Research and Report Writing Model Exam
Research and Report Writing Model Exam
Exam Date:
Maximum Credit: %
Time Allowed: 2 hours
GENERAL INSTRUCTIONS:
Make sure that this exam paper consists of 4 pages including the cover page
Write all your answers briefly on the space provided.
Any attempt of cheating will lead you scoring an “F” grade.
Your hand writing must be neat and readable.
Switch off your cellphone before you start your exam.
1|Page
Instruction: Choose the best answer from the given alternative choices and write all
your answers in the separate answer sheet.
2|Page
6. One of the following is the advantage of questionnaire?
A. It addresses few individuals thoroughly
B. It is helpful to collect large amount of data in a few days
C. It is simply time-wasting tool
D. All
7. When each member of a population has an equal chance of being selected, this is
called:
A. A snowball sample
B. A stratified sample
C. A random probability sample
D. A non-random sample
8. What do we call data that are used for a new study but which were collected by an earlier
researcher for a different set of research questions?
a. Secondary data
b. Field notes
c. Qualitative data
d. Primary data
9. When people are readily available, volunteer, or are easily recruited to the sample, this is
called:
a. Snowball sampling
b. Convenience sampling
c. Stratified sampling
d. Random sampling
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12.. A researcher secretly becomes an active member of a group in order to observe their
behaviour. This researcher is acting as:
13. When conducting an interview, asking questions such as: "What else? or ‘Could you
expand on that?’ are all forms of:
a. Structured responses
b. Category questions
c. Protocols
d. Probes
14. The measure of the extent to which responses vary from the mean is called:
a. The mode
b. The normal distribution
c. The standard deviation
d. The variance
15. Which of the following is a form of research typically conducted by managers and other
professionals to address issues in their organizations and/or professional practice?
a. Action research
b. Basic research
c. Professional research
d. Predictive research
A. Appendix
B. Bibliography
C. Index
D. Title Page
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18. Random sampling is also called _____________.
A. Availability sampling
B. Probation sampling
C. Probability sampling
D. Prospect sampling
A. Sample, population
B. Population, sample
C. Statistic, parameter
D. Parameter, statistic
A. Cluster sampling
B. Quota sampling
C. Convenience sampling
D. Accidental sampling
A. Sampling design
B. Sampling frame
C. Population frame
D. Cluster
22. Cluster sampling, stratified sampling and systematic sampling are types of
A. Direct sampling
B. Indirect sampling
C. Random sampling
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23. Which one is called non-probability sampling?
A. Quota sampling
B. Cluster sampling
C. Systematic sampling
25. Your friend is confused about using the marketing research process, as he knows that
something is wrong but is not sure of the specific causes to investigate. He seems to be
having problems with ________, which is often the hardest step to take.
B. Research objectives, when obtained, will ensure the viability of the marketing research
department.
C. Research objectives, when achieved, provide the information necessary to solve the
problem.
D. Research objectives are seldom achieved but should be stated as goals to be sought.
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27. What does the term 'longitudinal design' mean?
D. A study completed over a distinct period of time to map changes in social phenomena.
B. Greater Anonymity
D. None of these
C. Survey
D. Discussions
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Answer Sheet
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