Study on Google Pay
Study on Google Pay
BY
SAILEE SHINDE
JHA
CERTIFICATE
PRINCIPAL
Declaration
I the undersigned MS SAILEE SHINDEhere by, declare that the work embodied in this project
work titled “STUDY ON GOOGLE PAY” forms my own contribution to the research work carried
out under the guidance of Mr. DEEPAK KUMAR JHA and has not been previously submitted to
any other University for any other Degree/ Diploma to this or any other University.
I, here by further declare that all the information provided in the project is true and to the best of my
knowledge.
SAILEE SHINDE
ACKNOWLEDGEMENT
This project has been a great learning experience for me. I take this opportunity to thank Mr.
DEEPAK KUMAR JHA, my internal project guide whose valuable guidance & suggestions made
this project possible. I am extremely thankful to her for her support.
I express my heart-felt gratitude towards my family and all those friends who have willingly and with
utmost commitment helped me during the course of my project work.
My sincere thanks to Mr. DEEPAK KUMAR JHA for their valuable guidance and advice in
completing this project.
I would like to thank all the professors and the staff of Samajonnati College of Commerce &
Management Studies, Borivali .Last but not the least, I am thankful to all those who indirectly
extended their co- operation and invaluable support to me.
Chapter Title of the Chapter/Particular Page no
/ Sr.
no
1. INTRODUCTION 7-55
7 Annexure 89-92
CHAPTER 1
INTRODUCTION
1. INTRODUCTION
The last decade has seen tremendous growth in use of internet and mobile phone in
India. Increasing use of internet, mobile penetration and government initiative such
as Digital India are acting as catalyst which leads to exponential growth in use of
digital payment. Electronics Consumer transaction made at point of sale (POS) for
services and products either through internet banking or mobile banking using smart
phone or card payment are called as digital payment. The consumer perception of
digital payment has a significant and positive impact on adoption of digital payment.
The
structured questionnaire was used as research tool for understanding consumer
perception of digital payment. Primary data was collected from 100 respondents in
Mumbai.
It has been said that every disruption creates opportunities and one such disruption
was the announcement of demonetization by Prime Minister Mr. Narender Modi on
08 November 2016. Demonetization created huge growth opportunity for digital
payment in India and the digital wallet companies garbed the opportunities with both
the hands to expand their market share. Demonetization has presented a unique
platform for adoption of digital payment, as an alternative to cash for Indian
consumers.
Adoption of cashless transaction has been significantly pushed by Prime Minister Mr.
Narender Modi as part of government reforms after demonetization of high value
currency of Rs. 500 and 1000 (86% of cash circulation). The demonetization resulted
in unprecedented growth in digital payment. By February this year, digital wallet
companies had shown a growth of 271 percent for a total value of US$2.8 billion (Rs.
191 crores) , Indian government and private sector companies such as Paytm, Free
charge and Mobikwik had been aggressively pushing several digital payment
applications, including the Aadhaar Payment app, the UPI app, and the National
Payments Corporation of India (NPCI) developed the Bharat Interface for Money
(BHIM) app.
Digital transfers using apps has brought behavioral change and helped in the adoption
of digital payment. This has resulted in ease of transfer of money in rural areas which
was not touched earlier by the digital payment method. Now many foreign investors
want to invest in digital payment industry which is new attractive destinations
because of scope of tremendous expansion in India.
Digital Wallets or mobile wallets (e-wallets) refer to a device or service that lets you
carry out monetary transactions electronically. Cashless payments for monetary
transactions can be done through a Digital Wallet. And you can also link your digital
wallet with your mobile phone number.
India has seen a phenomenal increase in the number of digital wallet users. The
nation is slowly moving towards being a cashless economy. A Digital Wallet or a
Mobile Wallet (e-wallet) makes your life easier by helping you to carry out
transactions in a quick and easy way.
There are number of facilitators which are leading to the growth of digital payment
and transition from cash economy to less cash economy. These facilitators include
penetration of internet connectivity on smart phones, non-banking financial
institution facilitating digital payment, one touch payment, rise of financial
technology sector and push by government either by giving incentives or tax breaks.
These all factors are creating positive atmosphere for growth of digital payment in
India.
There are quite a number of online payment services that have been developed
within the payment system around the globe. These include electronic cheques, e-
cash, credit cards and electronic fund transfers. Several types of online payment
systems have been studied bywho classified them into electronic currency and
account-based systems. In account-based systems, users are allowed to pay using
their own bank accounts while the latter allows consumers to pay only with the help
of some electronic currency.
iii) E-wallets,
iv) Smart and loyalty cards,
vii) E-cash
On evaluation of the online payments systems by, several features of varied online
payment methods have been accentuated as:
1) Credit Cards:
Credit cards are by far the most popular mode of online payment. In the
beginning, security concerns hampered their adoption but gained customer trust
later when security features were provided for each transaction. Credit card
applicability is one of the strongest factors which contribute to its extensive use
all over the world.
2) Debit Cards:
Debit cards are gaining popularity with each passing day and have become the
most popular cashless payment methods all over the world. As compared to credit
cards, the payments made via debit cards are withdrawn from the consumer’s
personal bank account and not from any intermediary account. So, users fail to
have an additional security in their debit accounts thereby troubling them while
handling payment disputes.
However, only the account number is required for making debit payments with
no need to produce a card number or a physical card. Although debit cards have a
huge user base in several countries but they are not widely used on merchant
websites due to their failure to satisfy international customers.
The costs incurred by the usage of debit cards are lower as compared to credit
cards which makes them feasible for micropayments. Furthermore, they have a
higher level of security than credit cards due to the requirement of extensive
identifications demanded by banks.
3) Mobile Payments
As per, the payments that are made via wireless devices such as smart-phones
and mobile phones are assumed to offer reduction in transaction fees, and
increase in online payment security and convenience. Such a payment method
has facilitated businesses in the collection of valuable information regarding their
customers as well as their purchases.
According to, mobile payment systems are applicable globally as a result of their
astonishing growth and downright incursion of mobile devices in comparison to
other tele-communication infrastructure. Mobile payments have been found to be
feasibly used for both online purchases and offline micropayments.
Since the mobile phones have a huge consumer base, online traders are
potentially attracted to this payment method. The usage of mobile payment
services reduces the overall transaction costs as well as provides a better
security.
Nonetheless, their inability to suffice international payments and privacy has led
to several issues in gaining a significant user base.
4) Mobile Wallets
5) Electronic Cash
1. A customer submits the credit card transaction to the Payment Gateway via a
Card Issuer.
5. The Credit Card Issuer approves or declines the transaction based on the
customer’s available funds and passes the transaction results, and approved.
6. The Credit Card Interchange relays the transaction results to your bank’s
processor.
7. Your bank’s processor relays the transaction results to the Payment Gateway.
8. Payment Gateway stores the transaction results and sends them to you
and/or your customer.
1.2 Digital Payment Modes in India
There are several modes of digital payment available in India. These are:
Online or mobile wallets: They are used via the internet and through smartphone
applications.
Money can be stored on the app via recharge by debit or credit cards or net-banking.
Consumer wallet limit is Rs. 20,000 per month and the merchant wallet limit is Rs.
50,000 per month after self-declaration and Rs. 100,000 after KYC verification.
AEPS: The Aadhaar Enabled Payment System uses the 12-digit unique Aadhaar
identification number to allow bank-to-bank transactions at pos. AEPS services
include balance enquiry, cash withdrawal, cash deposit, and Aadhaar to Aadhaar fund
transfers.
USSD: Stands for Unstructured Supplementary Service Data based mobile banking.
It is linked to merchant’s bank account and used via mobile phone on GSM network
for payments up to Rs. 5,000 per day per customer.
UPI: The United Payments Interface (UPI) envisages being a system that powers
multiple bank accounts onto a single mobile application platform (of any participating
bank). Merges multiple banking features, ensures seamless fund routing, and
merchant payments. It facilitates P2P fund transfers.Digital payments in India have
been experiencing exponential growth and with growth of internet and mobile
penetration, in coming years the country is ready to witness a huge rush in the
adoption of digital payments. According to Ratan Watal, principal advisor Niti Aayog
and former finance secretary, digital payments grew 55% by volume and 24.2% by
value in 2016-17 over the previous year.
Data from the Reserve Bank of India (RBI) indicates that the rate of adoption of
digital payments had accelerated following demonetization last year but has slowed
in recent months of 2017. Total digital transactions in April 2017 of Rs109.58 trillion
are 26.78 lower from Rs149.58 trillion in March 2017.
The volume of digital transaction has witnessed exponential growth in volume and
value whether it is digital wallet, interbank transfer or transaction by debit or credit
card. At merchant places the number of card transaction at point of sale terminal have
witnessed a huge serge which reflects that people have started making payment by
debit card instead of withdrawing cash from ATM to make payment.
In January 2017 the number of transactions of debit card increased to one billion from
817 million in previous year. It has been observed that ATM transaction are more or
less same at 700 million, the transaction at point of sale terminal has increased three
times from 109million in January 2016 to 328 million in Jan 2018.
Also the number of initiative such as cash back, no transaction charge up to certain
limit with further help in growth of digital transactions. The government put pressure
on banks to deploy one million addition Pos terminal in three months boost the
availability of point of sale and by January 2019, their number rose to 2.52 million.
India is heading on the path of a major digital revolution. The future economy will be
driven by cashless transaction which will be possible only though digitalization of
payment mechanism at different location such as smart phone, internet banking, card
transaction etc.
The focus of present study is to find how respondents are adopting digital payment.
The study collected response from 100 respondents and analyzed their perception,
preferences and satisfaction level of digital payment. It further identifies the barriers
and challenges to the adoption of digital payment.
The Digital movement in India is in full flow and it’s making our lives much easier.
Digital Wallets are helping us in our quest to become a cashless economy.
Fig1.3.1: Paytm
AboutPaytm:
Launched in 2010, Paytmis the largest digital wallet app in India. Paytm is one of the
most used ewallets in India with over 160 million people using Paytmacross the
nation. They’ve managed to raise around Rs. 2.2 Billion through funding by
investors.
With payments via Paytmbeing accepted almost everywhere, it’s hard not to simply
switch to it completely. Paytm has recently partnered with selective educational
institutes across India to make it easier for the users to make cashless payments of
fees as well.
2. Google Pay
Currently, Google Pay has more than 25 million a month active users of the digital
wallet in India.
Google Pay is directly connected to your bank account and your registered phone
number.
This helps you save time that you would rather spend on reloading wallets and doing
additional KYC which is generally required for other digital wallets in India.
You can easily use Google Pay and send or receive money directly from your bank
account.
3. Amazon Pay:
Fig 1.3.3: Amazon Pay:
Now Amazon lets you make payments through Amazon Pay while transacting with
selected merchants. Amazon Pay also offers various benefits like discounts and
cashback.
Amazon Pay allows you to access data from the site of the merchant in a seamless
manner.
Therefore, helping you streamline your purchase process.
Similarly, you can transact without entering information like credit card or debit card
details, address, etc. While doing this you can be sure of security since Amazon has
restrictions when it comes to data security, your data is safe and secured without
losing integrity.
Some of the major attractions of using Amazon Pay’s digital wallets is their brilliant
general usability, mobile support along with a rich feature set.
4. PhonePe:
The app is powered by Yes Bank and launched by Flipkart, two giants in their
respective industries. The app crossed the 100 million user mark in 2018 and is
growing day by day.
Phonepeis not just like any other digital wallets in India, it has many features in the
app that make our liveseasier.
Get great deals and cashback on bill payments, food outlets, shopping, and much
more through phonepe.
5. Free-charge:
Kunal Shah and Sandeep Tandon founded Free-charge in 2010, to make it easier for
people to transact through their digital wallets in India.
Along with that their “Chat-n-Pay” service helps users chat and pay their friends and
merchants instantly. Free-charge offers exclusive deals and coupons to the customers
who use Free-charges’ digital wallet.
The Free-charge digital wallet in India can be used to make both online as well as
offline payments. Similarly, you can also use Free-charge to make payments at
merchants like Hypercity, mcdonald’s, Cinepolis, Shoppers Stop, homestop,
Crosswords, and more.
6. BHIM:
BHIM is probably one of the best digital wallets in India based on UPI.
The BHIM digital was launched in India by Prime Minister Narendra Modi for all
the android users.
BHIM has played an important role in the quest to make India a cashless economy.
Additionally, BHIM also provides you a transaction history to make sure that you
keep a check on your transactions through the app.
7. ICICI Pockets:
The digital wallet in India service was started to make your lives easier by enabling
you to make digital payments in an easy way.
The app uses a virtual VISA card to enable users to transact on any website or mobile
across the nation.
And since this e-wallet uses virtual VISA, you can transact on any app.
The digital wallet app allows users to send money to any phone number, Facebook
user, bank account number, and email ID.
To make this process fun and social, ICICI Pockets uses your Facebook
credentials to log in. While you might find a Pocket card useless, considering
you’re opting for an e-wallet app to avoid using a card, they do have a pretty neat
digital wallet app.
8. Jio-Money:
And if you own a Jio LYF mobile phone, you get exclusive access to the app that is
preloaded with discounts and offers from selected merchants.
The jiomoneydigital wallet in India also enables you to make secure digital payments
from anywhere. Along with that, the app is very easy for everyone to use and quite
simple to navigate.
9. HDFC PayZapp:
The digital wallet app is fast, secure, and convenient to carry out digital payments.
Above all, you don’t need to re-load money again and again in your PayZapp digital
wallets in India.
Because once you link your Debit or Credit card, you won’t need to worry about
reloading your ewallet. Likewise, the app keeps your details secure with the bank and
the data isn’t stored on any phone or website. Consequently, PayZappconducts three
security checks for each transaction by using proprietary technology.
It is India’s first global digital wallet which helps you make the checking out process
quicker on ecommerce sites.
The co-branded masterpasssolution is the first of its type Asia and Indian
marketplace.
Citi Master Pass, a free digital wallet, helps make checking out while online shopping
a speedier process. Once you’ve stored all your payment and shipping details in your
Citi Wallet, simply click on the MasterPass button and it will take care of the rest.
Citi Bank credit and debit card users are able to shop with more than 2,50,000 online
merchants. Once you’ve stored all your payment and shipping details in your Citi
Wallet, simply click on the masterpassbutton and it will take care of the rest.
11. Mobikwik:
Their payment system of digital wallet in India was founded in 2009 by Bipin Singh
and UpasanaTaku. Mobikwik large network connects more than 25 million users
with approximately 50k merchants through their payment system of digital wallets in
India.
Similarly, the digital wallet app allows you to buy digital gold, insurance, get a
personal loan on Mobikwik, and you can also invest in mutual funds through one of
the best digital wallets in India.
You can carry out transactions by adding money to your digital wallet through your
debit card, credit card, net banking.
Their service is not just limited until there, you can also opt for doorstep cash
collection and use it to pay bills and shop through their digital wallets in India.
Key feature:-
You can set a reminder for money transfers and dues through this app.
It is one of the best digital wallets in India as it offers an additional service of
providing ministatements for the transactions that you carry out through yono’sdigital
wallets in India.
The app puts some of India’s largest range of goods and services at your fingertips.
Similarly, the app lets you invest and bank digitally, you can also book IRCTC train
tickets, flights, and vacations through the app.
The best thing about Ola Money’s digital wallets in India is that you can withdraw
your Ola Money to your bank account.
And the app also lets you avail offers with partner merchants like mybustickets.
Similarly, Ola Money looks to partner with more and more merchants in the near
future to give you more options to browse through the app.
14. M-swipe:
M-swipe technologies plan to have around 1.5 million merchants using their platform
by 2019-20.
This may not be a digital wallet app but it does support going cashless.
Consequently, M-swipe is also planning to add new features in their app that make it
easier for customers and merchants to carry out transactions.
They’re planning to add features like UPI payments and payments made by using a
QR Code.
With the newly added features, it’ll be easier for you as customers or merchants
to keep a check on your transactions, record your sales, and manage notification
in a single place.
The secure mobile POS solution by M-swipe works with Smartphones, computers,
tablets, and links to the bank account.
About M-Pesa
The use of digital wallets in India has increased year on year and mobile wallets like
Vodafone MPesa have given users a convenient way of payments.
Vodafone M-Pesa has made this service available to users across more than 1,20,000
outlets.
Once you send the money, the recipient can show the SMS along with an ID Proof at
the nearest MPesa outlet to withdraw the money.
16. Oxigen:
Fig 1.3.16:Oxigen
About Oxigen:
In 2014 Pramod Saxena founded Oxigen to offer digital payment services throughout
their digital wallets in India.
You can also recharge your mobile, data cards, and DTH connections through Oxigen
digital wallets.
Enjoy paying and shopping seamlessly through Oxigen digital wallets in India.
The Oxigen e-wallet also lets you explore exclusive discounts and cashback offers
under the ‘Deals & offers’ section of the app.
Also, the app lets you get a consolidated view of your transactions in ‘My Wallet’.
You can send money to any mobile number on any telecom network in India.
Similarly, you can send money to any of the 170+ Banks in India through IMPS or
NEFT.
Key features:
Send money to other mobile phones.
Shows transaction history.
Citrus Pay, one of the top e-wallets in India, it offers a Citrus wallet for customers as
well as payment solutions to businesses. With a strong base of 800 million customers,
it has definitely earned its spot as one of the best mobile wallets in India.
Citrus Pay has definitely earned its spot as one of the best digital wallets in India.
Key features:
Fastest among all the digital wallets.
Citruspaywallet offers and discounts.
Similarly, Airtel Payments Bank is also the first company to receive a payments bank
license from the RBI. The company is a joint venture between Bharti Airtel Ltd.
And Kotak Mahindra Bank Ltd. However, Kotak Mahindra Bank holds approx.
19.9% stake in the company.
You can also shop online if your digital wallet has cash loaded in it.
It’s also extremely safe as every transaction or payment you make through Airtel
digital wallets or mobile wallets requires a secret 4-digit mpin.
Airtel offers you two of the most important things when it comes to digital
transactions i.e Quick transactions and Security.
On top of that one of the best part using the app is you can enjoy your favorite
movies and music on the go. Consequently, you also get free access to entertainment
platforms like Amazon Prime, Netflix, ZEE5, Wynk Music, Airtel TV, HOOQ, Live
TV, and Airtel Books.
19. Pay-UMoney:
PayUMoney, a part of Pay U India, is a free payment gateway solution for merchants
to collect payments from customers via debit/credit cards or net banking, and more.
They also offer SMS and email invoicing for merchants that do not have a website .
This mobile wallet offers rewards point on every transaction. The best thing about
this wallet, it gives Pay-U MoneyBuyer Protection.
Key feature:-
Auto read of OTP.
Picking up the transaction where it dropped.
Risk monitoring.
About Momoexpress:
Momoexpress, a Bangalore based digital wallet in India, claims to have the fastest
checkout system. Though they’re only available in Bangalore, they have a wide range
of solutions they offer to residents in Bangalore.
wallets in India. Because, with momoexpress, paying through a digital wallet is really
fast, 0.3 seconds to be precise. You save approximately 5 minutes per payment you
make.
Plus it can be used in numerous places like paying for your rickshaw ride to salons &
spa’s, there are over 3000 outlets available at your disposal.
MomoeXpress, a Bangalore based digital wallet in India, claims to have the fastest
checkout system. Though they’re only available in Bangalore, they have a wide range
of solutions they offer to residents on the city. From paying for your rickshaw ride to
salons & spas, there are over 3000 outlets available at your disposal.
The Google Wallet application is based on the third mode of operation. It allows
users to store their debit cards, credit cards, gift cards and loyalty cards on a
smartphone, transforming it into a virtual wallet. Google Offers from participating
merchants are also redeemed automatically. The release of the cloud-based version of
Google Wallet, extended support to all credit and debit cards from VISA,
MasterCard, American Express, and Discover.
This new approach has led to faster technology integration with banks and their
associated cards. Moreover, the digital wallet can be accessed from any and all
compatible devices, such as tablets, handsets and PCs. Initially meant to ameliorate
the limited choice in credit and debit cards, the Google Wallet Prepaid Card has often
been encumbered by security issues. As it is no longer an expedient proposition, it
has been phased out on October 17th 2012.
At first the only phone which supported Google Wallet was the Sprint Nexus 4G.
Gradually the application was expanded to other phones including LG Optimus Elite,
LG Viper 4G LTE, Galaxy Nexus, Sprint Galaxy S3 and Nexus 7. All of these are
Android phones that carry an embedded chip for NFC. Signals emanating from the
device are read at any MasterCard PayPass terminal. As of September 2012, over
twenty retail chains accept Google Wallet.
Operation:
Google wallet is designed for easy use on the go, mainly in the domain of customer
retail. A user must switch on the display of the mobile device that carries the
application. After unlocking the phone, if the user has not entered the application’s
unique personal identification number recently, then she must do so. Following this,
the device must be tapped against a compatible card reader. Payment credentials are
then transferred to the merchant. After that, the merchant receives a confirmation on
the sales terminal and a receipt is printed, while the customer receives a confirmation
on the mobile device.
Cards added to google wallet are of two types. Cards such as the Google prepaid
cardand most Citibank mastercardare directly enabled by the issuing bank for use
with google wallet. In this case, the use of the application. Results in the direct
transfer of registered card information to the merchant and the transaction is
processed as if the physical card was presented for payment.
The addition of other types of cards results in the issue of a “google wallet virtual
card” by the bank. Upon activation, the card is stored in the user’s Google wallet
account, which is in turn linked to the user’s Google wallet card.
An in-store purchase to a merchant is facilitated via the virtual google wallet card and
then charged to the selected credit or debit card. In the case of such a transaction, the
application presents the virtual google wallet card to the merchant, rather than the
actual card credentials.
Google wallet stores encrypted user information on a computer chip called the secure
element. The secure element is separate from the phone’s main operating system,
hardware and memory and uses both hardware and access control.
The chip is designed to only allow trusted programs, running on the same device, like
google wallet to access the information stored therein.
A combination of the pn544 nfc controller along with an embedded smart-mx secure
element was chosen for the google nexus s. It can also support swp, which allows a
mobile operator put a secure element in the sim. Google wallet makes use of several
applets, all pre-installed on the secure element.
The wallet controller stores information about the current state and timeline of the
application. The controller also enables the contactless payment functionality upon
unlocking the wallet app on a user’s smartphone.
The mi-fare manager app makes use of an emulated mi-fare chip. The manager also
uses a log like directory to track added and removed loyalty cards. These can then be
retrieved later by tapping at the pos.
It is speculated that one or more envy compatible applets are perhaps used to enable
payment with a mobile device at compatible pos terminals.
Expenses control
Manage expenses with e-payment system
Using electronic payment system would allow you to have your electronic wallet
where all the expenses and transactions history is recorded on your account. So it is
easy to control and manage your expenses with e-payment system rather than paying
by cash while you have no control unless you keep a writing record of your daily
expenses which is of course difficult.
On the other hand you probably know that paying through unattended payment
terminal for internet or mobile bills cost customers high fees while electronic
payment system would only cost 1% of the total amount fee in this kind of
operations which is considerable.
Generally there are small fees or sometime no fees for swiping your card and make a
payment through your e-payment account online. This can save a lot of money spent
on transaction fees for both regular users and business owners.No additional cost of
usage.
Traditional payment methods like cash and check cannot be used at any time on day
or night while using electronic payment system you can pay for goods and services
online at any time anywhere in the world as you wish so.
Customers do not have to spend time to get to the store or service provider and also
they do not have to stand in lines to make payment. Users do not have to wait for
check to access the fund they need to purchase anything. All the fund transfers can be
performed at anytime, anywhere with high speed and in a few minutes without waste
of time since all you need to have is access to the Internet.
Costumer service
Since electronic payment services try to reach widest possible users they try to
provide strong user interface. Using these services you always are able to ask
a question about your account or issues you face from the support team.
Costumer support usually works 24 hour 7 days a week and you will get answer to
your questions as soon as possible. Businesses who use electronic payment would
also offer users refund in special cases so you do not have to be worry if you pay for
something wrong.
Electronic payment systems offer many advantages to everyone who supply products
or services, as well as the customer. Here is a list of exclusive advantages of
electronic payment system gained by business owners while using the system .This
app can also be used for business purpose. Integration is very easy by API and no fee
is involved.
Increased Sales
Electronic payment has become a successful alternative for traditional payment and it
is increasingly becoming the preferred payment option for customer when they want
to purchase goods or services. The number of people who carry cash and use it for
shopping has decreased all over the world.
So using e-payment system enables businesses and brands to make sales to the
customers who has moved to electronic payments while they are taking over those
customers that are still using traditional methods.
Using electronic payment system there would be no geographic or time limits, people
can access online website and purchase any kind of product or service from anywhere
and at any time. They do not need to wait in line to buy products or services instead
they will use an electronic payment system. This would increase efficiency and
encourage consumers to buy from your business more often.
Last minute deals are considerable in using of electronic payment system. It happens
when business owners throw cost-saving deals to encourage more customers. With
electronic payment service on the site, a customer can grab a deal even at the last
minute and this would cause sale increasing.
Instant Payment
If you use electronic payment system for selling items or services they are able to
make the payment in few minutes and on the other hand you will receive it as fast.
Save money
Electronic payment system work to significantly improve businesses and optimize
workflow while it can save your business a lot of money by reducing expenses spent
on time, work and papers. It also would prevent fraud and improve data accuracy so
that you would be able to make efficient financial decisions.
Now here are some of the main benefits and advantages of using Google Pay:
Google Pay is supported by all the 4 major banks in the US; namely, Citibank, Chase,
Bank of
America, and Wells Fargo.Mastercard, American Express, Discover and Visa also
support Google Pay. Moreover, through strategic partnerships, sites that support
Masterpass and Visa Checkout now also work with Google Pay.
Other banks and credit unions that support this app include the following: American
Express, Barclays, Capital One, Discover, PNC, D Bank, US Bank, and USAA.You
can check out all the participating banks here. There are hundreds of them.
Fig 1.5.1: Mobile Banking App Integration
Google Pay makes it easier for users to add cards to the app. Thanks to their
integration system. They have partnered with several banking apps so that users will
be able to add their cards to the app by simply tapping a button. Fast and easy.
However, this banking app integration feature is only limited to a few participating
banks such as abank, Bank of New Zealand, USAA, Bank of America, and Discover.
Fig 1.5.2: In App online purchase
Google Pay is used primarily in stores. But you can also use it for making in-app
purchases. Some of the apps that support in-app and online purchases, at the moment,
include the following:
If you’re not sure if the app you’re using support in-app purchases via Google Pay,
don’t worry. A prompt for Google Pay will automatically appear if the app supports
the service.
Avoid the hassle of fumbling through your bag or purse to search for your plane or
train tickets. Google Pay lets you store a digital ticket or boarding pass on your
phone.
There are 2 ways to store tickets or passes in Google Pay. First, select the “send ticket
to my phone option.” Second, select the same option through email. Once you have
stored your digital tickets or passes, you can easily access them by simply tapping the
Passes tab.
There are not that many companies that support this feature though. Some of
participating companies include Singapore Airlines, fortessgb, Eventbrite, Southwest,
and Ticketmaster.
Fig 1.5.4: Enhance Security
Google Pay provides layers upon layers of security to protect users from theft and
fraudulent transactions.
The app does not store your card’s number. It won’t appear on your device or in any
of the apps, websites or terminals you’ve transacted with. The cards also come with a
secure encryption technology designed to protect your confidential data from being
compromised.
If you’re worried that your account will be compromised when your phone gets lost,
you can always instantly lock access to your device or wipe clean any confidential
information by using the Android Device Manager. In case there’s a proven
unauthorized transaction, you’ll have zero liability.
Moreover, you are required to enter your PIN at the POS terminal when the item you
purchase exceeds $100. Also, if you are worried that you will accidentally tap your
device twice, you will only be billed once. This is because each transaction has a
unique code.
However, not all Google Pay features are available to all these countries. Some
features only work in selected places.
For instance, you can only use Google Pay’s bus and train ticket payment feature in
the US, UK, Ukraine, Canada, Australia, Russia, Singapore, and Japan. It’s also
important to note that it does not work with all transit systems.
The send money to friend’s feature is also only available in 3 countries: the US, UK,
and India.
Google Play is fast, secure and widely accepted. When you’ve successfully used it
many times, you’d feel like not wanting to go back to card swiping or paying through
cash again. You’d be tempted to say, “why bring my wallet when I can easily use my
phone?”
But no matter how great Google Play is, it’s not without obvious flaws. The truth is,
you can’t rely on Google Pay all the time. There are times when you’d have no other
choice but to use your card or pay cash.
Like other mobile payment apps, Google Pay suffers from the following
disadvantages:
Let’s face it. Not all stores who accept digital payments trust mobile payment. Some
store owners are still wary of it.
Google Pay is now widely accepted by major stores and retailers. But smaller
retailers likely won’t accept it. Even if the store uses an NFC POS terminal, it’s not
always a guarantee that it will accept Google Pay.
The store’s terminal is compatible with Google Pay, yes. But whether the owner or
the management will allow it is another story.
Despite the multilayers of security features that Google Pay has, it’s still not
invincible. You can’t say that you’re 100% safe and secure from any privacy
concerns.
It’s true that your actual card number or any of your personal information will not be
shared by Google Pay to anyone. They are kept safe and private. But a transaction
leaves a record, and such record is not totally safe from privacy intruders. Some users
even express concerns about hackers.
You can’t always rely on your device for payment. What if you need to buy
something really important but your phone or watch got lost and you didn’t bring
your cards with you? What if you’re suddenly out of luck and your battery dies right
before you can purchase the item?
With Google Pay, you’re too dependent on your device. Everything’s there. This is one
reason why you can’t always go card-free or cashless. It’s still safer if you’d bring your
wallet with you. Just in case.
Online payment methods have several disadvantages. Check out these examples:
• Service fees
• Technical problems
Tap Claim
money.
Tap Done
Tap Send
1.10 Process of Payment of bill through Google pay:
Tap New
From the search results, tap the name of the biller Make payment.
Select an account. Find out more about payment limits using Google Pay.
When done, view the bill to confirm that the payment was successful.
RESEARCH METHODOLOGY
10. To study the awareness of youth towards the Mobile wallets in Mumbai city.
2.2 Hypotheses:
HA3 Consumer don’t have various preferences on which online payment are preferred
HO5: About Online payment Consumer has satisfaction Level whichever mode they use
HA5: About Online payment Consumer don’t have satisfaction level whichever they use
HO6: Consumer and retailer have efficient solution to their problem faced by them
HA6: Consumer and retailer have no efficient solution to their problem faced by them
The project gives current position of the Mumbai area. The project highlights are
Some respondents may have heisted to give relevant information or could have been
bias about some online payment option.
Another limitation to this study is it is assumed that customer has a bank account and
also he owes any online wallet.
It is also assume there are no fluctuations in the environment of this online payment
system.
Study is restricted to Mumbai region only. This information may be inconsistent with
the other divisions of Mumbai.
Respondents may not have given honest suggestions related to this study.
2.4 SOURCES OF DATA COLLECTION:
This research consists of two types of data –
1. Primary Data:
• Primary data that has been collected is taken for the recent research.
• The primary data for this research has been collected by the
questionnaire method.
• This questionnaire was made to determine the factor that how many of
them know Google pay and from them how many of them use Google
pay.
• Various Students / Businessman / Employees / Professionals were the
focus in filling of the questionnaire.
2. Secondary Data:
1. Questionnaire:
In this research there are set of questions and answers that can be easily
filled and less time is required to fill this questionnaire. This questionnaire
consists of close ended questions.
2. External Data:
The external data has been collected from the internet to gather
information.
LITERATURE REVIEW
Govender &Sihlali (2014): They explored the factors determine the adoption of
mobile banking services among students who are more technically knowledgeable.
The questionnaire is prepared based on the qualitative approach. Based on the
extension of the Technology Acceptance Model, the theoretical framework is
developed to investigate the factors that determine student’s acceptance of mobile
banking.
The constructs of TAM for mobile adoption such as Perceived Ease of Use, Perceived
usefulness, Perceived Value,Trust Intention to Use, and Usage Behavior were used.
The statistical tool multiple regression analysis was used to examine the influence of
independent variables on the dependent variable of intention to use m-banking. The
independent variables trust, perceived value, perceived ease of use and social
influence may account for 42% on the influence of dependent variable.
The survey has been conducted among the internet user. The analysis of data shows
that an internet user’s behavior is influenced by their intention to use new tools. The
study findings show that most of the younger mobile payment users are satisfied and
accepted the mobile technology tools when compared to older mobile users.This
study has indicated that older consumers are the stronger relationship between
facility to use and subjective rules. So, the mobile technology provider should give
more attention to older consumers to create knowledge about usable of new tools.
Meuthia (2015):The study has been investigated that empirically the experiences of
users’ satisfaction on e-money adoption in Indonesia. In this study the trust was
considered as an important factor for e-money adopt, and at the time of promotes the
system quality and participation. The data was collected from 117 e-money
respondents in Indonesia.
The result shows that users’ satisfaction is determined based on system quality and
participation of users. The research proposed that trust factors have high level
followed by the others stimulants variables. The study concluded that trust and
distrust were strongly influenced the level of users’ satisfaction on e-money adoption
in Indonesia.
Liu & Tai (2016): they have conducted a study in Vietnam to analyze the factors
influencing the consumer’s intention to use mobile payment services. The variables
considered for the study to determine consumer’s intention to use of mobile payment
services are mobility, mobile payment knowledge, convenience, compatibility, ease
of use, usefulness, risk, trust, and safety.
The two variables namely perceived ease to use and perceived usefulness was
extracted from the TAM model which was deemed as a suitable model to study
consumers’ response and behaviors when a new product is introduced. The data has
been collected from 604 respondents. The result shows that among the four external
variables compatibility has a strong influence on ease of use and perceived usefulness
is found to be a positive impact on the intention to use M-payment.
The study highlighted that trust and safety have no direct impact on usefulness but it
has a direct impact on the intention to use mobile payment. The study concluded that
in Vietnam young people have greater intention to use mobile payment services when
compared to older people and most of the consumers are not giving much importance
to risk.
Singh & Gupta (2016): They have conducted a study to identify various factors
influence on the adoption of mobile wallet payment among customers They
considered the various variables for the study are Convenience, Trust, Security, and
Adaptability which have an impact on the satisfaction of mobile wallet usage. The
study was conducted in the Kurali city, District of Punjab. Pearson's Correlation
Analysis was to investigate the relationship between the different basic variables of
the study. The study findings show that mobile wallets are considered as the futures
of cash.
Ahuja & Joshi (2018): Studied about the customer perception concerning Mobile
wallets. In this study they examined that the factors exploration technique is used to
classify the factors which influence customer opinion towards Mobile wallets. The
study has been conducted about the different types of mobile wallets in India. The
data is collected from both secondary data and primary data. The survey was
conducted among 139 mobile respondents in the telecommunication industry.
CHAPTER 4
DATA ANALYSIS,
INTERPRETATION AND
PRESENTATION
Gender Responds
Male 16
Female 16
Total 32
Interpretation:
As we can denote from the above pie diagram that female contribution and male
contribution is equal and in total 32 responds are gathered together.
40 years to 60 years 0
60 years and Above 0
Total 32
Interpretation:
Here we can note that, people from age group from 20 years to 40 years has the total
majority among the total respondents.
Occupation Responds
Students 13
Self Employed 6
Jobs 12
Others 1
Total 32
Interpretation:
Here we can conclude that majority belong to the undergraduate and post graduate
students in comparison with other given categories.
Bank Account Responds
yes 31
No 1
Total 32
Interpretation:
Here we can conclude that majority people have an bank account.
Google pay Account Responds
yes 29
No 3
Total 32
Interpretation:
As we have seen majority do has a bank account. Here the above pie chart shows in
that majority bank holders’ majority do use Google pay in their daily routines further
we will see how often do they use it in their daily routine and so on.
Use of Google Pay Responds
Daily 19
Weekly 06
Monthly 0
Rarely 05
Never 02
Total 32
Interpretation:
Here we can conclude from the above diagram that majority respondents do use
Google pay in their daily lives but here we cannot neglect that a portion use google
pay sometimes and never too.
Saved time or money Responds
No 02
Total 32
Interpretation:
Here we can conclude from the above diagram that majority respondents do think
that google pay has helped them to save both time & money in daily transactions,
while some think only their time is saved & some think only their money but we
cannot neglect that a portion thinks that google pay does not help them save either
time or money.
Delay in processing a payment Responds
with Google Pay
Yes 20
No 12
Total 32
Interpretation:
Here we can conclude from the above diagram that majority respondents do face
delay in processing a payment with google pay in comparison with other given
category.
Bank Account Responds
yes 26
No 02
Maybe 04
Total 32
Interpretation:
In the above question we came to know majority respondents are satisfied with
google pay services in comparison with other given category.
CHAPTER 5
CONCLUSION AND
SUGGESTIONS
5.1 CONCLUSION
Modern Online Payment has a lot of features that will help to handle various
situations and needs of the customers. With the advancement of science and
technology the needs and expectations of users also have increased
multifold.An evolutionary succession has been witnessed by payment methods
from cash to cheques, to credit cards and debit cards, and currently to electronic
commerce and mobile banking. In this paper, it has been studied that online
payment methods are increasingly being used for making daily online as well
as onsite purchases.
The issues associated with online payment as well as the adoption of electronic
commerce for making payments by customers has been discussed in this paper.
Furthermore, the advancements in technology supporting mobile transactions
and making them more convenient and transparent is developing trust among
customers who are becoming habitual of employing this mode of payment.
However, the adoption and deployment of several rising technologies carry new
opportunities and challenges to the implementation and design of secure online
payment systems in the present day as well as in near future. This study
concludes that a better integration of online payment systems with the present
financial and telecommunication infrastructure is necessary for a propitious
future of this payment mode.
🡺 Google pay should increase the amount that can be easily send to
another bank.
🡺 Google pay should connect every bank for the online payment.
🡺 When the amount fails in transaction, the amount should not get
BIBLOGRAPHY
1. http://granthaalayah.com/Articles/
Vol5Iss5/11_IJRG17_A04_247. pdf
2. http://ijamtes.org/gallery/198-dec.pdf
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4. https://support.google.com/pay/india/answer/9043724?hl=en-
GB&ref_topic=9119778
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A_Compendious_Study_of_Online_Payment_Systems.pdf
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7. https://www.ijser.org/researchpaper/CUSTOMER-PERCEPTION-
TOWARDS-MOBILEWALLETS-AMONG-YOUTH.pdf
8. https://www.indiatoday.in/information/story/how-to-use-google-
pay-step-by-step-guide1602564-2019-09-24
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05798
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05791
CHAPTER 7
ANNEXURE
1. What is your Gender?
• Male
• Female
• Below 20 years
• 20 years to 40 years
• 40 years to 60 years
• Student
• Self Employed
• Job
• Others
4. Which of the following Payment Methods would you be most likely to use?
Cash
Cheque
Debit Card
Credit Card
Google pay
Other
• Yes
• No
• Yes
• No
• Very often
• Sometimes
• Rarely
• Never
8. Do you think that using Google Pay will increase the chances of
suffering from fraud or thief?
• Yes
• No
• Maybe
• Once in a month
10. Do you think that using Google Pay app can offer you wider
range of banking services and payment options?
• Yes
• No
• Maybe
• Below 3 months
• 6 months
• 9 months
• 1 years
• 2 years
• Yes
• No
• Maybe
• No
• Maybe
14. Do you find any other app useful than Google pay?
• Yes
• No
• Yes
• No
• Maybe