UNIT 1

Effective Business Communication

Synergy (n)
Cooperation (n)
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Effective Business Communication
Stakeholders (n) Bandwidth (n)
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Effective Business Communication
actionable (ad) Deep dive (v)
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Effective Business Communication
Defer (v) Expedite (v)
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Effective Business Communication
Feasibility (n) Robust (ad)
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Effective Business Communication
Low-hanging fruit (ad - phrase) Circle back (v)
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Effective Business Communication
Ping someone (v - phrase) Game-changing (adj - phrase)
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Effective Business Communication
Raise the bar (v - phrase) Be on the same page (v - phrase)
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Effective Business Communication
Reach out (v - phrase) Take onwership (v - phrase)
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Effective Business Communication
Briefing (n) Slides (n)
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Effective Business Communication
Handout (n) Pitch (n)
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Effective Business Communication
Memo (n) Notice (n)
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Effective Business Communication
Agenda (n) Minutes (n)
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Effective Business Communication
Professional Word (v) Meaning

/ take advantage of

Insubstantial Not enouhg

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Effective Business Communication
Professional Word (v) Meaning
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Effective Business Communication
Professional Word (v) Meaning
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Effective Business Communication

May I have the word?

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Effective Business Communication
UNIT 2
BUSINESS DEPARTMENTS
CORE DEPARTMENTS

Human
Resources Finance Marketing
(HR)

Sales Operations
UNIT 2
BUSINESS DEPARTMENTS
SUPPORTING DEPARTMENTS

Information
Customer
Technology Legal
Service
(IT)

Research and
Development Procurement
(R&D)
UNIT 2
BUSINESS DEPARTMENTS
SPECIALIZED DEPARTMENTS

Engineering Manufacturing Accounting

Quality
Design Assurance
(QA)
UNIT 2
JOB INTERVIEW
EMPLOYES QUALITIES
Passionate Enthusiastic and committed.

Dedicated Committed to a cause or activity.

Motivated Eager and inspired to do something.

Enthusiastic Having or showing intense excitement and interest.

UNIT 2
JOB INTERVIEW
EMPLOYES QUALITIES

Proactive Taking initiative, rather than waiting for things to happen.

Resourceful Able to cope with difficult situations.

Adaptable Able to adjust to new situations.

Reliable/ Trustworthy Dependable, someone you can trust.

UNIT 2
JOB INTERVIEW
EMPLOYES QUALITIES

Accountable Responsible for one's actions and decisions.

Transparent Easy to see through or understand.

Diligent Showing care and conscientiousness in one's work or duties.

Tenacious Persistent in achieving one's goals.

UNIT 2
JOB INTERVIEW
EMPLOYES QUALITIES

Proficient Skilled at doing something.

Competent Having the ability or skill to do something successfully.

Industrious Hard-working.

Astute Having or showing keen intelligence.

UNIT 2
JOB INTERVIEW
Skills and Abilities

Problem-solving: The ability to find solutions to problems.

Communication: The ability to express yourself clearly and effectively.
Time management: The ability to organize and manage time efficiently.
Leadership: The ability to guide and inspire others.
Negotiation: The ability to reach agreements with others.
Creativity: The ability to think of new ideas.
Technical skills: The ability to use technology effectively.
UNIT 2
JOB INTERVIEW
Skills and Abilities

Analytical skills: Able to examine something methodically and systematically.

Strategic skills: Relating to a planned series of actions for achieving a particular goal.

Interpersonal skills: Relating to or involving relationships between people.

Organizational skills: Relating to the arrangement or structure of things.

Initiative: The ability to take action on one's own.

UNIT 2
JOB INTERVIEW
Positive Phrases

"I'm passionate about..." "I am particularly adept at..."

"I'm a quick learner." "I possess a strong aptitude for..."
"I'm a team player." "I have a proven track record of..."
"I'm detail-oriented." "I am highly motivated and results-
"I'm always looking for new challenges." oriented."
"I'm confident in my ability to..." "I am committed to professional
"I'm a strong communicator." development and continuous learning."
UNIT 2
JOB INTERVIEW
Experience
Negotiated: "In my previous job, I negotiated client contracts to find a price point that worked best for
their needs."

Supervised: "I supervised a team of 10 product engineers throughout the design and testing phases for
prototypes."

Coordinated: "I was responsible for coordinating department activities in the absence of my direct
superior."

Monitored: "I monitored three of our major accounts to check for transaction errors or outstanding
debts."

Managed: "I had the pleasure of managing the daily activities of 25 employees during my time as a
sales manager."
UNIT 2
JOB INTERVIEW
Experience

Pioneered: "I pioneered a new task delegation system to enhance department productivity by 15%."

Accomplished: Delivered: "I delivered on my promise to satisfy a client and got their contract renewed for
another three years."

Resolved: "I resolved a product defect and made the design even better in the process."

Increased: "I increased my monthly sales quota by 15%."

Strengthened: "I strengthened our business's communication channels by programming an internal system."

Discovered: "I discovered a new reward system that motivated my team to enhance their work efforts by
20%."
UNIT 3
Marketing
Brand n. a type of product manufactured by a particular company under a particular name.

Consumer n. the person who buys a product or service

Cost n. the price of making a product

Develop v. to create a new product or improve an existing one

Digital marketing n. marketing through digital devices such as computers and smart phones

Distribution n. the delivering of products to end-users, incl. advertising, storing etc

End-user n. the person, customer etc who is the final and actual (or "real") user of a product
UNIT 3
Marketing
Image n. the concept or perception the general public has of a company or product

Label n. small piece of paper, cloth etc on a product giving information about it

Launch v. to introduce a new product, with publicity etc

Market research n. study of consumers' needs & preferences, often for a particular product

Online adj. while connected to the Internet or other computer network

Packaging n. the wrapping or container for a product

Point of sale n. the place where a product is actually sold to the public
UNIT 3
Marketing
Product n. something made to be sold; merchandise [includes services]

Public relations n. creation and maintenance of a good public image

Registered adj. officially recorded or listed

Sponsor n. firm supporting an organisation in return for advertising space and brand recognition

S.W.O.T abbr. Strength, Weaknesses, Opportunities, Threats

Total product the combination of name, packaging, instructions, reliability, after-sales etc

Trademark n. special symbol, design, word etc used to represent a product, brand or company
UNIT 3

Marketing
Merchandise n. Products or goods offered for sale.

Merchandising n. The practice of planning, buying, and selling goods to maximize profit.

Advertising n Paid promotion of products or services through various media.

Promotion n. The act of publicizing or encouraging the sale of a product or service.

Outreach marketing n. using influential people who have a strong relationship with your target audience.

Campaign n. A planned series of actions designed to achieve a particular goal.

Vending: n. The sale of goods from a machine or other automated device.

Prospecting: n. The search for potential customers or clients.

UNIT 3
Marketing
Target n. The specific group of people a product or service is aimed at.

Advocacy n. The act of supporting or recommending a particular cause or product.

Commodity n. A raw material or agricultural product that can be bought and sold.

Patenting n. The process of obtaining a legal right to an invention.

Trade n. The exchange of goods or services for money or other goods.

Disposal n. The act of getting rid of something, often waste.

Horse-trading n. A type of negotiation characterized by shrewdness and bargaining.

Copywriter n. A person whose job is to write the words for advertisements

UNIT 4
Corporate Social Responsibility
Corporate Social Responsibility (CSR) Operating in a way that is environmentally and socially responsible.

Sustainability Meeting the needs of the present without compromising the future generations’ needs

Triple Bottom Line A framework that measures a company's performance in terms of people, planet, and profit.

Ethical Business Practices Adhering to moral principles in business operations.

Stakeholders Individuals or groups who have an interest in a company's activities.

Carbon Footprint The total amount of greenhouse gases emitted by a company.

Renewable Energy: Energy derived from sources that are naturally replenished (solar, wind, and hydro power)

Waste Reduction Efforts to minimize the amount of waste generated.

Recycling The process of collecting and processing waste materials for reuse.
UNIT 4
Corporate Social Responsibility
Ethical Sourcing Ensuring that products and services are obtained in a way that is consistent with ethical principles

Community Engagement Involvement in community activities and initiatives.

Philanthropy Charitable giving to improve the well-being of others.

Employee Welfare Promoting the health, safety, and well-being of employees

Diversity and Inclusion Creating a workplace that values and respects people from different backgrounds.

Human Rights Fundamental rights and freedoms that belong to everyone.

Transparency Openness and honesty in business practices.

Accountability The obligation to be responsible for one's actions

UNIT 4
Corporate Social Responsibility
Ethical Leadership Demonstrating ethical behavior and values.

Risk Management Identifying and addressing potential risks to a company's operations.

Compliance Adherence to laws, regulations, and industry standards.

Biodiversity The variety of life on Earth.

Deforestation The clearing of forests.

Water Conservation Efforts to reduce water consumption.

Sustainable Sourcing Obtaining materials and resources in a way that does not harm the environment.

Climate Change Mitigation: Actions to reduce greenhouse gas emissions.

Volunteerism The act of performing work for the benefit of others without pay.
UNIT 4
Corporate Social Responsibility
Corporate Governance The system of rules and practices that govern a company.

Stakeholder Engagement Involving stakeholders in decision-making processes.

Greenwashing The practice of making false or misleading claims about a company's environmental practices.

Social Impact The positive or negative effects of a company's activities on society

Shared Value Creating economic value in a way that also creates value for society

Circular Economy An economic model that aims to keep resources in use for as long as possible.

Sustainable Development Goals

A set of 17 goals adopted by the United Nations to promote sustainable development.
(SDGs)

Supply Chain Responsibility Disclosing a company's environmental and social performance.

UNIT 5
Multicultural Business
bias an inclination towards a belief that is based on prejudice

collectivistic the social concept of placing higher value on the group rather than the individual

context all factors that determine the particular circumstance of a situation

ethnocentric evaluating other cultures based on one's own culture and customs

femininity being motivated by values such as cooperation, nurturing, and quality of life

impact to have an effect on something

implicit unconscious and without intention; indirect

individualistic the social concept of placing higher value on the self rather than the group
UNIT 5
Multicultural Business
indulgence the practice of allowing oneself to act on and take pleasure in one's desires and impulses

influenced to be affected by something, to cause something to be a certain way

long-term orientation the inclination to focus on future success and gratification

lose face to be disgraced or humiliated; to go down in other people's opinion, especially in public

masculinity being motivated by values like assertiveness, competition, achievement, and strength

mindset a person's attitudes and way of thinking

norm something that is seen as the standard, usual, and acceptable, and thus socially enforced

open-minded willing to consider other perspectives and ideas

UNIT 5

Multicultural Business
perspective point of view, a way of looking at something

power distance the degree to which people in a society accept and expect power to be unequally distributed.

restraint a need to control or limit their desires and impulses in order to conform with societal norms

self-reflect to think about one's own character and actions

short-term orientation the preference to focus on success and gratification in the present or near future

stereotype an oversimplified, often unfair idea of a specific group of people

take at face value to accept something without question or doubt, as it is presented

tolerant to be accepting of other opinions or practices that one does not necessarily agree with
UNIT 5

Multicultural Business
uncertainty avoidance trying to eliminate ambiguity by gaining more knowledge and assurance

universal applying to everyone or everything

culture shared beliefs, values, customs, and behaviors of a group of people.

UNIT 6
International Expansion
The process of designing products and services so that they can easily be adapted to
Internationalization various international markets.
The process of businesses operating on a global scale, beyond their local or national
Globalization boundaries.
The planned method of delivering goods or services to a new target market and
Market Entry Strategy distributing them there.
The ability to understand and effectively interact with people from different cultural
Cross-Cultural Competence backgrounds.
An investment made by a firm or individual in one country into business interests located
Foreign Direct Investment (FDI) in another country.

Exporting Selling domestic goods or services to foreign countries.

Importing Buying goods or services from foreign countries to use or sell in the domestic market.

Offshoring Relocating a business process from one country to another— such as manufacturing
UNIT 6
International Expansion
Outsourcing Contracting out a business process to another party and may involve offshoring.

A corporate organization that owns or controls production of goods/services in a country

Multinational Corporation (MNC) other than its home country
A business entity created by two or more parties, generally characterized by shared
Joint Venture ownership
When a franchisor licenses trademarks and methods of doing business to a franchisee in
Franchising exchange for a recurring royalty fee.
Taxes on imports or exports between sovereign states and restrictions or limitations on
Tariffs and Trade Barriers trade between nations.

Global Supply Chain When a company purchases or uses goods or services from overseas.

Currency Exchange Rates The value of one currency for the purpose of conversion to another.

Cultural Adaptation Modifying products or services to accommodate cultural differences in foreign markets.
UNIT 6

International Expansion
International Trade Regulations Laws and standards governing trade between countries.

Emerging Markets Nations with social or business activity in the process of rapid growth and industrialization.

Localization The process of adapting a product or content to a specific locale or market.

Trade Agreements Bilateral or multilateral agreements regulating trade between countries.

Global Strategic Partnerships Collaborations between companies across national boundaries and industries