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This management report analyzes the functions of management—planning, organizing, leading, and controlling—at Kebab Jee, a restaurant chain. It highlights the effectiveness of these functions, identifies challenges such as employee turnover and supply chain issues, and offers recommendations for improvement. The report concludes that by enhancing employee retention, investing in technology, and diversifying the menu, Kebab Jee can achieve sustainable growth in the competitive food industry.

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Ahmer Naeem
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0% found this document useful (0 votes)
5 views9 pages

Ali FP (2)

This management report analyzes the functions of management—planning, organizing, leading, and controlling—at Kebab Jee, a restaurant chain. It highlights the effectiveness of these functions, identifies challenges such as employee turnover and supply chain issues, and offers recommendations for improvement. The report concludes that by enhancing employee retention, investing in technology, and diversifying the menu, Kebab Jee can achieve sustainable growth in the competitive food industry.

Uploaded by

Ahmer Naeem
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Principles of Management

Topic: Management Report for Kebab Jee: Functions of


Management
(Final Project)
Submitted to: Ma’am Maryam Arshad

Submitted by:
Ali Naeem Janjua
Saif Ali Bhatti
Faizan Haidar
Sufyaan Bin Qaiser

Table of Contents
1. Introduction.....................................................................................................3
2. Understanding Management Functions.......................................................3
3. Detailed Discussion on Each Function..........................................................3
Planning............................................................................................................3
Organizing........................................................................................................4
Leading.............................................................................................................4
Controlling.......................................................................................................4
4. Integration of Functions.................................................................................5
5. Challenges and Best Practices.......................................................................5
Challenges........................................................................................................5
Best Practices...................................................................................................5
6. Future Trends in Management......................................................................5
7. Conclusion.......................................................................................................6
1. Introduction

This report focuses on the application of management functions—planning, organizing,


leading, and controlling—at Kebab Jee, a popular restaurant chain specializing in traditional
and fusion kebabs. The purpose of this report is to analyze the effectiveness of these
functions within the organization, highlight key challenges faced by the management team,
and propose actionable recommendations to optimize operations, enhance customer
satisfaction, and ensure sustained growth.

Insights have been gathered from an interview with a senior manager at Kebab Jee, who
shared valuable information about the company's management practices, strategies, and
vision for the future. The findings aim to provide a comprehensive understanding of how the
functions of management are implemented in a practical business setting.
2. Understanding Management Functions

Management plays a pivotal role in ensuring the smooth operation of Kebab Jee’s business
processes. The four core functions of management, as applied within the organization,
include:

1. Planning: Establishing clear goals, formulating strategies, and determining the steps
required to achieve organizational objectives.
2. Organizing: Structuring resources and teams effectively to execute plans and deliver
high-quality services.
3. Leading: Inspiring and motivating employees to achieve their best performance while
fostering a collaborative work environment.
4. Controlling: Monitoring organizational performance, identifying deviations from set
goals, and implementing corrective measures to maintain standards.

These functions are interconnected and form the foundation of effective management at
Kebab Jee.

3. Detailed Discussion on Each Function


Planning

Planning is central to Kebab Jee’s operational and strategic success. The management’s focus
on detailed and actionable planning enables the organization to adapt to market dynamics and
customer preferences.

 Business Planning: Kebab Jee engages in both short-term and long-term planning.
Short-term plans include daily operations, inventory management, and promotions,
while long-term plans focus on brand expansion and market penetration.
 Strategic vs. Operational Planning: Strategic planning involves identifying new
growth opportunities, such as opening outlets in different cities or introducing
innovative menu items. Operational planning, on the other hand, ensures seamless
daily operations, such as timely ingredient procurement and staff scheduling.
 Effective Examples: The introduction of seasonal promotions, like Ramadan deals,
has successfully attracted more customers and increased revenue. Another example is
the proactive planning for catering services to tap into the event market.
Organizing

Organizing ensures that resources—human, financial, and material—are utilized efficiently to


meet Kebab Jee’s objectives.

 Role of Organizing: Organizing is essential to align resources with the company’s


goals. It involves defining roles, responsibilities, and workflows to ensure smooth
operations.
 Resource Allocation: At Kebab Jee, employees are divided into specialized teams,
such as kitchen staff, delivery personnel, and customer service representatives. Each
team has clear objectives and accountability, enhancing productivity.
 Challenges: High employee turnover and occasional supply chain disruptions pose
significant challenges. To address these, Kebab Jee is exploring partnerships with
reliable suppliers and implementing
employee retention programs.

Leading

Leadership at Kebab Jee emphasizes building a motivated and engaged workforce, which is
vital for delivering exceptional customer experiences.

 Leadership Qualities: Effective communication, empathy, and problem-solving


skills are key leadership traits observed in Kebab Jee’s management team.
 Motivation and Performance: Managers actively recognize and reward high-
performing employees through incentives, bonuses, and appreciation events. This
approach boosts employee morale and encourages loyalty.
 Leadership Styles: A blend of democratic and transformational leadership styles is
employed. For instance, managers encourage employee feedback to improve
processes and inspire innovation while maintaining accountability.

Controlling

Controlling is crucial for ensuring that Kebab Jee’s operations align with its goals and
standards.

 Role of Controlling: The management regularly tracks key performance indicators


(KPIs) such as sales growth, customer satisfaction, and food quality.
 Tools Used: Kebab Jee uses advanced POS systems to track sales and monitor
inventory levels. Customer feedback forms and online reviews are also analyzed to
gain insights into service quality.
 Addressing Deviations: Regular performance reviews and team meetings help
identify and resolve issues promptly. For example, if customer complaints about
delivery delays increase, the management revises delivery protocols and retrains staff.

4. Integration of Functions

The seamless integration of the four management functions is a hallmark of Kebab Jee’s
success. Each function complements the others to achieve organizational objectives.

 Example of Integration: During the Ramadan season, Kebab Jee’s management


exemplified integration. Planning ensured attractive promotions, organizing allocated
resources to handle increased demand, leadership motivated staff to work efficiently
during peak hours, and controlling maintained service quality.
 This integration ensures that Kebab Jee operates as a cohesive unit, meeting customer
expectations and achieving financial targets.
5. Challenges and Best Practices
Challenges

1. Employee Turnover: High staff turnover leads to increased training costs and
inconsistency in service quality.
2. Supply Chain Issues: Delays in ingredient procurement can disrupt operations and
affect customer satisfaction.
3. Changing Customer Preferences: Adapting to evolving tastes and dietary trends
requires continuous menu innovation.

Best Practices

1. Employee Retention: Implementing competitive compensation packages, regular


training, and growth opportunities to reduce turnover.
2. Standardized Processes: Documenting workflows to ensure consistency in
operations despite staff changes.
3. Customer-Centric Approach: Conducting regular surveys and market research to
understand customer preferences and tailor offerings accordingly.

6. Future Trends in Management

 Technological Advancements: Kebab Jee is exploring cloud-based inventory


management systems and AI-driven tools to predict customer preferences and
optimize operations.
 Focus on Sustainability: Increasing demand for eco-friendly practices has prompted
Kebab Jee to consider biodegradable packaging and sustainable sourcing.
 Skills for Future Managers: Managers will need to develop digital literacy,
adaptability, and data-driven decision-making skills to stay competitive in the fast-
evolving food industry.

7. Conclusion

Kebab Jee’s management has effectively implemented the core functions of management,
contributing to its strong market presence and customer loyalty. However, challenges such as
employee turnover, supply chain issues, and the need for innovation require continued
attention and strategic action.

Key Recommendations:

1. Enhance employee retention strategies through better incentives and professional


development.
2. Invest in technology to streamline operations and gain customer insights.
3. Focus on menu diversification to cater to changing customer preferences.
4. Strengthen supplier relationships to ensure consistent quality and timely delivery.

By addressing these areas and leveraging its strengths, Kebab Jee is well-positioned for
sustainable growth and success in the competitive food industry.

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