Today, television is considered a major source of entertainment and learning for many people, especially

the youth. All television programs such as commercials, news, documentaries, and cartoon, affects
people of all ages in different ways. The youngsters constitute one group in society who spend a lot of
time watching television. The youth always will be attentive about the most attractive things. A
television channel of various types provides a first-class and shocking impression on the viewer’s brain.
Keeping in mind the youth, lots of T.V shows are aired. But the universal belief in society about
television is that it disturbs the mindset of the youth.

Television occupies an important place in our life. Television sets have become a part of an essential
household item. Mass communication has become an essential ingredient in a modern and dynamic
society. Mankind has always been endeavoring to improve devices of media communication. History
reveals that man has made tremendous progress in the field of mass communication. Man’s ability to
overcome barriers of time and distance is greatly achieved by innovation.

IMPACT
The phenomenal expansion of Indian television has influenced the people in two ways, firstly those
living in remote corners of the national mainstream. Secondly, television has contributed to an
unprecedented explosion of information. It has provided people with a perspective to bring about the
unit in our social and cultural life. In another part of the country, the constant exposure to T.V. has
generated cultural and artistic expressions of our people, belonging to different religious and socio-
economic backgrounds.

1. Television is one of the most used mediums of communication. In today’s world, whether it is a child
or an old man, everyone has some of the other favorite shows on television. Also due to the up-
gradation of technology television is no more a commodity that is owned by only the urban sector. Even
rural families have access to television. Since it is reaching such a large number of people thus it has a
major impact on the lives of these people. Initially when television was launched one of the major
impacts of television was that it brought a family close to each other. But slowly and steadily with the
advent of technology and more and more choices, available catering to the demands of every sector of
society television sets reversed the above concept entirely. Now each room of a house may have a
separate television set.

2. It plays a crucial role in offering communication support for the social and cultural development of the
masses, including school-going students as they are considered the most important human resource for
the development of a country. Exposure to television is no doubt an easy source of acquiring knowledge
and information. It also enables a person to acquire skills relevant to one’s well-being. The expansions of
television in terms of the content of programs to people from all walks of life have made it useful for
people in improving their quality of life. Now, a child is exposed not only to films exclusively designed
and produced for children but too many other programs shown on television.

3. Television has a profound impact on our society. It has changed the lifestyles of the people. Television
has taken an important position in homes and therefore, it is clear it makes an impact on individuals and
society. When children watch undue sex, violence, and adult themes and glorified affluent lifestyles. This
raises undue expectations among children and thereby pressure on the family. There are no programs
left on the television schedule which could be exclusively called children’s programs, except channels
like cartoons ‟s which again take children into a fantasy world.

4. Television has become a very important part of our life. And the truth is that we cannot stay without
it. , Also television has had a major impact on the youth. In terms of violence, health, and sex-related
issues. Some third world researchers look upon T.V. as a means of „leap flogging‟ some of the stages of
development which developed world went through, whereas some others view T.V. as a means of
cultural imperialism‟. Others think of T.V. as an agent of development and progress. However, a serious
analysis would reveal that T.V. has a deep psychological as well as cultural & sociological impact on
people in general.

5. Children in the family are likely to be the most vulnerable population to be influenced by the
contents of television transmission. Television acts as a source of information, education,
entertainment, and consumerism and it is through these functions that it is likely to influence the
viewer. Children are now better equipped with knowledge regarding different places in India and other
nations. They have come to know about different styles of life and have learned to develop the greatest
tolerance towards people of other faiths. A majority of the respondents of the most up and middle
classes felt that their children learned many new things from television content and become more
aware OF the realities of life.

7. USE of television in the form of technology has given rise to some controversial issues. Television
viewing has, no doubt, brought the family members physically together and provided the members of
the middle class a subject for discussion. However, physical proximity has failed to bring about social
togetherness as during the transmission of programs there was no conversation among the members of
the family. On the other hand conversation of any type during the programs was because T.V. has
intruded on their privacy.