Scribd
Upload
5 views

Aarya..

The document presents a seminar on marketing research, defining it as the systematic process of gathering and analyzing data about markets and consumers. It outlines the role of marketing research in understanding consumer needs, market segmentation, competitive analysis, product development, pricing strategy, brand positioning, marketing effectiveness, and risk reduction. Additionally, it details the marketing research process, including problem definition, research design, data collection, data analysis, report preparation, and decision-making.

Uploaded by

vjandrew285
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
5 views

Aarya..

The document presents a seminar on marketing research, defining it as the systematic process of gathering and analyzing data about markets and consumers. It outlines the role of marketing research in understanding consumer needs, market segmentation, competitive analysis, product development, pricing strategy, brand positioning, marketing effectiveness, and risk reduction. Additionally, it details the marketing research process, including problem definition, research design, data collection, data analysis, report preparation, and decision-making.

Uploaded by

vjandrew285
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 9

GOVERNMENT FIRST GRADE

COLLEGE & PG CENTRE


PRESENTATION REGARDING SEMINAR

SUBMITTED BY
RAVI S M
2nd YEAR M COM
G.F.G.C AND P.G CENTRE SUBMITTED TO
BAPUJI NAGAR, SHIVAMOGGA Dr. ASHWINI H.A
ASST PROF.
DEPT.OF COMMERCE
G.F.G.C AND P.G CENTRE
BAPUJI NAGAR, SHIVMOGGA
Marketing Research
Marketing research is the systematic process of
gathering, analyzing, and interpreting data about a
market, consumers, competitors, and the overall
industry environment. It helps businesses make
informed decisions about product development,
pricing, distribution, and promotional strategies.
Definition of Marketing Research

American Marketing Association (AMA) "Marketing research is the


function that links the consumer, customer, and public to the marketer
through information.

"Marketing Research Association (MRA)"Marketing research is the


systematic gathering, recording, and analysis of data about issues
related to marketing.

“Philip Kotler“ Marketing research is the systematic design, collection,


analysis, and reporting of data and findings relevant to a specific
marketing situation facing the company.
Role of Marketing Research in Marketing

1: Understanding Consumer Needs:


Identifies customer preferences, behaviors,
and buying patterns.

2 : Market segmentation:
Help in dividing the market into different
customer groups for targeted marketing.

3 : Competitive Analysis:
Provides insights into competitors’ strengths,
and weaknesses.
4 : Product Development :
Assists in creating products that meet
customer demands.

5 : Pricing Strategy :
Determines optimal pricing based on
consumer perception and competitor
pricing.

6 : Brand Positioning :
Helps in establishing a strong market
presence and differentiating from
competitors.
7: Marketing Effectiveness:
Evaluates the success of advertising and
promotional campaigns.

8: Risk Reduction:
Minimizes business risks by providing data-
driven insights.
Marketing Research Process

1. Problem Definition :
Identifying the specific issue or opportunity to be researched.

2. Research Design :
Planning the research methodology, including qualitative or quantitative
approaches.

3. Data Collection:
Gathering primary data (surveys, interviews, focus groups) and
secondary .data (reports, industry analysis).
4. Data Analysis:
Processing and interpreting collected data to find meaningful
insights.
5. Reports Preparation & Presentation :
Summarizing findings and providing actionable
recommendations.

6.Decision Making & Implementation:


Using research insights to guide marketing strategies and
business decisions.

You might also like