DATA VISUALISATION TOOLS

Data Exploitation, Software & Platforms

CORE PRINCIPLES OF DATA VISUALISATION
CORE PRINCIPLES OF DATA VISUALISATION
CORE PRINCIPLES OF DATA VISUALISATION
CORE PRINCIPLES OF DATA VISUALISATION
CORE PRINCIPLES OF DATA VISUALISATION
BENEFITS OF DATA VISUALISATION TOOLS
➤ Data visualisation is broadly defined as a method of encoding
quantitative, relational, or spatial information into images.
➤ Data Visualisation is the graphical representation of
information and data through the visual elements like charts,
graphs,maps and dashboards. Data visualisation deals with
how to present data, to the right people, at the right time, to
enable them to gain insights most effectively.
➤ There is more number of commercial and non-commercial
data visualization tools available in the market; such as :
Tableau, Qlikview, Sisense, Google Data Studio, Zoho Analytics,
Fusioncharts, Highcharts, Datawrapper, Plotty, Microsoft PowerBI and
IBM Watson Analytics, etc.
BENEFITS OF DATA VISUALISATION TOOLS
➤ Enhanced Assimilation of Business Information: Data
visualisation allows decision makers to see connections
between multi-dimensional data sets and provides new ways
to interpret data through rich graphical representations.
➤ Quick Access to Relevant Business Insights: Adopting
visual data discovery, business organisations improve their
ability to find the information they need when they need it
and do so more productively than other companies.
➤ Determine patterns in business operations: Data
visualisation enables users to see interesting and previously
unknown patterns and then related performance measures.
BENEFITS OF DATA VISUALISATION TOOLS
➤ Rapid Identification of Latest Trends.
➤ Accurate Customer Sentiment Analysis: This reveals
emerging opportunities to launch new services to their
customers.
➤ Predictive Sales Analysis: Sales executives can carry out
advanced predictive analytics for their sales figures, viewing
up-to-date sales figures and see why certain products are
underperforming and the reasons that sales are lagging, etc.
DATA VISUALISATION TOOLS: GOOGLE DATA STUDIO
➤ Google Data Studio can be accessed freely using the Google
Account. Google Data Studio is used to create effective data
reports from data sources like: Google Analytics, Google
Sheets, Google Ads, Google Search Console, YouTube,
and MySQL. Google Data Studio has templates to set up
reports and dash boards quickly and easily.
➤ Google Data Studio allows for the transformation of raw data
to present it in interactive visualisations that will be compiled
into dashboards.
➤ Disadvantage: The data must be ready for visualisation, only
minor changes can be done to it.
DATA VISUALISATION TOOLS: TABLEAU
➤ Focuses on business intelligence and analysis, utilised by
thousands of companies worldwide.
➤ It allows working with live data-sets and spends more time on
data analysis. It has a very large customer base across
industries due to its simplicity and ability to produces
interactive visualisation.
➤ It is particularly well suited to handling the huge and very fast
changing data-sets which are used in big data operations,
including artificial intelligence and machine learning
applications.
DATA VISUALISATION TOOLS: QUICKVIEW
➤ It is another data visualisation tool which is a major player in
the market and Tableau’s biggest competitor.
➤ The key advantage of the tool is highly customisable and wide
range of features.
➤ Qlikview offers powerful business intelligence analytics and
enterprise reporting capabilities and clean and clutter-free
user interface: The most expensive platforms in the BI
field.
➤ It allows setting and tweaking every little aspect of each
object and customising the look and feel of any visualisations
and dashboards.
DATA VISUALISATION TOOLS: POWER BI
➤ Power BI is the software solution, developed and supported
by Microsoft, for business intelligence and analytics needs.
➤ Power BI provides a simple web-based interface with lot of
useful features varying from customisable visualisation to
certainly limited controls of data sources.
➤ Power BI was created and designed with the aim to build
upon the functionalities of MS Excel, upgrade it to the next
level, extend its operability even further to unlock new use
cases, cover more platforms, and reach out to the cloud. .
COMMON FEATURES OF DATA VISUALISATION TOOL: DASHBOARD
➤ The dashboard could easily be called as the important feature
of a data visualisation tool. Just like one look at the car’s dashboard
which gives all the vital information that is in need such as speed,
indicator, light, seat belt, fuel etc.
➤ The dashboard should be able to accurately summarise all the
data that matters.
➤ The top Key Process Indicators (KPI) you are trying to
track, the vital trends you are monitoring or any other dataset
that is pivotal to your business should be clearly visualised on
the dashboard in a way that you have the general overview
within a few seconds of launching the dashboard.
A HISTORY