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Re Imagining Dating a Secure and Empowered Approach

The document presents a redesigned dating app focused on enhancing safety and empowering female users through features like verified profiles, safe messaging, and location-based security. It emphasizes building trust and accountability with community moderation and user feedback systems. Additionally, the app leverages influencer marketing and social commerce to boost engagement and measure success through various metrics.

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AKSHAT MANDAVGANE
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14 views

Re Imagining Dating a Secure and Empowered Approach

The document presents a redesigned dating app focused on enhancing safety and empowering female users through features like verified profiles, safe messaging, and location-based security. It emphasizes building trust and accountability with community moderation and user feedback systems. Additionally, the app leverages influencer marketing and social commerce to boost engagement and measure success through various metrics.

Uploaded by

AKSHAT MANDAVGANE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Re-imagining Dating: A

Secure and Empowered


Approach
NAME: AKSHAT MANDAVGANE
ID: 2021A4PS2187P

preencoded.png
The Problem: Addressing Safety Concerns for
Female Users
Traditional dating apps often lack robust safety features, The prevalence of catfishing, fake profiles, and inappropriate
leaving female users vulnerable to harassment and potential behavior creates a climate of mistrust and discourages
danger. genuine connections.
Introducing the Redesigned
Dating App
Safety First Empowering Choices
Prioritizing female safety with Giving women control over
enhanced verification their interactions, allowing
processes, background them to initiate contact and
checks, and reporting set boundaries.
mechanisms.

Authenticity and Trust


Promoting a culture of respect and genuine connection through
profile verification and community moderation.
Key Product Features

Verified Profiles Safe Messaging


Require users to verify their Implement features like blocked
identities through multiple methods. users, reported messages, and
automated moderation.

Location-Based Security Personalized


Enable location tracking and safe Recommendations
zone features to enhance user Utilize AI-powered algorithms to
safety. match users based on shared
interests and values.
Enhancing User Experience through Personalization

Profile Customization
Allow users to create detailed profiles with multiple photos, interests, and
1
preferences.

Interest-Based Matching
2
Match users based on their hobbies, activities, and lifestyle choices.

Personalized Recommendations
3 Suggest potential matches based on user interactions and
preferences.
Building Trust and
Accountability
User Feedback
Encourage user feedback and implement a robust reporting
system for addressing inappropriate behavior.

Community Moderation
Employ a team of moderators to review reported content and
enforce community guidelines.

Accountability
Implement a system of consequences for violating community
guidelines, ranging from warnings to account suspension.
Leveraging Influencer Marketing and Social
Commerce
1 2 3
Brand Ambassadors Social Media Campaigns Social Commerce Integration
Partner with influential figures who Run engaging social media campaigns to Enable users to make in-app purchases,
resonate with the target audience. raise awareness and promote the app. such as premium features or virtual gifts.
Measuring Success and Adapting the Strategy
User Engagement
1
Track key metrics like app downloads, active users, and average session duration.

User Satisfaction
2
Collect user feedback through surveys, reviews, and in-app polls.

Safety & Security


3
Monitor incident reports, identify trends, and improve security measures.

Conversion Rates
4
Analyze the conversion rate from free to premium features.

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