Scribd
Upload
15 views

Unit IV QB

Social media marketing is a digital marketing strategy that utilizes social media platforms to achieve branding goals and engage with customers. It encompasses various channels and benefits, including faster communication, content promotion, and reputation management. Additionally, concepts like engagement marketing, customer loyalty, and influencer marketing are essential for building strong customer relationships and brand advocacy.

Uploaded by

palrajk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
15 views

Unit IV QB

Social media marketing is a digital marketing strategy that utilizes social media platforms to achieve branding goals and engage with customers. It encompasses various channels and benefits, including faster communication, content promotion, and reputation management. Additionally, concepts like engagement marketing, customer loyalty, and influencer marketing are essential for building strong customer relationships and brand advocacy.

Uploaded by

palrajk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Unit IV

SOCIAL MEDIA MARKETING


1. What is social media marketing? (Nov / Dec 2023)

Social media marketing is a form of digital marketing that leverages the power of popular
social media networks to achieve your marketing and branding goals.

2. What are social media channels?

Social Media Channels means blogs, micro-blogs, wikis, social networks, social
bookmarking services, user rating services and any other online collaboration, sharing or
publishing platform.

3. What is mean by Leverage social media?

Leveraging social media allows brands to use the power of social networking sites to reach
their customers better. This approach helps companies be a part of the online conversation
and engage and inform consumers.

4. List the benefits of leveraging social media?

• Faster, Easier Communication


• Social Makes Your Brand More Relatable.
• Social is Great for Promoting Content.
• Reputation Management.
• Generate Leads Directly & Indirectly.
5. How does the leveraging process work in branding?

Brand leveraging is the strategy to use the power of an existing brand name to support a
company's entry into a new but related product category by communicating valuable product
information to the consumer.

6. How is a benchmark campaign defined?

A benchmark is an industry standard you can use to compare your business to others like it.
Campaign benchmarking helps put your email performance data in context, so you can better
understand what you're doing well—and what you may need to improve.

7. Give some examples for benchmark?

Benchmarks could be used to compare processes in one retail store with those in another
store in the same chain. External benchmarking, sometimes described as competitive
benchmarking, compares business performance against other companies.

Examples

 Average Click-Through Rate (CTR)


 Conversion Rate.
 Email Open Rate
 Follower growth rate

8. How does the benchmark strategy work?


Benchmarking is a strategy tool used to compare the performance of the business processes
and products with the best performances of other companies inside and outside the industry.

9. List the 4 steps of benchmarking.

• Look for Benchmarking Resources.


• Choose Your KPIs to Measure Success.
• Diligently Track Your Data.
• Use Your Benchmarks to Make Data-Driven Decisions.
10. What do you mean by engagement marketing? (Apr-May 2024)

Engagement marketing is the use of strategic, best marketing strategy, resourceful content to
engage people, and create meaningful interactions over time.

11. Which four types of engagement are there?

• Contextual engagement.
• Engagement of convenience.
• Emotional engagement.
• Social engagement.
12. Define engagement strategy

A customer engagement strategy is a plan for creating an ongoing positive experience that
keeps customers coming back to your product or service. Your plan will include the actions
you'll take, and the resources needed to implement them.

13. How important is engagement in marketing?

Engaging customers and adding value to their experience will keep your brand at the front of
their minds. The better engaged they are, the longer you'll be able to retain them, and the
more loyal they will be to you.

14. How to build customer relationship?

The best way to build strong customer relationships is to provide quick, genuine customer
service. A good customer service experience makes your brand stand out from the
competition and endears loyalty in customers.

15. What are the 3 keys to building customer relations?

Three keys to building customer relations, according to the experts. Some of the simplest
wisdom about customer relations is the best: Be kind. Treat everyone as a human being.
Know your stuff.

16. What are the 5 components of customer relationship?


• Communication. At its core, customer relationship management is an incredibly
simple premise.
• Organization: Organization is the second important element of an effective CRM.
• Marketing and Sales.
• A 360 Degree View of Data.
• Optimization via Automation
17. How to Build Customer Loyalty

• Know your customers (and let them know you).


• Create a customer loyalty program.
• Set up a referral program.
• Play to your strengths.

18. What are the drivers of loyalty?

This confirms the hypothesis that satisfied loyalists are driven by habit, familiarity, comfort
and satisfaction, and being better is not as important as delivering the brand promise. They
are instead going to stick to the brand as long as it delivers.

19. What is loyalty in digital marketing?

Customer loyalty is where your customers repeatedly buy your products and visit your
website or social media channel because they are emotionally invested in your products and
brand.

20. What is influencer marketing?

Influencer marketing is collaboration between popular social-media users and brands to


promote brands' products or services.

21. Define brand loyalty with an example of your choice (Nov-Dec 2023)

Brand loyalty refers to a customer's commitment to consistently purchasing or supporting a


particular brand over time, despite competitors' offerings. It is driven by positive experiences,
trust, and satisfaction with the brand.
Example: Apple is a great example of brand loyalty. Many customers who buy Apple
products like the iPhone or MacBook continue to purchase from Apple for subsequent
products, often because of the seamless user experience, product quality, and brand trust
they've developed over time.

22. What is on-page and off-page optimization? (Apr-May 2024)

On-page optimization refers to the strategies and techniques applied directly on a website to
improve its search engine ranking. This includes optimizing content, meta tags, images,
URLs, and internal links.
Off-page optimization refers to actions taken outside of the website to improve its ranking,
such as building backlinks, social media engagement, and influencer marketing.

Part B

1. Describe how social media channels are used by brands for leveraging brand
conversations and buzz with suitable examples. (Nov-Dec 2023)
2. How can mobile apps, social CRM, and gamification help you engage your
customers? (Nov-Dec 2023)
3. Write about the latest customer engagement strategies adopted by E commerce
companies like Amazon and Flipkart with an inference. (Apr-May 2024)
4. How can brands utilize User-Generated Content (UGC) to increase brand engagement
and trust?
5. Explain key differences between traditional marketing and digital marketing practices.
(Apr-May 2024)
6. What are the different social media platforms, and how can brands use them to build
conversations and customer loyalty?
7. Evaluate the role of influencer marketing in modern social media campaigns. How do
brands ensure alignment with brand values?
8. How can creating loyalty drivers help retain customers and build brand advocacy?
9. What is engagement marketing, and how can brands use it to build long-term
customer relationships?

You might also like