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Blinkit_Onboarding

Blinkit is an Indian instant delivery service that promises grocery and essential item delivery within 10 minutes, operating on a commission-based income model. The service aims to eliminate the need for customers to visit local stores, offering a seamless user experience and personalized engagement. Key learnings highlight Blinkit's innovation in quick commerce, product variety, and effective delivery for emergencies.

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47abhijeet.ak
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16 views

Blinkit_Onboarding

Blinkit is an Indian instant delivery service that promises grocery and essential item delivery within 10 minutes, operating on a commission-based income model. The service aims to eliminate the need for customers to visit local stores, offering a seamless user experience and personalized engagement. Key learnings highlight Blinkit's innovation in quick commerce, product variety, and effective delivery for emergencies.

Uploaded by

47abhijeet.ak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Product Teardown

New User Onboarding

Learn in Public(1/5)
By: Rashmi Sisodia | PM C21
Product Overview
Blinkit is an Indian instant Business model: : Commission-based income model
delivery service that rushes
groceries and essential Competitive landscape :
items to your doorstep in
just 10 minutes of the order
being placed online

Vision: Instant commerce Positioning: It tries to eliminate the need for customers to travel
indistinguishable from magic to local stores to purchase consumer products in favour of ordering
online.
Target user segment and their persona
Key learnings: THE GOOD
★ Blinkit's core innovation lies in its quick commerce model;Promising delivery of groceries
and essentials within minutes.
★ E-commerce company has offered us with variety of daily goods that made our lives easy.
★ Today, we don't need to go out and purchase our daily goods, grains, and veggies from the
market. All we need is our mobile phone with an internet connection.
★ Available with good ranges of products;quality of things delivery time is good
★ Quickest delivery option for items you need for emergencies at home or on the go.
★ To differentiate itself, Blinkit focuses on a seamless user experience, easy interface, and
constant customer engagement through app notifications and personalized offers.
Metrics

Time to reach on sign-up


page
L1 Metrics
Click through rate from sign
up to landing

Sign up Conversion Rate L2 Metrics

New User account created North Star Metrics


Thank you!

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