Sidho-Kanho-Birsha University

Purulia, West Bengal

Two-year Degree Course in Master of Business Administration (MBA)

Syllabus
(With Effect From Academic Session: 2020-21)

SEMESTER-I
MBA-101: Management Processes and Organisational Behaviour (MPOB)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit I: Introduction to Management

Meaning, Nature, and Scope of management; Management process; Importance of Management in
Organisations; Basic Managerial Skills and roles; Managerial functions and levels; Forms of business
organization - Sole Proprietorship, Partnership Firm, Companies; Schools of Management Thought:
Classical Management School, Scientific Management School, Administrative School, Human
Relations School, Behavioural School, System and contingency Approach; Contemporary
Management Issues and Challenges–Global Dimensions of Management.
Unit II: Planning & Decision Making
Planning–Concept, objectives and Importance, Types or Elements of Plan, Levels of Planning, Steps
in Planning process, Benefits and Limitations of Planning–Making Planning Effective– Management
by Objectives. Decision Making–Meaning, nature and importance, Steps in decision making, Types
of decisions, Types of decision and various techniques used for decision making, Rational
Perspectives and Behavioural Aspects of decision making.
Unit III: Organising
Concept, Nature, Importance and Process of Organising; Organisational Structure – Formal and
Informal Organization; Classical, Neo-classical and Modern Theories of Organizational Structure;
Organizational Design; Departmentalization- Concept and types; Span of Management; Concepts of
Authority, Responsibility and Accountability; Delegation of Authority – Meaning and Steps;
Centralisation and Decentralisation of Authority; Factors determining the degree of Decentralisation
of authority; Concept of Line, Staff and Functional authority; Conflict between Line and Staff;
Overcoming the Line –Staff Conflict.
Unit IV: Leading and Controlling
Leading as a function of management, Leadership and vision, Leadership traits, Leadership styles,
Overlapping role of leader and managers; Controlling – Concept, Nature, importance and process of
controlling, Types of control; Requirements of an Effective Control System; Techniques of
managerial control; Relationship between Planning and Control; Behavioural Implications of
Control.

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Unit V: Organization Behaviour
Concept, Importance, Significance and Role of OB, Understanding & Managing Individual
Behaviour: Personality, Perception, Values, Attitudes, Morale, Job satisfaction Learning &
Motivation; Understanding & Managing Group Behaviours & Process: Interpersonal and Group
Dynamics, Communication, Managing Change and Conflicts.
Suggested Readings:
Koontz, H and Wechrich, H., Management, New York, McGraw Hill
Luthans, F., Organizational Behaviour, New York, McGraw Hill
Robbins, S. P., Management, New Jersey, Englewood Cliffs, Prentice Hall Inc.
Robbins, S. P., Organizational Behaviour, New Delhi, Prentice Hall of India
Heinz Weihrich, Management: A Global Perspective, Tata McGraw Hill.
John R. Schermerhorn, Management, Wiley-India
D. R. Hampton: Management, Tata McGraw Hill.
Herbert A. Simon: Administrative Behaviour, Collier Macmillan Publishers, London
Katz and Rosenzweig, Organisations and Management, McGraw-Hill Book Company
March and Simon: Organisations, John Wiley and Sons.
Robins Stephen P, Organization Theory- Structure, Design and Application, Prentice Hall of India,
New Delhi.
Gupta, Principles of Management, PHI, New Delhi
Prasad, L. M., Management: Principles and Processes, Sultan Chand, New Delhi.
Aswathapa, K., Organisational Behavior, HPH, New Delhi.
Mohanty, K. and Padmalita Routray Human Resource Development and Organizational
Effectiveness, Excel Books, New Delhi.
Pereek, U., Understanding Organizational Behavior, Oxford University Press, New Delhi.

MBA-102: Managerial Economics and Economic Environment (MEEE)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit I: Introduction & Demand and Supply Analysis

Concept and Definition, Nature, Uses, Scope, Managerial Decisions in Economics. Analysis:
Analysis of Individual Demand, Determinants of Individual and Market Demand, Elasticity of
Demand, Forecasting of Demand; Determinants of Supply, Elasticity of Supply, Determination of
Equilibrium Price, Indifference Curve Analysis, Price Determination through Market Forces &
Changes in Equilibrium with Economic Application.
Unit II: Production and Cost Analysis
Short–run & Long–run Concept of Production, TP,MP,AP, Three Stages of Production, MRTS, Profit
Maximization: Choices of Input Combination, Production Function, Returns to Scale, Law of
Variable Proportions, Cost, Revenue, Cost Output Relations, Economics of Scale, Economic Profit
& Accounting Profit, Short–run Cost & Long–run Cost Functions of Firms and Industry,
Diseconomies of Scale and Its Importance from Management Perspective, Break-Even Analysis, and
Utility Analysis.

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Unit III: Market Structure
Different Types of Market and Determination of Equilibrium Price, Pricing Theories and Strategies,
Impact of Tax Imposition under Perfect Competition, Natural Monopoly, Market Power, Concept of
Excess Capacity, Product Differentiation under Monopolistic Competition, Determination of
Equilibrium Price & Output under Oligopoly, Non-collusive Oligopoly, Collusive Oligopoly, Cartels,
Market Sharing Cartels, Tacit Collusion.
Unit IV: Basic Issues in Macro Economics
Concept of National Income, Measurement, Consumption Function, Investment Function Demand
and Supply for Money, Inflation & Economy, Infrastructure Management and Policy, Business
Cycles: Concept, Phases, Theories, Fiscal and Monetary Policies.

Suggested Readings:
Samuelson and Nordhaus, Economics, Tata McGraw Hill
A. Koutsoyiannis, Modern Microeconomics
Henderson & Quandt, Microeconomic Theory
K.C.Roychoudhury, Microeconomics
Salvatore, D., Microeconomics Theory and Applications, Oxford
J. Dean, Managerial Economics
Hague, Managerial Economics
Ahuja H L, Managerial Economics, S Chand
Bradford, Managerial Decision Making
P.L.Mehta, Analysis, Problems, and Cases, Sultan Chand Downloaded from Vidyasagar University
Sampat Mukhopadhyay, Managerial Economics in the Global Context, Central
Thomas C R and S Charles Maurice, Managerial Economics, The McGraw-Hill Co
Damodaran Suma, Managerial Economics, Oxford
Branson, Macroeconomic Theory and Policy
Dornbusch R, Stanley Fisher and Richard Startz, Macroeconomics, Tata McGraw Hill
Ackley, Macroeconomics: Theory and Policy
Dwivedi D. N., Macroeconomics Theory and Policy, Tata McGraw Hill Education Private Ltd.

MBA-103: Accounting for Managers (AM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit I: Introduction to Accounting

Concept and Types, Accounting Concepts and Conventions, GAAP, Overview of Accounting
Standards in India, Users of Accounting Information, Capital and Revenue.
Unit II: Accounting Process
Journal, Ledger, Trial Balance, Profit and Loss, Balance Sheet.
Unit III: Depreciation Accounting
Concept and Causes of Depreciation, Straight Line Method, Diminishing Method.
Unit IV: Cost Accounting

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Concepts of Costs, Classification of Costs, Costing for Decision Making, Computation of Statement
of Cost, Projected Statement of Cost.
Unit V: Managerial Costing
Cost –Volume- Profit Analysis.
Suggested Readings:
Bhattacharyya, S. K. and Dearden, John, Accounting for Management: Text and Cases, Vikas
Maheshwari & Maheshwari, An Introduction to Accountancy, Vikas
Balwani, Nitin, Accounting and Finance for Managers, Excel
Bhattacharyya, Asish K., Financial Accounting for Business Managers, PHI
Gupta, Ambrish, Financial Accounting for Management, Pearson
Mukherjee & Hanif, Financial Accounting, TMGH
Banerjee, B., Cost Accounting: Theory and Practice, Prentice Hall of India

MBA-104: Statistics for Business Decisions (SBD)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4
Unit I: Introduction
Definition, Importance, Scope and Limitations of Statistics; Nature, types and Sources of data,
Classification of data: univariate, bivariate and multivariate data; Time-series and cross-sectional data
Methods of collecting Primary Data; representation of Data- Tabular and Graphical Methods (Line
chart, Bar chart, Pie chart, Histogram, Frequency polygon and Ogive), Frequency Distribution and
its Diagrammatic Presentation.
Unit II: Measures of Central Tendency
Measures of Central Tendency: A.M., G.M. H.M. – Measures, Properties, Merits and Demits;
Composite Arithmetic Mean; Relationship among A.M., G.M. and H.M.; Median and Mode –
Measures, Properties, Merits and Demits;
Unit III: Measures of Dispersion
Measures of Dispersion: Absolute and Relative Measures of Dispersion- Merits and Demerits;
Important properties of Standard Deviation; Standard Deviation of Composite Group.
Unit IV: Correlation and Regression Analysis
Correlation Analysis: Scatter Diagram, Pearson’s Correlation Coefficient- Calculation and Properties
(Proof not required); Spearman’s Rank Correlation.
Regression Analysis: Simple Linear Regression- Estimation of regression equations, Properties of
regression coefficients, Relationship between correlation and regression coefficients.
Unit V: Time Series Analysis
Need for Time Series Analysis; Causes of Variation in Time Series Data; Component of Time Series,
Additive and Multiplicative models, Determination of Trend- Semi Average Method, Moving
Average Method and Least Square Method for Linear, Parabolic and Exponential Trends, Calculation
of Seasonal Indices using Simple averages, Ratio-to-trend, and Ratio- to-moving averages methods.

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Unit VI: Sampling Theory and Sampling Distribution
Basic concept of sampling, Sampling and Non-Sampling Errors, Sampling Methods (Probability and
Non-Probability); Law of Large Number and Central Limit Theorem; Sampling Distributions and
their Characteristics.

Suggested Readings:
Agarwal, B.L., Basic Statistics, New Age International.
Anderson, Sweeney & Williams, Statistics for Students of Economics and Business, Cengage
Learning.
Bajpai, Naval, Business Statistics, Pearson Education.
Beri, G., Business Statistics, Mc-Graw Hill Education.
Chakravarty, S.K., Business Statistics, New Age International.
Chandan, J.S & Singh, Jagjit, Business Statistics, Vikas Publishing House.
Das, N.G., Statistical Methods (Vol. I and II), Tata McGraw Hill.
Goon, Gupta & Dastupta, Basic Statistics, World Press, Kolkata.
Goon, Gupta and Dastupta, Fundamental of Statistics (Vol. I and II), World Press, Kolkata.
Gupta, C.B. & Gupta, Vijay, An Introduction to Statistical Methods, Vikas Publishing House.
Gupta, S.C., Fundamentals of Statistics, Himalaya Publishing House.
Gupta, S.P. & Agarwal, Archana, Business Statistics, Sultan Chand and Sons.
Hooda, R.P., Statistics for Business and Economics, Vikas Publishing House.
Levin, Rubin, Rastogi, Statistics for Management, Pearson Education.
Monga, G.S., Mathematics and Statistics for Economics, Vikas Publishing House.
Nag N.K., Advanced Business Mathematics and Statistics, Kalyani Publishers.
Newbold, Statistics for Business and Economics, Pearson Education.
Pillai, R.S.N. & Bagavathi, V., Statistics: Theory and Practice, S. Chand & Co..
Sancheti & Kapoor, Statistics, Sultan Chand & Sons.
Sarkhel, Jaydeb & Dutta, Santosh Kumar, An Insight into Statistics, Book Syndicate Pvt. Ltd.,
Kolkata.
Sharma, J.K., Business Statistics, Vikas Publishing House.
Thukral, J.K., Business Statistics, Taxamnn Publications.
Tulsian, P.C. & Jhunjhunwala, B., Business Statistics, S. Chand & Co.
Vohra N. D., Business Statistics, Mc-Graw Hill Education.
Wilson, M., Business Statistics, Himalaya Publishing House.

MBA-105: Business Communication & Business Ethics and Corporate Social

Responsibility (BCBECSR)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4
Unit I: Introduction
Communication: Concept and Meaning, Types, Purpose, and Process, Organizational and Cross
Cultural Communication.
Unit II: Verbal & Non–Verbal Communication
Barriers of Communication, Listening, Feedback, Presentation Skills, Use of Aids, Public Speaking,
and Practice Presentation, Gestures, Postures, & Appearance.

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Unit III: Report Writing & Writing Business Letters
Report Planning, Types of Reports, Developing an Outline, Nature of Headings, Ordering of Points,
Logical Sequencing, Graphs, Charts, Executive Summary, List of Illustration, and Report Writing.
Business Letters: Formats, Styles, Types, Facsimiles (Fax), Electronic Mail, and Handling Mail.

Unit IV: Introduction & Management of Ethics

Ethics and Management System, Ethical Issues in Management, Value Based Organisation.
Management of Ethics: Analysis of Ethics [Hosmer Model], Steps in Resolving Ethical Dilemma.

Unit V: Ethical Choices & Practice

Personal Framework for Ethical Choices, Ethical Pressure on Individual in Organisations, Gender
Issues, Ecological Consciousness.
Ethical Practice: Professional Ethics for Functional Managers, Values and Vision in the Strategic
Management Process.

Unit VI: Corporate Social Responsibilities of Business

Social Responsibility of Business Stakeholders, Corporate Social Responsibility Clause in Indian
Companies Act, 2013, Responses of Indian Firms towards CSR.

Suggested Readings:
Kaul, Asha, Business Communication.
Kroehnert, Gary, Basic Presentation Skills. Sidney: McGraw Hill, 2010.
Business Communication – The Basics by Dr. Partho Pratim Roy: Himalaya Publishing House
Business Communication by Homai Pradhan & Prof. N.S. Pradhan: Himalaya Publishing House
Meenakshi Raman & Parkash Singh, Business Communications, Oxford.
McGrath, E.H., Basic Managerial skills For All, PHI, New Delhi.
Monnipally, M.M., Business Communication Strategies, TMH, New Delhi.
Banerjee, R.P., Ethics: Text & Cases, Himalaya Publishing, Mumbai
Sarkar, C. R., Social Responsibility of Business Enterprises, New Century Publication, New Delhi
Velasquez, Business Ethics - Concepts and Cases, Prentice Hall
Baxi, C. V. and Prasad, Ajit, Corporate Social Responsibility, Excel Books
Sherlekar, S. A., Ethics in Management, Himalaya Publishing House

MBA-106: Legal Environment of Business (LEB)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit I: Indian Contract Act, 1872

Contract, Essential Elements of Contract, Void and Voidable contract, Breach of Contract.
Unit II: Partnership Act, 1932
Definition of Partnership, Partnership Deed, Rights and Duties of Partners, Types of Partners.
Unit III: Sales of Goods Act, 1930
Definition of Contract of Sale, Condition and Warranties, Rights of Unpaid Seller Against the Goods,
Remedies for Breach.

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Unit IV: Consumer Protection Act, 1986 and RTI Act, 2005
Aims and Objectives of the Act, Redressal Machinery under the Act, Procedure for Complaints under
the Act, Enforcement of Orders and Penalties. RTI Act, 2005: Concept, Process.
Unit V: Companies Act, 1956
Definition, Types of company, Memorandum of Association, Articles of Association, Prospectus,
Directors: Power and Duties.

Suggested Readings:
Kuchhal, M. C., Mercantile Law, Vikas
Gulshan and Kapoor, Business Law, New Age International
Kapoor, N. D., Mercantile Law including Industrial Law, Sultan Chand
Pandit and Pandit, Business Law, Himalaya

MBA-107: Computer Applications in Management (CAM)

(Theory & Practical)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Theory (Credit: 2)
1. Introduction: Components of Computer System, Classification of Computers.
2. Number System: Decimal, Binary, Octal, Hexa, Etc., Boolean Logic Operations.
3. Operating Systems: Single-user Operating System, Multi-user Operating System.
4. Data Processing: Elements, Data Entry, Data Processing, Uses of Excel, and Computer
Applications.
5. Uses of Computer in Managerial Application: Technology Issues and Data Processing in
Organizations, Information System, MIS and Decision Making, System Analysis and Design,
Computer Application to Functional Area: Accounting, Inventory Control and Marketing.
6. Information Technology: Trends in Information Technology, Internet and Internet based
Application.
7. Web –Designing & App Creating

Practical (Credit:2)
1. MS Word
2. MS Excel
3. MS PowerPoint
4. Tally
5. HTML
6. SPSS
Suggested Readings:
Ram, B., Computer Fundamentals: Architecture and Organization
Morries Mano, Digital Logic Design, PHI
Tannenbaum, Computer Networks, PHI
Silberchatz, Korth, and Sudarshan, Database Management System, TMH, New Delhi
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 SEMESTER-II

MBA-201: Financial Management (FM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit-I: Introduction
Concept, Meaning and Core elements of Financial Management; Nature, Objectives, Functions and
Scope of Financial Management; Objectives of Firm, Financial Management and Other Functional
Areas of Business; Role of Finance Manager; Concept of Risk & Return; Time Value of Money
(Concept, Concept of Compounding and Discounting).
Unit-II: Sources of Business Finance and Cost of Capital
Long-term and short-term sources of business finance; Concept and Significance of Cost of Capital,
Explicit and implicit cost of capital, Computation of cost of various sources of capital (Equity capital,
Retained Earnings, Debt and Preference Capital); Computation of Weighted Average cost of capital
(WACC) and Marginal cost of capital.
Unit-III: Theories of Capital Structure
Concept, Meaning and relevance of Capital Structure; Concept of Optimum Capital Structure;
Theories of Capital Structure (Net Income, Net Operating Income, Traditional Approach, MM
Hypothesis); Determinants of Capital Structure.
Analysis of Leverages: Business risk and financial risk; Measurement of Operating and Financial
Leverages; Effects of operating and financial leverage on profit; Combined leverage.
Unit-IV: Capital Budgeting Decisions
Concept, significance and types of capital budgeting decision, Methods of appraisal- Payback Period,
Accounting Rate of Return, Net Present Value (NPV), Net Terminal Value, Internal Rate of Return
(IRR), Profitability Index; Capital Rationing (Basic concepts only).
Unit-V: Working Capital Management
Meaning, Types, Components, Sources and Importance of Working Capital; Working Capital Cycle;
Determinants of working capital requirement; Estimating working capital requirement; Liquidity and
Profitability Tangle; Management of Components of Working Capital - Management of Cash,
Management of receivables and Management of Inventory.
Unit-VI: Dividend Policies
Meaning and types of dividend, Objectives of dividend Policy, Determinants of dividend policy;
Different Models -Walter’s Model, Gordon’s Model, M-M Approach; Stability in dividend policy;
Corporate Dividend Policies in practice.

Suggested Readings:
Agarwal, O.P., Financial Management, Himalaya Publishing House, New Delhi.
Avadhani, V.A., Investment Management, Himalaya Publishing House, Pandey, I.M., Financial
Management, Pearson Education, New Delhi.
Banerjee, B., Financial Policy and Management Accounting, Prentice Hall of India, New Delhi.
Bhalla, V. K., Financial Management and Policy, Anmol Publication, New Delhi.
Bhalla, V.K., Investment Management, S. Chand & Co., New Delhi
Brealey, Meyers, Allen and Mohanty, Principles of Corporate Finance, Tata Mc. Graw Hill, New
Delhi.

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Brigham, Eugene F. & Houston, Joel F., Fundamentals of Financial Management, Cengage Learning.
Chandra, Prasanna, Financial Management: Theory and Practice, Tata Mc. Graw Hill, New Delhi.
Gupta & Sharma, Financial Management, Kalyani Publishers, New Delhi
Kapil, Financial Management, Pearson Education, New Delhi.
Khan, M. Y. and Jain, P. K., Financial Management, Tata Mc. Graw Hill, New Delhi.
Kishore, Ravi M., Financial Management, Taxmann, New Delhi.
Kulkarni, P.V. & Satyaprasad, B.G., Financial Management, Himalaya Publishing House, New
Delhi.
Pandey, I.M., Financial Management, Pearson Education, New Delhi.
Parasuraman, N.R., Financial Management: A Step by Step Approach, Cengage Learning.
Paul, S.K., Financial Management, New Central Book Agency, Kolkata.
Rustagi, R.P., Fundamentals of Financial Management, Taxmann, New Delhi.
Saxena, V.K. & Vashist, C.D., Basics of Financial Management, Sultan Chand, New Delhi.
Srivastava, R. & Misra, A., Financial Management, Oxford University Press.
Walker, E.W., Essentials of Financial Manaement, Prentice Hall of India, New Delhi.
Van Horne, James C., Financial Management and Policy, Prentice Hall of India, New Delhi.

MBA-202: Marketing Management (MM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit-I: Introduction to Marketing

Meaning, nature and scope of Marketing and marketing Management, Core marketing concepts,
Selling vs. Marketing, Marketing myopia, Relationship between marketing and other functional
departments, Marketing Mix, Marketing Planning Process; Marketing Environment, Emerging
Marketing Challenges; Recent Trends in Marketing: Global Marketing, Direct Marketing, Rural
Marketing, Marketing on the Web, Relationship Marketing, Green Marketing; Social Marketing,
Marketing of Services; Environmental and ethical issues in marketing; Consumerism.
Unit-II: Developing Marketing Opportunities and Strategies
Market Segmentation, Targeting and Positioning for competitive Advantage.
Marketing Information System – need and elements of good MIS; Marketing research and issues;
Consumer Markets and Consumer Behaviour; Factors influencing Consumer and Business Buying
Behaviour, Buying Decision Making Process.
Unit-III: Product and Pricing Decisions
Product Decisions - Concept of a product, Classification of products; Product line and product mix
strategies; Branding, Packaging and Labelling, Product life cycle- strategies and implications; New
Product Development and Consumer Adoption Process.
Pricing Decisions - Concept and Meaning of Price and Pricing, Objectives of Pricing Decisions,
Factors affecting pricing decisions, Pricing Methods and Techniques, Pricing Policies and strategies.

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Unit-IV: Distribution and Promotion Functions
Nature, functions and types of distribution channels, Factors affecting designing distribution Channel,
Distribution channel Intermediaries and their roles, Channel management decisions; Retailing and
Wholesaling; Franchising and its different Models.
Promotion: Marketing Communication Process, Promotion Mix and its Determinants; Advertising -
objectives, functions and types; Sales Promotion – Tools and Techniques; Personal Selling; Publicity
and Public Relation; Promotion Budget.

Unit V: Services Marketing

Definition, Classifications and Characteristics of Services; Additional P’s of Services Marketing Mix;
Customer Relationship Management for Service Industry; Concepts of Customer Expectation,
Customer Perception and Zone of Tolerance; Service Quality and Service Gap Analysis Model.
Case Studies on above topics.
Suggested Readings:
Boyd Harper, W., Marketing Management, Irwin McGraw Hill.
Sontakki C.N., Marketing Management, Kalyani Publishers, New Delhi.
Etzel, M. J., Bruce, J. W., Stanton, W.J., and Pundit, A., Marketing, Tata McGraw-Hill, New Delhi.
Datta & Datta, Marketing Management, Vrinda Publications (P) Ltd., New Delhi.
Kotler Philip, Marketing Management: Analysis, Planning and Control, PHI, New Delhi.
Kumar, A and Meenakshi, N. Marketing Management, Vikas Publishing House, New Delhi.
Rajan Saxena: Marketing Management, Tata McGraw Hill, New Delhi.
Ramaswamy V.S. and S. Namakumari: Marketing Management - Planning, Implementation and
Control, MacMillan India, New Dehi.
Saxena, Rajan, Marketing Management, Tata McGraw Hill, New Delhi.
Stanton William J. and Charles Futnell: Fundamentals of Marketing, McGraw Hill International.
Varshney, RL and Gupta, SL., Marketing Management, Sultan Chand, New Delhi.

MBA-203: Human Resource Management (HRM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit-I: Introduction to Human Resource Management

Definition, nature, role, functions (Line and Staff Functions) and scope of HRM; Structure of Human
Resource Department; HRM vs. Personnel Management; Qualities of HR Manager; HRM and other
functional areas; Concept of strategic Human Resource Management; HRM in Indian context; HRM
in changing environment and its challenges; Concept of Human Resource Accounting.
Unit-II: Procurement of Human Resources
Job analysis-Job description and Job Specification; Concept, objectives and importance of Human
Resource Planning; Manpower Planning and Human Resource Planning; Human Resource Planning
Process and Techniques; Recruitment, Selection, Placement, Induction.
Unit-III: Training and Development
Concept and need of training and development, Methods of training and development programs,
Training Needs Assessment; Evaluation of Training Programme; Promotion; Career Management;

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Talent Management. Human Resource Development-Concept, goals and mechanism; Management
Development.
Unit-IV: Performance and Compensation Management
Performance Appraisal-Meaning, Appraisal process, Traditional and Modern Methods of
Performance Appraisal; Problems and biases in Appraisal, Competency Mapping, Potential
Appraisal.
Compensation Management: Components of wage and Salary; Factors affecting and methods of
Wage and Salary fixation; Job Evaluation, Perquisites and Fringe Benefits; Incentives; Recent trends
in Compensation Management.
Unit-V: Industrial Relations
Concept, Nature and Scope; Industrial Relations System; Conflict, Grievance Redressal Mechanism,
Collective Bargaining and Negotiations; Industrial democracy; Ethics & fair Treatment at work;
Labour Welfare; Public policy & employee rights; Trade Union - Objectives, functions and
drawbacks; Industrial Disputes-Meaning and Procedure of settlement of industrial disputes; Workers
Participation in Management.
Case Studies on the above topics
Suggested Readings:
Anderson, Alan H., Effective Personnel Management, Blackwell Publishers.
Aswathappa, K., Human Resource and Personnel Management: Text & Cases, Tata McGraw Hill,
New Delhi.
Beach, Dale S., Personnel: The Management of People at Work, Macmillan Publishing Company
Biswajeet, P., Human Resource Management, Prentice Hall India, New Delhi.
David A. DeCenzo and Robbins, Stephen P., Personnel / Human Resource Management, PHI, New
Delhi.
Decenzo, D. A. & Robbins, S. P., Fundamentals of Human Resource Management, John Wiley &
Sons Inc.
Dessler, Gary, Human Resource Management, Pearson Education.
Gupta, C.B, Human Resource Management, Sultan Chand & Sons, New Delhi.
Newstrom, John W. and Davis, Keith, Organisational Behaviour: Human Behaviour at Work, Tata
McGraw Hill, New Delhi.
Pattanayak, Biswajeet, Human Resource Training, S. Chand & Co., New Delhi.
Rao, S.P, Essentials of Human Resource Management and Industrial Relations; Text, Cases and
Games, Himalaya Publishing House, New Delhi.
Rao, T.V., Human Resources Development: Experiences, Interventions, Strategies, Sage Publications
Pvt. Ltd., New Delhi.
Rudrabasavaraj, M. N., Dynamic Personnel Administration – Management of Human Resources,
Himalaya Publishing House, New Delhi.
Subba Rao, P., Personnel and Human Resource Management (Text & Cases), Himalaya Publishing
House, New Delhi.
Subramani, P.N. and Rajendra, G., Human Resource Management and Industrial Relations (with Text
Cases and Review Questions, Himalaya Publishing House, New Delhi.
Torrington, Derek and Hall, Laura, Personnel: A New Approach to Management, Prentice Hall
International.
Towers, Brian, The Handbook of Human Resource Management, Blackwell Publishers

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 MBA-204: Production and Operations Management (POM)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit-I: Introduction to Production and Operation Management

Concept and Meaning, Role, Scope and Functions of Production and Operation Management,
Relationship with other functional Areas; Nature and Types of Production; Concept and element of
production system; Product & Process Design; Duties and Responsibilities of Production Manager.
Unit-II: Plant Location Planning
Plant Location Planning, Choice and Selection of Plant Location - Selections of country, region and
site; Factors Affecting plant location planning, Plant Layout Planning - Types of Layout, Layout
Planning and Analysis; Criteria for a Good layout.
Unit-III: Production Planning and Control
Demand Forecasting for Production, Types and Methods (Qualitative and Quantitative) of demand
forecasting, Selection of forecasting methods; Production Process Analysis, Determinants of Products
Mix, Production Scheduling; Capacity Planning; Basics of Inventory Management - Concept and
Application.
Unit-IV: Work Measurement: Concept and objectives of work measurement; Objectives and
Techniques of Work Sampling, Time Study, Method Study, Motion Study.
Unit-V: Quality Control and Quality Standards
Meaning and significance of quality control; Seven Tools of Quality Control, Quality circles, 5-S
Program, Kanban, Poka-Yoke, Kaizen, Benchmarking, Quality Function Deployment, Value Stream
Mapping.
Statistical Quality Control (SQC): Concept and Meaning of SQC, Objectives of SQC, Product control
and process control, Six sigma, Control Charts.
BIS, AGMARK, ISO 9000; ISO 14000, ISO Certification process, Quality awards.

Unit-VI: Total Quality Management (TQM)

Concept, Features and Objectives of TQM, Quality planning and Strategic quality planning; Quality
objectives and quality policy; Organizing for TQM; Training for TQM; Implementation of TQM.
Suggested Readings:
Adam, Everette E., Production and Operations Management, PHI Learning.
Aswathappa, K and Bhat, S K, Production & Operations Management, Himalaya Publishing House.
Bedi, Production and Operations Management, Oxford University Press.
Bedi, Kanishka, Quality Management, Oxford University Press.
Buffa, E.S. and Sarin, R.K., Modern Production and Operations Management, John Wiley.
Chary, S. N., Production and Operations Management, Tata McGraw-Hill.
Chase, R. B. and Aquilano, N. J., Production and Operations Management, Irwin.
Dilworth, James, Production and Operations Management, Pearson International.
Evans, James. R., Total Quality Management, India Edition, Cengage learning.
Evans, J. R. and Lidsay, W. M., The Management and Control of Quality, Thomson Learning.
Janakiraman and Gopal, R.K., Total Quality Management, Text and Cases, PHI Learning.
Juran, J. M. and Gryana, Frank K., Quality Planning and Analysis, Tata McGraw Hill.
Kachru, , Production and Operations Management, Text and cases, Excel Books.
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Mahadevan, B, Operations Management Theory and Practice, Pearson Education.
Mandal, S. K., Total Quality Management, Vikas Publish House.
Mithra, Amitava, Quality Control and Improvement, Pearson Education.
Morton, Production and Operations Management, Vikas Publishing House.
Mukherjee, P. N., Total Quality Management, PHI Learning.
Nair, N. G., Production and Operations Management, Tata McGraw Hill.
Paneer Selvam R., Production and Operations Management, PHI learning.
Oakland, Muhlemann, J. and Lockyer, K., Production and Operations Management, Macmillan.
Ramaswamy, S., Total Quality Management, Tata McGraw Hill.
Suganthi, L. and Samvel, A. A., Total Quality Management, PHI Learning.

MBA-205: Research Methodology (RM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit-1: Introduction
Research-meaning, significance, purpose and types; Criteria of good Research; Nature and Scope of
Research Methodology; Research Methods and Research Methodology; Types of data and types of
variables; Measurement Scales; Sampling techniques and determination of sample size; Research
Designs and its types; Steps in research-Identification, Selection and formulation of research
problems including Review of Literature and Identification of research Gaps; Research questions;
Hypothesis formulation; Questionnaire Design and Reliability Testing.
Unit-II: Descriptive Statistics and Graphical representation of Data
Mean, Median and Mode; Range, Standard Deviation, Skewness and Kurtosis.
Their computation using statistical software and their interpretation.
Graphical representation of data using software.
Unit-III: Parametric Tests
Fundamental assumptions for conducting parametric tests; Various parametric tests using statistical
software like, Correlation and Regression Analysis, t-test; One-way ANOVA and Two-way
ANOVA; Chi-Square Test; Conjoint Analysis, Cluster Analysis, Discriminant Analysis, and Factor
Analysis.
Unit-IV: Non-parametric Tests
Concept of non-parametric test, Difference between Parametric and Non-parametric Tests; Various
non-parametric tests using statistical software like, Sign Test, Wilcoxon Test, Mann-Whitney U Test,
Kruskal-Wallis Test, Friedman Test, Run Test, etc.
Unit-V: Report Writing and Referencing Styles
Concept, Types of Reports, Components of Reports, Steps in Report Writing, Layout and Presentation
of Report; Concept of Research Ethics.
Referencing Styles-APA, MLA and others.

Suggested Readings:
Bajpai, Naval, Business Research Methods, Pearson.
Biswas & Giri, Research Methodology for Social Sciences, Sage.
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Chawla, Deepak and Sondhi, Neena, Research Methodology, Vikas Publishing House.
David, M. and Sutton, C. D., Social Research: The Basics, Sage Publications.
Daymon, Christine and Holloway, Immy; Qualitative Research Methods in Public Relation and
Marketing Communications; Routledge.
Emory, W.G., Business Research Methods, Richard D.Irwin.
Gaur, A. S. and Gaur, S. S., Statistical methods for practice and Research, Sage Publications.
Gravetter, Research Method for Behavioral Sciences, Cengage Learning.
Gummesson, Evert; Qualitative Methods in Management Research, Sage Publications.
McBurney, Research Methods, Thomson Learning
Gupta, Santhosh, Research Methodology and Statistical Techniques, Deep and Deep.
Kinnear, T.C., and Taylore J.R., Marketing Research Applied Approach, Mcgraw Hill
Kothari, C. R., Research Methodology: Methods & Techniques, New Age International Publishers.
Krishnaswami, O.R., Methodology of Research in Social Sciences, Himalaya Publishing House.
Murthy, C., Research Methodology, Vrinda Publications.
Panneer Selvam, Research Methodology, Prentice Hall of India.
Saunders, Business Research Methods, Pearson.
Siegal Sidney: Non Parametric statistics for the Behavioural Sciences, McGraw Hill.
Verma, R.K. and Verma, Gopal, Research Methodology, Common Wealth Publications.
Wilkinson T.S., and Bhandarkar, P.L. Methodology and Techniques of Social Research, Himalaya
Publishing House.

MBA-206: Emerging Managerial Sectors (EMS)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4
Unit-1: Introduction
Emerging market- meaning, definition and characteristics; Present emerging markets countries;
Business in emerging markets, Demographic pattern of labour markets, Industrial trends,
Technological challenges; Business strategies for emerging markets.
Unit-2: Tourism and Travel Management
Meaning, nature, components and growth of tourism sector; Economic and social significance of
tourism and travel; Management and development of tourism destinations; Tourism organizations;
Role of travel agency in tourism; Travel agency appointers in India. Role of Hotels in tourism; Role
of fairs and festivals in tourism; Marketing in tourism and travel-concept and need; Recent trends in
tourism (Eco-tourism, Rural-tourism, Women tourism etc.).
Unit-3: Rural Management
Concept, background, objectives, scope and importance of Rural Management; Concept of Village;
Role and Quality of Rural Manager; Rural Marketing; Rural Finance; Rural Entrepreneurship; Rural
Development; NGO; Cooperatives; Self Help Group; Rural Society and Institutions; Rural Economy
and its Structure; Natural Resource Management.
Unit-4: Environmental Management
Basic of Environmental Management; Eco System; Bio Diversity; Natural Resource Conservation
and Utilisation, Environmental pollution and Climate change; Environmental Laws; Environmental
Disaster and Management; Solid Waste Management; Energy Management; Corporate
Responsibility for Environment; Environmental Economics and Sustainable Development.
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Unit-5: Family business and Entrepreneurship
Nature, Importance, and Uniqueness of Family Business; Understanding Macroeconomic Business
Environment for Family Managed Businesses; Succession-transfer of power, strategy creation and
formulation keeping family in mind; Governance of family business- importance of advisory boards,
family council and family meetings; Ethics in family business; Innovation and creativity- legal
protection of creativity; Entrepreneurial orientation of family business.
Suggested Readings:
Bhatia, A. K., Introduction to Tourism, Sterling Publishers Pvt. Ltd.
Bruce Barringer, Preparing Effective Business Plans: An Entrepreneurial Approach, Pearson
Gupta, K. R., Rural Development in India, Atlantic Publishers
Krishnamacharyulu, C. S. G., Rural Marketing Text And Cases. Pearson Education India
Maniraju, S. B. & Kumar, M., Encyclopedia of Rural Management, Astral International Private
Limited
Mill, R.C & Morrison, Tourism System, Kendall Hunt Publishing.
Nath, V., Rural Development and Planning in India, Concept Publishing Co
Osterwalder, A. & Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Pandey,
D. P., Management of Rural Development Projects, New Age International Publishers
Puri, S. S., Rural Market Unleashed, Notion Press
Ramachandran, K., The 10 Commandments for Family Business, N. Delhi: Sage Publishing
Roy, D., Nair, G. K. & Mani, G., Rural India Perspective, OUP India
Seth, P. N., Successful Tourism Management, Sterling Publishers Pvt. Ltd.
Singh, K. & Shisodia, A., Rural Development Principles Policies and Management, Sage Publications
India Private Ltd
Sinha, J., Rural Development Principles, Policies and Management, B R Publishers
Ward, John, L., Perpetuating the Family Business: 50 Lessons Learned from Long Lasting, William
C. Gartner, Tourism Development: Principles, Processes, and Policies, Wiley.

MBA-207: Entrepreneurship Development (ED)

Full Marks: 50 Lecture Hours: 20 Course Credits: 2

Unit-I: Introduction to Entrepreneurship

Meaning, definition and nature of entrepreneurship; Evolution of the concept of Entrepreneurship;
Functions of entrepreneur; Entrepreneurship qualities; Entrepreneur vs. intrapreneur; Entrepreneur
vs. Manager; Forms of Entrepreneurship; Role of entrepreneur in economic development.
Women entrepreneurship-concept, role, problems, remedial measures and prospect; Social
Entrepreneurship-concept, dimensions and Importance, Difference between social and business
entrepreneurship.
Unit-II: Promotion and Financing of New Ventures
Identification of Business Opportunities, External Environment analysis, Legal requirements for
establishing a new unit; Business Plan: Steps in Preparation of Business Plan; Preparation of project
Report; Project life cycle and its different phases; Project feasibility study; Social cost-benefit
analysis; Product and Market Development Strategies, Risk Reduction Strategies’ Sources of finance;
Intellectual Property Rights.

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Unit-III: Micro, Small and Medium Enterprises (MSMEs):
Concept and importance of MSMEs in an economy; Regulatory framework for MSMEs in India;
Procedure for floating of MSMEs; Features and advantages of MSME; Entrepreneurial Development
Programmes (EDPs); Role of DIC, SFCs, Commercial Banks, SIDBI, Entrepreneurship Development
Institutes (EDIs) in promoting MSMEs; Skill development Initiatives; Concept of sick unit and its
revival.
Suggested Readings:
Beaver, Small Scale Industry and Entrepreneurship, PHI Learning.
Bhanagade, Dilip B., Women Entrepreneurship, Himalaya Publishing House.
Brooks, A. C., Social Entrepreneurship: A Modern Approach to Social Value Creation, Prentice Hall
of India.
Chandra, Prasanna, Project Preparation, Appraisal, Implementation. Tata McGraw Hill.
Charantimath, Entrepreneurship Development and Small Business Enterprise, Pearson Education.
David Bornstein and Susan Davis, Social Entrepreneurship: What Everyone Needs, Oxford
University Press.
Desai, Vasant, Fundamentals of Entrepreneurship and Small Business Management, Himalaya
Publishing House.
Drucker, P. F., Innovation and Entrepreneurship, Peter Drucker Hillier Publications.
Dutta, S., Family Business in India, Sage Publications.
Forbat, John, Entrepreneurship, New Age International.
Gupta A., Indian Entrepreneurial Culture, New Age International.
Gupta C . B. & Srinivasan, Entrepreneurship Development in India, Sultan Chand & Sons.
Hisrich, R. D., Peters, M. P., Shepherd, Dean A., Entrepreneurship, McGraw Hill
Holt, David H. Entrepreneurship and New Venture Creation, Prentice Hall of India
Jham, V. & Sharma, K., Footsteps to Successful Entrepreneurs, Excel Books.
Kaulgud, A., Entrepreneurship Management, Vikas Publishing House.
Khanka, S.S., Entrepreneurial Development, S. Chand & Co.
Kumar, Arya, Entrepreneurship: Creating and Leading an Entrepreneurial Organization, Pearson
Education.
Kumar, S. Anil, Entrepreneurship Development, New Age International.
Mishra, R.C., Modern Project Management, New Age International.
Mohanty, Fundamentals of Entrepreneurship, PHI Learning.
Muhammad Yunus, Building Social Business: The New Kind of Capitalism that Serves Humanity's
Most Pressing Needs.
Murthy, C.S.V., Small Scale Industries and Entrepreneurial Development, Himalaya Publishing
House.
Nagarajan, K., Project Management, New Age International.
Nandan, Fundamentals of Entrepreneurship, PHI Learning.
Patel, Bhavesh M., Project Management, Vikas Publishing House.
Reddy, P. Narayana, Entrepreneurship: Text and Cases, Cengage Learning.
Rao P. C. K., Project Management and Control, Sultan Chand and Sons.
Shankar, Entrepreneurship: Theory & Practice, Mc-Graw Hill Education.
Taneja, Satish, Entrepreneurship Development, Himalaya Publishing House.
Vasant Desai, Entrepreneurship and Management of Small and Medium Enterprises, Himalaya
Publications.
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 SEMESTER-III

Major Specialisation: Financial Management

MBA-301: Advance Cost and Management Accounting (ACMA)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Management Accounting

Definition, importance, objectives, scope, importance, functions, advantages, limitations; Tools and
techniques of Management Accounting; Comparison with cost accounting and financial accounting;
Role of management accountant in an organisation.

Unit 2: Inventory Cost Management

Concept, characteristics, importance and scope; Types of inventory cost; Various inventory control
techniques-ABC analysis and others; TQM.
Unit 3: Ratio Analysis
Meaning, objectives and importance of Ratio Analysis in FSA, Classification of Ratios- Profitability
Ratios, Activity Ratios, Liquidity Ratios, Solvency Ratios, Market Capitalization Ratios; Important
Ratios used in financial statement analysis, DuPont Analysis, Concept of economic value added;
Limitations of Ratio Analysis.
Unit 4: Standard Costing and Variance Analysis
Meaning of Standard Cost and Standard Costing, Types of standards; Setting up of standards;
Advantages and Application of standard costing, Variance Analysis – Cost variances and Sales
variances.
Unit 5: Marginal and Relevant Costing
Marginal Costing- Meaning, importance and application of marginal costing in managerial decision
making. Relevant Costing- Concept, importance and applications.
Unit 6: Budget and Budgetary Control
Budgets as planning and control instruments; Principal budget factors; Budgetary control techniques,
Steps in budgeting; Types of Budgets and their significance, Preparation of functional budgets.

Suggested Readings:
Arora, M.N., Management Accounting, Vikas Publishing House.
Atkinson, Kalpan, Matsumara, Yong & Kumar, Management Accounting, Pearson Education, New
Delhi
Banerjee, B, Cost Accounting, Prentice Hall of India, New Delhi
Banerjee, B, Financial Policy and Management Accounting, Prentice Hall of India, New Delhi
Bhat, Sudhindra, Management Accounting, Excel Books.
Bhattacharyya A. K: Principles and Practice of Cost Accounting, Prentice Hall
Bhimani, A., Horngren, C.T., Datar, S.M., Management and Cost Accounting. Financial Times
Prentice Hall, Harlow.
Chakraborty, H. & Chakraborty, S., Management Accountancy, Oxford University Press.
Hanif, M., Modern Cost and Management Accounting, Mc-Graw Hill Education.

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Horngren, Datar, Foster, Cost Accounting – A Managerial Emphasis, PHI & Horngen, Sundem &
Stratton, Introduction to Management Accounting, Pearson Education, New Delhi.
Jain S.P. and Narang K.L Advanced Cost Accounting, Kalyani Publishers Ludhiana.
Khan M.Y. and Jain, P.K., Management Accounting, Pearson Education, New Delhi.
Kishore, Ravi M., Cost and Management Accounting, Taxamnn Publications.
Lal Jawahar, Cost Accounting, Tata McGraw Hill.
Maheshwari, S.N. & Mittal, S.N., Management Accounting, Shree Mahavir Book Depot, New Delhi.
Narasimhan, M.S., Management Accounting, Cengage Learning.
Pandey, I.M., Management Accounting, Vikas Publishing House.
Paul, S.K., Management Accounting, New Central Book Agency, Kolkata.
Prasad, N.K. & A.K., Principles and Practice of Cost Accounting, Book Syndicate Pvt. Ltd.
Rustagi, R.P., Management Accounting, Taxamnn Publications.
Sahaf, M.A., Management Accounting: Principles and Practice, Vikas Publishing House.
Saxena V.K. & Vashist. C.D., Advanced Cost and Management Accounting. Sultan Chand & Sons.
Sekhar & Rajagopalan, Management Accounting, Oxford University Press.
Sharma R.K. & Gupta Shashi, Management Accounting: Principles and Practice, Kalyani Publishers.
Thukaram Rao, M.E., Management Accounting, New Age International.
Tulsian, P. C. and Tulsian, B., Advanced Management Accounting, S. Chand, New Delhi.

MBA-302: Financial Statement Analysis (FSA)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction
Meaning, nature, objectives, importance, types, components and limitations of financial statements;
Different users of financial statement information; Objectives, importance and limitations of financial
statement analysis (FSA); Steps in FSA; Types of FSA; Problems in FSA; Traditional versus modern
approaches to FSA; Role of financial analyst.
Unit 2: Methods of Financial Statement Analysis
Comparative Statements, Common-size statements, Trend Ratios; Applications and implications of
different ratios in FSA; Basic statistical Measures and financial ratios commonly used for FSA; Inter-
firm and intra-firm comparisons – benchmark for comparison; Content Analysis- Basic concept.
Unit 3: Fund Flow and Cash Flow Analysis
Fund Flow Statements (FFS)- Concept, meaning, importance and limitations of FFS; Meaning,
Sources and uses of Fund; Steps in preparing FFS.
Cash Flow Statements (CFS)- Meaning, importance and limitations of CFS, FFS vs. CFS, Sources
and Uses of cash, Steps in preparing CFS, SEBI Guidelines and Accounting Standards for CFS.
Unit 4: Corporate Distress Analysis
Meaning of corporate financial distress/corporate failure/corporate sickness/corporate bankruptcy;
Causes and symptoms of corporate distress; Need for corporate distress analysis; Models for
prediction of corporate failure- Univariate and multivariate model.

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Unit 5: Credit and Equity Risk Analysis
Meaning, types, sources, components and importance of credit and equity risks; Credit rating models;
CIBIL mechanism; Techniques of equity risk analysis.

Suggested Readings:
Bernstein and Wild, Financial Statement Analysis: Theory, Application and Interpretation, McGraw
Hill
Foster, G. , Financial Statement Analysis, Prentice Hall
Foulke, R.A., Practical Financial Statement Analysis, TMH
Lev, B., Financial Statement Analysis: A New Approach, Prentice Hill
Mukherjee, A. K. and Mukherjee, S., Financial Reporting & Financial Statement Analysis, Oxford
University Press, New Delhi
Sinha, G., Financial Statement Analysis, PHI Learning Private Ltd.
Peter, W., Financial Statement Analysis: An International Perspective, Business Press - Thompson
Learning
Sur, D.: Financial Statement Analysis – A Comprehensive Approach, Excel Books.
White, Sondhi and Fried, The Analysis and Use of Financial Statements, John Wiley & Sons
Wild, J.D., Subhramanyam, K.R. and Halsey, R.F.: Financial Statement Analysis, McGraw Hill
Education India Pvt. Ltd.

MBA-303: Security Analysis and Portfolio Management (SAPM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Securities, Investment and Securities Market

Meaning, characteristics and different types of Securities; Meaning and objectives of Investment;
Factors influencing investment decisions in securities; Investment process; Investment vs.
Speculation and Gambling; Meaning and objectives of security analysis.
Meaning and overview of securities market in India; Primary Market and Secondary Market-
Meaning, functions and parties involved; Relationship between Primary and Secondary Market; Role
and functions of Stock Exchanges; Major stock exchanges of India and abroad; Security market
indicators and their construction; SEBI-powers and Functions.
Unit 2: Risk and Return of securities and Portfolio
Risk and Return of Security-Meaning, elements and measurement of security returns; Meaning,
component and measurement of security risk; Security ‘Beta’- Calculation and Interpretation; Risk-
return trade off.
Risk and Return of Portfolio- Formation of Portfolio and Concept of Diversification, Objectives of
Portfolio Management, Calculation of Portfolio Return and Portfolio Risk; Significance of Beta in
portfolio decisions.
Unit 3: Analysis of Securities
Fundamental analysis-Meaning, objectives and framework; Technical analysis-Concept, objectives
and principles; Charts and charting techniques; Key technical indicators; Dow Theory; Elliot Theory;
Fundamental Analysis vs. Technical Analysis; Random Walk Theory and Efficient Market

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Hypothesis (EMH); Forms of market efficiency; Empirical tests on weak form and semi-strong form
of market efficiency; Behavioral Finance (Concept only).
Unit 4: Portfolio Analysis
Concept of portfolio; Portfolio Selection and Capital Market Theory; Markowitz (mean-variance)
Model; Introduction of a risk free security in portfolio; Market portfolio – Capital market line (CML)
and Security Market Line (SML); Capital Asset Pricing Model (CAPM) – Features and assumptions;
Arbitrage Pricing Theory; Zero Beta Model.

Unit 5: Portfolio Performance Evaluation

Concept, need and framework for evaluating portfolio performance Portfolio performance
management process; Implications of diversification for investors; Diversification principles;
Treynor Model; Sharpe Model; Jensen Model; Fama Model and Treynor and Mazuy Model.
Suggested Readings:
Bhalla, V. K., Investment Management, S Chand 8. Panadian, P., Security Analysis and Portfolio
Management, Vikas Publishing House
Bodie, Z., Kane, A., Marcus, A. J. and Mohanty, P., Investment, McGraw Hill Education Pvt. Ltd.
Chandra P., Investment Analysis and Portfolio Management, TMH, New Delhi. Fischer and Jordon,
Security Analysis and Portfolio Management, Pearson Education.
Francis, J. C., Investment – Analysis and Management, Tata McGraw Hill.
Gitman & Joehuk - Fundamentals of Investing, Pearson Addison Wesley
Kevin, S., Security Analysis and Portfolio Management, PHI, New Delhi
Khatri, D., Security Analysis and Portfolio Management, Macmillan, New Delhi.
Pandian, P., Security Analysis and Portfolio Management, Vikas, New Delhi.
Ranganatham, M. and Madhumathi, R., Security Analysis and Portfolio Management, Pearson
Sharpe, W.F. et al., Investments, PHI.
Tripathy, V., Fundamentals of Investment, Taxmann, Delhi.
Van Horne - Financial Management & Policy, Prentice-Hall

Major Specialisation: Marketing Management

MBA-301: Sales and Distribution Management (SDM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Sales Management

Nature, scope and importance of sales management; Objectives and Functions of Sales; Role of Sales
Management in Marketing; Types of sales management positions; Role, Qualities and functions of a
Sales Manager and Sales Executives; Types of salesman; Steps in selling process; Understanding
psychology of customers; Emerging trends in selling.
Unit 2: Personal Selling, Sales Territories and Quotas
Various methods of selling; Personal selling- objectives, Theories and process; Relationship selling;
Designing Sales Territories for personal selling; Allocating Sales efforts; Sales quotas; Sales
organization- Purpose and Structures; Personal selling strategies.

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Unit 3: Sales Force Management
Objectives of sales force, Territory wise and Product wise sales force; Concept and need for Sales
Force Management; Recruitment and selection of sales force; Allocating Sales Force; Training,
motivating, compensating, supervising and controlling the salesforce, Developing and conducting
Sales Training Programmes, Kind and Size of the Sales Force, Sales Job Analysis; Salesforce
Performance Evaluation.
Unit 4: Sales Process and Issues
Sales Expenses, Sales Reports, Sales Audits, Sales Related Policies, sales forecasting and Sales
budget decisions, Sales Meetings and Sales contests, Sales Cost and Cost analysis, Managing Sales
Information, Physical Sale and Online Sale, Analysing market potential.
Unit 5: Distribution and Channel Management
Introduction, need and scope of distribution management; Channel members- levels and functions;
Marketing channels- Policies and strategy, Channel Intensity, Channel Design Process, Selecting
Channel Partners, Channel conflict management, Channel Performance Evaluation, International
Marketing Channels.
Unit 6: Market Logistics and Supply Chain Management
Definition and scope of logistics, Components of logistics, Need and Importance of Supply Chain
Management, inventory and warehouse management, transportation, Technology in logistics and
Supply Chain Management, Logistics and distribution management in international Markets.

Suggested Readings:
Krishna K. Havaldar and Vasant M. Cavale , Sales & Distribution Management, TMH
Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni; Sales Management : Decisions,Strategies
& Cases, Pearson
Johnson F.M., Kurtz D.L., Scheuing E.E; Sales Management: Concepts, Practice, and Cases : Tata
McGraw-Hill
Ramendra Singh; Sales and Distribution Management – A Practice Based Approach, Vikas
Publishing House Pvt. Ltd
S. L. Gupta, Sales & Distribution Management, Excel Books
Tapan K. Panda, Sahadev Sunil, Sales & Distribution Management, Oxford University Press
David Jobber, Geoffrey Lancaster; Sales & Distribution Management : Pearson
Tanner, Honeycutt, Erffmeyer; Sales Management : Pearson Education,
Mark W. Johnston, Greg W. Marshall, Sales Force Management, Tata McGraw-Hill
William L. Cron, Thomas E. DeCarlo, Sales Management, Wiley

MBA-302: Marketing of Services (MS)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Nature of Services and Service Marketing

Concept, evolution, characteristics and classification of services, Difference between Services and
Products; Service Economy- Importance and Recent growth and development of service sectors in
India; Concept of Service Environment (Micro/Macro) and Services marketing, Need and Issues for
service marketing, Services Marketing Strategies; Service Marketing in Rural Markets and
International Market; Ethics in Service Marketing.
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Unit 2: Segmentation, Targeting and Positioning of Services
Concept of Segmentation, Targeting and Positioning in Service; Importance, Bases and Criteria for
segmentation of services; Importance of Targeting and Positioning of services, Positioning strategies
for services; Positioning through Differentiation of Service.
Unit 3: Service Delivery, Service Standard and Gaps Model
Concept and aspects of Service design, Service delivery process, Service Delivery Strategies, Service
Encounter, Service Gap Model; Gronross Model of service quality, Customer Defined Service
Standards, Customer Expectations in Services, Service Cost and Value in Consumer Experience,
Customer Responses and Handling Complain.
Unit 4: Service Marketing Mix (7 Ps of Service Marketing)
7Ps of service marketing, Service Product, Service Mix, Service Life Cycle; Service Pricing-
Concept, Importance and Strategies. Channels/Intermediaries of Service Delivery; Service Delivery
component, Service Channel strategy, Service Industry Promotion Strategies; Integrated Marketing
Communication for Service.
Extra 3 Ps: Employee and Consumer role in service delivery, Managing Service Personnel and
Service Provider Aspect, Employee Motivation, Managerial Challenges and Internal Marketing,
Process in Service; Strategies to Match Capacity and Demand; Managing Waiting Line, Physical
Evidence- Concept, Nature, type and Importance; Services Capes.
Unit 5: Service Development, Customer Dealing and Quality Issues
New Service Development (Importance and Stages), Service Costs Management, Blue Printing for
Service, Competitive Advantage of Service, Service Quality issues; Service Quality Measurement
and Improvement, Service Failure, Service Guarantee, Service Recovery and Customer Loyalty.
Customer Feedback and Satisfaction in Service, Zone of Tolerance and CRM in service.
Unit 6: Business Application and Recent Trends in Services Marketing
Overview and marketing for different Service Sectors (Transportation, Tourism and Hospitality,
Healthcare, Social Service, Bank, Insurance, Education and Training, Professional, Entertainment,
Online and E-Commerce, Telecommunication).

Suggested Readings:
Apte, Govind, Services Marketing, Oxford University Press.
Baron, S. and Harrisk, Services Marketing: Text and Cases, Palgrave
Christopher, Love lock, Services Marketing: People, Technology and Strategy, Pearson Education
Gronroos, Service Management and Marketing –Wiley India, 2007.
Halen Woodroffe, Services Marketing, McMillan, 2008.
Hoffman, Marketing of Services, Cengage Learning, 1st Edition, 2010.
Kenneth E Clow, et al, Services Marketing Operation Management and Strategy, Biztantra, New
Delhi
Lovelock, C., Wirtz, J.& Chatterjee, J., Services Marketing. Pearson Education.
Payne, Adrian, The Essence of Service Marketing, Prentice Hall of India
Rao, Rama Mohana, Services Marketing, Person Education
Srinivasan, R., Services Marketing, PHI.
Swartz, T., Iqcobucci, D., Handbook of Service Marketing and Management, Sage Publication
Zeitham, V. A., Bitner, M. J., Services Marketing, Tata McGraw Hill

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 MBA-303: Consumer Behaviour and Marketing Research (CBMR)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Consumer Behavior

Consumer and Customers, Dimensions of Consumer Behavior, Characteristics of Indian Consumers
and their Behavior, Digitalization and changing Consumer Behaviour; Consumer Behavior Principles
and audit and their applications in Marketing Strategy; Consumer Behaviour Models.
Unit 2: Internal Determinants of Consumer Behavior
Consumer Personality and Self-concept, Consumer perceived Product and Service Quality, Consumer
Learning, Memory and Involvement, Consumer Attitudes formation, Attitude Change Strategies;
Consumer Need, Motivation, Motive, Types of Consumer Behavior, Cognitive Response Model.
Unit 3: External Influences on Consumer Behavior
Concept and influences of Culture, Sub Culture and Life style on consumer behaviour; Social Class
and Group Influences on Consumer Behavior, Types and Nature of Reference Groups; Family
Decision-making, Opinion Leadership, Innovation and adoption in Consumer Behaviour.
Unit 4: Consumer Decision Making Process
Concept and steps in consumer decision making process, Consumer Information Processing; Types
of Consumer Decisions, Customer Involvement and problem solving; Nicosia Model, Howard-Sheth
Model, Engel-Kollatt - Blackwell model, Individual, Industrial and Govt Buying Behavior,
Organizational Buying Decision- Process, factors and features.
Unit 5: Fundamental of Marketing Research
Concept, objectives, importance, scope and limitations of Marketing Research and Market Research;
Role and cost of Information in Marketing Decisions, Marketing Research Organisations in India;
Emerging Trends in Marketing Research.
Steps in Marketing Research; Characteristics of good Marketing Research Plan; Evaluation of
Marketing Research, Type of Data Requirement; Scales for measuring attitudes, Data Collection
Methods & Instruments, Sampling Method, Report Preparation; Ethical issues in Marketing
Research.
Unit 6: Applications of Marketing Research
Brand and Advertising Research
Distribution Research
Sales Forecasting, Product Development and Test Marketing Research
Segmentation Targeting and Positioning (STP) and Pricing Research

Suggested Readings:
Batra, Kazmi : Consumer Behavior, Excel Books
Leon Schiffman, Leslie Kanuk, S.Ramesh Kumar : Consumer Behavior, Pearson.
Foxall, R., Brown, S., Consumer Psychology for Marketing International Thomson Business Press.
David L. Loudon & Albert J. Della Bitta : Consumer Behavior, Tata McGraw Hill.
Hawkins, Mothersbaugh : : Consumer Behavior, Tata McGraw Hill
Suja R. Nair : : Consumer Behavior In Indian Perspective, Himalaya Publishing House.
Gupta, S. L., Sumitra Pal : Consumer Behavior - An Indian perspective, Sultan Chand and Sons
Sheth Mittal, Consumer Behavior- A Managerial Perspective, Thomson Asia.
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Paul Peter et al., Consumer Behavior and Marketing Stratergy, Tata McGraw Hill.
Das Gupta. Consumer behavior, Wiley
Assel, Consumer Behavior - A Strategic Approach, Biztranza
Zikmund, Babin, Marketing Research, Cengage Learning
Rajendra Nargundkar, “Marketing Research”, Tata McGraw Hill Education Pvt. Ltd.
Sharma, D.D., Marketing Research – Principles, Applications and Cases”, Sultan Chand and Sons,
New Delhi.
G C Beri, Marketing Research - An Applied Orientation, Malhotra and Dash, Pearson Education.
Green, P.E., Tull, D.S. and G. Albaum, Marketing Research, PHI.
Parasuraman, Dhruv Grewal and Krishnan,R., Marketing Research, Biztantra, New Delhi, 2010.

Major Specialisation: Human Resource Management

MBA-301: Labour Legislations (LL)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Legal Framework

Nature, Scope, Objectives and Principals of Labour Laws; Evolution of Labour Laws in India;
Relation of labour Laws with Constitution of India; Human Resource Management and Labour
regulatory framework; Role of ILO in framing labour legislations in India; Conventions and
Recommendations of ILO;
Unit 2: Laws regulating Establishment
Factories Act, 1948; Mines Act, 1952; Plantations Labour Act, 1951; Shops & Establishment Act;
Contract Labour Act, 1970; Beedi and Cigar Workers (Conditions of Employment) Act, 1966.
Unit 3: Laws relating to Remuneration
Payment of Wages Act, 1936; Minimum Wages Act, 1948; Payment of Bonus Act, 1965; Equal
Remuneration Act, 1976; Apprentices Act, 1961.
Unit 4: Laws relating to Social Security
The Employees State Insurance Act,1948; The Employees Compensation Act,1923; The Employees
Provident Fund and Miscellaneous Provisions Act,1952; The Payment of Gratuity Act,1972;
Maternity Benefit Act, 1961.
Unit 5: Laws relating to Industrial Relations
Industrial Disputes Act, 1947; Industrial Employment (Standing Orders) Act, 1946; Trade Unions
Act, 1926; Case Laws on Industrial Disputes.
Suggested Readings:
Agarwal, S. L., Labour Relations Law in India.
Dwivedi. Srivastava, S. C. : Labour Law in Factories, Mines, Plantations etc., Printice Hall.
Kapoor,N.D. Handbook of Industrial Law, Sultan Chand& Sons
Kumar,H.L. Practical Guidance to Labour Management, Universal.
Malik,P.L. Handbook of Industrial Establishment Law.
McMillan Pathak, A. : Legal Aspects of Business, Tata McGraw Hill
Srivastava,S.C.. Industrial Relations and Labour Laws, Vani Education
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 MBA-302: Employee Relations (EL)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Employee Relations

Introduction, Features, Importance, Objectives of Employee Relations; Organizational Aspects in
Employee Relations Management- Introduction, Organisational Culture, Conflicts in Organisations;
Behavioural Aspects in Employee Relations Management- Introduction, Motivation, Leadership,
Communication, Decision Making, Power and Authority.
Unit 2: Workers Participation in Management
Introduction, Objectives, Need and Scope; Employee Participation in India, Works Committee, Joint
Management Council, Worker, Director, Shop Council, Joint Council, EPM- Problems & Prospects
in India, Quality Circles.
Unit 3: Grievance Handling
Introduction, Needs, causes, Steps in Grievance Redressal Procedure; Industrial
relations- Introduction, Composition and Importance; Tripartism; Role of Government, Management
and Trade Unions.
Unit 4: Trade Unions
Introduction, Reasons for Joining, Types, Functions and Structure; Trade Unions in India; Collective
Bargaining and Negotiation- Introduction, concept, nature, Types, Phases of Collective Bargaining,
Negotiating techniques and skills, Factors contributing to the success of collective bargaining.
Unit 5: Contemporary Issues in Employee Relations
Careerism, Stress and Employee wellness in organization; Organisational Justice; Organisational
Misconduct; Issues with Contract labour and temporary workforce; Managing Employee Relations
through Organisational Change; Employee relations for the diverse workforce and Multinational
Companies (MNC); Quality of Work Life and Work Life Balance; Flexi Timing; Employee relations
during crises; Case studies.

Suggested Readings:
Aggarwal, Arjun P. and Larki, H., Gherao and Industrial Relations, Trade Unionism in the New
Society
Aggarwal, S. L., Labour Relations Law in India
Arya, V. P., A Guide to Settlement of Industrial Disputes
Dhyani, S. N., Trade Union and Right of Strike in India
Ghosh, A.K. Industrial Relations: Text and Cases. Manas Publications.
Malhotra, O. P., The Law of Industrial Disputes
Mamoria, C.B., Mamoria, S.and Gankar, S.V. Dynamics of Industrial Relations, Himalaya
Publications.
Monappa, A. Industrial Relations,Tata McGraw Hill.
Sen, Ratna. Industrial Relations in India: Shifting Paradigm, Macmilan.
Sharma, G. K., Labour Movements in India
Singh, V. B., Climate for Industrial Relations
Venkata Ratnam, C.S. Industrial Relations, Oxford University Press.

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 MBA-303: Labour Welfare (LW)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Labour Welfare

Concept, Scope, Types, Needs, Theories and Principles, Voluntary measures, Statutory welfare
measures, Labour welfare funds, Education and Training program.
Unit 2: Industrial Safety
Causes of accidents; Prevention; Safety provisions; Industrial Health and Hygiene- Concept,
importance, Problems, Occupational Hazards and their Measures, Diseases, Psychological problems,
Counselling, Statutory provisions.
Unit 3: Occupational Safety and Health Issues
Industrial Accidents and safety; welfare of special categories of labour; Industrial Relations and
Labour welfare; Child labour; Female labour; Contract labour; Construction labour; Agricultural
labour, Differently abled labour; BPO & KPO Labour.
Unit 4: Social Security
Concept and Scope; Social Assistance and Social assurance; Development of Social Security in India;
Social Security Measures for Industrial Employees.
Unit 5: Labour Administration
Evolution of Machinery for Labour Administration; Labour Administration in India; Director General
of Employment and Training; Director General of Factory Advice Service; Provident Fund
Organization; ESI Schemes; Central Board for Workers’ Education; Case Studies.
Suggested Readings:
Sarma, Aspects of Labour Welfare & Social Security, Himalaya Publications
Sinha, P.R. N, Industrial Relations, Trade Unionsand Labour Legislation, Pearson.
Sivarethinamohma, Industrial Relations and Labour Welfare, PHI.
Subba Rao and Sharma, Labour Welfare and Social Security, Himalaya Publications.

Minor Specialisation: Tourism and Travel Management

MBA-304: Travel Agency Management (TAM)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Travel agency Business

Concept, history & Growth, Functions and Organizational structure, Travel Agency skills and
competencies, Emergence of Travel Intermediaries, Indian Travel Agents, Linkages and
arrangements of travel agencies with hotels, airlines and transport agencies; Digitalisation in Travel
Agency business; Challenges in the travel agency business.
Unit 2: Setting up of a Travel Agency
Steps in setting up of a travel agency, Start-up costs, Sources of Funding, Government Rules of
Getting Approval, Physical structure, insurance issues, staffing the travel agency, Commissioned

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sales representatives, Familiarization trips- Filing and client records, Accounting, Budget, Cost
control, Ticket stock control, Ticket sales returns, Foreign exchange,
Unit 3: Functions and Responsibilities of Travel Agents
Concept, Importance and Functions of Travel Agents; Group travel procedures; Fiscal and non-fiscal
incentives available to travel agencies; Sources of income for a travel agent; Products and services of
a travel agent, Travel retailing.

Unit 4: Ethical and Regulatory Issues in Travel Agency Business

Ethical Tourism- concept and relevance, Ethical theories and Travel Agency Business; Responsibility
to clients; Regulations for travel agencies- DOT, IATA, Relevant country laws; Role of ITDC, State
Tourism Development Corporations, Ministry of Railways &. Civil Aviation in tourism development;
Role and functions of various Tourism Organizations (WTO, IATA, PATA, TAAI, WTTC, FHRAI,
etc.).
Unit 5: Contemporary Issues in Travel Agency Business
Careers in Travel and Tour industry, Meeting, Conference & Event Planner, Corporate Tour; Present
Business Trends and Future Prospects of Travel Agency Business Case studies on the leading travel
agencies of India.
Suggested Readings:
D.L. Foster, The Business of Travel agency Operation & Administration
Malik, Haris & Chatterjee,Indian Travel Agents
J.M.S. Negi, Travel Agency & Tour Operatiuons: Concepts & Principles
Jagmohan Negi (2012), Travel Agency and Tour Operation-Concepts and Principles, Kanishka
Publishers, New Delhi. School of Tourism Studies Mahatma Gandhi University
Ginger Todd, Susan Rice (2002), Travel Perspectives: A Guide to becoming a Travel Professional,
Delmar Thompson Learning.
Charles R. Goeldner, J.R. Brent Ritchie (2008), Tourism-Principles, Practices, Philosophies, John
Willey & Sons.
Mohinder Chand (2002), Travel Agency and tour operation- An introductory text, Anmol
Publications, New Delhi.
Laurence Stevens (1990), Guide to starting and operating successful travel agency-, Delmar
Publishers.
Manohar Puri, Gian Chand (2006), Travel Agency and Tourism, Pragun Publications, New Delhi
Marc Mancini, Conducting tours- Delmar Thomson Learning, Newyork.
Mukesh Ranga, Pallavi Gupta & Ashish Chandra (2004), Legal perspectives in Tourism, Abhijeeth
Publications, New Delhi.

MBA-305: Tour Operation & Itinerary Planning (TOIP)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Tour Operations

Meaning, elements, nature, scope and Organizational structure of Tour Operation; Tour operators-
Concept, types and roles; Difference between Tour operator and Travel agent; Major tour operators

27 | P a g e
in India; HR planning and development for tour operations; Operations department for tour
operations; Marketing of inbound and outbound tours, Role of distribution channel.
Unit 2: Functions of Tour Operators
Assembling, Processing and dissemination of information; Linkages of Tour Operation Business with
Principal Suppliers, Government and Other Agencies; Tour planning and tour design; Tour execution;
Making hotel arrangements; Post-tour follow up; Incentive and Concessions Applicable to Tour
Operators in India.

Unit 3: Managing Tour Operations

Setting up of a tour operation company, Various functions of a tour operations company; Package
Tours; Managing outbound tours- Documentation, visa processing, reservations, reference of travel
directories for ticketing.
Unit 4: Itinerary Planning
Meaning, components, Importance and Types of Itinerary; Resources and Steps for Itinerary
Planning; Factors to be considered in designing an Itinerary, Tour Costing- Tariffs, FITS & GITS;
Confidential Tariff.
Unit 5: Travel Documentation
Travel Information Manual; Passport & VISA- Meaning, Types and Procedures of issuance;
Difference between Passport and Visa; Currency; Health Certificates and Travel Insurance; Credit &
Debit Card, customs duty, Baggage and airport information, Tatkal Scheme; Tour Escort’s Itinerary.

Suggested Readings:
G E Mitchell (2005), How to Start Tour Guiding Business, The Gem Group, USA
Ginger Todd, Susan Rice (2002), Travel Perspectives: A Guide to becoming a Travel
Professional, Delmar Thompson Learning.
Jagmohan Negi (2007), Tourist Guide and Tour Operation, Kanishka Publishers, New Delhi.
A M Baguiia (2011), Encyclopedia of Travel Agency Management, Anmol Publications, New Delhi.
Lalita Sharma (2010), Travel Agency and Tour Operation- Concepts and Principles, Centrum Press,
New Delhi.
Foster D, Business of Travel Agency Operations, Mcgraw Hill.
J Christopher Holloway (2005), The Business of Tourism, Prentice Hall, London.
Lickorish L J and Kershaw A G, The Travel Trade, Practical Press.
Mancini Marc, Conducting Tours, South Western.
Berendien Lubbe (2000), Tourism Distribution- Managing the travel intermediary, Juta
Academic.
Susan Webster, Group Travel Operating Procedures, New York.
Syratt G (2003), Manual of Travel agency practices, Butterworth, Heinemann.
Betsy Fay, Essentials of Tour Management-, Prentice-Hall.

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 Minor Specialisation: Rural Management
MBA-304: Rural Entrepreneurship & E-Business (REEB)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit-1: Introduction to Rural Entrepreneurship

Concepts, evolution, needs, scope, characteristics, types, competencies and factors affecting Rural
Entrepreneurship; Relation of Rural Entrepreneurship and Rural Industrialization; Role of Rural
Entrepreneurship in Rural Development; Rural Women Entrepreneurship; Rural Intrapreneurship;
Planning and Managing Rural Enterprise.
Unit 2: Rural Entrepreneurship in Indian Context
Problems and Prospects of Rural Entrepreneurship and trend of Rural Entrepreneurs in India,
Entrepreneurial training, motivation, Registration and legal Formalities for rural enterprises.
Handicrafts and Rural artisans; Marketing Strategies for Rural Products; Rural Industrial Estate;
Import and Export of Rural Entrepreneurship Products; Gandhian Approach to Rural
Industrialization; Small and Micro Rural Enterprises.
Unit 3: Organizations Promoting Rural Entrepreneurship
District Industries Centre (DIC), National Institute for Micro, Small and Medium Enterprises, SIDO,
Small Industries Service Institutes, Consultancy Organizations, Regional Rural Banks, State Finance
Corporations, SIDBI; Commercial Banks for Rural Entrepreneurship; Federation and confederation
of rural entrepreneurs; CRRB, SC /ST Corporation, OBC Corporation, Women finance corporation;
Khadi and Village Commission; MSME.
Unit 4: Policies to Promote Rural Entrepreneurship
Growth Centre Approach for Rural Industries; Rural Industries and Industrial Estates; SEZs,
Globalization and Rural Industrial Promotion (Imports and Exports Policies and Implications);
Government Policy and Programmes for Entrepreneurship Development in Rural India; Government
policies for micro and small enterprises; New Industrial Policy and Five Year Plan.
Unit 5: Introduction to E-Business
Concept, Objective, Scope, Type and Limitation of E-Business; Models, Components, Strategies,
economic influence, environment and communication channel of E-Business; Electronic market vs
traditional market, E-Stock and E-Supply Chain Management; Concept of E-Payment and E-
Banking; E-Commerce and its model; Electronic market success factors; Online market Competition
and Analysis; Internet start-up companies.
Unit 6: Issues and Recent Trends in E–Business
Managing E–business infrastructure (hardware & software); Social, legal and ethical issues in E-
Business; Concept, advantages, Types and Components of e- procurement systems; B2C and B2B
for E-Business; Security Issues in E-Business; Consumer Behaviour in E-Business; Online
communities for E-Business; E-Marketing and E-CRM, E-Business and Social Media; Reliability &
quality considerations for E-Business.

Suggested Readings:
Chandra, P. “Project Preparation, Appraisal and Implementation” Tata Mc Graw Hill,
New Delhi.
Drucker, P.F. “Innovations and Entrepreneurship, Practice and Principles” Elseviev, Washington.”
29 | P a g e
Burns, P. “Entrepreneurship and Small Business” Palgrave, New Jersey.
Battacharya, S.N.: Rural Industrialization in India
Bepion Behari: Rural Industrialization in India
Ani, J. J. (2014). Women Entrepreneurship in Rural Areas. Star Publishers' Distributors
Baporikar, N. (2013). Entrepreneurship Development & Project Management (Text & Cases).
Mumbai: Himalaya Publishing House Pvt. Ltd.
Gyanmudra, D. (2013). Development of Rural Women Entrepreneurship (An Analysis of Social
and Psyhological Dimensions). New Delhi, India: Daya Publishing House A Division of Astral
International (P) Ltd.
Khanka, D. S. (2010). Entrepreneurial Development. New Delhi: S.Chand& Company Ltd..
Kumar, A. (2015). Entrepreneurship: Creating and Leading an Entrepreneurial Organization.
Pearson India Education ServicesPvt. Ltd
Namboodiri, D. B. (2006). Unleashing Rural Entrepreneurship. The ICFAI University Press.
Carlen, J (2016). A Brief History of Entrepreneurship: The Pioneers, Profiteers, and Racketeers
Who Shaped Our World. Columbia University press.
Mohamed Issa and V Venkatakrishnan; Rural entrepreneurship; Lambert Academic Publishing
Colin Combe, Introduction to E- Business: Management and Strategy, Elsevier Ltd.
Elias M. Awad, Electronic Commerce: From Vision to Fulfilment –Prentice Hall Inc.
Dave Chaffey, Digital Business and E-Commerce Management: Strategy, Implementation and
Practice –Pearson Education
Michael Papazoglou, Pieter M. A. Ribberes, e – Business: Organisational Technical Foundations –
Wiley India (P) Ltd.
Dave Chaffey, e- Business & e – Commerce Management: Strategy, Implementation, Practice –
Pearson Education
Andreas Meier, Henrik Stormer, E- Business and E- Commerce: Managing the Digital Value Chain,
Springer.
David Whiteley, e – Commerce: Strategy, Technologies & Applications –McGraw Hill Education
(India) Pvt. Ltd.
Ravi Kalakota, Andrew B. Whinston, Frontiers of Electronic Commerce –Pearson Education
P. T. Joseph, E- Commerce: An Indian Perspective, PHI Learning Pvt. Ltd., Delhi.

MBA-305: Agri-Business Management (ABM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Agribusiness

Concept, evolution, Nature, importance, scope and functions of Agri Business, Agri Business input
and output, Farm vs non-farm sectors, Agribusiness enterprises; Agriculture vs Industry; Process of
Developing agri business, Warehousing, Transport, Delivery and logistical aspects of Agricultural
Products.
Unit 2: Agricultural Marketing and Agriculture Economics
Nature and Scope of agriculture Economics; Agricultural marketing and economic development;
Agriculture Production Function; Concept, Need, Objective, Scope, Steps, Limitation and Strategies

30 | P a g e
of Agricultural Products Marketing; components and dynamics of market structure; Marketing Mix
of Agricultural Products Marketing (7Ps).
Unit 3: Institutes Assisting Agri Business
Concept, Structure, Function and Role of Apex Institutes- NCSAMB, NABARD, NCDC, FCI, State
Agriculture marketing Board, Self Help Group, NGO, Cooperatives, Cooperative Banks, Gramin
Banks, Micro Finance Institutes, NAFED, RRB, Rastriya Mahila Kosh, UNDP; Sources of
Agricultural Finance.
Unit 4: Agricultural Market and Agro Processing Industries
Agri Business Input Market and Commodity Market (Primary, Secondary, Tartiary); Mechanism,
Problems and Prospects of Input Procurement and Usage; Aspects of agricultural inputs.
Management Agro Processing Industries in India; Agri Business Input Supply (Govt and Private
Source); Stakeholders of Agri Business activities.
Unit 5: Regulatory Bodies for Agribusiness in India
Food Adulteration Act, Essential Commodities Act, Price Policy for Agricultural Products; National
agricultural policy of India; Agricultural Export Policies; Bureau of Indian Standards; Food Safety
and standards, Impact of New economic policy on Indian agriculture; Agricultural Tax.

Suggested Readings:
R.G.Desai: Agricultural Economics – Models, Problems and Policy issues; Himalaya Publishing
House.
S.S. Acharya and N.L. Agarwal: Agricultural production Marketing and price policy in India, Mittal
Publ and Kindle Edition.
A.N.Agarwal and Kundana Lal: Rural Economy of India – Problems, Progress and Prospects ;
Vikas publilshing House Ltd. New Delhi.
R.N.Soni, & Sangita Malhotra, Leading Issuess in Agricultural Economics, Airthan Press, Jalandhar.
A.S.Kahlon and M.V.George : Agricultural Marketing and Price Policies; Allied Publishers Limited.
S.S.Acharya and N.L.Acharya : Agricultural Marketing in India, Oxford & IBH.
C.A. Robertson, Introduction to Agricultural Production Economics and Farm Management: T.M.H.
Edition, New Delhi.
S. Diwase: Agri-Business Management; Everest Publishing House.
N. Upton, N., and B.O.Aniloio. “Farming as a Business” Oxford University Press, New York.
Anjan Mishra, Debasish Biswas and Arunangshu Giri : Agribusiness Management; Himalaya
Publishing House.

MBA-306: Internship Project/Field Based Project (IP)

Full Marks: 100 Course Credits: 4

MBA-307: Project Viva Voce & Professional Development (PVPD)

Full Marks: 100 Course Credits: 4

Project Viva Voce (PV): Full Marks: 50 & Course Credits: 2

Professional Development (PD): Full Marks: 50 & Course Credits: 2

31 | P a g e
 SEMESTER-IV

Major Specialisation: Financial Management

MBA-401: Direct and Indirect Taxation (DIT)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction
Tax System in India; Direct vs. Indirect Tax; Concept of Income, Person, Assessment Year, Previous
Year, Gross Total Income and Total Income; Residential status; Tax deductions and exemptions;
Income tax Rates.
Unit 2: Tax on Business or Profession
Computation of tax, Chargeable incomes; Allowable expenses, disallowed expenses; General
deductions; Maintenance of Accounts, Tax Audit, Computation of taxable income as profit and gain
from business or profession.
Unit 3: Tax on Companies
Domestic and Foreign Company – meaning and tax rates; Heads of incomes applicable to companies;
Residential status of a company; Minimum Alternate Tax; Concept of tonnage tax and computation
of tonnage income; Deductions and Exemption available for companies; Carry Forward and Set off
of Losses; Tax on undistributed Profits of Domestic Companies;
Unit 4: Tax Assessment and Planning
Tax Returns; Advance Payment of Tax, Filling of Returns in the cases of individual and corporate
assesses; Different forms for filing returns; Types of return; Advance Tax, Tax Deduction and Tax
Collection at Source, PAN and TAN requirements for individual and corporate assessees. Concept of
Tax planning, tax avoidance and tax evasion.
Unit 5: Goods and Services Tax
Concept and Evolution of Goods and Services Tax (GST); Important Definitions; Registration under
GST; Incidence of tax under GST; Goods exempted; Rates of GST; Time and Value of Supply of
Goods and Services; Input Tax Credit- Relevant definitions, Eligibility and conditions for claiming
credit, Transfer of Input tax credit, Claim of Input tax credit, Recovery of Input tax credit and interest
there on; Filing of GST Returns; Tax Administration under GST.
Suggested Readings:
Gupta and Gupta, Corporate Taxation in India, Edition for the relevant A .Y Himalya Publishing
House, New Delhi.
Lakhotia, R. N., and S. Lakhotia, Corporate Tax Planning Hand Book, Vision Books, New Delhi.
Mehrotra, HC and Goyal, SP, Corporate Tax Planning and Management, Edition for the relevant A
.Y, Sahitya Bhawan Punlication, Agra.
Singhania V.K., Corporate Tax Planning, Edition for the relevant A .Y, TMH.
Sreenivas, E.A.: Handbook of Corporate Tax Planning, Relevant A.Y, Tata McGraw Hill, New Delhi.
Vinod K. Singhania, Direct Taxes: Law and Practice, Taxmann Publications, New Delhi.

32 | P a g e
 MBA-402: Financial Institutions, Markets and Services (FIMS)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit I: Introduction to Financial System

Meaning, nature and structure of financial system; Components- financial markets, financial
instruments, financial institutions or intermediaries, financial services; Role and functions of
Financial System; Regulatory authorities in financial system-SEBI, RBI and IRDA; Financial system
and Economic Development; Financial sector reforms in India.
Unit 2: Financial Markets and Instruments
Money and Capital Markets; Money Market – Meaning, features, Constituents and Functions; Recent
Trends in Indian Money Market; Money Market Instruments-Call Money, Treasury Bills,
Commercial Bills, Commercial Papers and Certificate of Deposits. Capital Market - Meaning,
components, Features and instruments; New Issue Market and Secondary Market; Capital Market vs.
Money Market; Procedure for buying shares through IPO, Methods of trading in stock exchanges,
Listing of securities; Role of stock exchanges in security trading; National Stock Exchange (NSE)
and Bombay Stock Exchange (BSE); Stock market indices- SENSEX, NIFTY etc.
Unit 3: Financial Markets Regulators
Security and Exchange Board of India (SEBI) – Introduction, Objectives, Functions and Powers; Role
of SEBI in promoting financial markets; SEBI guidelines for Primary market, Secondary market and
Foreign Institutional Investors. RBI and IADA- Objectives, functions, power and role.
Unit 4: Financial Institutions
Commercial Banks- Meaning, types, organisation, management, functions and investment policies;
Recent Development in Commercial Banking. Development Banks- concept, objectives and
functions; Operational and Promotional Activities of Development Banks – IFCI, ICICI, IDBI, IRBI,
SIDBI, EXIM Bank, State Development Banks, State Financial Corporations. Regional Rural Banks,
Insurance companies, NBFCs.
Unit 5: Financial Services
Meaning and Importance of financial services; Scope of financial services; Features and types of
financial services; Growth of Financial Services in India; Challenges facing by the financial services
sector; Hire Purchase, Leasing, Merchant Banking, Mutual Fund, Venture Capital financing,
Discounting, Factoring and Forfaiting, Securitization, Credit Rating and Insurance services (Concept,
functions, types, role, characteristics, structure, advantages, disadvantages, etc.).

Suggested Readings:
Batra & Bhatia, Management of Financial Services, Deep & Deep Publication, New Delhi.
Bhole & Mahakud, Financial Institutions and Market, TMH, New Delhi.
Gordon & Natarajan, Financial Markets& Services, Himalaya publishing house, New Delhi.
Gupta, Aggarwal & Gupta, Financial Institutions and Markets, Kalyani publishers, New Delhi.
Khan, M. Y., Indian Financial System, TMH, New Delhi.
Machiraju, H. R., Indian Financial System, Vikas Publishing House, New Delhi.
Madura, Financial Markets & Institutions, Cengage, New Delhi.
Pandian, P., Financial Markets and Services, Vikas, New Delhi.

33 | P a g e
Ravichandran, K., Merchant Banking and Financial Services, Himalaya Publishing House, New
Delhi.
Siddaiah T., Financial Services, Pearson, New Delhi.

MBA-403: International Financial Management (IFM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to International Financial Environment

Overview of Global Financial Environment; Nature, Importance, Scope and Distinguishing features
International Financial Management (IFM); IFM Vs. Domestic Financial Management; The Finance
Function in Global Context; International Monetary System; Concept of international trade and
investments: import, export, FDI, FII, multinational and transnational companies, Transnationality
Index, Balance of Payment; International Economic Institutions (IMF, World Bank, UNCTAD,
Asian Development Bank, etc.); International Financial System - Markets and Institutions.
Unit 2: Foreign Exchange Market
Concept of foreign exchange, foreign exchange rate and foreign exchange market; Factors influencing
foreign exchange rate; Foreign exchange Market: Nature, structure, types of transactions, exchange
rate quotations; Foreign exchange market in India: nature, structure, operations, and limitations.
Exchange rate determination and forecasting; Theories- The Purchasing Power Parity Theory, Fisher
Effect Theory, The Interest Rate Parity Theory.
Unit 3: Foreign Exchange Risk Management
Foreign exchange risk exposure; The Risk Management Process: Hedging, Swaps, Futures, Options,
Derivatives; Relationship of Money market and foreign exchange market.
Unit 4: International Capital Budgeting
Basic concepts, issues and strategic consideration in ICB, financial risk and cost of capital, exchange
rate risk, political risk and cost of capital, impact of hedging on cost of capital, the concept of tax
heaven.
Unit 5: International Working Capital Management
Basic concept, multilateral netting, transfer pricing, letter of credit, accounts receivables in foreign
trading, international factoring and forfaiting.

Suggested Readings:
S.P.Srinivasan, B.Janakiram, International Financial Management, Wiley India, New Delhi.
V.Sharan, International Financial Management, 3rd Edition, Prentice Hall of India.
A.K.Seth, International Financial Management, Galgothia Publishing Company.
P.G.Apte, International Financial Management, Tata McGrw Hill.
Bhalla, V.K., International Financial Management, 2nd Edition, New Delhi, Anmol.
V.A.Avadhani, International Financial Management, Himalaya Publishing House.
Bhalla, V.K., Managing International Investment and Finance, New Delhi, Anmol
Pathak, Bharati V., Indian Financial System, Pearson Education, New Delhi.
Gupta, S. B., Monetary Economics – Institutions, Theory and Policy, S. Chand, New Delhi.

34 | P a g e
 Major Specialisation: Marketing Management

MBA 401: Advertising and Brand Management (ABM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Advertising

Meaning, objectives, goals; Advertising industry- advertisers, agencies, media companies and other
organizations; Economic, social, ethical and regulatory aspects of advertising; Role of advertiser in
creating primary and secondary demand.

Unit 2: Advertising and Communication

The communication model; Communication process, stages and challenges; Models of Advertising
effectiveness (DAGMAR, Hierarchy, AIDA, Lavidge and Steiner, DRIP and others); Media strategy-
budgeting, approach and allocation; Media planning types- class, vehicle, scheduling and new media
forms.

Unit 3: Customer Behavior and Advertising

Segmentation, motivation analyses and value proposition; Advertising message- message objectives,
advertising appeal, recall, attitude, emotions and feelings; Message tact creative approaches; Copy
writing and creative aspects of advertising- copy writing, advertising artwork, copy in conventional
media and Cyberspace; Advertising effectiveness; Pre and post launch research; Advertising in the
evolving marketing environment.

Unit 4: Brand Management

Meaning of Brands and Brand Management; Branding Challenges & opportunities; Brand awareness,
Brand preference, Brand extension and brand loyalty; Strategic Brand Management Process-
Introduction & Phases; Identifying & Establishing Brand Positioning- Building a Strong Brand,
Positioning Guidelines; Planning & Implementing Brand Marketing Programs- Criteria to choose
Brand Elements, Options & tactics for Brand Elements.

Unit 5: Brand Building and Brand Equity

Integrated Marketing Communication (IMC)- concept and use for Brand Building; Measurement and
Interpretation of Brand Performance; Developing a Brand Equity Measurement and Management
System; Sources and outcomes of Brand Equity; Growth and Sustaining Brand Equity; Designing
and Implementing Branding Strategies; Managing Brands over the time.

Suggested Readings:
Kazmi & Batra, - Advertising and Sales Promotion, Excel Books2.
Batra, Myers & Aaker, - Advertising Management, Pearson education/PHI3.
Wells, Burnett, Moriarty, Advertising: Principles and practice , Pearson5.
Parag Diwan, Advertising Management, Deep & Deep Publications.6.
Manendra Mohan, Advertising Management, New Delhi, TMH, 1995.7.
Chunawalla, Sethia, - Advertising: Theory and Practice, Himalya Publication House.8.
Wells, Advertising : Principles and Practice, Pearson / PHI12.
35 | P a g e
Jefkins, Advertising, Pearson.
Sharma & Singh Advertising: Planning and Implementation, PHI
Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing Brand
Equity, Pearson, 4th Edition, 2013.
Aker, David, Building Strong Brands, Simon and Schuster,1995
Kapferer J.N, Strategic Brand Management, 4th edition, Kogan Press, 2008
Moorthi YLR, Brand Management – I edition, Vikas Publishing House 2001.

MBA 402: Digital and Social Marketing (DSM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit I: Fundamentals of Digital and Social Marketing

Concepts of New Media and Traditional Media; Difference between new and traditional media;
Concepts of internet marketing and Digital Marketing; 5 D’s of Digital Marketing; Role of internet
in marketing; Internet and the marketing mix – Product, Price, Place, Promotion, People, Process &
Physical Evidence.
Unit II: Applications of Internet Marketing
Website marketing; Search engine marketing; Mobile marketing; Video marketing; Social media
marketing; Marketing gamification; Online campaign management; Search engine optimization
(SEO).
Unit III: Associated Issues of Internet Marketing
Relationship marketing using the internet; Understanding the relationship between content and
branding and its impact on sales; Customer lifecycle management; Online campaign management;
Application of marketing analytics in segmentation, targeting and positioning.
Unit IV: Business/Governance and Social Media
Concept of E-Commerce; Globalisation and new media; E-governance- Potentials and criticism with
reference to India; Social media- Concept and Importance to marketers; Rules of engagement and
Principles of success in social media; Permission vs. Interruption marketing; Overview of different
social medias- Facebook, Twitter, LinkedIn, You Tube, Mobile Marketing.
Unit V: Organization and Digital Success
Digital transformation; Principles of Digital leadership; Online Public Relation and Reputation
Management; Return on Investment (ROI) of digital strategies; Role of digital marketing in adding
value to business; Evaluating cost effectiveness of digital strategies.
Suggested Readings:
Internet Marketing: Strategy, Implementation and Practice by Dave Chaffey, Kevin Johnston,
Richard Mayer, Fiona Ellis-Chadwick, 3rd Edition, Pearson Education.
Internet Marketing: Start to Finish by Catherine Juon, Dunrie Greling & Catherine Buerkle, Pearson
Education.
Social Media Marketing – A strategic approach by Melissa Barker, Donald Barker, Nicholas
Bormann, Krista Neher, Cengage Publication.
Vandana, Ahuja; (2015). Digital Marketing, Oxford University Press India.
Eric Greenberg, and Kates, Alexander; (2013). Strategic Digital Marketing: Top Digital Experts
Share the Formula for Tangible Returns on Your Marketing Investment; McGraw-Hill Professional.

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 MBA 403: Retail Management (RM)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Retail Management

Concept, Nature, Scope, Process and History of Retail Management; Business models in Retail;
Indian Retail Industry (Trend, challenges and Opportunity); Role and Skills of Retail Managers;
Ethical Issues in Retailing; Retail Entrepreneur; Employment Opportunities in Retail Sector;
Globalization of Retailing.
Unit 2: Retail Marketing Strategy
Concept of Retail Marketing; Building Retail Brand and Building Loyalty; Retail Sales Strategies
and Retail Promotion; Retail Customer Service; Social Media Marketing; Pricing Strategy in Retail;
Point of purchase communication; Packaging, Labeling and Merchandising in Retail; Exteriors and
Interiors of Store; Factors influencing Retail buying process; Handling Customer complaint;
Measuring Retail Performance.
Unit 3: Retail Organization and Functional Management
Concept and Classification of Retail Organization; Retail Franchising; Customer Relationship
Management; Store Planning (Location, Layout, size, space and Floor Plans); Store Operations (Point
of Sale, Customer handling, Retail Floor and Shelf Management, Retail Account and Cash
Management); Store Security; Mall and its Management.
Unit 4: Human Resource and Operation Issues in Retail
HRM activities and Managing employee in Retail (Man Power Planning, Recruitment, Selection, Job
Analysis, Training, Compensation, Appraisal of employees); Retail Operation; Concept, Scope,
Need, Challenges and Importance of Supply Chain Management; Different Types of Supply chain
Networks; Concept, Need and Types of Inventory; Economic Order Quantity; Quality systems.
Unit 5: Retail Environment and Electronic Retailing
Concept of Retail Environment; Retail Market Life cycle and phase; Organizational Environment in
Retail Sector; Patents, Copy right & Trademarks; E-Retailing Concept; Technology in Retailing, Role
of IT in Retailing; Influencing Parameters for use of IT in Retailing; Online catalogues; Database
Management and Data warehousing in Retail.

Suggested Readings:
Agarwal, Bansal, Yadav, Kumar- Retail Management, Pragati Prakashan, Meerut.
Bajaj C, Tuli R. Shrivastava N.V. (2010) Retail Management, Oxford University Press.
Ballou, Donald H. and S.Srivstava -Business Logistics/ Supply Chain Management, Pearson
Edcation.
Berman B abd Evans J. R., Retail Management, Pearson.
Chopra, Sunil and Peter Meindl- Supply Chain Management, Planning and operation, Prentice Hall.
K.V.S. Madaan, (2009) Fundamental of Retailing, Tata MC Graw Hill.
Michael Levy, Barton Weitz, AjayPandit (2017) Retailing Management, Tata McGraw
Hill.
Mohanty R .P. and S.G. Deshmukh, - Essentials of Supply Chain Management, Phonix Publishing.
Newman A. J. and Cullen P - Retailing : Environment and Operations, Vikas Publications.
Pearson Education, New York.

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Piyush Kumar Sinha and Dwarika Prasad Uniyal (2018) Managing Retailing 3rd edition,
Oxford University Press (OUP).
Pradhan Swapna- Retailing Management-Text and Cases, II Edition, Tata Mc Graw Hill.
Sharma, S., Supply Chain Management- Concepts, Practices and Implementation, Oxford University
Press.
Sinha, Uniyal- Managing Retailing, Oxford University Press, Delhi.

Major Specialisation: Human Resource Management

HRM 401: Human Resource Planning & Recruitment and Selection (HRPRS)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit I: Introduction to Human Resource Planning

Concept, Objectives and Importance of Human Resource Planning (HRP); Evolution of HRP; Recent
trend of HRP; Process of HRP; Interdependence between HRP and other HR Functions; Factors in
HRP; Impact of Technology on HRP; Linking HRP with strategic human resource management.
Unit II: Human Resource Planning Process
Tools, Methods and Application of Forecasting; Quantitative determination of Human Resource
Requirements; Work Study; Human Factors and Issues in Work Study and Work Measurement;
Labour Turnover; Succession Planning; Replacement Charts; Job Analysis and Design, Job
Description, Job Specification – Skills Analysis and Skill Inventory.
Unit III: Action Planning
Matching Requirement and Availability of Human Resource; Retention, Resourcing, Flexibility and
Downsizing; Managing Redundancy; Human Resource Audit; Human Resource Accounting;
Building Employee Commitment; Employee Placement (Promotions, Transfers, etc.) and Separations
(Layoffs and Termination).
Unit IV: Recruitment of Employees
Concept, Need and Objectives of Recruitment; Organizational and external factors affecting
Recruitment; Estimation of Internal supply and External supply; Sources or methods of Recruitment;
Assessing Recruitment methods; Legal and Ethical issues in Recruitment (Different Acts, Equal
Opportunity, Unfair discrimination, etc.); Data Handing; Recent trends in Recruitment (Outsourcing,
e-recruitment, e-selection, etc.).
Unit V: Employee Selection
Concept and Factors of Selection; Determining the utility of a Selection instrument; Selection Stages;
Testing in Industry; Interviews and other Selection Process; Type and Process of Interview; Interview
Mistakes; Decision making in Selection; Issues related to Selection; Validity and reliability of
Selection methods.

Suggested Readings:
Paul Turner, HR Forecasting and Planning, CIPD.
John Bramham, Human Resource Planning, Universities Press.

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Walker J.W, Human Resource Planning, Mc Graw Hill.
Edward, Leek, et al., Manpower Planning, Strategy and Techniques in Organizational Context,
Wiley.
Haldar Uday Kumar, Human Resource Development – Oxford Publications.
Reddy M.S, Human Resource Planning, Discovery Publishing.
Bhattacharya D.K, Human Resource Planning, Excel Books.
Rothwell William J and Kazanas H.C, Planning & Managing Human Resources, HRD Press and
Jaico Publishing.
Rao VSP, Human Resource Management; Excel.
Gomez, Managing Human Resource, Prentice Hall India.
Jyothi P and Venkatesh D.N, Human Resource Management, Oxford Publications.
Dessler Human Resource Management, Prentice

MBA 402: Human Resource Development (HRD)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Human Resource Development

Concept, Origin and Need for HRD; Difference and relationship between Human Resource
Management and Human Resource Development; Benefits of HRD; Roles and competencies of HRD
professionals; Challenges in HRD.
Unit 2: HRD Process and HRD Matrix
Assessing need for HRD process; Designing and developing effective HRD strategy and programs;
Implementing HRD programs; Evaluating effectiveness of HRD Programs; HRD audit; HRD climate,
OCTAPACE culture, HRD climate contributors; HRD Matrix- instruments, process, outcomes and
organisational effectiveness.
Unit 3: HRD System
HRD system; Designing performance appraisal system; Potential appraisal system; Strategic
Learning; Designing knowledge management system; Concept and need for career development;
Designing career development system; Reward system; HRD practices in Government Organisations,
MNCs, Manufacturing and Service industries.
Unit 4: HRD Activities
HRD for workers- Training, empowerment, Role of Trade Unions; HRD Interventions- meaning,
determinants and types (Human process interventions, Techno structural interventions, HR
management, strategic interventions)
Unit 5: HRD Applications and Emerging Trends
Coaching and mentoring; Career management and development; Employee counselling; Competency
mapping; PCMM; Balanced Score Card; Appreciative inquiry; Integrating HRD with technology,
HRD Audit; HRIS; Cloud based HR technology.
Suggested Readings:
Werner J. M., DeSimone, R.L., Human resource development, South Western.
Nadler, L., Corporate human resources development, Van Nostrand Reinhold.

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Chaudhuri, S. & Ghosh, R. (2012). Reverse Mentoring: A Social Exchange Tool for Keeping the
Boomers Engaged and Millennials Committed. Human Resource Development Review.
Rao, T.V., Future of HRD, Macmillan Publishers India.
Rao, T.V., HRD Score Card 2500: Based on HRD audit, Response Books, SAGE Publications.
Rao, T.V., Hurconomics for talent management: Making the HRD missionary business-driven,
Pearson Education.
Curtis, B., Hefley, W. E., Miller, S. A., The people capability maturity model: Guidelines for
improving workforce, Pearson Education.

HRM 403: Strategic Human Resource Management (SHRM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit I: Introduction to Strategic HRM

Definition, need and importance; Introduction to business and corporate strategies; Integrating HR
strategies with business strategies; Developing HR plans and policies.
Unit II: Recruitment and Retention Strategies
Internal and external recruitment; Online recruitment; Employee referrals; Recruitment process
outsourcing- Head hunting, Executive education, Flexi timing, Telecommuting; Quality of work life;
Work - life balance; Employee empowerment; Employee involvement.
Unit III: Training and Development Strategies
Creating a learning organization; Methods of training; Brain storming; Sensitivity training;
Competency mapping; Multi-Skilling; Succession planning; Cross cultural training; Essentials of a
good training programme.
Unit IV: Performance and Compensation Strategies
Defining key result areas (KRA); Result based performance; Linking performance to pay; Merit based
promotions; Performance based pay; Skill based pay; Team based pay; Broad banding; Profit sharing;
Executive Compensation; Variable pay.
Unit V: Retrenchment Strategies
Downsizing; Voluntary retirement schemes (VRS); HR outsourcing; Early retirement plans; Human
side of mergers and acquisitions; Leadership; Power and politics; Employee morale; Personal values
and business ethics.
Suggested Readings:
Agarwala, Tanuja, Strategic Human Resource Management, Oxford University Press.
Feza Tabassum Azmi, Strategic Human Resource Management: Volume 1: Text and Cases
Paperback, Cambridge University Press.
Jonathan Crawshaw and Pawan Budhwar, Human Resource Management: Strategic and
International Perspectives, Ann Davis , Sage.
Sharma, Ekta, Strategic Human Resource Management and Development, Pearson.

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 Minor Specialisation: Tourism and Travel Management
MBA 404: Tourism Products of India (TPI)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Tourism Products

Defining tourism products; Identification, Elements, characteristics, and classification of Tourism
Products; Tourism Product Life Cycle; Role of UNESCO and ASI in developing and conserving
Tourism Products in India.
Unit 2: Archeology and Heritage of India
Archaeological sites, Forts, palaces, religious monuments, Museums, Art galleries, Paintings,
Sculptures. Architectural Heritage of India- Evolution & Development; Monuments- Regional
Variations/Styles; Popular Religious Centers of Different Religions; Islamic Art & Architecture;
Study of Architecture - Temples, Mosques, Churches, Forts & Palaces; World Heritage
Sites/Monuments of India- Conservation and Management.
Unit 3: Historical and Cultural Tourism Products
Heritage and natural identity, Heritage place & its relationship to tourism and leisure, Heritage as a
tool of formal & informal education, Evolution of Indian culture - elements of continuity and change,
Culture as tourism product- Handicrafts, Cuisine, Customs, Performing Arts, and Event based tourism
products (fairs and festivals, MICE tourism), Major dynasties of Indian history and their contributions
to Indian culture -The Mauryas, The Kushanas, The Guptas, Pallavas, Chanakyas,
Rastrakutas.Cholas, Delhi Sultanate- Mughals, Akbar, Jahangir, Shahjahan.
Unit 4: Nature and Tourism
Land forms and landscapes, Wildlife Sanctuaries and National Parks in India.
Unit 5: Adventure Tourist Destinations in India
Hill Stations, Beach Resorts, Adventure sites, Mountains as tourism products, Deserts as tourism
product, Coastal and island products.
Suggested Readings:
 Dixit Manoj & Charu Sheela, Tourism Products of India, New Royal Publishers.
 Gupta, S.P, Cultural Tourism in India Indraprastha Museum of Art and Archaeology.
 Brown, P Indian Architecture (Buddhist and Hindu Period), Tobey Press.
 Basham, A.L The Wonder That Was India Rupa.

MBA 405: Destination Management (DM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Tourism Attractions

Tourism Attraction-Definition, Characteristics, Typology, Criteria for Tourist Attractiveness,
development and design of tourist attractions, Tourism Life Cycle.

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Unit 2: Tourism and Environment
Concept of Tourism Environment, Environmental Analysis, Resource Analysis, Regional
Environmental Analysis, Market Analysis, Competitor Analysis, Regional Environmental Scanning.
Unit 3: Strategic Aspects of Tourism
Regional Goal Formulation – Strategy formulation, Product Portfolio Strategies, Tourism Portfolio
model, analysis of Portfolio, approaches, Market segmentation in the regional context – Bases, Steps
and categories, Target Marketing – targeting options, positioning strategy
Unit 4: Product and Pricing of Destination Marketing Mix
Concept of destination marketing, Components of Destination Marketing Mix, Product Strategy –
Nature & characteristics, managing existing Tourism Products, New Product development in
Regional Tourism, Pricing Strategies – Tourists Perception of Price
Unit 5: Place and Promotion of Destination Marketing Mix
Tourism Distribution Strategy – Choice of distribution channel, Developing a Destination
Promotional strategy, Evaluation and Control.

Suggested Readings:
Alastair Morrison, Marketing and Managing Tourism Destinations, Routledge
Steven Pike, Destination Marketing: Essentials, Routledge
Chris Ryan, Advanced Introduction to Tourism Destination Management, Edward Elgar Publishing
Limited.
A. K. Raina, Tourism Destination Management Principles and Practices, Neha Publishers.

Minor Specialisation: Rural Management

MBA 404: Rural Marketing (RM)
Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Rural Marketing

Concept, objectives and scope of Rural marketing; Indian Rural Market; Evolution of Rural
Marketing; Rural marketing Environment (Demographic, Social, Cultural, Technological); Rural
Economic Structure (Farm, Non-farm and Industries); Corporate and Government initiatives to
promote rural marketing; Role of Social Media in rural marketing.
Unit 2: The Rural Consumer
Concept and Characteristics of Rural consumers; Rural consumer behavior; Factors influencing rural
purchase decision; Rural buying decision making process; Rural demand (Nature and types of
requirements); Hierarchy of rural markets; Influence of Salesman in rural marketing; Rural vs. Urban
market; Problems and Prospects of rural marketing.
Unit 3: Marketing of Rural Products
Marketing of Agriculture Inputs (Consumable inputs and durable Inputs); Marketing of Agricultural
Outputs; Marketing of Cooperative, NGO and SHG products; Processing firms products; Cottage
industry and artisan products; Rural retail environment; Rural infrastructure and utilities for
marketing (Warehouse, Logistics etc.).
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Unit 4: Rural Marketing Strategies
Concept and importance of Rural Marketing Strategies; Rural Marketing Mix (Products, Price,
distribution, promotion); New product development and product modification in Rural area;
Segmentation, Targeting and Positioning in Rural market; Marketing by Gramin Haat, Mandi and
Van; Developing rural communication; Rural Brand Awareness; Media planning and Personal
selling in rural market.
Unit 5: Recent Trends in Rural Marketing
Telecommunication, Insurance, Banking, Healthcare and Education services in rural areas; Jan Dhan
Yojna, Aysuhman Scheme, Skill development and other schemes; Social entrepreneurship; Rural
marketing research; 4A’s of rural marketing (Affordability, availability, awareness, acceptability);
Rural entrepreneurship development programs; Role of Agricultural & Processed Food Products
Export Development Authority; Concept of Digital Village.

Suggested Readings:
Singh, Sukhpal: Rural Marketing Management, Vikas Publishing House, New Delhi.
Gupta, S.L: Rural Marketing, Wisdom Publication, New Delhi.
Pradeep Kashyap :The Rural Marketing; Pearson
R. Krishnamoorthy: Introduction to Rural Marketing; Himalaya Publishing House
Ravindranath V. Badi & Narayansa V. Badi : Rural Marketing; Himalaya Publishing House
K.S. Habeeb-U-Rahman : Rural marketing in India; Himalaya Publishing House
C.S.G. Krishnamacharyulu & Lalitha Ramakrishnan : Rural Marketing – Text and Cases, Pearson
Balram Dogra, Karminder Ghuman; Rural Marketing: Concepts and Practices; McGraw Hill
Gopalaswamy, T.P: Rural Marketing, Wheeler Publisher, New Delhi.
Rajagopal: Rural Marketing Management, Discovery Publication House, New Delhi.

MBA 405: Management of Rural Resources for Sustainable Business (MRRSB)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Rural Resources

Concept of resource and natural resource; Classification of natural resources; Importance of natural
resources; Efficient utilization of natural resources; Factors Influencing availability of natural
resources; Distribution and uses of natural resources.
Unit 2: Mineral Resources
Concept and importance of mineral resources; Types of minerals; Trends in mineral production in
India- coal, mineral oils and gases, iron ore and other minerals; Conservation of mineral resources;
Mineral Policies in India.
Unit 3: Energy and Forest Resources
Renewable and non-renewable energy sources; Growing energy needs and use of alternate energy
sources; Rural Energy System- Conventional (Fire wood, cow dung, etc.) and Non-Conventional
(Bio gas. Solar, etc.); Agriculture and Domestic Waste and their recycling; Importance of forests;
Interface between forest and Rural Development; Deforestation; Forest management; Social
forestry; Forest policies in India.

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Unit 4: Sustainable Development
Concept and principles of sustainable development; Approaches to ecological sustainability;
Concept of carrying capacity; Sustainable Agricultural practices; Indigenous Technical Knowledge
(ITK) and livelihood support systems; Sustainable Development Indicators.
Unit 5: Case Study on Rural Development Projects
Case study on select rural development projects.
Development of Indicators of Sustainability through studying Rural Development projects.
Identification of strategies for making Rural Development Projects sustainable.
Suggested Readings:
Charles W.Howe () natural Economics – Issues, analysis and policy, John Wiley & sons
K.V.Sundaram, M.Moni, Arityumjay M Jha. Natural Resources Management and livelihood
Security. Survival strategies and sustainable Development.
F.Archaibugi and Nijkamp () Economy and ecology towards sustainableDevelopment, Lonon,
Newyork, Sydney, Toronto.
Tosedell (C.A) () Development in Environmental Conservation Economics for Environmental and
ecological management. Science. Publisher, Amsterdam, the Netherlands.
Burndt land- Gro Harman (1987) Our Common Future, World commission on Environment and
Development, Oxford University, Press

MBA-406: Strategic and Innovation Management (SIM)

Full Marks: 100 Lecture Hours: 40 Course Credits: 4

Unit 1: Introduction to Strategic Management

Concept and definition of strategy; Levels of strategy; Concept of Strategic Business Unit (SBU);
Strategic decision-making process; Concept, process, merits and demerits of Strategic management;
Basic concept of SWOT analysis; External Environment analysis, Industry analysis and
Organizational analysis; Core Competence of Organizations; Competitive Advantage.
Unit 2: Strategic Analysis and Strategy Formulation
Concept of strategic analysis; Tools and techniques of strategic analysis.
Strategy formulation- meaning and levels (corporate, business, functional strategy); concentration
and integration strategies; Horizontal and vertical; Diversification: related and unrelated; Merger,
take-over and joint venture strategies; Divestment and liquidation strategies.
Unit 3: Choice of Strategies
Strategic Choices; Process of strategic choice- gap analysis, industry analysis, competitor’s analysis;
Porter’s Five forces Model; Mckinsey’s 7’s framework; GE-9 Cell Model; Bostan’s Consultancy
Model; Factors affecting strategic choices.
Unit 4: Strategic Implementation and Control
Concept of strategic implementation; Issues in strategy implementation; Resource allocation; Budget;
Behavioural issues- leadership styles, corporate culture, values and social responsibility.
Concept, nature and importance of strategic evaluation and control; Criteria of evaluation; Suitability,
acceptability and feasibility study; Strategic control process; Techniques of strategic evaluation and
control.
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Unit 5: Organisational Change and Innovation
Basic concept of organisational change; Planned and unplanned change; Causes or forces of
organisational change; Resistance to change; Managing planned change; Choosing a change strategy.
Concept of innovation and innovation management; Creativity and innovation in organisations;
Invention vs. innovation; Sources of technology and innovation; Organizational creativity and
innovation process; Developing new products; Technology and innovation strategy; Concept of
learning organisation.

Suggested Readings:
Srivastava, R. M. Verma, S. Strategic Management: Concepts, Skills and Practices, PHI Learning
Chandan J.S. & Gupta, N.S. Strategic Management, Vikas Publishing House
Nag, A. Strategic Management, Vikas Publishing House
Hill, C.W.L, Jones, G.R. Strategic Management: An Integrated Approach, Houghton Mifflin
Roy, A. Business Policy and Strategic Management, Vikas Publishing House
Kazmi, A and Kazmi, A. Strategic Management, McGraw-Hill Education

MBA-407: Specialization-based Dissertation & Comprehensive Viva Voce

Specialization-based Dissertation (Full Marks: 50 & Course Credits: 2)

Preparation of Dissertation 30 Marks & Presentation and Viva Voce 20 Marks

Comprehensive Viva Voce (Full Marks: 50 & Course Credits: 2)

The overall learning of the students on the entire course will be evaluated

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