Computer (Data Management)

LESSON 1: FUNDAMENTALS OF DATA MANAGEMENT

1st Semester l S.Y 2023-2024
Professor: Mr. Shernan Mabborang Transcribed by: Athesha
Sarmiento l BSMLS 1F

again in
FUNDAMENTALS OF DATA an active production environment, and the
MANAGEMENT
removal of this data from all active production
DATA MANAGEMENT environments.

- Is the practice of ingesting, processing, - Is simply a place where data is stored, but
securing and storing an organizations data, where no maintenance or general usage
where it is the utilized strategic decision- occurs. If necessary, the data can be restored
making to improve business outcomes. an environment where it can be used.
- It refers to the development and execution of  Data Achieved and protected
architecture, policies, practices and  Available for use
procedures, in order to manage the
information lifestyle of an enterprise in an DESTRUCTION – the volumes or archived data
effective manner. inevitably grows, and while you may want to save all
your data forever, that’s not feasible. Storage cost
- and compliance issues exert pressure to destroy data
DATA LIFE CYCLE MANAGEMENT
you no longer need.
- Process that helps organizations to manage
the flow of the data throughout its lifecycle – - The removal of every copy of a data item
from initial creation through to destruction. from an organization. It typically done from
an archive storage location.
5 STAGES OF DATA CYCLE - The challenges of this phase of the lifecycle is
to ensure that the data has been properly
DATA CREATION – the first phase of data lifecycle. destroyed. It is important to ensure before
destroying data that the data items have
- Data can be in many forms e.g., PDF, image, exceed their required regulatory retention
word document, SQL database data. period
- Data is typically created by an organization in  Purging
one of 3 ways:
 Data Acquisition – acquiring TYPES OF DATA MANAGEMENT
already existing data which has been
produced outside the organization. DATA INTEGRATION
 Data Entry – manual entry of new
data by personnel within the  Combine data from different systems to
organization create a unified data set.
 Data Capture – capture of data  To make data more freely available and
generated by devices used in various easier to consume to process by systems and
processes in the organization. users.
 The goal of integration is to pull those
STORAGE – once the data has been created within fragments together and offer a SINGLE
the organization, it needs to be stored and protected, CUSTOMER VIEW (SCV)
with the appropriate level of security applies. A  When you integrate data, its quality improves
robust backup and recovery process should also be because you can compare data for accuracy
implemented to ensure retention of data during the and relevance.
lifecycle.  Integration allows you to track users
throughout the entire customer journey.
 Security
 Backup and Recovery DATA MODELING
USAGE – during the usage phase of the data  The process of analyzing and defining all
lifecycle, data is used to support activities in the different data your business collects and
organization. Data can be viewed, processed, produces, as well as the relationships
modifies and saved. An audit trail should be between those bits of data.
maintained for all critical data to ensure that all  Makes it easier for teams to see how data
modifications of data are fully traceable. Data may flow through your systems and business
also be made available to share with others outside processes.
the organization.
ER (Entity-Relationship) Model
 Data Viewing, processing, modification and
saving - This model is based on the notion of real-
 Available for use world entities and relationships among them.
- It creates and entity set, relationship set,
ARCHIVAL – is the copying of data to an general attributes, and constraints.
environment where it is stored in case it is needed
 Computer (Data Management)
LESSON 1: FUNDAMENTALS OF DATA MANAGEMENT
1st Semester l S.Y 2023-2024
Professor: Mr. Shernan Mabborang Transcribed by: Athesha
Sarmiento l BSMLS 1F

- For instance, an employee is an entity in an  Usually use metadata to organize these

employee database. An attribute is a resources.
property with value, and entity sets share  Can make a business data more transparent
attributes of identical value. Finally, there is and searchable for users.
relationship between entities.
Ex. Vendors like GOOGLE offer data catalogs as a
Hierarchical Model complementary product for data management. These
products are essentially search bars to make data
- Arranges the data in form of a tree with one assets easy to find and categorize.
root, to which other data is connected. Begins
with the root and extend like a tree. DATA PROCESSING
- This model effectively explains several real-
time relationships with a single one-to-many  Occurs when data is collected and translated
relationships between two different kids of into usable information.
data.  Usually performed by data scientist or team
of data scientists, it is important for data
Ex. One supermarket can have different departments processing to be done correctly as not to
and many aisles. Thus, the ‘root’ node supermarket negatively affect the end product, or data
will have two ‘child’ nodes of (1) Pantry, (2) Packaged output.
Food  Inaccurate data processing canhave serious
impacts. The wrong data can lead companies
Network Model to act on the wrong ideas and strategies.
- This database model enables many-to-many 3 typical methods for data processing:
relationships among the connected nodes.
- The data is arranged in a graph-like structure,  Electronic
and here “child” nodes can have multiple  Mechanical
“parent” nodes. The parent nodes are known  Manual
as owners, and the child nodes are called
Examples:
members.
 A stock trading software that converts
Relational Model
millions of stock data into simple graph
- The popular data model arranges the data  An e-commerce company uses the search
into tables. history of customers to recommend similar
- The tables have columns and rows, each products.
cataloging and attribute present in the entity.  A digital marketing company uses
- It makes relationships between data points demographic data of people to strategize
easy to identify location-specific campaigns.
 A self-driving car uses real-time data from
Ex. E-commerce websites can process purchases sensors to detect if there are pedestrians and
track inventory using relational model other cars on the road

DATA STORAGE
 Is the practice of recording and preserving
data for the future.
 Electronic storage is more common than DATA GOVERNANCE
paper document storage because of the
 Is a set of standard and business processes
increased volume of data.
which ensure that data assets are leveraged
Companies might use magnetice tape, optical discs, effectively within an organization.
or mechanical media to store data. Other options  Effective data governance creates consistent
include: and trustworthy data. It also helps keep data
secure.
 Physical file storage  This generally includes:
 Block storage in storage area networks - Data quality
(SANs) - Data access
 Object storage, which stores objects like - Usability
videos from Facebook or files from Dropbox. - Data security
DATA CATALOGS They will be responsible for things such as:

 Are inventories of data resources within a  Access requests

business.  Columns name definitions
 Computer (Data Management)
LESSON 1: FUNDAMENTALS OF DATA MANAGEMENT
1st Semester l S.Y 2023-2024
Professor: Mr. Shernan Mabborang Transcribed by: Athesha
Sarmiento l BSMLS 1F

 Database record maintenance Ex. Hadoop Distributed File System (HDFS) to store
process data
DATA SECURITY
DATA LAKES
 Sets guardrails in place to protect digital
information from unauthorized access, - allows you to store relational data like
corruption, or theft. operational databases and data form line of
business applications, and non-relational data
Data Security Includes: like mobile apps and social media.
- also gives you the ability to understand what
 Hardware
data is in the lake through crawling,
 Software
cataloging, and indexing of data.
 Storage
- ingest raw data from those same functions,
 Backups
 User devices removing dependencies and eliminating
 Access single owners to a given dataset.
 Admin Control A data lake can include structures data from:
 Data governance
 Relational databases (rows and columns)
Ex. CAPTCHAs are popular ways to deter hackers  Semi-structures data (CSV, logs, XML, JSON)
from entering malicious code into web forms.  Unstructured data (emails, documents, PDFs)
 Binary data (images, audio, video)
DATA ARCHITECTURE
 Is a discipline that documents an
IMPROVED COMPLIANCE AND SECURITY
organizations data asset, maps how data  Governance councils assist in placing
flows through its systems and provides a guardrails to protect businesses from fines
blueprint for managing data. and negative publicity that can occur due to
 The goal is to ensure that the data is noncompliance to government regulations
manages properly and meets business need and policies. Missteps here can be costly from
for information. both a brand and financial perspective.

GUARDRAILS – are thresholds that provide guidance

for data and system usage, performance
optimization, and avoidance of errors or unexpected
results in Adobe Experience Platform.

ENHANCED CUSTOMER EXPERIENCE

 While this benefit will not be immediately
BENEFITS OF DATA MANAGEMENT seen, successful proof of concepts can
improve the overall user experience, enabling
the teams to better understand and
REDUCED DATA SILOS
personalize the customer journey through
 Is a collection of information isolated from an more holistic analyses.
organization and accessible to all part of a
company hierarchy.
SCALABILITY
 Data management can help businesses scale
Ex. Two departments storing the same data (e.g.,
but this largely depends on the technology
customer name and address), causing confusion
and processes in place.
about accuracy and relevance.
Ex. Cloud platforms allow to more flexibility, enabling
Different data management tools and frameworks,
data owners to scale up or scale down compute
such as:
power as needed. Additionally, governance councils
DATA FABRICS can help to ensure that defined taxonomies are
adopted as a company grows in size.
- defined as emerging approach to handling
data using network-based architecture
instead of point-to-point connections.
- assist in revealing potential integrations
across functions, such as human resources,
marketing sales, etc.
Computer (Data Management)
LESSON 1: FUNDAMENTALS OF DATA MANAGEMENT
1st Semester l S.Y 2023-2024
Professor: Mr. Shernan Mabborang Transcribed by: Athesha
Sarmiento l BSMLS 1F