business layout and other relevant equipment.
Quality control- explanation of how the intended control quality of product or services & commonly applied measured.
Production/operation strategy and material requirement, types of material, sources, quality, unit cost and total amount had been
summarized on a table.
Labor requirement-the monthly labor requirement, ether direct or indirect, level of skills required from workers, calculation of total
cost of direct and indirect workers and their overall total cost.
Production cost-are summarized on a table for all expenses and an amount summation is indicated for total expenses, main feature of
offering proposed services.
A flow chart summery to highlight other external factors which are likely to affect the production process.
Regulation affection/ operation the government regulations, approvals which affects the product and services of production, cost of
regulation permits & licens.
FINANCIAL PLAN
Income-statement the business experience for a period of business operation whether at loss or profit. A business projected –income
statement for the year ending that
TABLE OF CONTENTS
DECLARATION...........................................................................................................................1
DEDICATION...............................................................................................................................3
ACKNOWLEDGEMENT............................................................................................................5
1.0 EXECUTIVE SUMMARY...................................................Error! Bookmark not defined.
CHAPTER ONE..........................................................................Error! Bookmark not defined.
1.1 BUSINESS DISCRIPTION...................................................Error! Bookmark not defined.
1.2 MARKETING PLAN;...........................................................Error! Bookmark not defined.
1.3 ORGANIZATIONAL & MANAGEMENT........................Error! Bookmark not defined.
PRODUCTION FACILITY/CAPACITY.................................Error! Bookmark not defined.
1.4 OPERATION AND PRODUCTION PLAN.......................Error! Bookmark not defined.
1.5FINANCIAL PLAN................................................................Error! Bookmark not defined.
CHAPTER TWO.........................................................................................................................12
2.0: BUSINESS DISCRIPTION.................................................................................................12
2.1: THE SPONSOR;...................................................................Error! Bookmark not defined.
2.2: BUSINESS NAME...............................................................................................................13
2.3: BUSINESS LOCATION AND ADDRESS.........................................................................13
2.4: LEGAL FORM OF BUSINESS OWNERSHIP................................................................13
2.5: TYPE OF BUSSINESS........................................................................................................13
2.6: GOODS AND SERVICES...................................................................................................14
2.7: JUSTIFICATION OR OPPOTUNITY..............................................................................15
2.8: INDUSTRIES........................................................................................................................15
2.9: GOAL OF THE BUSINESS................................................................................................15
CHAPTER 3.................................................................................................................................17
3.0: MARKETING PLAN...........................................................................................................17
3.1: CUSTOMERS.......................................................................................................................17
3.2: MARKET SHARE...............................................................Error! Bookmark not defined.
3.3: COMPETITION...................................................................................................................19
3.4: ADVERTISEMENT.............................................................................................................20
3.5: SALES PROMOTION.........................................................................................................20
3.6: PRICING STRATEGY........................................................................................................21
3.7: SALES TACTICS.................................................................................................................22
3.8: DISTRIBUTION..................................................................................................................22
4.0 CHARTER 4..........................................................................................................................22
4.2: SURPORT STAFFS.............................................................................................................23
4.4: RECRUTEMENT TRAINING AND PROMOTION.......................................................24
4.5 REMUNERATION AND INCENTIVES...............................................................................25
4.6 LICENSE, PERMIT AND BYLAWS..................................................................................26
4.7 SURPORT SERVICES.........................................................................................................27
CHAPTER 5.................................................................................................................................29
5.0 PRODUCTION AND ORGANIZATION PLAN...............................................................29
5.1 PRODUCTION FACILITY/CAPACITY...........................................................................29
5.1.1 MACHINE, TOOLS AND EQUIPMENTS.....................................................................29
5.1.2 REPAIR AND MAINTANANCE....................................................................................30
5.1.3 LAYOUT OF BUSINESS PREMISE..............................................................................31
5.2 PRODUCT/SERVICES DESIGNED & DEVELOPMENT..............................................31
5.3.1 MATERIAL REQUIREMENTS..................................................................................32
5.3.2 LABOUR REQUIRED...................................................................................................32
5.4 PRODUCTION PROCESS;.................................................................................................33
CHAPTER 6: FINANCIAL PLAN............................................................................................34
6.0 FINANCIAL PLAN...............................................................................................................34
6.1 PRE-OPARATION COST ESTIMATION.........................................................................34
6.2 WORKING CAPITAL ESTIMATION...............................................................................35
6.3PROFORMA CASH FLOW STATEMENTS.................Error! Bookmark not defined.
6.4 PROFORMA INCOME STATEMENTS............................................................................36
6.5 PROFORMA BALANCE SHEET.......................................................................................38
6.6 BREAK EVEN POINT.........................................................................................................40
APPENDIX....................................................................................Error! Bookmark not defined.
CHAPTER ONE.
E-mail: [email protected]
The name of the business suggest that Adika Justus being the owner and the risk taker in either aspect of profit and loss incurred in
the business
The owner contributes capital and labor it takes for efficient business progress
1.4:TYPE OF BUSSINESS
The business activity will be in retailing nature where goods are directly sold to consumer.
The business will be offering sales of electrical and electronics equipment’s of high qualities that will satisfy consumers demand.
Domestic sockets
Pvc conduits
Float switch
Push button
Limit switch
COMPLEXITY-To develop better system-thinking capacity of products in a way that minimize unnecessary complexity.
TECHNOLOGY-To develop a long-term technology strategy while remaining flexible enough to takShort-term goals;
GLOBOLIZATION-Trying to understand the international market and culture through best information gathering and analyzing what
it means.
1.7: INDUSTRY
The business will be classified under electrical and electronic industry . This will be one of the most considered industry in the
country, this is because almost all commercial and industrial process depends on its availability, it will alsobe usedin home for lighting
and many other functions.
1.8: GOAL OF THE BUSINESS
The business will be meant to ensure availability of products to the user at every point and any time of need to maximize profit that
can well save the employees and maintain the production equipment.
Employment-business ensures that good number of individuals one employ to improve and maintain their living standards
Services; the business ensures right time of delivering goods and even right quality goods delivered.
The business tend to build another location to expand the business mark.
The business tend to employ many employee thus enable it create job opportunity.
The business will acquire licence from local government to start a business. The business will also use different strategies of entering
to the market so as to create awareness to the consumers which include;
CHAPTER 2
The consumers are served with quality goods and well advanced services and each is hoped to have desirable satisfactory.
2.1: CUSTOMERS
There will be a good number of customers who live in Kisumu county and neighbouring counties of not less than 30000 and 70% of
these are youths while the rest are the ageing. Interestingly the youths are the ones who participate in or do electrical engineering and
this being a good population the youth will the potential customer for ADIKA'S ELECTRICAL AND ELECTRONIC SHOP.The
target will be individuals. The business will be offering after sales services thus more customers which in turn will increase its
production.
=33.3%
ADIKA'S - (13000/30000)*100%
=43.3%
DENNIS -(7000/30000)*100%
=23.3%
2.3: COMPETITION
The key competitors or the data on the key competion.
Take product of primary product or services –the business wil compete for consumers with other companies on these prroducts;Meter
box, panel, Electrical switches, Different types of lamps,lamp holders, Different types of electrical cables, Different types of sockets,
Different types of conduits,phaser tester and screw driver.
Find campanies that sell these products or offers this services.The business will search for more than one major search engine while
pretending to be a consumer.
Identifying the business competitor stratagy and weakness by identifying the kind of product or services that they offer.
Do word -of-mouth market research;Ask consumers in the area as well as customer who they buy from or which services they use.
Do a simple survay;it is important to survey not only the customers but the competitors too.
2.4: ADVERTISEMENT
This is a mass communication of informing and persuading the buyers to buy products with a view of a maximizing a company’s
profit.
The purpose of this advertisement is to inform on to consumers about new product and also to reach new consumers to use products
offered by this premise.
DIRECT MAILLING-mailing and desired customers collect address from customers by noting address on their checks asking to fill out
information cards.
POSTERS AND BULLETING BOARDS-very relevant to place where customers will actually notice them .the best bet is to place the
posters on bulletin boards and other places which the customers frequently refresh the poster that will appear new to customers.
AFTER SALE SERVICES-E.g. transport; consumers that takes larger scale products are offered to transport till their consumption
place from the business place without paying anything.
OFFERING DISCOUNTS-Due to purchasing goods in bulk, this gives good/fair pricing without suffering any loss when the products
bulkiness is broken thus discount is offered to consumers.
GIVING OF FREE GIFTS-Consumers are offered with other free gifts like soft drinks as they come to purchase, caps and aprons.
DEMAND-This is the way consumers are willing and able to buy provided products and frequent consumption.When the demand is
high, the price of a product is high while if the demand is lo then the price too will be low.
COST OF PURCHASING PRODUCT OR SERVICER-By considering the purchasing/acquiring cost and add services, transportation
cost, storage cost one can easily come up with a favorable price that favor both the producer and consumers.
PRICE OFFERED BY COMPETITORS- Act as Rome while in Rome as the say goes.one can set the price slightly lower or slightly
higher or can maintain same price as the competitors pricing.
GEOGRAPHICAL PRICING-Pricing is based on where the consumers are coming from. This is by considering the class and living
standard of your expected consumers.
Ones consumers buy from the firm and are in a buying moods, it’s easier to close on additional or related sale. Many people who run
online business give 100% commission to the antedates on their products.
The products should worth what the customers are willing to pay for it.
There is no need to be a fortune 500 companies to run a reward program instead make it a simple program where people can get
discounts for being a customer and satisfying certain simple criteria.
Customers do not like to be deceived or being sold to ideal advertise only the benefits products/solutions can give and never hype
anything.
2.8: DISTRIBUTION
A distribution channel is a chain of business or intermediaries through which a good or service passes until it reaches the final
consumer. The channel are broken into direct and indirect forms with a direct channel allowing the consumers to buy the good from a
manufacture and an indirect channel allowing the consumer to buy the goods from a wholesaler or retailer.
CHARTER THREE
3.0 ORGANIZATIONAL AND MANAGEMENT PLAN .
The purpose of employing staff or worker ‘finding and hiring the best qualified candidate from within or outside of an organization for
a job opening in a timely and cost effective manner .
3.2.2:TRAINING;
It is important to add or acquire additional skills in every field an individual undertakes, to do this the following have to be put into
practice;
ORGANIZATIONAL ANALYSIS-
What is the overall training to accomplish? The important question being answered by this analysis are; who decided that training
should be conducted, why a trading program is seen.
PERSONAL ANALYSIS;
This is the analysis dealing with potential participants and instructors involved in the process.
The important questions being answered being by this analysis; who will receive the training and their level of existing knowledge.
This is the analysis of the job and the requirement for performing the work that seek to specify the main duties and skill level required
and this help ensure that the training which is developed will include relevant links to the content of the job.
CONTENT ANALYSIS;
Analysis of documents, laws, procedures used on the job and ensure the quotation about what knowledge or information is used on
this job.
Sole proprietors and general partnership operating their business under a factitious or assumed name must apply for a DBA certificate
with the county in which the business is physically located contact the local county courthouse.
DBA application fee is 7500 and generally a one term occurrence license.
A DBA does not protect or reserve a business name inquire about a DBA application if a business is incorporated, but operating under
another business name.
3.5:SURPORT SERVICES.
The following are some of the support services for this business required;
Trade officer
Transport services
Management training
Legal services
Insurance services
Security services.
This support services are acquired from different companies as follows in the table below;
It is the act of creating output of a good or service which has value and contribute to the utility of individuals.
Operation plan-this is a detailed plan used to provide a clear picture of how a team, section or department will contribute to the
achievement of the organization strategic goals.
TOTAL 37,000
Problem definition and customers need identification through extensive market studies, observing similar product in use and
discussion with manufacturers and potential purchasers.
Product detail design-during the phase, it develop analytic drawing for each part of the product cost and ease of maintenance.
Product requirement and organizational requirement based on several criteria and technical constraints.
The business enterprise will endeavor to employ the best employee who have got the technical knowledge and will be adoptive to the
new changes in the technology and therefore will provide best service required by the clients.
Supply of products will be made on time to avoid delay this is the way the business maximize it profits. To ensure efficient and
effective utilization of resources it will be switched off.
The monthly labor of the business will consist of both direct and indirect staff director workers will be providing the service directly to
customer.
4.3.1LABOUR REQUIRED
The business enterprises will endeavor to employ the best employees who have got the technical knowledge and who are adaptive to
the new changes in the technology and therefore will be able to provide the best services to our clients successfully.
4.3.2:INDIRECT EXPENCES.
The table below shows the project monthly cost of operation labor and other overheads.
CHAPTER FIVE
5.0:FINANCIAL PLAN
This is the comprehensive evolution of an individual current pay and future financial state by using current knowing variable s to
predict future income assets values and withdrawal plans.
This is the process that determines how you can best meet your business goals through proper management of the financial affairs.
These are the expenditures made in advance but income has not been reported on the balance sheet
BEGINNING CASH 100,000 172,950 40,050 -71,050 22,850 259,850 360,350 354,600 355,600 380,000 409,000 328,100
CASH FLOW IN ;
CASH SALE 70,000 80,000 90,000 210,000 340,000 254,000 200,500 189,000 210,000 200,000 150,000 178,000
DEBTORS _
COLLECTION - 5,000 15,000 78,000 65,000 - 25,000 30,000 35,000 - 45,000
TOTAL CASH 470,000 252,950 135,050 303,950 440,850 578,850 560,850 568,600 595,900 615,000 559,000 551,100
AVAILABLE
CASH OUT FLOW ;
RENT 8000 8,000 8,000 8,000 8000 8500 8500 8500 9,000 9,000 9,000 9,000
SALARY/WAGES 100,000 120,000 120,000 115,000 110,000 115,000 110,000 115,000 117,000 118,000 118,000 118,500
REPAIR AND 1500 1000 800 12,000 10,000 10,050 8,000 8,500 9,000 9,500 9,000 9,500
MAINTANANCE
TELEPHONE BILL 800 600 500 550 500 550 400 500 550 600 500 500
LOAN INTREST 8,000 10,000 5,000 5,000 5,000 5,500 6,000 6,500 6,500 7,000 7,500 7,000
WATER BILL 750 600 500 550 550 550 550 600 650 700 700 750
INSURANCE 12,000 - - - - - - - - - - -
STATIONARIES 15,000 15,000 14,000 14,000 13,000 13,500 13,500 13,500 13,700 14,000 14,000 13,000
POSTAL 500 800 500 500 500 550 550 600 650 700 700 700
INTERNET 10,000 8,000 7,000 75,000 7,000 7800 7,800 8,000 8,500 9000 9,000 9,000
CHARGES
LABOR 50,000 48,000 49,000 49,500 49,000 49,500 50,000 50,000 50,000 51,000 50,500 50,000
ELECTRICITY 1000 900 800 1000 1,000 1000 950 1,000 1000 1200 12,00 1,200
LICENCE 2,500 - - - - - - - - - - -
TOTAL CASH 297,050 212,900 206,100 281,100 181,000 218,500 206,250 212,700 215,900 206,000 230,900 218,450
NET CASH FLOW 172,950 40,050 -71,050 22,850 259,850 360,350 354,600 355,900 380,000 409,000 328,100 332,650
5.3 ADIKA'S ELECTRICAL AND ELECTRONIC SHOP CASH FLOW 31st Dec 2024
5.4 PROFORMA INCOME STATEMENTS.
Proforma income statement is a planned and prepared in advance to a transaction to project the future status of the company.
Expenses are all cost that are incurred in daily running of the business.
ADIKA'S ELECTRICAL AND ELECTRONICS SHOP PROFORMA INCOME STATEMENT FOR END OF YEAR
FIXED CURRENTS
Machine & 200,000 180,000 120,000
equipment
Furniture & fittings 70,000 40,000 20,000
Motor vehicle 250,000 200,000 160,000
TOTAL FIXED 520,000 420,000 300,000
ASSETS
TOTAL FXD & 2,920,000 2,420,000 588,000
CRNT
CURRENT
LIABILITIES
Creditors 150,000 100,00 80,000
Accrued taxes 100,000 60,000
40,000
TOTAL CURRENT 250,000 160,000 120,000
LIABILITIES
TERM LIABILITIES
Loans 170,000 120,000 100,000
Capital 1,561,800 1,000,000 1,800,000
TOTAL TERM 1,731,800 1,120,000 1,900,000
LIABILITIES
TOTAL 1,981,800 1,280,000 1,920,000
LIABILITIES
The owner equity is calculated by;
=418,200
=960,000
=1,780.,000
5.6: BREAK EVEN POINT
The break-even point is the sales volume at which a business earns exactly no money.
APPENDIX I
Economic Downturn: A potential risk is an economic downturn leading to decreased consumer spending on electronics and
electrical products.
Mitigation. Diversify product offerings to cater to budget-conscious consumers. Implement cost-saving measures and maintain
strong relationships with suppliers to negotiate better prices.
Competition. Intense competition from established brands and local competitors could pose a challenge.
Mitigation. Focus on differentiation through superior customer service, product quality, and competitive pricing. Invest in marketing
strategies to build brand awareness and customer loyalty.
Supply Chain Disruption. Disruptions in the supply chain due to factors like natural disasters, geopolitical issues, or pandemics
could impact product availability.
Mitigation. Maintain multiple suppliers to reduce dependency on a single source. Establish clear communication channels with
suppliers for early identification of potential disruptions and have contingency plans in place.
Technological Advancements. Rapid technological advancements leading to product obsolescence could result in inventory losses.
Mitigation. Regularly monitor industry trends and consumer preferences to anticipate changes. Invest in training for employees to
stay updated on the latest technologies and products, and adopt a flexible inventory management system to minimize obsolete stock.
APPENDIX II
Manu George and Thiongo John (2014). Entrepreneurship Education in Vocation and Technical Training. UNDP/ILO
Geneva, Turin and Nairobi Kenya.