Section 1: Strategic Planning

Lesson 1: Basics of Strategic Planning

Describe the steps in the formal planning process
Chapter 4- "The Basic Planning Process"
Focus on= Exhibit 4.1 and steps involved

Describe the concepts of strategic vision (intent), mission, and goals

Chapter 4- "Strategic Planning"
Focus on= Establishing Mission, Vision and Goals section

Explain the components of a SWOT analysis and how it is used in the strategic planning process
Chapter 4- “SWOT Analysis and Strategy Formulation”
Focus on= familiarizing yourself with the External and Internal environments and putting it together in a
SWOT analysis.

Describe the types of corporate strategies that organizations can use

Chapter 4- "Corporate Strategy" under section on SWOT Analysis
Focus on= Exhibit 4.10 and each of the components and what they mean.

Understand the two kinds of business strategies that companies can use to gain competitive
advantage.
Chapter 4- "Business Strategy" section
Focus on= both the low-cost and differentiation strategies and what they mean

Explain what a Core Competency/Capability means for an organization.

Chapter 4- "Resources and Core Capabilities"
Focus on= Exhibit 4.8 and the concept of core competency/capability

Lesson 2: Organizational Responsiveness

Describe what Porter's Five Forces Model is and how it is used in the strategic planning process
Chapter 2- "The Competitive Environment"
Focus on= Exhibit 2.4 and all its parts and what they mean with respect to strategic planning

Define what the Value Chain concept means, as well as the purpose of a value chain analysis.
Chapter 9- "Customer Relationship Management"
Focus on= Exhibit 9.3 and the concept of the Value Chain and its components

Identify and understand the differences between mechanistic and organic organizational
structures.
Chapter 9- "The Responsive Organization"
Focus on= Both concepts and what they mean for organizations

Watch the Section 1: Strategic Planning Review Video

 Section 2: Total Quality Management

Lesson 1: Total Quality Management (TQM)

Describe what a Total Quality Management (TQM) system is and how implementing one benefits
an organization.
Chapter 9- "Quality Initiatives"
Focus on= understanding the concept of TQM and how it benefits organizations

Identify and understand the importance of statistical analysis in Total Quality Management (TQM)
models/methodologies.
Chapter 9- section on "Six Sigma" and Chapter 16- "The Role of Six Sigma"
Focus on= the idea that six sigma quality uses statistical methods and tools to help improve quality in an
organization

Identify key quality management approaches such as Deming’s 14 points.

Chapter 9- "Quality Initiatives"
Focus on= Exhibit 9.4 Points of Quality, especially # 14

Describe what the Strategic Triangle is and how the three components relate to each other
Chapter 9- "Customers and the Responsive Organization"
Focus on= the company, the competition, and the customer

Explain what "Reengineering" is and describe how organizations use Customer Relationship
Management tools to better understand and meet their needs
Chapter 9- "Customer Relationship Management"
Focus on= the concept of reengineering defined in Key Terms and Definitions

Understand and briefly discuss the main ideas behind Six Sigma quality-control tools
Chapter 16- "Six Sigma” under the heading “Approaches to Bureaucratic Control”
Focus on= key ideas behind Six Sigma and both % and # of defects per million.

Watch the Section 2: Total Quality Management Review Video

Section 3: Entrepreneurial Perspective

Lesson1: Entrepreneurship

Identify the common characteristics that entrepreneurs possess.

Chapter 7- "What Does It Take, personally?"
Focus on= the six areas mentioned in the text

Understand and be able to apply the Entrepreneurial Strategy Matrix to assess an entrepreneurial
opportunity.
Chapter 7- “Making good choices” section
Focus on= Exhibit 7.5 and all its components
Describe common reasons behind entrepreneurial success and failure.
Chapter 7- "Common Management Challenges"
Focus on= the reasons mentioned in the text for the above

Identify common ways in which entrepreneurs finance their ventures.

Chapter 7- “Key Planning Elements” under the heading “Increasing Your Chances of Success”
Focus on= The company's founders may start the business with their own money, or they may
seek financing in the form of debt (taking out a loan from family, friends, or a bank) or equity (taking
money in exchange for an ownership share in the company).

Describe what “Intrapreneurship” is and identify and apply the concepts

of Bootlegging and Skunkworks
Chapter 7- "Building Intrapreneurship" in the Corporate Entrepreneurship section
Focus on= the concepts mentioned above and their definitions and how applied in organizations

Discuss how a larger organization can promote and maintain the spirit of entrepreneurship and
innovation
Chapter 7- "Entrepreneurial Orientation"
Focus on= read this section and understand the key concepts

Watch the Section 3: Entrepreneurial Perspective Review Video

Section 4: Conflict and Change

Lesson1: Conflict Management
Describe Constructive Disagreement, why it can be beneficial to organizations and what
structured processes can be used to encourage it
Chapter 3- "Constructive Disagreement" under “Managing Group Decision Making”
Focus on= all key concepts areas mentioned in this section

Identify and describe the various conflict styles and how conflict strategies function in
organizations
Chapter 14- "Conflict Styles" in chapter
Focus on= Exhibit 14.4 and all 5 strategies mentioned and what they mean, as well as the concept of
“superordinate goals”

Describe the key aspects of the job-characteristics model of organizing and describing jobs
Chapter 13- "The Hackman and Oldham Model of Job Design"
Focus on= Exhibit 13.6 and all 5 components that make up the model

Lesson 2: Communication
Explain what a "boundaryless" organization is and what it means for organizations.
Chapter 15- "Transparency"
Focus on= what does this mean for organizational communication
Identify and summarize ways in which to become a better communicator cross-culturally.
Chapter 15- "Language” section in the chapter
Focus on= use of language in cross-cultural communications

Lesson 3: Managing Change

Identify and apply approaches to gaining cooperation in organizational change initiatives.
Chapter 18- "A General Model for Managing Resistance"
Focus on= Exhibit 18.4 Motivating People to Change and Exhibit 18.5 Methods for Managing Resistance
to Change

Watch the Section 4: Conflict & Change Management Review Video

Sections 5: Human Resource Management

Lesson 1: Human Resource (HR) Management

Describe strategic human resource management and how HR planning can benefit an
organization.
Chapter 10- "Strategic Human Resources Management"
Focus on= the HR Planning Process section, especially concepts of Supply & Demand with respect the
human resources/capital

Understand and identify the key techniques used in the employee recruitment and selection
process in and organization.
Chapter 10- “Staffing” sections in the text
Focus on= Recruitment and Selection sections, especially the types of tests used in the selection process

Identify and apply major U.S. Equal Employment Laws to the workplace environment and how
they affect human resource considerations.
Chapter 10- “Staffing” and Chapter 11-"A changing Workforce"
Focus on= Exhibit 10.4 & sections on “A Changing Workforce”

Identify and apply common components in diversity training programs.

Chapter 10- "Training and Development”
Focus on= Types of Training including Diversity

Watch the combined Sections 5 & 6 review video linked at the end of Section 6.

Section 6: Workplace Diversity

Lesson 1: Diversity
Identify issues that could arise between older and younger workers in an organization.
Chapter 11- "Age" under the heading “A Changing Workforce”
Focus on= communication issues that can arise among generations.
(Optional: for a more detailed discussion see
https://www.forbes.com/sites/forbescoachescouncil/2018/07/16/the-business-leaders-guide-to-
communication-across-generations/#753623b96656)

Identify and apply the Americans with Disabilities Act (ADA) legislature in the workplace
Chapter 11- “Mental and Physical Disabilities” under the heading “A Changing Workforce”
Focus on= key term of “reasonable accommodations” as defined in Key Terms and Definitions

Watch the Sections 5 & 6: Human Resources Management & Diversity Review Video

Section 7: Organizational Structure

Lesson 1: Organizational Structure

Describe the fundamental concepts of the organizational chart, including the Division of Labor
and Coordination.
Chapter 8- "Fundamentals of Organizing"
Focus on= Exhibit 8.1; Differentiation & Integration concepts

Explain in detail the key elements of the vertical organizational structure.

Chapter 8- "The Vertical Structure" (Note that vertical and horizontal structure elements appear in every
organization!)
Focus on= all concepts in this section

Explain in detail the key elements of the horizontal organizational structure.

Chapter 8- "The Horizontal Structure" (Remember that vertical and horizontal structure elements appear
in every organization!)
Focus on= all concepts in this section

Identify and describe what is a "matrix" and "network" organizational structure.

Chapter 8- "The Matrix Organization" & “The Network Organization”
Focus on= Exhibit 8.10 and key ideas behind the Matrix structure; Exhibit 8.13 and key ideas behind the
Network Organization

Explain the role of C-level executives Organizational innovation

Chapter 17- “Organizing for Innovation”
Focus on =the discussion on what the chief information officer (CIO) does.

Lesson 2: Managerial Control Systems and Controls

Understand and describe key approaches to bureaucratic control & steps in the bureaucratic
control process sequence.
Chapter 16- "The Control Cycle" + “Approaches to Bureaucratic Control” + "Designing Effective Control
Systems"
Focus on= Exhibit 16.3 The Control Cycle, 3 approaches to control, and 5 steps to designing effective
control systems described in the text
Explain the need for organizational controls and the types of control mechanisms that exist.
Chapter 16- "Managerial Control"
Focus on= Exhibit 16.2 Characteristics of Controls

Watch the Section 7: Organizational Structure Review Video