B.

Com CBCS Department of Commerce, University of Delhi

Generic Elective

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B.Com CBCS Department of Commerce, University of Delhi

B.Com. : Semester V (G.E)

Paper BC 5.4 (a): HUMAN RESOURCE MANAGEMENT

Duration: 3 Hrs. Marks: 100 Credits : 6

Course Objective
The objective of the course is to familiarize the students with different aspects of
managing people in the organisations from the stage of acquisition to development and
retention.

Course Learning Outcomes

After completing the course, the student shall be able to:
CO1: Understand different tools used in forecasting and planning human resource needs.
CO2: Demonstrate the ability to prepare strategies for acquisition of human resources.
CO3: Understand the administrative complexities of providing a full array of benefits to
employees and the ways and means of delivering these benefits.
CO4: Appreciate the varied initiatives undertaken to maintain human resources.
CO5: Understand modern HRM to meet challenges of changing business environment.

Course Contents

Unit I: Introduction to Human Resource Management & Human Resource Planning

Human resource management- meaning importance and functions; Human resource
planning- concept, objectives and problems; Job analysis- concept, nature, uses and
process; Job description and specification.
Unit II: Acquisition of Human Resources & Performance Appraisal
Recruitment- meaning, process and sources; Selection- meaning and process; Placement,
induction and socialization- an introduction; Performance appraisal—nature, objectives
and process.
Unit III: Employee Counseling & Compensation Management
Employee counseling; Job changes—transfers and promotions; Job evaluation;
Compensation—concept, components—base, supplementary (fringe benefits,
performance linked compensation—individual, group, organisation wide).
Unit IV: Employee Maintenance
Employee health, safety, welfare and social security (excluding legal provisions);
Grievance handling and redressal.
Unit V: Emerging Horizons & Challenges in HRM
Emerging horizons posing challenges for HRM in the contemporary business
environment-workforce diversity, employee empowerment, downsizing, work-life
balance, e-HRM, green-HRM, outsourcing HRM, ethics in HRM (surveillance vs.
privacy).

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References
• Awasthappa, K. Human Resource Management. Tata McGraw Hill Education.
• Decenzo, D. A., & Robbins, S. P. (2011). Fundamentals of Human Resource
Management . India: Wiley.
• Dessler, G. (2017). Human Resource Management. Pearson.
• Rao, V. Human Resource Management: Text and Cases. Excel Books.

Additional Resources
• Muller-Camen, M., Croucher, R., & Leigh, S. (2016). Human Resource
Management: A Case Study Approach . CIPD. Viva Books.
• Pattanayak, B. (2018). Human Resource Management. Delhi. Prentice Hall of India.
• Rastogi, S. Management of Human Resources. Sun India.

Note: Latest editions of the books may be used.

Teaching Learning Process

Interactive class room sessions with the help of power point presentations, case
discussions and group discussions to ensure active participation and continuous learning.

Assessment Methods
Class tests/Assignments, Class participation, Presentations, End-semester examination.

Keywords
Human Resource Planning, Job analysis, Recruitment, Compensation, Challenges in
HRM.

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B.Com CBCS Department of Commerce, University of Delhi

B.Com. : Semester V (G.E)

Paper BC 5.4 (b): BASICS OF ACCOUNTING

Duration: 3 Hrs. Marks: 100 Credits : 6

Course Objective
This course provides students a firm foundation in basic accounting concepts and
methodology and also acquaints them with the changes taking place in the preparation
and presentation of financial statements in accordance to the applicable accounting
standards and relevant Acts.

Course Learning Outcomes

After completing the course, the student shall be able to:
CO1: gain an understanding of theoretical framework of accounting.
CO2: explain the concept of accounting equation and process.
CO3: develop understanding of depreciation and inventory.
CO4: develop the skill of preparation of trading and profit and loss account and balance
sheet.
CO5: state the meaning, objectives and significance of different types of ratios.

Course Contents

UNIT 1: Introduction to Accounting

Accounting- concept, objectives, advantages and limitations, types of accounting

information; users of accounting information and their needs. Qualitative Characteristics
of Accounting Information. Basic Accounting Terms- Business Transaction, Capital,
Drawings. Liabilities (Non-Current and Current). Assets (Non-Current, Current); Fixed
assets (Tangible and Intangible), Expenditure (Capital and Revenue), Expense, Income,
Profit, Gain, Loss, Purchase, Sales, Goods, Stock, Debtor, Creditor, Voucher Accounting
Concepts, Principles and Conventions Introduction to financial accounting standards
System of Accounting. Basis of Accounting: cash basis and accrual basis.

UNIT 2: Concepts Related to Income Determination

Voucher and Transactions: Source documents and Vouchers, Rules of Debit and Credit.
Recording of Transactions: Books of Original Entry- Journal, Special Purpose books:
Cash Book: Simple, cash book with bank column and petty cashbook (simple practical
problems), Purchases book, Sales book, Purchases return book, Sales return book (theory
only) Bank Reconciliation Statement: Need and preparation Trial balance: Objectives and
preparation (Scope: Trial balance with balance method only).

UNIT 3: Business Income

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Depreciation: Concept, Features, Causes, factors affecting depreciation, other similar

terms: Depletion and Amortization. Methods of Depreciation: Straight Line Method
(SLM) Written Down Value Method (WDV) (Excluding change of method). Difference
between SLM and WDV; Advantages of SLM and WDV. Inventory Valuation: Meaning,
Significance of inventory Valuation, Inventory record systems: Periodic and perpetual,
Methods: FIFO, LIFO and Weighted Average.

UNIT 4: Financial Statements of Trading Organisation

Preparation of Trading and Profit and Loss account and Balance Sheet of a sole
proprietorship (Basic adjustments only).

UNIT 5: Financial Statement Analysis

Objectives, importance and limitations. Accounting Ratios: Meaning, Objectives,

classification and computation. (Simple numerical only).

References
• Grewal, T S. Introduction to Accounting. S Chand and Company, New Delhi.
• Monga, J R. Basic Corporate Accounting. Mayur Publication, New Delhi.
• Monga, J R. Basic Financial Accounting. Mayur Publication, New Delhi.
• Sehgal, Ashok & Deepak Sehgal. Fundamentals of Financial Accounting. Taxmann,
New Delhi.
Additional Readings
• Charles T Horngren,Gart L Sundem, John A. Elliot and Donna R Philbrick.
Introduction to Financial Accounting, Pearson.
• Leonardo, A. Robinson, James R. Qanis, C. Wayne Alderman, Accounting
Information Systems: A cycle Approach. Publisher Wiley.
• Marshall, B Romney and Paul, John Steinbart, Accounting Information Systems,
Pearson Education Limited.
• Robert, L. Hurt, Accounting Information Systems: Basic Concepts and Current
Issues, McGraw Hill.
Note: Latest edition of readings may be used

Teaching and Learning Activity

Theory/ numerical with examples
Assessment Methods
Class participation, Presentation, Practical’s, Viva/ test, End Semester Exam

Keywords
Accounting process, trial balance, trading & profit and loss account, depreciation,
Accounting Ratios.

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B.Com CBCS Department of Commerce, University of Delhi

B.Com. : Semester V (G.E)

Paper BC 5.4 (c): FUNDAMENTALS OF MARKETING

Duration: 3 Hrs. Marks: 100 Credits: 6

Course Objectives
The objective of this course is to orient the students about business and its functional
area- marketing and provide basic knowledge of concepts, principles, tools and
techniques of marketing.

Course Learning Outcomes

After completing the course, the student shall be able to:
CO1: familiarize with the basic concepts and principles of marketing and to develop their
conceptual skills to be able to manage marketing operations of a business firm.
CO2: discuss and make the students understand the complexities involved in various
targeting and positioning decisions.
CO3: equip the students to take effective decisions for launching new products and to
understand the implications of different pricing strategies.
C04: develop the skills among students to enable them to design the promotion-mix
strategies.
C05: make the students aware about the current trends in marketing to enable them to
take proactive measures while taking marketing decisions.

Course Contents

Unit I: Introduction

Market- Meaning, types and structures; Marketing: Meaning, Nature, Scope and
Importance; Marketing Philosophies; Marketing Mix; Marketing Environment- Concept
and need for studying marketing environment; Micro environmental factors- company,
suppliers, marketing intermediaries, customers, competitors, publics; Macro
environmental factors– demographic, economic, natural, technological, politico-legal and
socio-cultural.

Unit II: Understanding Consumer behaviour and Target Market Selection

Need for studying consumer behaviour; Stages in Consumer buying decision process;
Factors influencing consumer buying decisions. Market segmentation- concept,
importance and bases of segmenting consumer markets. Market Targeting- concept and
factors affecting the choices for market targeting. Product Positioning– concept and
bases.

Unit III: Product and Pricing Decisions

Concept and classification; Levels of Product; Product mix decision -concept; Branding-
concept and functions; Packaging and Labeling- concept and functions; Product support

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services; New product development process. Concept and objectives of pricing decisions;
Factors affecting price of a product; Pricing methods; Pricing strategies.

Unit IV: Distribution and Promotion Decisions

Channels of distribution- meaning and importance; types of distribution channels and
their functions; Factors affecting choice of distribution channel; Distribution logistics–
concept, importance and major logistics decisions. Wholesaling and retailing. Nature and
Importance of Promotion; Promotion mix concept and distinctive characteristics of
advertising, personal selling, sales promotion, public relations, publicity and direct
marketing; Factors influencing promotion mix decisions.

Unit V: Developments in Marketing

Relationship Marketing; Sustainable Marketing; Rural marketing; Social marketing;
Digital marketing; Legal Issues in marketing- The Consumer Protection Act, 1986;
Ethical issues in marketing.

References
• Kotler, P., Armstrong, G. and Agnihotri, P. (2018). Principles of Marketing (17th
Edition). Pearson Education. Indian edition.
• Sharma, K., & Swati Aggarwal. (2018). Principles of Marketing. Taxmann's.
• The Consumer Protection Act,1986.

Additional Readings

• Etzel, M. J., Walker, B. J., Stanton, W. J., & Pandit, A. (2010). Marketing (14th ed.).
Mc Graw Hill.
• Grewal, D. & Levy, M. (2017). Marketing (5th ed.). McGraw-Hill Education.

Note: Latest edition of text book may be used.

Teaching Learning Process

The teaching learning process includes lectures, case study discussions, individual and
group presentations and projects.

Assessment Methods

The assessments methods of the course include class tests, assignments, project
evaluations and class presentations.

Keywords
Targetmarket, Product, Price, Distribution, Promotion, Segmentation, Targeting, Positioni
ng, Branding, Packaging, Labelling, Consumer Behaviour, Marketing Environment.

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B.Com CBCS Department of Commerce, University of Delhi

B.Com. : Semester V (G.E)

Paper BC 5.4 (d): BUSINESS ETHICS AND SUSTAINABILITY

Duration: 3 Hrs. Marks: 100 Credits : 6

Course Objective
To familiarize the students with the understanding of issues of Business ethics,
governance and sustainability.

Course Learning Outcomes

After completing the course, the student shall be able to:
CO1: understand the essence of business ethics and be able to imbibe it in regular
business activities.
CO2: to relate the social responsibility of business as part of strategy for long term
survival of business.
CO3: realize that how the concerns of corporate governance can be devastating for
business survival.
CO4: understand the role of business in sustainable development and corporate social
responsibility.
CO5: recognize the Global Reporting Initiatives and its challenges.

Course Contents
Unit I: Business Ethics
Business Values and Ethics; Various Approaches to Business Ethics; Ethical Theories;
Ethical Governance; Corporate Ethics; Benefits of Adopting Ethics in Business; Ethics
Programme; Code of Ethics; Ethics Committee.

Unit II: Corporate Social Responsibility (CSR)

Concept of Corporate Social Responsibility; CSR and Corporate Sustainability, CSR and
Business Ethics, CSR and Corporate Governance, CSR and Corporate Philanthropy;
Environmental Aspect of CSR, Models and benefits of CSR, Drivers of CSR; CSR in
India.

Unit III: Corporate Governance

Meaning: Management and corporate governance, significance and principles of
corporate governance, Theories and Models of corporate governance, principles of
corporate governance, independent director board committees and their functions;
shareholder activism structure and role of rating agencies, proxy advisory firms.

Unit IV: Sustainability

Sustainable Development; Role of Business in Sustainable Development; Sustainability
Terminologies; Concept of Corporate Sustainability; Corporate Sustainability and
Corporate Social Responsibility; Government role in improving sustainability reporting;
KYOSEI; Triple Bottom Line (TBL); Integrated reporting.

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Unit V: Corporate Sustainability Reporting Frameworks

Global Reporting Initiative Guidelines; Business Responsibility Reporting; International
Standards; Sustainability Indices; Principles of Responsible Investment; Challenges in
Mainstreaming Sustainability Reporting.

References
• Tricker, Bob.(2015) Corporate Governance-Principles, Policies, and Practice
(Indian Edition). Oxford University Press, New Delhi.
• Sharma, J.P.(2016), Corporate Governance, Business Ethics, and CSR, Ane
Books Pvt Ltd, New Delhi
• Kumar A., Gupta L. and R.J. Arora, Auditing and Corporate Governance, (2016),
Taxmann Pvt Ltd.

Additional Resources
• Mallin, Christine A.(2018), Corporate Governance (Indian Edition), Oxford
University Press, New Delhi.
• Rani, Geeta D., and R.K. Mishra, (2017) Corporate Governance- Theory and
Practice, Excel Books, New Delhi.
• Gupta, Kamal and Ashok Arora, (2015) Fundamentals of Auditing, Tata Mc-Graw
Hill Publishing Co. Ltd., New Delhi.
• Institute of Chartered Accountants of India, Auditing and Assurance Standards,
ICAI, New Delhi.

Teaching Learning Process

The teaching -learning processes play a vital role in instilling in the student the curiosity
to study the subject corporate governance and auditing. It includes lectures through
presentations of corporate scams involving ethical dilemmas and violation of business
ethics, expert lectures,case study approach is widely followed , role plays , seminars ,
tutorials , project- based learning. Higher-order skills of reasoning and analysis will be
encouraged through teaching strategies.

Assessment Methods
The assessment methods of this course are properly aligned with teaching learning
processes and anticipated learning outcomes. It includes oral and written tests, case
presentations, peer evaluation, problem solving exercises, observation of practical skills
through case laws and viva voce interviews.

Keywords
Corporate Social Responsibility (CSR), Corporate Governance, Corporate Sustainability
Reporting Frameworks.

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B.Com CBCS Department of Commerce, University of Delhi

B.Com. : Semester VI (G.E)

Paper BC 6.4 (a): ENTREPRENEURSHIP DEVELOPMENT

Duration: 3 Hrs. Marks: 100 Credits : 6

Course Objective
This course aims at imparting of basic knowledge on entrepreneurship and new enterprise
creation so that it provides an opportunity for the students to opt entrepreneurship as an
alternative career option.

Course Learning Outcomes

After completing the course, the student shall be able to:
CO1: understand entrepreneurship as volition in context of India.
CO2: gather knowledge and ideas on the existing support system for entrepreneurial
orientation.
CO3: understand enterprise formation process for gaining ideas as to creation of an
enterprise for pursuing a career.
CO4: understand of requirement of post-enterprise creation for effective operation of the
business.
CO5: gain knowledge on available growth strategies for implementing effective suitable
strategy for expansion and growth.

Course Contents
Unit I: Introduction
Entrepreneurship- meaning importance and determinants; Entrepreneurship as a dynamic
response to societal issues; Entrepreneurship in Indian scenario as a career option;
Understanding intrapreneurship, techno-entrepreneurship, net-entrepreneurship, eco-
entrepreneurship, and social entrepreneurship.
Unit II: Entrepreneurial Eco-System
Socio-economic support system for entrepreneurship; Public and private system of
stimulation; Role of Development Institutes, availability of finance, marketing,
technology and project related assistance, role of trade associations and self-help groups
for promotion of entrepreneurship; Types of business entities-micro, small and medium
enterprises, role of MSME sector in Indian economy; Nature and characteristics of family
businesses in India; Startup Action Plan; Make in India initiative.
Unit III: Enterprise Formation Process
Understanding and analyzing business opportunities; Market demand analysis,
preparation of business plan, project feasibility study; Start ups and basic start ups
problems; Cases of Indian start ups, Sources of financing business start ups (practical
knowledge on preparation of business plan/project report shall be taught in the class).
Unit IV: Managerial Aspects of Business

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Managing finance- preparation of operating/cost budget, cash budget; Understanding

management of short term and long term capital; Human Resource planning; Contract
management; Understanding marketing methods; Understanding of GST and other Tax
compliances.

Unit V: Managing Growth

Business growth strategies specific to small enterprises; Enterprise life cycle and various
growth strategies; Business collaboration and outsourcing of resources; Network
management, succession planning for sustenance; Managing family business and its
conflicts.

References
• Brandt, S. C. Entrepreneuring: The Ten Commandments for Building a Growth
Company. MacMillan Business Books.
• Panda, S. C. Entrepreneurship Development. New Delhi: Anmol Publications.
• Taneja, S., & Gupta, S. L. Entrepreneurship Development-New Venture creation.
New Delhi: Galgotia Publishing House.
• Vasper, K. H. New Venture Strategies (Revised Edition ed.). New Jersey: Prentice
Hall.

Additional Resources
• Dollinger, M. J. Entrepreneurship: Strategies and Resources. Illinois: Irwin.
• Holt, D. H. Entrepreneurship: New Venture Creation. New Delhi: Prentice Hall of
India.
Note: Latest edition of text book may be used.

Teaching Learning Process

Interactive class room sessions with the help of power point presentations, case
discussions and group discussions to ensure active participation and continuous learning.
Practical case studies on business plan/project report and preparation of business plan
should be emphasized.

Assessment Methods
Class tests/Assignments, Class participation, Presentations, End-semester examination.

Keywords
Business start ups, GST, Network management, Succession planning, Family business,
Self help groups, MSME.

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B.Com CBCS Department of Commerce, University of Delhi

B.Com. : Semester VI (G.E)

Paper BC 6.4 (b): TRAINING AND DEVELOPMENT

Duration: 3 Hours Marks: 100 Credits : 6

Course Objective
The course aims at exposing the learner to the concept and practice of training and
development in the modern organisational setting.

Course Learning Outcomes

After completing the course, the student shall be able to:
CO1: understand the learning environment of a firm.
CO2: identify the various inputs that should go into any training Programme.
CO3: understand the role of development officers.
CO4: understand the need and significance of evaluation of training and development
programmes.
CO5: recognize the mechanism of career development programmes.

Course Contents
Unit I: Nature of Training and Development
Theories of management training and development and practical application of these
theories in today’s organisations, inputs and gaps in training, training and development as
source of competitive advantage, resistance to change; Training vis-à-vis Learning.
Unit II: Training Process
Training process, methods of training, human re-engineering, learning curves, managing
change, workmen training, re-training, government initiatives, self-directed work teams,
managing a diverse workforce, and practical application of designing programmes in
today’s environment.
Unit III: Executive Development
Executive development, role of development officers, administrators, consultants,
designers and instructors, trends towards performance management and its impact on
training professionals.
Unit IV: Evaluation of training and development programmes
Evaluation of training and development programmes- statistical methods; Use of
appropriate training and development software packages; Application of distance learning
packages, effective training follow-up.
Unit V: Career Development
Career development and planning, career development programmes and counseling,
group projects, training for international assignments.

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References
• Chabbra, T. N., & Chabbra, M. Essentials of Human Resource Management. Sun
India.
• Kumar, M., & Talwar, P. Human Resource Development. APH Publishing
Corporation.
• Lynton, R., & Pareek, U. Training for Development. New Delhi: Vistaar.
• Prior, J. Handbook of Training and Development. Mumbai: Jaico Publishing House.

Additional Resources
• Dessler, G. (2017). Human Resource Management. Pearson.
Note: Latest edition of text book may be used.

Teaching Learning Process

Interactive class room sessions with the help of power point presentations, case
discussions and group discussions to ensure active participation and continuous learning.

Assessment Methods
Class tests/Assignments, Class participation, Presentations, End-semester examination.

Keywords
Management Training, Competitive advantage, Workforce diversity, Self-directed work
teams, Career planning.

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B.Com CBCS Department of Commerce, University of Delhi

B.Com. : Semester VI (G.E)

Paper BC 6.4 (c): FINANCE FOR NON- FINANCE EXECUTIVES

Duration: 3 Hrs. Marks: 100 Credits : 6

Course Objective
To familiarize non finance executives with the essentials of finance and investments.

Course Learning Outcomes

After completing the course, the student shall be able to:
CO1 – understand Investment Environment and concept of Return & Risk.
CO2 – analyze Bond valuation & role of Credit Rating agencies.
CO3 – examine Equity analysis approaches.
CO4 – develop insights in to two securities portfolio using Harry Markowitz model and
understand CAPM.
CO5 – familiarize with Investors’ protection framework.

Course Contents

Unit: I Introduction
Meaning and Importance of Finance. Time Value of money (Compounding &
Discounting), Risk & Return. Alternative investment options, Sources of Long term
financing and short term financing.

Unit: II Financial Analysis & Capital Budgeting

Types of Financial Statements- Income Statement, Balance Sheet, Ratio Analysis:
Meaning, Significance and Limitations. Current Ratio, Quick Ratio, Absolute Liquidity
Ratio, Debt-Equity Ratio, Interest Coverage Ratio, Inventory Turnover Ratio, Debtors
Turnover Ratio, Average Collection Period, Creditors Turnover Ratio, Average Payment
Period, Return on Capital Employed, Earning Per Share, Dividend Per Share.Capital
Budgeting Process, Capital Budgeting Techniques (Pay Back Period, Discounted payback
period, NPV, IRR).

Unit: III Cost of Capital & Capital Structure

Concept of Cost of Capital and Capital Structure: Cost of Debt Capital, Cost of
Preference Share Capital, Equity Share Capital, Weighted Average Cost of Capital
(WACC). Meaning of Leverage. Operating Leverage, Financial Leverage, Combined
Leverage.

Unit: IV Dividend Decisions & Working Capital

Types of Dividends, Dividend policies and factors affecting dividend policies. Concept of
Working Capital, its components and Factors affecting working capital requirements.
Contemporary issues in Finance.

Unit: V Valuation of Securities

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Types of Risks and Returns. Concept of Valuation, Equity Valuation & Analysis, Bond
Valuation & Analysis. Portfolio Analysis.

References
• Bhargav, B, K, Finance For Non Finance Managers. Jaiko Publishing House.
• Chandra, P. Finance Sense: Finance For Non Finance executives. Tata McGraw
Hill.
• Gabriel Hawawini, Claude Viallet, Finance For Non Finance Managers, Cengage
Delmar Learning India Pvt Ltd.
• Gene Siciliano ,Finance for Nonfinancial Managers, (Briefcase Books Series),
Tata McGraw Hill
• Tripathi, Vanita, Basic Financial Management” Taxmann Publication.

Additional Resources
• Chandra, P. Financial Management-Theory and Practice., Tata McGraw Hill
• Tripathi, Vanita, Fundamentals of Investments. Taxmann Publication.

Note: Latest edition of text books may be used.

Teaching Learning Process

As the course is designed To familiarize non finance executives with the essentials of
finance, the teaching learning process will be based on lectures, project work/field work
and cases studies.

Assessment Methods
The assessment of the students must be aligned with the course learning outcomes and
requires Class Participation, Class Test, Assignment, Project Work/field work, End
Semester Examination.

Keywords
Time Value of Money, Risk, Return, Financial Statements, Financial Ratio Analysis,
Capital Budgeting, Cost of Capital, Capital Structure, Dividend Decision, Working
Capital Decision.

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