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Methods to define the user

The document outlines methods for identifying users and their needs through structured brainstorming, persona creation, stakeholder mapping, and text mining. It emphasizes the importance of experimentation, specifically pretotyping and A/B testing, to measure the effectiveness of solutions before communicating findings to stakeholders. The iterative nature of the processes of creating, measuring, and communicating is highlighted as essential for refining product development.

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phuongchihuynh29296
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4 views

Methods to define the user

The document outlines methods for identifying users and their needs through structured brainstorming, persona creation, stakeholder mapping, and text mining. It emphasizes the importance of experimentation, specifically pretotyping and A/B testing, to measure the effectiveness of solutions before communicating findings to stakeholders. The iterative nature of the processes of creating, measuring, and communicating is highlighted as essential for refining product development.

Uploaded by

phuongchihuynh29296
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Methods to define the user: CREATE – MEASURE – COMMUNICATE

Users Identification: This is about understanding who your product is for. Consider the
following methods to identify potential users:
 Structured Brainstorming: Engage your team to systematically generate ideas about
who your users might be. Think in terms of different user segments.
 Personas: Create fictional representations of your ideal users based on research and data.
This helps in focusing on real needs. For more insights, consult "Personas" in Annex B of
your document.
 Stakeholder Mapping: Identify all parties that are involved or affected by your product
and map out their interactions with your product.
 Text Mining: Analyze customer reviews, forums, or social media using tools that extract
user-related data to find potential user segments.

 Structured Brainstorming: Engage your team to systematically generate ideas about


who your users might be. Think in terms of different user segments.

 Random Word Brainstorming


The team is given a problem, and they need to shout out the first words that they think of,
regardless of what they are. These words are then written down and later put into interesting
combinations to see if they will lead to a usable solution. This brainstorming

Needs Identification:
After identifying your users, you need to determine their needs, which are the gaps between
their current situation and their desired outcomes. Techniques include:

 Interviews: Conduct structured or semi-structured interviews with your users to


understand their pain points and needs.
 Empathy Map: Develop empathy maps for each user group, which help visualize
what users think, feel, see, and do.
 Jobs to Be Done (JTBD): Understand what users are trying to accomplish and create
solutions based on their job requirements.
 Maslow’s Hierarchy of Needs: Prioritize user needs by categorizing them into basic
(e.g., safety, physiological) to self-fulfillment needs.

Experimentation (Pretotyping):

Need Statements
Assessment:

 Start with Random Word Brainstorming to stimulate creative and unexpected ideas.
The randomness can break cognitive blocks and introduce new perspectives.
 Follow with Structured Brainstorming to organize and refine the ideas generated from
the random words, ensuring they stay relevant and focused on solving the problem.
1. Create:

 Methods:
o Structured brainstorming sessions, like Random Word
Brainstorming, SCAMPER or Jobs to Be Done (JTBD) frameworks.
o Collecting data through interviews, surveys, or web research.
o Leveraging machine learning models or data analysis tools to uncover patterns
or insights.
 Example: During the early stage of a project, your team might create knowledge by
conducting user research to identify potential needs or problems, such as finding out
that users struggle with time management.

2. Measure:

 Methods:
o Pretotyping: Testing early-stage ideas quickly and cheaply to see if they
resonate with users.
o A/B Testing: Comparing different solutions or features to measure which one
performs better.
o Metrics and KPIs: Setting up measurable indicators to track the performance
of a solution (e.g., precision, recall, accuracy in data science, or user
satisfaction in product design).
 Example: After identifying that time management is a problem, you measure
different solution concepts (e.g., time-tracking tools vs. reminders) by testing them on
a small group of users and tracking engagement levels.

3. Communicate:

 Methods:
o Flowcharts: Visual representations of processes or solutions.
o Personas: Describing user types to communicate findings about specific
segments.
o Reports, Presentations, Dashboards: Summarizing insights or performance
data in a way that’s understandable to non-technical stakeholders.
 Example: After testing various time management tools, your team creates a report or
presentation that communicates which tool performed best and why, including user
feedback and key metrics.

Connection Between the Three Processes:

These processes are iterative:

 You create knowledge based on research or data.


 You measure its success or failure by testing and validating it.
 You communicate the results to stakeholders, which may lead to new questions or
ideas, requiring another round of creation and measurement.
Create:

I want you to help me for the project of the exam. My goal is to decide a set of methods to
use in the project (desirability). Come out with a clear list

Measure:
Propose a rank of the methods based on tiem needed and skill to apply those methods.
Communicate:

Hi guys,
I asked my friend and he said that his team just chose randomly company to research. So I
think the process should be:
1. Choose 1 company or area we’d like to create product: I suggest some areas such as
education, entertaiment, art,…
2. Research deeply and/or create fake customer demographics -> have a specific idea of
product.
2. Use methods to define user and needs from that idea.

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