Questionnaire Delmonte

The document is a questionnaire about factors influencing consumer purchase behavior of Del Monte food products and fruit drinks. It contains 11 questions regarding respondents' awareness of and satisfaction with Del Monte products. Questions address topics such as advertising influence, important product attributes, satisfaction levels compared to competitors, and influence of friends/family opinions. The goal is to gather information to conduct an in-depth study of consumer purchase decisions regarding Del Monte goods.

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Rajesh Gupta

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Questionnaire Delmonte

Uploaded by

Rajesh Gupta

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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QUESTIONNAIRE

A study on Factors Influencing Buying Behavior of del Monte products

Respected madam/sir, As a part of my project I would like to gather some information from you which will help me in an in depth study of project. The information provided by you will be kept confidential and will be used for academic purpose only. I would be obliged if you co-operate with me in filling the questionnaire.

NAME: Below 20 Male ...... 20-30 30-40 above 40

AGE: Sex:

Female......

2. a) Are you aware of the Del Monte Food Products and fruit drinks? Yes No

b) If yes, how do you come to know about this product? Advertisement ....... Friends ........ Retail shop.........

Sales executives ........

Any other source (Specify)

3. Have you used Del Monte Food Products? Yes ........ No .........

4. If you are a customer of Del Monte Food products and fruit drinks, how long have you been buying it? Below 6 months..... 0-1 year ........ 1-2 year......... Above 2 year.....

5. Do you think the advertisement of Del Monte Food Products fruit drink has a major influence in your buying decision? Strongly agree....... Disagree ............ Agree........ Strongly.............. Average........... Disagree............

6. Please rate the following factors which influence your purchase decision. (Strongly agree-5, Agree-4, Neutral-3, Disagree-2, and Strongly Disgree-1)

s. no 1 2 3 4 5 6 7 8

Factors Price of the product Quality of the product Availability of the product Brand name of the company Previous experience Advertisement Family/friends option Sales promotional activities

Rate

7. Please rate your satisfactory level of Del Monte Food Products based on the following features. (Highly satisfied-5, Satisfied- 4, Normal-3, Poor- 2, Very poor- 1] S.n 1 2 3 4 5 6 7 Factor Price High quality Brand name Availability of the product Flavor of the product Aroma of the product Packaging Rate

8. Rank the following factors based on your experience on Del Monte Food Products and fruits drinks? s.no 1 2 3 4 5 Factors Good quality Affordable price Timely availability Easy applicability Reliability

9. How satisfied are you with Del Monte Food Products compared with the others substitutes available in the market? Highly satisfied............ Dissatisfied.................. Satisfied.......... Highly Dissatisfied............. Neutral................

10. Has your friends/relatives opinions influenced you to buy Del Monte Food Products? Strongly agree......... Disagree........... Agree......... Strongly disagree........... Average...........

11. Any suggestions: Thank you for your kind co-operation http://www.scribd.com/doc/19250986/Perception-and-Buying-Behaviour-of-Modern-ConsumersTowards-Personal-Care-Product1