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The document discusses the differences between typefaces and fonts, explaining that a typeface is a collection of related fonts while a font is a specific style within that typeface. It categorizes typefaces into three groups: Serif, Sans Serif, and Script, highlighting their characteristics and the impressions they convey. Additionally, it outlines design principles for text, including emphasis, appropriateness, space, alignment, and consistency.

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usezonlee
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3 views

Text Media

The document discusses the differences between typefaces and fonts, explaining that a typeface is a collection of related fonts while a font is a specific style within that typeface. It categorizes typefaces into three groups: Serif, Sans Serif, and Script, highlighting their characteristics and the impressions they convey. Additionally, it outlines design principles for text, including emphasis, appropriateness, space, alignment, and consistency.

Uploaded by

usezonlee
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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TEXT INFORMATION

AND MEDIA
Media and Information Literacy 12
-the design of the writing in a piece of
printing or on a computer screen.
FONT & TYPEFACE
The main difference between these two terms is
that a typeface (or type family) is the name of a
specific collection of related fonts. In comparison, font
refers to a particular weight, width, and style within that
typeface. To put it in simple terms, each variation of a
typeface is a font.
FONT
-is a digital file with a very specific set of values,
including, weight, style, and width used to create text in
a certain style.
3 TYPEFACE CATEGORIES
• Serif
• Sans Serif
• Script
Serif vs Sans Serif
Serif
A serif is a decorative stroke that
finishes off the end of a letters stem
(sometimes also called the “feet” of the
letters). Because of their age, the mood
associated with them is often classic,
romantic, elegant, formal, and
established. Some well-known serif
typefaces include

Times New Roman, Georgia,


& Garamond
Serif Fonts Say Traditional, Established, and Trustworthy
Sans Serif
Sans serif typefaces are considered more
modern than serif typefaces. They lack the
strokes that distinguish a serif typeface, hence
the use of the French word "sans," which means
“without.” Sans serif typefaces are often used
to signify something clean, minimal, friendly, or
modern. Some of the most popular sans serif
typefaces are

Arial, Calibri, and Verdana.


Sans Serif
Sans Serif Fonts Say Modern,
Approachable, and Clean.

Sans serif fonts give off a feeling


of being casual, informal, friendly, and
very approachable. Companies who
want their brands to appear more
youthful and relatable tend to use sans
serif fonts.
These traits make sans serif fonts are a popular choice among
many start-up and tech companies who want to give people a
sense of being cutting edge and more humanistic
Choosing the wrong font can completely change the personality
of your brand thus giving people the wrong impression about your
company.

Font used: Comic Sans


Choosing the wrong font can completely change the personality
of your brand thus giving people the wrong impression about your
company.

Font used: Comic Sans


Choosing the wrong font can completely change the personality
of your brand thus giving people the wrong impression about your
company.

Font used: Comic Sans


Choosing the wrong font can completely change the personality
of your brand thus giving people the wrong impression about your
company.
Script
Script typefaces are considered decorative fonts. They're
intended to look like they were handwritten or like calligraphy. These
fonts are not a great choice for body copy because of their lack of
readability. Script typefaces are also more fluid than other typefaces.

Some of the most popular sans serif typefaces are:

Brush Script
Lucida Handwriting
Comic Sans
COMMON FREE FONT WEBSITES
1. Google Fonts
2. Fonts.com
3. Font Bundles
4. Behance
5. Dribbble
6. DaFont
7. UrbanFonts
8. FontSpace
9. Font Squirrel
10. Fontesk
Design Principles
and Elements of Text
Design Principles and Elements of Text

1. Emphasis
Use different size, weight, color, contrast and orientation
to present texts with greater value.
Design Principles and Elements of Text

2. Appropriateness
Using the right font, content and tone of presentation
based on the target audience or event.
Design Principles and Elements of Text

3. Space
Use space to create focus and strategically make other
texts stand-out.
WHITE SPACE
White space, also known as “negative space,”
is empty space around the content and functional
elements of a page.
Design Principles and Elements of Text

4. Alignment
Use text alignment to set symmetry, formality or free
style.
Design Principles and Elements of Text

5. Consistency
Use at least 2 or 3 colors, font styles and design styles for
the whole composition or content.
Design Principles and Elements of Text

5. Consistency
Use at least 2 or 3 colors, font styles and design styles for
the whole composition or content.

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