Some guide question:

CHAPTER 1

1. Introduction:

-What is the purpose of the feasibility study?

Explain why you are conducting this feasibility study and what you hope to achieve from it.

-What is the background of the project?

Provide some background information on the project, such as its history, context, and any previous
research or studies conducted.

-What are the goals and objectives of the project?

Clearly state the goals and objectives of the project and explain how they align with the overall vision
and mission of your organization.

-Who are the stakeholders?

Identify the stakeholders involved in the project, including investors, customers, suppliers, employees,
and regulatory authorities. Explain their roles and expectations in the project.

-What is the scope of the feasibility study?

Clearly define the scope of the feasibility study, including what aspects of the project will be covered and
what will be excluded.

-What is the structure of the feasibility study?

Provide an overview of the structure and organization of the feasibility study, including the chapters,
sections, and sub-sections

2. Industry background

-What is the industry that the project is operating in?

Define the industry and provide an overview of its size, growth rate, and key players.

-What are the current market trends?

Discuss the current market trends, including consumer preferences, technological advancements, and
regulatory changes.

-Who are the major competitors?

Identify the major competitors in the industry, their market share, and their competitive advantages.

-What are the barriers to entry?

Discuss the barriers to entry in the industry, such as high capital requirements, government regulations,
and intellectual property protection.

-What are the opportunities and threats?

Analyze the opportunities and threats in the industry, including market growth potential, changing
consumer preferences, and technological disruptions.

-What are the future prospects?

Discuss the future prospects of the industry, including potential challenges and opportunities, and how
the project fits into the industry's future.

3. Location

-What is the proposed location for the project?

Describe the location of the project, including the address, geographic features, and any notable
landmarks or attractions in the vicinity.

-Why was this location chosen?

Explain the reasons for selecting this location, such as its proximity to customers or suppliers, availability
of resources, or favorable market conditions.

-What are the advantages of this location?

Identify the advantages of the proposed location, such as its accessibility, infrastructure, and potential
for growth and expansion.

-What are the disadvantages of this location?

Identify the potential drawbacks of the proposed location, such as high costs, limited space, or
unfavorable zoning or regulatory requirements.

-What is the availability and cost of utilities and services?

Discuss the availability and cost of utilities and services in the proposed location, such as electricity,
water, gas, internet, and transportation.

-What is the competitive landscape in the area?

Identify the competitors in the area, including their size, market share, and competitive advantage.
Analyze how the project can compete with these businesses.

4. Legal Structure and Form Of Ownership

-What is the legal structure of the project?

Describe the legal structure of the project, such as whether it will be a sole proprietorship, partnership,
corporation, or other legal entity.

-What are the advantages and disadvantages of each legal structure?

Explain the advantages and disadvantages of each legal structure, and why you have chosen the one that
best suits your project.

-What are the legal requirements for starting the project?

Identify the legal requirements for starting the project, such as permits, licenses, and registrations, and
explain how you will obtain them.

-What are the tax implications of the project?

Explain the tax implications of the project, such as income tax, sales tax, and property tax, and how you
will manage them.

-What are the liability and insurance considerations?

Identify the potential liability risks of the project, such as product liability, employee liability, and
premises liability, and explain how you will manage them through insurance coverage.

-What are the exit strategies?

Describe the exit strategies for the project, such as selling the business, merging with another company,
or closing down the business, and explain how you will prepare for them.

5. Mission and Vision Statement

-What is the mission statement?

Clearly state the mission of your organization, which should summarize its overall purpose and goals.

-What is the vision statement?

Clearly state the vision of your organization, which should describe the long-term aspirations and
objectives of the organization.

-How do the mission and vision statements align with the project?

Explain how the mission and vision statements of your organization align with the goals and objectives of
the project being studied.

-What are the core values?

Identify the core values of your organization, which should reflect its principles, beliefs, and philosophy.

-How do the core values align with the project?

Explain how the core values of your organization align with the goals and objectives of the project being
studied.
6. Goals and Objective

-What are the primary goals of the project?

Clearly state the primary goals of the project, including what you hope to achieve and why.

-What are the secondary goals of the project?

Identify any secondary goals of the project, such as improving efficiency, reducing costs, or enhancing
customer satisfaction.

-How will the goals be achieved?

Explain how the goals will be achieved, including the strategies and tactics that will be used.

-What are the specific objectives of the project?

Define the specific objectives of the project, including measurable targets and milestones.

-How will progress be measured?

Identify the metrics that will be used to measure progress towards the goals and objectives of the
project.

-What are the implications of achieving the goals and objectives?

Explain the potential impact of achieving the goals and objectives of the project, including benefits to
stakeholders and the organization.

7. Product/ Service Description

-What is the product or service?

Clearly describe the product or service that the project will offer, and explain its features and benefits.

-What are the unique selling points?

Identify the unique selling points of the product or service, and explain how they differentiate it from
competitors in the market.

-What is the target market?

Clearly define the target market for the product or service, including demographic, psychographic, and
behavioral characteristics.

-What is the market size and potential demand?

Estimate the market size and potential demand for the product or service, and explain the basis for your
calculations.

-What is the pricing strategy?

Describe the pricing strategy for the product or service, including the price points, discounts, and
promotions.

-What are the production requirements?

Explain the production requirements for the product or service, including the raw materials,
manufacturing process, and equipment needed.

-What are the delivery channels?

Identify the delivery channels for the product or service, including distribution channels, logistics, and
customer support.

CHAPTER 2

1. Demand and Supply Analysis

-What is the current demand for the project's products or services?
Analyze the current market demand for the project's products or services. Include data on
market size, growth, trends, and consumer preferences.
-Who are the potential customers?
Identify the target market for the project's products or services, including demographic,
geographic, and psychographic characteristics of potential customers.
-What are the supply chain dynamics?
Analyze the supply chain dynamics for the project's products or services, including the number
and size of suppliers, distribution channels, and any potential bottlenecks.
-What are the pricing strategies?
Analyze the pricing strategies of competitors in the market, and identify potential pricing
strategies for the project's products or services.
-What are the potential risks and opportunities?
Identify potential risks and opportunities related to the demand/supply analysis, such as
changes in consumer behavior, technological advancements, or economic downturns.

2. Target Market( Customer Profile)

-Who is the target market?
Identify the target market for the project, including demographic information such as age,
gender, income, education level, and geographic location.
-What are the needs and preferences of the target market?
Determine the needs and preferences of the target market, including what products or
services they are looking for, what features and benefits are most important to them, and
what factors influence their purchasing decisions.
-What are the characteristics of the target market?
Analyze the characteristics of the target market, including their behavior, attitudes, and values,
and how they relate to the project.
-What is the size of the target market?
 Estimate the size of the target market, including the number of potential customers, the
volume of sales, and the potential revenue.
-Who are the competitors?
Identify the competitors in the target market, including their strengths and weaknesses, their
products or services, and their pricing strategies.
-What are the market trends and opportunities?
Analyze the current market trends and opportunities in the target market, including emerging
technologies, changes in consumer behavior, and shifting industry dynamics.

3. Geographic Area
-What is the geographic area of the market?
Define the geographic boundaries of the market you are analyzing. This could be a city, region,
country, or global market.
-What is the size of the geographic area?
Provide information on the size of the geographic area, including population, land area, and
other relevant demographic data.
-What is the economic profile of the geographic area?
Describe the economic conditions of the geographic area, including GDP, employment rates,
average income levels, and other relevant economic indicators.
-What is the market size and potential demand in the geographic area?
Estimate the size of the market in the geographic area and potential demand for the product
or service you are analyzing. Use market research data, surveys, and other sources of
information to support your estimates.
-What are the market trends and opportunities in the geographic area?
Describe any relevant market trends and opportunities in the geographic area, such as changes
in consumer behavior, emerging markets, or new technologies.

4. Market Demographics
-What is the target market for the project?
Identify the specific market segment(s) that the project is targeting, such as age group, gender,
income level, geographic location, etc.
-What is the size of the target market?
Provide estimates of the total number of potential customers within the target market, as well
as the projected growth rate of the market.
-What are the demographics of the target market?
Provide information on the demographic characteristics of the target market, such as age,
gender, education, income, and occupation.
-What are the psychographics of the target market?
Describe the psychographic profile of the target market, including their lifestyle, attitudes,
values, and behavior patterns.
-What are the needs and preferences of the target market?
Identify the specific needs and preferences of the target market that the project aims to
address or fulfill, and explain how the project is uniquely positioned to meet those needs.
 -What is the competitive landscape of the target market?
Identify the main competitors in the target market, and provide an overview of their market
share, pricing, products/services, and marketing strategies.

5. Competition
-Who are the main competitors?
Identify the key competitors in the market, including their size, market share, and product or
service offerings.
-What are the strengths and weaknesses of each competitor?
Evaluate the strengths and weaknesses of each competitor, including their marketing strategy,
customer base, pricing strategy, and distribution channels.
-How does your project compare to the competition?
Analyze how your project compares to the competition in terms of product or service
offerings, pricing, distribution channels, and other key factors.
-What are the potential threats from competitors?
Identify any potential threats from competitors, such as new product or service offerings,
aggressive pricing strategies, or expansion into new markets.
-What are the opportunities for differentiation?
Explore opportunities for differentiation, such as unique product or service offerings,
innovative marketing strategies, or superior customer service.
-How can you compete effectively in the market?
Develop a strategy for competing effectively in the market, based on your analysis of the
competition and your unique value proposition.

6. Business Environment

-What is the general economic environment?

Describe the general economic conditions in the region or country where the project will take
place, including factors such as GDP growth, inflation, and unemployment rates.
-What is the regulatory environment?
Identify and explain any regulations, laws, or policies that may affect the project, such as
taxes, tariffs, or import/export laws.
-What is the competitive environment?
Analyze the competitive landscape and identify the key competitors in the industry or market.
Describe their strengths and weaknesses, market share, and any barriers to entry.
-What is the consumer environment?
Identify the target market for the project and analyze their needs, preferences, and behavior.
Describe any trends or changes in the market that may affect the project.
-What is the social and cultural environment?
Analyze the social and cultural factors that may impact the project, such as demographic
changes, social values, and cultural norms.
-What is the technological environment?
 Identify any technological trends or innovations that may impact the project, such as changes
in communication, automation, or production methods.

7. Marketing Strategies
- Who is the target market?
Define the target market for your project, including demographics, psychographics, and other
relevant characteristics.
-What is the demand for the product or service?
Assess the demand for your project's product or service and explain how you arrived at your
estimates.
-Who are the competitors?
Identify the competitors in the market and explain how your project differs from their
offerings.
-What is the pricing strategy?
Describe the pricing strategy for your project and explain how it is competitive and profitable.
-What is the promotion strategy?
Explain how you plan to promote your project's product or service, including the channels and
tactics you will use.
-What is the distribution strategy?
Describe the distribution strategy for your project and explain how it is efficient and effective
in reaching your target market.
-What is the sales forecast?
Provide a sales forecast for your project and explain how you arrived at your estimates.