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The document consists of multiple-choice and essay-type questions related to e-commerce concepts, including definitions, models, and technological features. It covers topics such as the history of e-commerce, business models, and the functionality of websites. Additionally, it includes questions about SWOT analysis and elevator pitches, highlighting the importance of understanding both internal and external business environments.

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kanino689
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13 views

Sample Questions

The document consists of multiple-choice and essay-type questions related to e-commerce concepts, including definitions, models, and technological features. It covers topics such as the history of e-commerce, business models, and the functionality of websites. Additionally, it includes questions about SWOT analysis and elevator pitches, highlighting the importance of understanding both internal and external business environments.

Uploaded by

kanino689
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Multiple choice questions

*) Which of the following was the original "killer app" that made the Internet commercially
interesting and extraordinarily popular?
A) e-commerce
B) the Web
C) social networks
D) mobile apps

*) Which of the following is not a unique feature of e-commerce technology?


A) interactivity
B) social technology
C) information asymmetry
D) richness

*) Which of the following features of e-commerce technology allows users to participate in


the creation of online content?
A) ubiquity
B) global reach
C) information density
D) social technology

*) The world's online population was estimated to be around ________ in 2020.


A) 400 million
B) 4 billion
C) 40 billion
D) 400 billion

*) Which of the following statements is true about the traditional tradeoff between the
richness and reach of a marketing message prior to the development of the Web?
A) Marketing messages had little richness.
B) The smaller the audience reached, the less rich the message.
C) The larger the audience reached, the less rich the message.
D) Richness was unrelated to reach.

*) Which of the following is a physical place you visit in order to transact?


A) marketspace
B) marketplace
C) social network
D) the Internet

*) All of the following are examples of Web 2.0 sites and applications except:
A) photo-sharing sites.
B) blogs.
C) wikis.
D) auction sites.
*) The early years of e-commerce are considered:
A) the most promising time in history for the successful implementation of first mover
advantages.
B) an economist's dream come true, where for a brief time, consumers had access to all
relevant market information and transaction costs plummeted.
C) a stunning technological success as the Internet and the Web increased from a few
thousand to billions of e-commerce transactions per year.
D) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing
businesses.

*) Which of the following best defines e-commerce?


A) digitally enabled commercial transactions between and among organizations and
individuals
B) the use of digital technologies in a firm's daily activities
C) the digital enablement of transactions and processes within an organization
D) any electronically based organizational activity that supports a firm’s market exchanges

*) Which of the following refers to the displacement of market middlemen and the creation of
a new direct relationship between producers and consumers?
A) network effect
B) disintermediation
C) friction-free commerce
D) first mover advantage

*) Which of the following factors is not a significant influence on a company's competitive


environment?
A) how many competitors are active
B) what the market share of each competitor is
C) the availability of supportive organizational structures
D) how competitors price their products

*) Which of the following gives a business model the most credibility with outside investors?
A) the firm's management team
B) the firm's value proposition
C) the firm's market opportunity
D) the firm's market strategy

*)in the business is referred to as a(n):


A) incubator.
B) angel investor.
C) venture capital investor.
D) crowdfunder.

*) Which of the following is not an example of the bricks-and-clicks e-tailing business


model?
A) Walmart
B) Target
C) Bluefly
D) Staples

*) What is the primary revenue model for an e-distributor?


A) sales
B) transaction fee
C) advertising
D) subscription

*) Which of the following is an example of a company using the content provider model?
A) Priceline
B) Netflix
C) Dell
D) eBay

*) The Seam is an example of a(n):


A) private industrial network.
B) exchange.
C) industry consortium.
D) e-distributor.

*) The financial services, travel services, and job placement services industries typically use
the ________ business model.
A) community provider
B) transaction broker
C) market creator
D) e-tailer

*) Which of the following is not considered a portal?


A) Yahoo
B) MSN
C) Amazon
D) AOL

) Which of the following is not an example of the bricks-and-clicks e-tailing business model?
A) Walmart
B) Target
C) Bluefly
D) Staples

*) Which of the following is a simple but powerful method for describing a firm’s strengths
and weaknesses?
A) benchmarking
B) SLDC
C) SWOT analysis
D) DevOps

*) Which of the following types of e-commerce presence is best suited for creating an
ongoing conversation with one's customers?
A) website
B) e-mail
C) social media
D) offline media

*) Which system functionality must your website have to be able to personalize or customize
a product for a client?
A) an ad server
B) a site tracking and reporting system
C) an inventory management system
D) customer on-site tracking

*) Which of the following typically includes a data flow diagram to describe the flow of
information for an e-commerce site?
A) physical design
B) logical design
C) testing plan
D) co-location plan

*) A template test is a form of which type of testing?


A) unit testing
B) system testing
C) acceptance testing
D) A/B testing

*) All of the following are basic functionality provided by web servers except:
A) site management tools.
B) data capture tools.
C) security services.
D) a shopping cart.

*) Which of the following types of sites typically require a high percentage of secure pages?
A) web services
B) customer self-service
C) trading
D) publishing/subscription

*) The primary way a website is able to personalize the content presented to a visitor is
through the use of:
A) privacy policies.
B) cookies.
C) accessibility rules.
D) site management tools.

*) Which of the following involves testing a site's program modules one at a time?
A) system testing
B) acceptance testing
C) unit testing
D) implementation testing

*) All of the following are basic functionality provided by e-commerce merchant server
software except:
A) a product catalog.
B) marketing analytics.
C) a shopping cart.
D) credit card processing.

Essaytype questions
Q)What is SWOT analysis, and what are the four main elements it includes? Explain how
each element contributes to understanding a business's internal and external environment.
Q) Define elevator pitch and describe its key elements.
Q) List and briefly explain the main types of e-commerce.

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