_ch 6 Perception and decision making
_ch 6 Perception and decision making
Context is also important. The time at which we see an object or event can
influence our attention. For example at a nightclub on Saturday night. You
may no notice a young guest dressed in a modern way. Yet that same person
wear that same modern dress for your Monday morning management class
would certainly catch you attention. Nor the perceiver change not the target
but situation is different
Internal caused behaviors are those which are under the personal control of
the individual. External caused behavior is what the situation forced the
individual to do.
If one employee is late for work, you might attribute that to his partying till
late night and then oversleeping. This is an internal attribution. But if you
attribute his arriving late to an automobile accident that tied up traffic, then
you are making external attribution.
(1 Distinctiveness
If everyone face similar situation responds in the same way, we can say
behavior show consensus.The behavior of our tardy (late) employee meets
this criteria, if all employees who took the same route to work were also
late.From an attribution perspective, if consensus is high, you would
probably give an external attribution to the employee’s tardiness (lateness).
(3) Consistency
Stereotypes
Judging someone on the basis of one’s perception of the group to which that
person belong. In simple words believe unfairly that all people of with
particular characteristics are same.
Q4 What is the link between perception and decision making?
How does one affect the other
Manger at all levels make decisions. Top level make decisions about
organization’s goal, middle and lower level managers make decisions about
production, product quality, pay raises etc.
Problem
Decision making occurs as a reaction to a problem. That is, a discrepancy
exists between the current state of affairs and some desired state, requiring us
to consider alternative courses of action. If your car breaks down and you
rely on it to get to work, you have a problem that requires a decision on your
part.
Bounded Rationality
More realistic approach to describe how managers make decision is the
concept of bounded rationality. Which says that manager make decision
rationally but are limited (bounded) by their ability to process information.
Intuition
Intuition decision making is making decision on the basis of experience,
feeling and judgment. While intuition isn’t rational, it isn’t necessarily
wrong. Nor does it always contradict rational analysis; rather, the two can
complement each other.
Q6 What are some of the common decision biases or errors that people
make?
1 Overconfidence Biases
When decision makers tend to think they know more than they do or hold
unrealistically positive views of themselves and their performance, they’re
exhibiting the overconfidence bias.
The anchoring effect describes how decision makers fixate on initial information as
a starting point and then, once set, fail to adequately ( )مناسبadjust for subsequent
(later) information. First impressions, ideas, and estimates carry more weight
relative to information received later.
When decision makers selectively organize and interpret events based on their
biased perceptions, they’re using the selective perception bias.
4 Confirmation Bias
Decision makers who seek out information that reaffirms (confirm the validity)
their past choices and discount information that contradicts (go against) past
judgments exhibit the confirmation bias.
The availability bias happens when decision makers tend to remember events that
are the most recent and vivid (clear) in their memory. The result? It distorts their
ability to recall events in an objective manner and results in distorted judgments
and probability estimates.
Most of us like to think we have some control over our world and our destiny. Our
tendency to believe we can predict the outcome of random events is the
randomness error .
8 Risk Aversion
The tendency to prefer a sure gain of a moderate amount over a riskier outcome,
even if the riskier outcome might have a higher expected payoff
Individual Differences:
Organizational Constraints:
Creativity is the ability to generate novel and useful ideas that are different from
previous solutions but are appropriate to the problem at hand. It involves thinking
in ways that break free from conventional patterns, allowing individuals to come
up with new approaches or perspectives.
Sir quesitons