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Using propaganda techniques

The document is a module from the Department of Education in the Philippines that focuses on propaganda techniques used in communication. It outlines various types of propaganda techniques such as card stacking, name-calling, and bandwagon, providing definitions and examples for each. The document also includes an activity for students to analyze and identify these techniques in different scenarios.

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4 views1 page

Using propaganda techniques

The document is a module from the Department of Education in the Philippines that focuses on propaganda techniques used in communication. It outlines various types of propaganda techniques such as card stacking, name-calling, and bandwagon, providing definitions and examples for each. The document also includes an activity for students to analyze and identify these techniques in different scenarios.

Uploaded by

ernalyn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Republic of the Philippines

Department of Education
Region V
SCHOOLS DIVISION OF SORSOGON
STA. CRUZ NATIONAL HIGH SCHOOL

Quarter 3 – Module 2: Using Propaganda Techniques

Propaganda. It is a form of communication that is aimed at influencing the attitudes, perspectives and emotions of people or
communities toward some cause or position by presenting only one side of an argument. It is usually repeated and presented over
a wide variety of media in order to attract the interests of a greater majority.

Types of Propaganda Techniques


1. Card Stacking. This is a technique that shows the product’s best features, tells half-truths, and omits its potential problems.

2. Name-calling. This is the use of names that may evoke fear or hatred among the viewers. The name-calling technique links a
person or idea, to a negative symbol. The most obvious type of name-calling involves bad names such as racist, dictator, terrorist,
rebel, protester, idiot, liar and monster.

3. Plain Folks. This is the use of common people to sell or to promote a product or service. Advertisements appear to associate a
person or groups of individuals to be one of common people or the masses. This technique is commonly used in the world of
advertising because buyers are on the lookout for real experiences.

4. Glittering Generalities. This is the use of words or ideas that evoke a positive emotional response from an audience. Virtue
words are often used. For better effect, brands appear to use hyperboles, metaphors, or lyrical phrases to attract more attention.
5. Soft Soap. This is the use of flattery or insincere compliments designed to get the audience on the side of the speaker.
6. Bandwagon. This is a technique that persuades people by showing them that everyone else are doing the same thing. It also
implies that one must accept or reject an idea because everyone else is accepting or rejecting it. Example:
7. Testimonial. This is a technique wherein a famous or seemingly authoritative person recommends a product or service, and
vouches for its value.
8. Transfer. This is a technique used in propaganda and advertising known as association. This technique of projects positive or
negative qualities of a person, entity, object, or value to another in order to make the second more acceptable or discredit it.
9. Simplification. This is used to reduce crucial issues to basic ideas and packages them with catchy slogans and images. It
usually targets uninformed readers or customers.
10. Loaded Words. This technique uses words in attempting to influence an audience by using emotional appeal or stereotypes
that cannot be supported by concrete evidences.

Activity 1. Look Who’s Talking

Directions: Analyze and identify the propaganda technique used in each situation below and write it on a separate sheet of paper.

1. ____________. A beach resort has its poster with a picture of a beautiful view and
a tagline that says, “Experience real paradise!,” designed to attract tourists.
2. ____________. A political candidate is labelling his opponent a “corrupt leader”.
3. ____________. A common family is shown in an advertisement happily or excitedly
having noodles for their dinner.
4. ____________. A seller of a handbag says to the customer, “You’ll look elegant
with this bag on you!”
5. ____________. A make-up brand says that its products will make you look young
and beautiful but it doesn’t tell you the possible side effects of the chemicals in
products do to your skin.
6. ____________. An avid fan feels good about herself as she uses the shampoo
patronized by her favorite model endorser.
7. ____________. A student argues to his teacher that it is better to submit his
project very late than never submitting it at all. The student contends that it is
a lesser evil to do so. However, the manner of the student seems off since he is
just playful talking to the teacher about it even if the situation is a serious matter
in school.
8. __________. Maria has doubts about buying products online, but since most of her friends are doing it she dismisses her doubts
and went ahead to buy some products online.
9. ___________. A leader in his speech says, “We are making a tremendous progress
in our economy,” but he did not discuss facts nor present statistics to support
his claim.
10.__________. Holding a toothpaste, a beauty queen smiles and tells everyone that the product can really whiten teeth and
freshen one’s breath.

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