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The document outlines the development and marketing strategy for Roger’s Bow Hunting Gear, a clothing line designed for outdoor enthusiasts. It emphasizes the brand's commitment to quality, ethical practices, and customer satisfaction while aiming to inspire a connection with nature. The report also highlights the importance of stakeholder involvement and moral leadership in achieving the company's mission.

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0% found this document useful (0 votes)
13 views8 pages

report

The document outlines the development and marketing strategy for Roger’s Bow Hunting Gear, a clothing line designed for outdoor enthusiasts. It emphasizes the brand's commitment to quality, ethical practices, and customer satisfaction while aiming to inspire a connection with nature. The report also highlights the importance of stakeholder involvement and moral leadership in achieving the company's mission.

Uploaded by

6dannyy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Report: Untitled

Untitled
by Danny Tinoco

General metrics
5,794 836 36 3 min 20 sec 6 min 25 sec
characters words sentences reading speaking
time time

Score Writing Issues

99 2 2
Issues left Critical Advanced

This text scores better than 99%


of all texts checked by Grammarly

Plagiarism

16 10
%
sources

16% of your text matches 10 sources on the web


or in archives of academic publications

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Writing Issues

2 Clarity
1 Passive voice misuse
1 Intricate text

Unique Words 48%


Measures vocabulary diversity by calculating the unique words
percentage of words used only once in your
document

Rare Words 39%


Measures depth of vocabulary by identifying words rare words
that are not among the 5,000 most common English
words.

Word Length 5.6


Measures average word length characters per word

Sentence Length 23.2


Measures average sentence length words per sentence

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Report: Untitled

Untitled
Roger’s Bow Hunting Gear is a clothing line developed to address the needs of

people who enjoy engaging in outdoor activities by embracing it through their


3
attire. The brand aims to provide the highest quality products and materials to

withstand severe weather conditions. Research is being undertaken in the all-

terrain sports clothing sector to establish Roger’s Bow Hunting Gear as a

leading and unique competitor in the market (Grammarly, [Generate ideas].,

2024). As well as ensuring the preferences of our intended audience are met.
4
According to Johnson, A. (2014). The Forest and the Trees: Sociology as Life,
1
Practice, and Promise, Roger’s Bow Hunting Gear is strategically positioned for

financial success (APA p. 254).

This project contains the processes of designing, producing, and marketing a

diverse range of hunting gear diligently crafted to promote warmth and

comfort. It involves creating exceptional outdoor designs and incorporating

advanced weather-resistant weaving techniques into the products’ fabric. A

Pittenger and Heimann (2000) journal asserted that “hunters are happier and

harvest more animals when their hunting gear fits comfortably and shields

them for the inclement weather conditions” (p. 17). Each piece of hunting attire

will ensure safety and instill a sense of security for the wearer in natural

environments.

Roger’s Bow Hunting Gear will operate within financial constraints while being

held to the highest standards of manufacturing integrity, demonstrating a

commitment to ethical and sustainable business practices. These principles

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align with insights shared by Rob Kaufhold, president of Lancaster Archery, who

stated, “If a company maintains a watchful eye on the quality of its products

and carefully manages its business within its current financial limitations, they

have every reason to succeed” (personal communication, January 30, 2019).

3
To ensure fairness, the company will use ethical business principles and

comply with state and federal labor regulations in managing its organizational
5
culture. Kristof (1996) highlighted the importance of moral leadership, stating, “

Moral leadership is about distinguishing right from wrong and doing right,

seeking the just, the honest, the good, and the right conduct in achieving goals
4
and fulfilling purpose” (Personal Psychology, p. 207) (APA p. 182). Furthermore,

the company will uphold its moral and ethical principles of supply chain

management and labor practices to ensure that all suppliers and employees

are treated equitably. Roger’s Bow Hunting Gear aspires to strengthen the

relationship between clients’ physical and spiritual well-being and their

experiences in nature, which is consistent with the company’s mission. We align


6
our mantra with the scripture, “Behold, how good and how pleasant it is for

brethren to dwell together in unity!” (King James Version, 2004, Psalm 133:1).

Roger’s Bow Hunting Gear was thoughtfully developed with two primary

customer groups in mind: male and female hunting enthusiasts seeking

outdoor wear that provides warmth, style, and, importantly, safety during their
7
activities. The company places significant value on its stakeholders, who have

vast business experience and share a strong connection to the mission. These

stakeholders actively contribute to the company’s success rather than

primarily serving as the spectator role. In his book Getting Action From Your Bow

and Arrows: New Concepts, Technologies, and Applications, Kraut emphasized

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8
that “People want honest and trustworthy leaders. However, leaders face many
9
pressures that challenge their ability to do the right thing — pressures to cut

costs, increase profits, meet the demands of various stakeholders, and look

successful. Creating an ethical organization requires that leaders act based on

moral principles.” (Kraut, A. I. (2006) Getting Action From Your Bow and Arrows:
3
New Concepts, Technologies, and Applications. Jossey-Bass, p. 24–25) (Zinsser

p. 16).
5

10
Moreover, this is further substantiated when coalitional leaders also solicit the

views and input of customers and other potentially influential stakeholders,


4
such as board members, government agencies, creditors, or others. (Nash,

1992).

Therefore, Roger’s Bow Hunting Gear greatly appreciates the contributions of

the investors who join us in our mission to impact the manufacturing of bow

hunting gear positively. Their support drives our commitment to creating

exceptional products that empower and inspire like-minded investors and


6
customers who share our vision for quality hunting attire.

The company has explored how to better understand its target audience and
2
organizational dynamics. This consists of examining how the company’s

customers engage with online marketing and purchasing behaviors and

identifying key issues with its current online sales approach. Additionally, the
7
company assesses consumer perceptions and pricing of weather-resistant
11
hunting gear in the market. Thorough analysis forms the foundation for

developing effective marketing strategies that attract new clients, ensuring a

seamless and satisfying purchasing experience (Pittenger & Heimann, 2000).

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8
Roger’s Bow Hunting Gear aims to inspire individuals to establish a connection
9
with nature through its sportswear offerings. The company believes in

promoting individual healthy lifestyles and overall well-being and, of course,

fostering safe hunting experiences. Roger’s Bow Hunting Gear will measure its

success through sales performance and customer satisfaction, continually


3
striving to encourage physical wellness and a deeper appreciation for nature.
12
The company remains committed to its guiding principle: “Behold, how good
5
and how pleasant it is for brethren to dwell together in unity!” (Psalm 133:1).
10

11

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8
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